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Zoom Joins FLW

FLW has announced a sponsorship agreement with Zoom Bait Company, a leading manufacturer of soft-plastic fishing baits. 2015 marks the first season that Zoom Bait Company will join the FLW sponsorship lineup. Terms of the agreement were not released.

“Zoom Baits and FLW share a passion for expanding and promoting the sport of fishing,” said Patterson Leeth, FLW vice president of marketing. “They are an excellent addition to our sponsorship team.”

As part of the agreement, the Bogart, Georgia-based company will receive exposure through FLW’s multiple outlets, including its website, tournaments and expos, social media communities and FLW Bass Fishing magazine.

The Zoom Baits brand will also be featured on FLW’s Emmy-nominated television show “FLW”, which is broadcast on NBC Sports Network to more than 564 million households worldwide.

“We are very excited to join FLW as a sponsor,” said Zoom Bait Company co-owner, Eddie Chambers Jr. “With Zoom pro Andy Morgan winning two consecutive FLW Angler of the Year titles, this was a perfect opportunity to jump aboard and continue this momentum within FLW.”

Since its founding, Zoom Bait Company has offered an array of baits used by tournament anglers and fishing enthusiasts alike. They include lizards, brush hogs, horny toads and other soft-plastics like trick worms, finesse worms, super flukes and jig trailers, available in more than 200 different colors.

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