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Kriet Returns to Yo-Zuri

Bassmaster Elite Series pro Jeff Kriet has returned to Yo-Zuri as his primary hard bait sponsor.

“This year I’m returning to my roots and what got me to where I was in 2010,” Kriet said. “I’m no longer interested in compromise and I will not make one cast without the confidence that I am throwing the absolute best.”

“We are thrilled at the opportunity to have Jeff rejoin our pro staff team,” said Buddy Prause, Vice President of Sales & Marketing for Yo-Zuri. “It was extremely clear during our initial conversations with Jeff that his enthusiasm for building the brand will assist us in creating strong consumer demand for many years to come.”

“2015 is a critical year for me and every little detail will count,” Kriet said.

Kriet led the 2010 Bassmaster Classic for three days and ultimately finished second to Kevin VanDam. During the tournament, he was exclusively throwing the Yo-Zuri Rattlin’ Vibe.

“Additionally, based on the re-introduction of our Hardcore Series line of baits, we feel Jeff will have the ability to add to his hard bait arsenal of unbeatable baits making him a strong competitor for many years to come,” Prause said.