Tackle Reviews

New Fishing Tackle for 2022 | ICAST 2021

new fishing tackle for 2022

It’s ICAST time again. We’ve spent the last two months working with many of the companies in recreational fishing and have compiled a long list of the must see new fishing tackle for 2022. Check out more than 350 new products for the upcoming fishing seasons from more than 100 companies. Let us know on Facebook what your favorite new products were for 2022.

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Rapala DT08

A long-awaited member to the DT family, the DT08 has the body size of a DT06 but with a bill resembling a DT10, only a bit smaller. The DT08 dives down quickly to maximize running depth and is remarkably snag resistant. Fished at any speed, water clarity or temperature, the DT08 is a flat-out fish catcher. Weighing in at 3/8-ounce, 2 inches long and armed with a pair of No. 5 VMC treble hooks, the DT08 is going to become one of your favorite cranks. MSRP $12.99

Available in January at Tacklewarehouse.com.

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Rapala OG Tiny 4

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe’s garage. Tiny is a thin, flat-sided balsa bait with a tight wobble and finesse-like action. The thin design and lightweight circuit board lip moves less water and provides a sensitive feel of bottom structure. Tiny runs to about 4 feet, is 2 1/4 inches long, weighs 5/16 ounce and sports a pair of No. 5 VMC Hybrid Trebles and comes in 19 colors which were hand-picked by Ott. MSRP $9.99

Available in January at Tacklewarehouse.com.

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Rapala BX Mid Brat

BX Brat square-bill crankbaits feature a balsa-wood core within a brawny hard-plastic shell. Rapala balsa baits famously float up and back out of cover well, minimizing snags. Encasing a balsa core in copolymer armor allows a BX Brat to bounce off cover and trigger bites without hanging up often and getting beat up. The new BX Mid Brat dives as deep as 5 feet. It measures 2 ½ inches, weighs 7/16th an ounce and comes armed with two sticky sharp VMC No. 4 black-nickel, round-bend treble hooks. BX Brats are available now in three models – BXBB03, the original; BXBB06, the Big Brat; and now BXBB05, the Mid Brat. The numeral following the zero in the model number signifies the bait’s maximum diving depth. MSRP $10.99 

Available in January at Tacklewarehouse.com.

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Storm Original Deep Wiggle Wart

For decades anglers have been catching fish all across the country with the Original Wiggle Wart, targeting the 7 to 9-foot zone. Now anglers across the country can target the 11 to 13-foot zone with the same, tournament-proven “wart” action. The Deep Wiggle Wart maintains that classic loud “wart” rattle, hard-hunting action and 25 of the best colors. The Deep Wiggle Wart features No. 4 VMC treble hooks, weighs 7/16 ounce and measures 2 inches. MSRP $6.99

Available in January at TackleWarehouse.com.

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VMC Ned Rig Jig

Featuring a finesse yet super strong hook made from chemically sharpened Vanadium Steel, the Ned Rig Jig sets the bar high. Utilizing a hybrid bend that lends strength and incredible hooking percentages as well as a uniquely beveled edge conical keeper that will keep your plastics firmly secured. The conical keeper is positioned precisely to allow for the plastic to collapse tightly between the keeper and jig head which keeps you spending your time fishing and not messing with your plastic. Sporting a 1/0 hook, available in 4 sizes (1/16, 1/8, 3/16 & 1/4) and 3 colors (black, green pumpkin and chartreuse) this jig will up your Ned Rig game.

Order here

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Rapala OG Slim: 6 New Colors

OG Slim has 5 amazing new colors – Bream, Classic Craw, Copper Green Shad, Hot Copper Green Shad and Coosa Special. All of these were created directly with Rapala’s talented pro staff.


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Rapala Skitter V: 5 New Colors

The Skitter V features an exclusive design that radically alters the action of the lure. V-hull body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line. Now featuring 5 new colors – Clear Pale Olive, Ghost Clear, Wish Bone, Ghost Bone and Holographic Bone.


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Rapala 7-inch Elite Scissors

Armed with high performance, lightweight Cerakote coating which protects against abrasion, corrosion & UV rays. The Elite Scissors serrated blades cut all braid, monofilament and fluorocarbon line. Side cutter blades cut light wire up to 15 lbs. Spring loaded for easy one-hand operation & sliding lock for safe storage. Robust, comfortable ergonomic handle design & lanyard ready. $46.99 

Order here

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Rapala Compact Line Remover

Measuring only 5″ long, the Rapala Compact Line Remover is convenient to have close at hand and for easy stowing. The high torque motor removes 6′ of line per second and the dual-direction design allows for left or right handed operation. Uses 2 AA batteries with an easy access battery compartment. $24.99

Order here

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Rapala RAIN

The Rapala® Rain Jacket and Bib Series are built on high expectations, combining advanced technology performance with upgraded waterproof and breathable components for more extreme conditions. 

Suit Features: Very Comfortable, Mid-weight 2-Layer Construction – Shell – 100% Polyester Oxford/100% Polyester Honey Taslan/100% Polyester Mesh Lining – Waterproof/Breathable (5000mm) – Taped Sealed Seams – Premium YKK Zippers – Reflective Rapala Logos – Jacket Features: Adjustable Drawstrings – Two-Way Hood, Waist and Opening – Outer Chest Zip Pocket with Attached Microfiber Cloth – 2 Outer Zip Lined Hand-Warming Pockets – 3 Interior Pockets – 1 Zip, 2 Pouch – 2 D-Rings – Magnetic Flap on Main Zipper – Adjustable Hook & Loop Cuffs – $149.99

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Rapala RAIN Pro

The Rapala® Rain Jacket and Bib Series are built on high expectations, combining advanced technology performance with upgraded waterproof and breathable components for more extreme conditions. 

Suit Features: 3-Layer Construction Offers Comfort, Durability and Ultimate Protection – Shell -100% Nylon Ripstop Taslan/100% Nylon Honey Taslan. Ripstop Shell Weave Strengthens the Fabric and Prevents Tears – Waterproof/Breathable (8000mm) – Taped Sealed Seams – Premium YKK Zippers – Reflective Rapala Logos – Jacket Features: Adjustable Drawstrings – Two-Way Hood, Waist and Opening – Outer Chest Zip Pocket with Attached Microfiber Cloth – 2 Outer Zip Lined Hand-Warming Pockets – 2 Interior Pouch Pockets – 2 D-Rings – Magnetic Flap on Main Zipper – Adjustable Hook & Loop Cuffs


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Sufix Advance Fluorocarbon Leader

A proprietary Gel Phase Technology™ process produces the ultimate handling, performance and clarity essential to the most discriminating anglers. Featuring 100% fluorocarbon, incredible shock absorption, knot strength, abrasion resistance and virtually invisible underwater, Advance Fluorocarbon Leader line has your back. G2 precision winding provides virtually memory free line so you are able to spend more time fishing and less time dealing with line problems. Available in 25 yard spools in 4-pound through 100-pound. $9.99

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Minn Kota Precision Chargers

Longer run times. Shorter charge times. That’s the precision difference that keeps anglers on the water longer and puts more fish in the boat. Now, the next generation of this legendary line of chargers has been optimized for 12 volt lithium (LiFePO4) batteries. Precision chargers feature battery-type selection by bank, which now includes charge curves specially formulated for the high demands of lithium batteries, and can even wake these battery types from standby.

  • Battery Type Selection: Lithium (LiFePO4), AGM, flooded lead acid
  • Automatic Temperature Compensation
  • Low-Line Voltage Compensation
  • Battery Equalization
  • Digital Control
  • LED Indicator Lights
  • Automatic Multi-Stage Charging
  • Waterproof Construction
  • 3-Year Warranty

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Humminbird MEGALive

This new sonar technology delivers the clarity and detail of MEGA Imaging in live action, allowing anglers to see fish and structure in real time, even watching fish on-screen as they move in to bite an angler’s lure. With the release of this technology, anglers have access to the most complete package of industry-leading technologies and products offered by a single brand.

Humminbird’s new MEGA Live Imaging retails for $1,499.99 and will begin shipping September 2021. MEGA Live Imaging transducers are compatible with all APEX and SOLIX models, as well as HELIX 8-15 G3N / G4N models with MEGA Imaging. For optimal performance, the MEGA Live Imaging transducer is designed to be paired with a Minn Kota Ultrex™ trolling motor.

Order here

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Humminbird Helix 7 G4N

The new Humminbird HELIX 7 G4 models are designed to find fish faster with a crystal-clear view of unmatched sonar and chart technologies. Starting with an upgraded 7″ HD display (1024H x 600V), new and experienced anglers alike will appreciate the increased resolution that provides easy to read sonar views of fish and structure.

The soft-key operation of the HELIX 7 G4 Series makes it simple to use and easy to access desired chart and sonar views. The HELIX 7 G4 line offer best-in-class sonar, with options featuring MEGA Side Imaging® and MEGA Down Imaging® models, both of which also include Dual Spectrum CHIRP 2D sonar. A new addition to the lineup is the HELIX 7 CHIRP SI GPS G4 model (non-MEGA) that provides standard definition Side Imaging, Down Imaging and Dual Spectrum CHIRP sonar views. This new model provides a ton of features and provides anglers the chance to trade up and experience the benefit of Side Imaging sonar.

Included on the HELIX 7 G4 units are built-in GPS and Humminbird Basemap which provides basic depth contours and navigational aids for all continental U.S. coastal waters and over 10,000+ U.S. lakes and rivers. Additionally, all models include AutoChart Live®, a real-time mapping technology that gives anglers the ability to make their own 1-foot contour maps in real time.

Order here

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Berkley PowerBait Jigs

New to Berkley and new to the industry, Berkley Jigs are now paired with an irresistible PowerBait flavored skirt and Fusion19 hook. Provided seven different styles of Jig: Football Jig, Swim Jig, Skippin’ Jig, Flippin’ Jig, Heavy Cover Jig, and a Finesse Jig. Pro Designed by MLF Bass Pro Tour angler Gary Klein, Berkley Jigs are set up for success.

  • Powerbait Silicone Skirts
  • Stout, needle point Fusion19 hook
  • Variety of weights and hook sizes for any fishing situation

Order here

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Berkley Powerbait Agent E

An all new Berkley bait designed by Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! A bottom-dwelling, flat bottomed swimbait that has an ultra-low center of gravity and internal weighting to skid along the bottom. Built tough with a PowerBait packed material giving you the chance to set the hook on every bite.

  • Comes in three different sizes (2.25″, 3″ and 3.75″)
  • Custom designed fluorocarbon hook-keeper is invisible to fish and sheds the nastiest grass and debris while easily collapsing to hook the slightest bites.
  • The side-to-side kicking action demands attention even at the slowest speeds as it skids, crawls, hops and slide its way into the hardest to reach places.

Order here

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Berkley Powerbait Boss Grub

Pro designed by Bassmaster Classic® Champion and MLF Bass Pro Tour angler Skeet Reese, The Boss Grub has an enticing finesse grub profile with proven fast action alike the Berkley PowerBait Pit Boss style legs for maximum water disturbance in a chunkier profile. 

  • Comes in two sizes (3 and 4-inch)
  • Thick body adds durability for rough applications and rigging
  • Excellent Bladed Jig Trailer, on a Jig Head, Swing Head or Texas Rigged

Order here

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Berkley Powerbait Crash Craw

Designed by Major League Fishing Pro Scott Suggs, the Crash Craw is a compact craw profile that allows the bait to excel in a variety of situations.

  • Rib design hides the hook for effortless gliding through heavy cover
  • Extended ribs provide a tremendous amount of surface area for a mouth full of PowerBait flavor
  • Comes in two sizes (3 1/2 inch and 4 1/4 inch)

Order here

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Berkley Powerbait Gilly

The PowerBait Gilly is a Pro Design by Bassmaster Classic Champion Mike “IKE” Iaconelli with heavy Japanese design and technique influence. It displays an unbelievable natural presentation with its shape, action and color options. It is infused with PowerBait flavor ensuring you have the chance to set the hook on every bite.

  • Comes in three different sizes (90mm, 110mm and 130mm).
  • Rig sideways weightless or on a weighted Texas rig.
  • Also great on a Jig Head, Weighted Swimbait hook, Line-through Stinger Hook rig or even on a Drop Shot.

Order here

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Berkley Stunna Jerkbait

Pro designed by arguably the best Jerkbait fisherman in the world and 2-time Bassmaster Classic Champion Hank Cherry, the Berkley Stunna has all the refinements for a Jerkbait to excel. It delivers a slow sink to trigger finicky fish while being weighted perfectly for long distance casting.

  • Equipped with sharp medium shank EWG Fusion19 hooks
  • Bill strength 2X as strong as leading competitor 
  • Dual brass weight paired with single tungsten weight transfer for long distance casts

Order here

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Berkley Powerbait MaxScent Chigger Craw

A classic craw imitating bait with high-action pinchers is now available in PowerBait Maxscent technology. The PowerBait MaxScent technology has proven to be successful, now paired with a Bassmaster Classic winning bait, there is no limit on this bait’s success.

  • Fish it slow or buzz it and watch the claws swim wild
  • Deadly on a Jig, Texas rig, Carolina rig or punching
  • The MaxScent material releases a super-charged scent field attracting fish in a way never before seen

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Berkley Powerbait Max Scent Lil General

A 2 3/4-inch stick bait profile with ribbed texture to kick up debris and provide more surface area for maximum scent & flavor. An ideal bait to pair up with any Half Head or Ned Rig style jighead. 

  • Designed to drag, slow reel and hop across the bottom for a finesse style approach.
  • Fantastic multi-species bait for a variety of species including Bass, Walleye and slab size Panfish!

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Berkley Powerbait Max Scent Lil Trooper

A new shape for Berkley MaxScent. A 2 1/2 inch compact crawfish imitation that is deal for Ned Rig applications. The Lil’ Trooper also makes for a great trailer on smaller skirted jigs. 

  • Back tail is designed to perfectly pair with Ned style jigheads
  • Flat bottom allows bait to glide to bottom

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Berkley Powerbait MaxScent Tube

This bait is the ultimate Smallmouth smasher. The Tube already being a proven bait, now paired with MaxScent it has become the ultimate upgrade. This bait will take finesse fishing for Smallmouth bass to the next level.

  • Comes in two different sizes (2 1/2 and 3 1/2 inch)

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Abu Garcia Max Low Profile Reel

Abu Garcia engineering at MAXimum performance in the Abu Garcia Max LP reels. Built tough with a machined-aluminum spook, power disk drag system and a MagTrax system, the MAX LP reels are ready for war.

  • Fastest reel in the MAX line up (7.1:1)
  • Oversized co-molded soft touch knobs for long casting comfort on marathon days
  • 4+1 to 7+1 stainless steel bearing and Mag Trax Braking system for ultimate performance at a low price

Order here

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Abu Garcia Ambassadeur 100-Year Anniversary Reel

The Abu Garcia Ambassadeur Pro Rocket Round reel series calls on the heritage of dependability and durability with a commemorative reel that will give anglers years of service.

  • 4 stainless steel ball bearings + 1 roller bearing
  • Carbon matrix drag system 
  • 5.3:1 gear ratio with 6-pin centrifugal braking system

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Abu Garcia Zenon Spinning Rod

The most sensitive rod that Abu Garcia has ever made, the Abu Garcia Zenon features a premium carbon blank with their exclusive Powerlux 1000 resin system. The Zenon delivers an ultra-light, powerful and sensitive blank with higher break strengths and improved impact and fracture resistance. 

  • Premium carbon blanks and exclusive Powerlux 1000 resin system
  • Ultra-light sensitive blanks with higher break strengths than the competition
  • Custom reel seat for hypersensitivity, titanium alloy guides, super thin Zirconia inserts and a Carbon handle split grip design

Order here

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Abu Garcia Jordan Lee Combo

Pro designed by Bassmaster Classic and MLF Bass Pro Tour Champion Jordan Lee, with an assortment of 14 different technique specific rod models, JLEE Pro rods and reels offer the right product for bass anglers. 

  • 30-Ton graphite for a lightweight balanced design
  • Custom Abu designed reel seat for greater comfort
  • Stainless steel guides with zirconium inserts
  • Winn split grip design
  • Casting Reels
    • 10 stainless steel ball bearings + 1 roller bearing
    • 90mm carbon handle arm
    • Mag-trax brake system
  • Spinning Reels
    • 6 stainless steel HPCR bearings + 1 roller bearing
    • Rocket line management system
    • Carbon matrix hybrid drag system

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Abu Garcia Veritas Combos

Now get a Veritas in a combo that is packed with iconic Abu Garcia features. Reels feature a 10+1 bearing system paired with a lightweight Veritas rod constructed of 30 Ton graphite combined with Powerlux® 100 resin, the Abu Garcia Veritas pushes the limits of high-performance fishing combos.

  • 10 stainless ball bearings + 1 roller bearing
  • 30 Ton graphite rod with Powerlux 100 resin
  • Numerous combinations in spinning and baitcasting options

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Abu Garcia Aqua Max Spinning Combo

The Abu Garcia® Aqua Max combos are engineered with proven Abu Garcia performance. Featuring an eye catching Mossy Oak® Elements Agua design, high performance comfort grips, and a lightweight graphite body and rotor, this combo both looks and feels good for all day fishing. 

  • Winn advanced polymer Dri-Tac grips
  • Spinning: 3 ball bearings + 1 roller bearing • Casting: 4 stainless steel ball bearings + 1 roller bearing
  • 24 Ton graphite rod

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Ugly Stik Ugly Tools Multitool

Ugly Tools are designed for ugly conditions. Rugged non-slip handles give you control in wet and slimy environments, and rugged metals with hardy coatings ensure jaws and blades will not corrode or pit. Fish the way it’s meant to be done. Fish Ugly.

  • 4 1/2-inch closed tool length with 11 essential on-the-water functions
  • Stainless Steel tool construction
  • Ugly Tuff™ Grip folding handle

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PLANO 3600 and 3700 Stowall

From the brand that brought you the iconic StowAway®, comes ultimate stow-anything bag: meet Stowall™. Constructed out of TPU material with excellent abrasion and scratch resistance,  Stowalls can truly stow it all. The transparent design and super-strong waterproof closures make it easy to identify and access contents in a flash. Available in 3600 and 3700 sizes to customize storage inside other Plano® storage bins and tackle systems.

  • Bottom gusset for additional capacity
  • Waterproof closure
  • Available in 3600, 3700 sizes

Order here

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PLANO EDGE Line Management

The award-winning design that EDGE™ brought to tackle organization is now available for premium line management. The EDGE Line Management System protects fishing line in a waterproof box sized to hold just about every spool available. Plus – quick spooling reels has never been easier thanks to the one-handed top latch.

  • Holds up to (12) 300-yard filler spools of line
  • Includes (8) spool tension bands
  • WaterWick divider with reusable moisture-wicking packet

Order here

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PLANO EDGE Flex 3700 Crankbait

They took everything anglers love about EDGE Crankbait™and EDGE Flex™ boxes to build one innovative, do-it-all crankbait tackle box. The EDGE Flex Crankbait offers customizable storage for a perfect compartment configuration just for crankbaits, powered by Plano’s patent pending Crankbait Catcher system with the added ability for complete customization. The newly designed crankbait retainers – all 28 of them –easily hold every shape and size of baits.

  • 28 Crankbait Catcher divider systems hold baits securely and prevent hook tangles
  • Flex technology allows for custom configurations
  • Dri-Loc O-ring seal maintains waterproofing when closed

Order here

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PLANO EDGE 3700 V-Jig Spybait

The most effective way to store and protect your premium vertical jigging and “spy” baits. Plano’s custom bait cradle holds up to 52 individual baits. Put this box to the test, but baits will stay separated and tangle-free no matter what.

  • Holds up to 52 baits
  • WaterWick divider with reusable moisture-wicking packet
  • Dri-Loc O-ring seal maintains waterproofing when closed
  • Rustrictor technology delivers 360 degrees of rust-preventative protection

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PLANO Atlas Series 3700 EVA Backpack and KVD Tackle Bag

Combining the strength of a hard-sided tackle box with the lightweight portability of a soft-sided tackle bag, the premium EVA constructed Atlas Tackle Pack is a completely new take on tackle storage. Built up from the sturdy foundation of a waterproof HDPE base surrounded by ultra-durable EVA panels, the Atlas includes Plano’s patented magnetic Dropzone™, bungee cord rod holder, tool holders, water-resistant cell-phone storage, internal zippered mesh pockets, molded side pockets and comfortable shoulder straps.

  • Innovative EVA molded construction
  • Patented magnetic Dropzone
  • Includes (3) 3750 StowAway utility boxes

The all-new, completely renovated KVD tackle bags are champion level tackle storage – just like the pro whose name they represent. New to the KVD line: Plano’s patented magnetic Dropzone™ secures tools, hooks and more on the lid, while EVA-molded front and side pockets add strength and protection to interior contents. These bags also include an integrated Bait File storage system with high-quality rings and waterproof pouches. Available in two sizes.

  • Patented magnetic Dropzone
  • Integrated bait file storage systems
  • Available in 3600, 3700 sizes

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PLANO KVD Series 3600 Speedbag

Updated and re-imagined by the man himself, KVD Speedbags now feature heavy-duty molded zippers and EZ Label panels for easy identification of your favorite baits. The new 3600-sized Speedbag with portrait orientation is the perfect companion for Plano’s new 3600 Stowalls, traditional StowAway boxes or clam-shelled soft baits.

  • Patented SpeedTop design
  • TPE-coated, water-resistant fabric
  • Available in two sizes

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PLANO Weekend Series 3600 Sling Pack

The newest addition to Plano’s popular Weekend Series tackle bags, the Weekend Series Sling Pack makes carrying tackle easier than ever by going hands free. Fitted with a large-zippered compartment, zippered front pocket, laser cut MOLLE tool holder and two mesh side pockets options abound to make sure no gear gets left behind. The Sling Pack also includes two clear utility boxes to customize and organize your favorite tackle.

  • Adjustable single shoulder strap
  • Includes (2) 3650 StowAways
  • Laser-cut molle front panel for tool storage

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PLANO Weekend Series 3700 Backpack

Carry more tackle without weighing yourself down. The new full-sized Weekend Series Tackle Backpack holds up to three 3700 StowAway utility boxes, with two boxes included. The durable shoulder straps distribute weight for a comfortable carry even when the backpack is filled with tackle, tools and gear. Notable upgrades include a water resistant sunglasses pocket and a zippered front pocket with laser cut MOLLE tool holder.

  • Heavy-duty molded main compartment zipper
  • Water resistant felt lined sunglass pocket
  • Includes (2) 3750 StowAways

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St. Croix Victory Series Rods

Conceived for tournament anglers competing at the highest level, passionate recreational bassers, or anyone in between, St. Croix’s all-new Victory Series of high-performance American-made technique-specific bass rods are poised to deliver more wins on the water – however they’re defined. The NEW Victory 17 expands St. Croix’s landmark Victory series to 25 total models, giving bass anglers of all levels unprecedented choice in selecting the proper tools for a complete range of bass presentations. From finesse techniques; bombing hair jigs and spy baits; to crankbaits; chatterbaits; flippin’, pitching and punching; to heaving and retrieving 8-ounce swimbaits, it’s all there in this complete and balanced assortment of high-performance, technology-laden, American-crafted rods – backed by a 15-year transferable warranty – that cost a fraction of other “elite-level” rods in the marketplace.


  • Integrated Poly Curve (IPC) mandrel technology.
  • Taper Enhancement (TET) blank design provides curved patterns for improved action with increased sensitivity
  • Fuji Concept “O” guides with deep press inserts
  • Fuji SK2 reel seat on casting models with comfort centric complimenting componentry
  • Fuji KDPS reel seat nut on spinning and casting models with thread covering hood
  • Split-grip, super-grade cork handles customized per model
  • Model specific hook keepers selectively placed per technique
  • Single coat sealer on blank with slow cure finish
  • Two coats of Flex-Coat slow cure finish on guides
  • 15 year transferrable warranty backed by St. Croix Superstar Service
  • Designed and handcrafted in Park Falls, U.S.A. for bass anglers worldwide

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St. Croix BASS X rods

BASS X Casting are redesigned for 2022 with the technologies and advancements learned and incorporated in recent new launches to improve their angler-favorite rod line. Anglers will get lighter, stronger and more balanced rods at an astounding $120-$150 price point. The line will expand to 16 rods for 2022 as well.

Buy Here

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St. Croix Legend Xtreme Additions

Handcrafted in the USA for extreme sensitivity using St. Croix’s most exotic materials and technologies, the Legend Xtreme Freshwater Series grows for 2022 with a new 7’3″ MLXF spinning model ideal for Ned rig presentations and a new 7’6″ MHMF casting model optimized for presenting football jigs. Retail prices are $660 and $670 respectively and include a 15-year warranty.

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St. Croix Tundra Ice Rods

The exciting new, semi-custom Tundra Ice Series is a culmination of ice-centric features and technologies wrapped in an extremely durable package at a retail-price range of $100 to $130 with a five-year warranty. Featuring nine distinct spinning models ranging from 26″ to 36″ in light to medium-heavy power, new fast and extra-fast action Tundra Series rods offer anglers different blanks and thoughtfully designed handle configurations for optimized comfort and performance in multiple ice presentations.

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Yo-Zuri Rattl’n Vibe One Knock

The belly and face weights give the One Knock perfect balance allowing the bait to be fished in variety of ways. It tracks straight with a tight wiggling action when burned back to the boat and won’t kick out. When fishing with a yo-yo technique it has a seductive wiggle action on the fall and easy rips out of the grass. Effective any time of the year but particularly deadly in the fall through mid-spring.

The Rattl’n Vibe One Knock is available in 13 of Yo-Zuri’s best color patterns including state-of-the-art holographic scaled finishes and some of the most popular painted and matte finish color schemes. These natural patterns, combined with the lifelike body shapes and externally embossed details on gills, fins and scales, create strikingly realistic looking baitfish imitation.


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Hardcore Shad 60SF

Features a Magnetic Weight Transfer System which improves casting distance and accuracy by transferring a weight to the tail during the casting motion, which results in long, accurate casts up to 30% farther than the top competition. Upon landing, the weights shift to the front of the lure and are locked in place by a magnetic, providing a well-balanced diving action. This bait reaches a depth range of 4-5ft and is an exceptional choice for targeting largemouth, smallmouth, spotted bass, trout and walleye.

Comes in 10 color patterns and feature a “power coating” that protects the finishes from chipping or fading. The terminal tackle is top of line with high quality black nickel split rings and round bend black nickel treble hooks.


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Hardcore Flashi’n Vibe 75

Features perfect balance which allows it to be retrieved in a variety of ways to cover a multitude of fishing conditions. This bait can be burned back to the boat with a perfectly straight track and it won’t kick out at any speed. It can be slow rolled just above the grass with a tight wiggle action and when fished with a yo-yo technique it has a seductive swimming action on the fall and can be ripped out of the grass easily to trigger that reaction bite. The larger profile and added weight are perfect for targeting giant bass on deeper grass lines.

Comes in 10 color patterns and features a “power coating” that protects the finishes from chipping or fading. The terminal tackle is top of line with high quality black nickel split rings and round bend black nickel treble hooks.


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Hardcore Bullet Crank 7+

The Hardcore Crank 7+ features a new “Bullet Magnetic Weight Transfer System” which improves casting distance and accuracy by transferring a weight sled to the tail during the casting motion, which results in long, accurate casts up to 46% farther than the top competition. Upon landing, the weights shift to the front of the lure and are locked in place by a magnetic, providing a well-balanced and quick diving action. This bait reaches depths of up to 27 feet on 14-pound fluorocarbon line.

The Hardcore Crank 7+ comes in 10 color patterns and features a “power coating” that protects the finishes from chipping or fading. The terminal tackle is top of line with high quality black nickel split rings and extra-large round bend black nickel treble hooks.


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Yo-Zuri T7 Premium Fluorocarbon

  • Ideal suppleness for spinning and baitcast reels
  • Best combination of tensile strength, shock strength and shock abrasion strength
  • Natural translucency for better invisibility
  • Perfect molecular balance for exceptional strength


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Yo-Zuri 3DB Pencil: New Color


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Yo-Zuri 3DB Jerk Bait 110: New Colors

Bold Table Rock (pictured), Clown, Gold Black and Natural Perch

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Hot Shot Fingerless Fishing Glove

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13 Fishing Origin F1 Casting Reel

The F1 takes pole position in its category of reels, its sleek and low fastback body shape is a departure from outdated reel designs. The Venti 20LB 6 Disk Carbon Drag System works in conjunction with the Instant Stop Anti Reverse to put down the power and stamp out any hope a fish has at escape before being photographed. The F1 carries features never seen before in its category like the long casting Arrowhead Casting System, and Beetle Wing Side-plate that allows for rapid spool exchanges.  If you want more for less this 7 bearing reel claims the top spot on the podium.

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13 Fishing Origin O1 Casting Reel

A tournament ready product, the O1 combines 18lbs of drag on a murdered-out Fastback Frame Design clapped with Blackout Components.  The Multi-Material Drag System means you have the power of a will crushing hammer in your hands. Backing up the Charcoal and Onyx appeal is the MCS – Magnet Control System and 5 Total Ball Bearings providing smooth performance. Trick Shop Compatible and Arrowhead Casting System equipped, the O1 turns heads. 

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13 Fishing Origin R1 Casting Reel

The Origin R1 is our newest addition to our performance-driven, reasonably priced line up of casting reels.  With 18lbs of Max Drag, and Fastback Frame Design the R1 sacrifices nothing and puts all the features in your hand to put fish in the boat.  The R1 is a highly capable caster with the MCS – Magnet Control System and a fierce fighter with Instant Stop Anti-Reverse and reliable heart of 5 Total Ball Bearings.  

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13 Fishing Radioactive Combo

So bright it needs an exclusion zone. We pulled this paint job straight from Chernobyl. The Radioactive combo is not for those trying to hide. This setup is built to claim the podium and let everyone know you’re doing it! The Radioactive series delivers High Performance under the hood, and we made sure it’s the launcher of swimbaits, the caster of cranks, and fling’r of finesse you need when you need it. Let everyone know that you’re bowed up on a big one… from 6 miles across the lake. After all, why not? 

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13 Fishing Radioactive Pickle Combo

Kind of a big dill. The fan Favorite Radioactive Pickle is back in action, this time in open water. A full array of options available in this series finely tuned to meet the needs of anglers looking to target the most tenacious fish around. This crisp combo comes in both spinning and casting to suit your every need. Think it’s too bright? Dill with it.

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13 Fishing Jabber Jaw Deep

The Jabber Jaw is our big-lipped, yeet anywhere, treble assisted fish harvesting machine. Since launching in 2020 it’s become a sensation that elite level anglers have made a staple in their repertoire. The JJ Deep is the newest addition to the line up with a deeper dive that makes it rad. This bait stamps its role alongside the predecessor with authority.

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13 Fishing Blackout Series

Going dark, the Blackout series has been mission orientated from the start. The rugged yet refined Evolve Skeleton Reel Seat offers the perfect tactical system for landing leviathans. Strategic lightness is inserted with a Japanese EVA Split Grip Handle design. Agility and durability is the goal, and with Stainless Steel Guides, and an Evolve Snagless Hook Keeper, it will be obtained. Consider this, mission accomplished.  

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13 Fishing ENVY Black III Series

Ask any fishing freak about the world’s best rods, and 9 times out of 10, they’ll foam over like a simmering saucepan, raving about exotic carbon fiber. Carbons’ light, responsive, and it’s infinitely variable in terms of size, shape, material properties, and strength. It gets all the credit these days.

But carbon is like tomato sauce – there’s more to it than the tomatoes and where they were grown. It matters more how you make it and what you put it on. 

As lifelong anglers (and pasta) addicts, we’re experts at finding the ingredients to make carbon ideal for every venture we can envision. As such, we add a healthy dose of soul to our in-house 46 Ton Japanese Toray fiber recipe. Along with hand selected premium Portuguese 5A Cork in a split grip handle with an Evolve Soft Touch Seamless Reel Seat. 

To be clear, the Envy Black’s fiber is light enough and stiff enough to satisfy the most selective anglers. Not to mention the Fuji K Frame Guides with Zirconia inserts. We’re not afraid to brag that our anglers have won a fair share of derbies. But these days, “light, strong, and stiff” is easy. What takes more thought and care is getting it to the perfectly tuned taper for technique specific application. 

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13 Fishing Omen Gold Series

Occasionally something comes along to realign your gray matter. This series is an evolution in performance. Instant supplies the distinct advantage you’ve been yearning for. It’s got history to live up to from our legendary Gold series of rods and new history to make so we’ve given it every advantage with Fuji Stainless K Frame Guides fitted with Alconite Inserts. This isn’t your bronze/greenback gear from yesteryear, but an entirely different level.  

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13 Fishing Omen Panfish/Trout Series

Often overlooked, we take our small species equipment serious. Rather than starting from a heavy lumber some conventional rod, we started with a blank gifted with sensitivity surging through its veins and created the Omen P&T. It brings sensitivity and reliability with that irrefutable 13 attitude to the otherwise safe and sensible light tackle market.

Whoever heard of a Japanese 36 Ton Toray Graphite blank, Premium Portuguese 3A Split Grip handle, and an Evolve Skeleton Reel Seat in a lightweight, performance driven rod kitted out with Fuji Stainless Steel K Frame Guides that have Alconite inserts on a panfish/trout rod?

The Omen of sophisticated species? That’s more like it – and just like that, performance came to panfish. 

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13 Fishing Lunch Bug

Bringing the Lunch Bug is like being the kid whose mom packed them a Lunchable and a Snackpack in the morning you were living large in brown bag town. These appendages slap harder than the Caprisun Pack. It has puffy lips protect hide the little hook eye when rigged Texas style in order to make it more weedless. Also included is Donkey Sauce in order to leave the lingering taste in fishes mouth long after you’ve gone off to recess. 

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13 Fishing Architect A Spinning Reel

Designed supremacy from the ground up, delivering top tier features and performance to everyday anglers. The Architect Series possesses our proprietary Coolstop Stage 6 Advanced Polymer Drag with 6X the durability of Carbon Fiber, crafting any fight in your favor. The Coolstop’s unique beveled washers push the boundaries of drag system design and cutting edge materials. The chassis is robust and forceful, created with a rigid, Cast Iron Carbon frame, Double Rail Reinforced drive system, and a precision 2 process CNC Z-Cast drive gear that can handle the rigors of extreme use. Effortless Glide Oscillation provides a distinctly smooth feel. Combined with our sealed rotor, and Instant Stop anti-reverse system, the Architects blueprint is peerless.    

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13 Fishing Kalon A Spinning Reel

At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag so you can take on the gnarliest fish that swim. Sealed Rotor and GLIDE Oscillation System keep this bad boy smooth as silk throughout extended uses. It’s time to get out there and tackle your next target.

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13 Fishing Kalon C

While performance pumps through this reels veins, it’s versatility is where it really shines. Offering the Ultimate Cut Aluminum Drive Gear; to keep even the most rambunctious species pinned up. With a powerhouse performance drag that is like butter, it’s always ready, but that’s only part of the story. With the GLIDE Oscillation System, 7 Total Bearings, and Sealed Rotor the only decision that you need to make is which size.  

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13 Fishing Kalon O Blackout Spinning Reel

The Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir. It’s always prepared for battle with highly reliable six ball bearing system and Sealed Rotor. Combined with our the Blackout Series Components it’s one of the ultimate tools you can use to improve your success on the water.

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Garmin Livescope Ice Bundle LI

Drill fewer holes and catch more fish with Garmin’s new LiveScope™ Ice Fishing Bundle LI with lithium-ion battery. Revolutionary Panoptix LiveScope sonar with LiveScope™ Forward and LiveScope™ Down modes pairs with a large ECHOMAP™ UHD 93sv combo touchscreen display, allowing you to see up to 200′ in any direction. A built-in flasher provides a view of jigs and fish as they swim into the beam. Create custom pages that combine the sonar, flasher and map on your display. Preloaded LakeVü g3 maps with integrated Navionics® data cover more than 18,000 lakes. 

The bundle includes the complete Panoptix LiveScope system with swivel pole mount for the Panoptix LiveScope transducer plus a new lightweight lithium battery for easier mobility and enough battery life to fish all day. The new LiveScope Ice Fishing Bundle LI includes a li-ion battery charger and utilizes a new power cable which stays flexible in the cold — all in a convenient, glove-friendly portable bag. MSRP $2,999.

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Old Town Sportsman PDL 120

The Old Town Sportsman PDL 106 & PDL 120 provide hands-free fishing in performance kayaks that are easy to maneuver and light enough to car top. With instant forward and reverse, the award-winning PDL Drive is the most reliable and easy-to-use pedal drive on the market. 

The PDL 120 is 12 feet long, 3 feet wide, weighs 106 pounds with a 19 1/2 pound drive and can support up to 500 pounds. MSRP $2,199.99. 

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Old Town Sportsman Big Water PDL 132

Get to your spot, then stay there without paddling, on the Old Town Sportsman BigWater PDL 132 pedal kayak. With instant forward and reverse, maneuverability and stability, you’ll enjoy precise boat control while your hands remain free to fish. Award-winning PDL Drive is the most reliable on the market. It’s 13 feet, 2 inches long, weighs 117 pounds, is 3 feet wide and the drive weight is 21 pounds. It can support up to 500 pounds. 

MSRP: $2599.99.

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Jenko Fishing Savant Swimbait Rod

The Jenko SAVANT Swimbait rod was built from scratch with specific designs from a veteran swimbaiter. The rod allows your 1 to 4-ounce hard-bodied, treble-hook swimbaits to be target casted with the right amount of load for roll casting and surprising forgiveness that keeps big fish hooked on the fight. It will launch a big bait a country mile as well.

At 7-feet, 8-inches, the Savant fishes more like a small crankbait rod would, except it can do it with 3 ounce, 8-inch hard swimbaits. Crankdowns, glides, and multi-jointed swims all work amazingly well with this rod. While you can fish it in open water, it really excels target casting to cover. The custom grip was designed from scratch as well and gives you a long day’s comfort even in wet conditions. 


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Jenko Groovy Glide

The Groovy Glide is your “do-it-all” swimbait. A start-stop cadence will give fantastic side-to-side glides and flashes, twitches will turn it, and a straight retrieve swims like escaping prey. With a perfect slow sink rate and measuring 5 inches and 1 1/2 ounces, the sticky sharp VMC hooks will find their way into the mouths of big bass. Terry Bolton tested it on the MLF Big 5 Pro Circuit this season with phenomenal results.

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Jenko Wake N Bait

The Jenko Wake n Bait is the perfect compliment to your top water and shallow water arsenal!  The unique dual line tie system allows it to be surface waked with the bottom line tie, and the top line tie lets the bait dive up to a foot deep!  Floating 4 inches, 3/4 ounces, with replaceable tail, sticky sharp VMC hooks.

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Jenko Hemp Alternative to Plastic Hardbaits

For 100 years, the fishing industry has relied on petroleum based plastics for lure making. It’s cheap, durable, and up until now the only option that was out there. The folks at Jenko may have found an alternative here with their new Hemp Series Groovy Glide and Wake n’ Bait.

They are made of a hemp based bioplastic that is a US agriculture product, is sustainable, durable, functions well, and if lost will decompose to just the hook hangers within 6 to 9 months. This new material functions very similarly to normal ABS plastic in the manufacturing process, and with proper care will have a usable lifespan as long as a normal ABS bait would. This technology has been around in the plastics world for a while now, but as far as we know, Jenko is the first to take it into the hard bait space. 

We’re expecting other companies to follow suit quickly with this, as the market demands more sustainable, greener products as well as the proposed bans on fishing lure materials by radical political groups.

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Jenko X-Series Spinning Rod

Building off their flagship X-13 introduction from a year ago, Jenko has designed the Cadillac of crappie spinning rods. The perfect action for casting a jig on cover or sniping open water crappie with real-time sonars. The rod features custom grips, custom reel seats, custom locking nut and a solid carbon fiber blank that gives you the right amount of sensitivity and power to hook and swing big crappie without a net. 

The 7-foot, 1-piece spinning rod gives crappie anglers a high-end rod that rivals the high-end rods only bass anglers enjoyed until now.

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Jenko X-15 and X-10

Expanding the X Series of two-piece flagship high-end jigging rods, Jenko has released a longer X-15 at 15 feet and a shorter close-combat jigging rod, the X-10 at 10 feet. Both of these rods feature the same sleek designs as the X-13 with custom grips, counterbalancing butt weights, carbon fiber foregrips, custom reel seats, recoil tips, hook hanger and a heavy-duty high-end crappie slinging jig rod. 

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Jenko Fishing Little Mermaid

Downsized for when the crappie get pressured and finicky, the new Little Mermaid delivers incredible action in a smaller profile than the original Mermaid. This is no doubt going to be a popular new bait for a lot of crappie anglers give the popularity of the Mermaid with all of the hot colors on a tail that never stops moving no matter how hard you try to hold still because of its ribbed tail design.

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Jenko New Crappie Plastics Colors

Smokeshow and Gold Digger have been added to the crappie colors for next season. Smokeshow has already proven to be a money maker when it comes to catching big weights in crappie tournaments and the new Gold Digger color gives the crappie some bling they haven’t seen before. 

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Jenko Jig colors, sizes designs added

Adding in some new sizes and colors to the existing lines will help flesh out the full crappie line for fans of Jenko crappie baits. This year they are adding blue and grey to their color offerings as well as smaller 1/32-ounce Kevin Rogers Warbird hair jigs and 1/32-ounce Kevin Rogers Warheads. 

They also redesigned their Whirlybird jighead with a tied wire keeper to replace the peg style keeper on the previous model. Also, an upgraded heavier J-style Mustad hook should appeal to a wide range of techniques for crappie and bass fishing

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Jenko New Tremor Shad Colors

Jenko added several new colors to their Tremor Shad and Booty Shaker lines to match popular Chatterbait and jig colors. Now you can match these proven baits as trailers to your favorite jigs, swim jigs and vibrating swim jigs for an appealing action and profile that have been catching bass consistently for us in our testing. 

From top to bottom: Firecracker, Pumpkamelon, Delightful, Black N Blue, Hotshot

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Lew’s Tournament Lite LFS

Key to the extreme light weight of the Tournament Lite is the wildly popular LFS one-piece aluminum frame with C45 carbon side plates, paired with an aircraft-grade double anodized Duralumin 34mm spool. The reel weighs in for the fight at only 5.3oz. This is a critical benefit for all-day fishing, particularly in heavier applications. 

Engineered specifically for the challenges of serious fishing, the Tournament Lite LFS boasts Lew’s hard aluminum alloy Speed Gears, which were cut on high quality Hamai CNC gear hobbling machines and the battle tested P2 Super Pinion bearing supported pinion gear. This smart engineering ensures precise alignment, an exceptionally smooth operation and, critical for top-level equipment, extended gear life.

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Lew’s Super Duty LFS

The Super Duty’s one-piece aluminum frame and handle side plate with a premium 11 bearing system, featuring stainless steel, double shielded bearings, lays the solid foundation for one of the strongest reels in the Lew’s lineup. 

Additionally, the P2™Super Pinion™ bearing supported pinion gear provides precise alignment and solid stability, resulting in smoother operation and extended gear life. The carbon fiber drag system provides 20 pounds of drag power to put the angler in control of the fight, while the deep capacity 34mm spool is designed to withstand heavy braid to for strength in hooksets. Also features a new flipping switch.

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What sets the BB1 Pro LFS apart is the performance of the 27-position QuietCast Adjustable Centrifugal Braking System, delivering precise control of spool breaking and exceptional casting.

The new BB1 Pro LFS Baitcast reel is available in three gear ratios. The PRO1H model sports a 6.2:1 ratio. Most anglers favor the 6.2:1 ratio for deep cranking, though it also performs well with spinnerbaits, swimbaits and a bladed jig like the Strike King Thunder Cricket.

The7.5:1 gear ratio makes for an exceptional multi purpose reel perfect for jerkbaits, topwaters and a variety of applications.

Anglers looking for a high-speed reel will find the 8.3:1 ratio of the PRO1XH to be ideal. This higher ratio is perfect for fishing applications that require an angler to rapidly take up line, such as when reacting to a frog bite, or pulling in slack before setting the hook on a soft plastic. For pitching, flipping, or even slowly crawling a deep jig or Carolina-rig, the 8.3:1 is a good choice.The 6.2:1 and 7.5:1 gear ratio models are also available in left-hand models.

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Lew’s HyperMag Spinning Reel

What sets the HyperMag Speed Spin apart is the lightweight magnesium body and the high-strength magnesium skeletal rotor. Together with the proprietary forged main gear, premium 11 stainless steel bearing system and the new Winn slim design handle knob, these features distinguish the HyperMag Speed Spin as one of the lightest weight high performance spinning reels of the class.

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What sets the Signature Series apart from other rods in the pro model space is FOCAS Blank technology. This multi-layered graphite blank production process – used exclusively by Lew’s – delivers 75% greater tip strength and overall blank durability. And most critically, this innovative strength design preserves superior sensitivity.

There are 18 different actions that have been meticulously tested and tweaked to be perfectly aligned with the needs of five of the top names in fishing. Each Signature Series model is designed to be the precise action for the techniques these anglers are known for being the best in their fields.

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Lew’s XD Cranking Rods

What makes the XD Series the premier rod for cranking is the rod blank is Premium HM50 Tour Grade high modulus Graphite with Carbon Nano Tube construction. The Lew’s hybrid construction has delivered a rod with the ideal amount of blank power for securing exceptional hooksets and long casts, while providing a soft tip that is necessary for fish fighting, phenomenal bait action and dealing with fatigue that often accompanies long hours of cranking. 

The XD Series offers two Medium Fast cranking rods in 7’4″ and 7’6″ lengths for lighter diving plugs and square bills. Next, the 7’6″ Medium Heavy and 7’8″ Medium Heavy rods are ideal for bigger and deeper diving baits. For anglers looking for those long casts, heavier line and deep divers, the 7’10” Medium Heavy rod is well-suited.

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Lew’s Wally Marshall Classic Rods

First class rod engineering is the standout feature of the Wally Marshall Classic rods.The premium IM8 blanks, designed to provide the perfect balance of backbone with a light, fast tip, deliver an astoundingly sensitive rod with plenty of strength to drag big slabs out of the deepest cover. The rods feature stainless steel guides and inserts for maximum reliability, as well as lightweight graphite reel seats for added sensitivity.

The spinning, jigging and rear reel-seated jigging models all come equipped with the popular high density premium cork handles. The fourth rod of the line-up, the trolling model, features an EVA handle and fore grip.

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The Kickin Their Bass reel is built on a sturdy, yet lightweight, SLP graphite frame with high strength and solid brass Speed Gears. The premium 4+1 stainless steel, double shielded bearing system is built to last, and the durable Rulon drag system provides up to 15 pounds of fish fighting power.

Both the 7′-1 Medium Heavy Baitcasting rod and the 7′-1 MediumFast Spinning rod are built on premium IM6, high modulus graphite blanks, with stainless steel and zirconia line guides and inserts. Both rods feature Lew’s exclusive graphite skeletal real seat for light weight and sensitivity, and with the popular Winn Dri-Tac grip and EVA rod butt for all day fishing comfort.These rods are priced for great value at with the spinning combo 89.99 MSRP and the casting combos 139.99 MSRP.

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Strike King 6XD Hard Knock

Strike King is adding a new sound for one of best-selling crank baits of all time. For 2022, Strike King announces the 6XD Hard Knock. Strike King has taken the time-tested 6XD and applied the popular Hard Knock technology to it. They maintained the exact same shape, weight & proven action, but added a single weight configuration that adds a deep thumping sound that makes it have a different appeal to offshore bass.

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Strike King Chick Magnet

The Chick Magnet is ideal in the three-to-six-foot depth range and anglers will certainly see the design’s benefit for targeting fish in tougher conditions; the Chick Magnet excels in cool water, when fishing pressure is high, or after a weather front has made finding a bite more challenging. Available in 13 colors.

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Strike King Weedless Squadron Head

Like the original, the 60-degree line tie on the Weedguard Squadron Head allows ideal action on the bait. Strike King offers the Weedguard Squadron Jig Head in Blue Glimmer, Green Pumpkin, Pearl, Unpainted and in four sizes: 1/4 oz, 3/8 oz, 1/2 oz, and 3/4 oz.

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Strike King Tour Grade Spinnerbait: New Sizes and Blade Combinations

In 2020, Strike King introduced the reengineered Tour Grade spinnerbait with 3/8 and 1/2-ounce double willow models, for 2022, the Strike King Tour Grade Spinnerbait gets new sizes and blade combinations. A product of 55 years of honing and perfecting, the Tour Grade Spinnerbait is offered in four innovative blade designs, a multitude of sizes, and 13 colors. The additions are a 5/16-ounce size with Colorado / Turtleback blades, a 3/8-ounce Colorado / Willow leaf combination, a compact frame, hidden weight 1/2-ounce model with double willow leaf blades and a 3/4-ounce double willow leaf model.

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Strike King Mid-Size Rage Bug

Following up on the immense popularity of the Strike King Rage Bug, Baby Rage Bug and the Magnum Rage Bug, the company introduces the new 3.38″ mid-size Rage Bug. It’s a remarkable soft plastic for pitching around cover and punching mats. This size is also an awesome trailer on a swim jig.

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With a relentless drive to offer anglers new tools to catch more fish, Strike King Lure Company is pleased to announce the new Andy Montgomery Skip’NBuzz. To augment the skipping design of the buzzbait, Montgomery and Strike King also replaced the traditional buzzbait skirt with a soft plastic Strike King Toad. The bait is also sold with an interchangeable Rage Swimmer.

The Andy Montgomery Skip’N Buzz comes in four colors. Andy favors the white design when fish are targeting shad. In low light conditions, and when fishare feeding on bluegill, Andy will switch to a green pumpkinseed or black to get the job done, and pink when the fish want something different. The Skip’N Buzz will be available in a 3/8-ounce size with an MSRP of $8.99.

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Anglers who stake their livelihood on high-quality, dependable line are turning to Strike King for the all-new Primal series of Fluorocarbon, Monofilament, and Braid. The monofilament comes in 200- and 1000-yard spools ranging from 6- to 20-pound test.The Fluorocarbon spools are available in 330- and 1000-yard spools ranging from 6- to 20-pound-test. Finally, the braid is available in 150-yard spools and 330-yard spools with the line rating from 8- to 65-pound test in both green and Hi-Vis Yellow.

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Strike King CONTRA Line

Introducing Strike King CONTRA, the innovative, performance-class fishing line that is priced for exceptional value. No longer will anglers sacrifice top quality line to find one they can afford. With CONTRA, anglers can expect the best of both worlds: next-generation performance and a reasonable price. To develop the CONTRA Series of Fluorocarbon, Monofilament and Braid, Strike King turned to world class engineers and state-of-the-art manufacturing, as well as some of the top anglers in the sport. 

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Strike King’s new Catawba sunglasses offer exceptional performance at a great value. The Catawba features specifically designed TAC (Tri-Acetate Cellulose) polarized lenses for unequalled performance. The TAC lenses are stable in all weather and humidity conditions and will never compromise in optical quality.

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Strike King’s remarkable engineering behind the multi-layer lens is what sets Rogue apart from the competition. The super hydrophobic top coating of the Rogue lens stops condensation from absorbing into these 100% polarized optics, keeping the angler’s vision free from water obstruction, while several subsequent layers of the lens shed dirt and debris. Most critically, seven separate layers provide anti-reflective defense to fight glare from the sky above, as well as from the surface of the water below.The result is a cleaner, clearer, higher level of subsurface vision, precisely what is most important to the serious angler.

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Seaguar BasiX Fluorocarbon

Seaguar BasiX™ Fluorcarbon is made from 100% custom Seaguar fluorocarbon resins, so it’s virtually invisible underwater and boasts the kind of knot strength and abrasion resistance you expect from Seaguar. It’s a soft, supple, easy-casting line that comes off a reel smoothly for a fret-free fishing experience. BasiX Fluorocarbon helps meet the demand from anglers who are managing a budget but not willing to sacrifice quality and performance in their fluorocarbon line including the millions of anglers who are either fishing for the first time, getting reacquainted with the sport or managing a tight budget.

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Seaguar TactX

TactX™ is a precision casting braided line with features that make it a perfect choice for everyday anglers. It is engineered to maintain its perfectly round shape and stay firm to minimize rod tip wrapping and wind knots. When spooled onto a reel, it packs tightly without cutting into itself, which also helps reduce dreaded backlashes. It’s woven from multi-color earth-tone strands that are heat-set for better color retention and creates a natural camouflage color that reduces line visibility. The round nature of the braid gives it excellent castability, abrasion resistance and overall strength with a “pebble” texture to add durability and help it cut through vegetation. Inside each box of TactX™ is a 5-yard Seaguar fluorocarbon leader material to allow anglers to experience a braid to fluorocarbon connection with a quality leader material.

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Seaguar TATSU: 17- and 22-pound tests added

Now Seaguar TATSU is also available in 17 and 22 LB test to round out offerings. TATSU Fluorocarbon has become a favorite among anglers who want the best fluorocarbon line on the market. Tatsu is the world’s only double-structure fluorocarbon mainline. The double-structure process fuses two custom, 100% fluorocarbon resins, creating the best combination of strength and castability. 

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Lunkerhunt Jolt 10F Deep Diving Crankbait

The Lunkerhunt Jolt 10F Deep Diving Crankbait will catch ’em when they are down deep roaming for a meal. With its long distance castability and tight wobble on the retrieve, along with the lip that allows this to hit off structure and stir up those reaction bites it is a great addition to our Jolt line up of Crankbaits in our Impact Series of hard baits.

  • Length: 2.25 inches
  • Weight: 1/2 ounce
  • Dives 8-10 feet
  • Tight Wobble
  • Floating
  • Hook size 6

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Lunkerhunt Lunker Blade

The Lunker Blade is an innovative blade style bait with adjustable line tie positions that allows it be fished vertically in open water or ice fishing along with casting and retrieving. 

  • Available in 1/4- and 1/2-ounce
  • Length: 1 1/2 and 1 3/4 inches
  • Vibrating action
  • Premium hooks
  • Made of brass and lead
  • 1 piece per pack
  • Hook size: 1/4-ounce (size 12), 1/2-ounce (size 8)

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Lunkerhunt Micro Typhon

The all new Lunkerhunt Micro Typhon is a solid body tube offers the angler a small profile bait with unreal action and durability. This little bait comes in at 1.5 inches with tantalizing tentacles that create the action that fish can not resist.

  • Made from durable soft plastic
  • Available in 6 colors
  • 10 pieces per pack

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Lunkerhunt Pond Pack

The Pond Pack offers a compact spinnerbait with 4 different bait options to rig it with. 

  • Length: 1 3/4 inches
  • Weight: 1/8-ounce
  • 3 extra bodies
  • 4 unique body styles
  • Hook size 6

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Lunkerhunt Skitter Lizard

The Skitter Lizard by Lunkerhunt keeps with our drive to create new, cutting edge, innovative ideas and be first to market with these ideas. The Skitter Lizard is a Soft Body lizard that provides the angler with an opportunity to fish top water in a very different way than seen before. 

  • Length: 5 1/4 inches
  • Weight: 3/4-ounce
  • Tail churning action
  • Built-in stinger hook
  • Body hook size is 4/0, stinger hook size is 5/0

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Lunkerhunt Tandem Trailer

The Lunkerhunt Tandem Trailer is another addition to the HIVE lineup of ultra durable soft-plastic baits. The floating material along with the shape and design of this bait will create action on the back of any bait it is rigged on. 

  • Length: 3 inches
  • Available in 6 colors
  • Made with TPR soft plastic
  • 6 per pack

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Lunkerhunt Typhon

The Lunkerhunt Typhon is a solid body tube that is made with ultra durable soft plastic that will stand up to catch after catch. Not only does it offer durability but it floats too, which allows the tentacles on this bait to flow and flap creating great action.

  • Length: 3 1/2 inches
  • Available in 6 colors
  • 6 per pack

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SPRO Bait Magnet

SPRO’s new Soft Bait Magnet is designed to securely hold any steel treble hook to any soft bait, improving the number of strikes and fish caught. The powerful magnet is designed to keep the hook secure during casting and retrieving while allowing the treble hook to be presented in the most effective manner. A unique screw-in wire attachment system keeps the magnet securely affixed to the bait.

MSRP: $8.99

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SPRO Small Split Ring Pliers

SPRO Small Stainless Steel Split Ring Pliers have a flat tip, which is the best for holding a split ring. The needle-nose-like jaws also offer a wire bending feature. Spring-loaded handles stay open to make any tackle-rigging job fast and easy, and the black rubber handles make it easy to get a grip on this handy tool.

MSRP: $12.99

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SPRO Essential Bronzeye Braid

Designed primarily for casting lures like the SPRO® Bronzeye frog, along with flipping baits into timber, SPRO introduces the new Essential Series Bronzeye Braid 8X. Available in moss green color, it comes in four different pound tests – 40, 50, 60, and 80, each in 150-meter spools. Made in Japan to SPRO’s specifications, the new smooth 8-strand braid offers premium performance at an affordable price.

MSRP: 40, 50, 60 – $17.99; 80 – $19.99

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SPRO Bronzeye Pop 40 Frog

The beauty of the Bronzeye Pop 40 is that it can be fished with a variety of techniques. It can be subtly twitched, stop and go retrieve, or can be popped aggressively. When worked properly, it will make just as much noise as any frog on the market. That means it will call fish from a distance or surprise them into striking reflexively. The only limitation is the angler’s imagination. The aerodynamic profile allows the lure to be fished on heavy tackle needed to winch giants out of thick greenery. This also allows the lure to be skipped easily under overhanging cover.

MSRP: $10.99

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SPRO Carbon Blade

Blade baits have proven to be effective for colder water use, and the carbon fiber blank used for the lure’s body along with tungsten head and Gamakatsu hooks combine for a great lure SPRO takes it all a step more by offering three connections points on the body, allowing anglers to go from a deep, tight action on the front, to shallower use with the middle connection point, and even to an aggressive light retrieve for a fall fishing vertical yo-yo retrieve. The Carbon Blade will cover it all.

MSRP: $10.99

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SPRO Flappin Frog

Part of the Essential series, the SPRO® engineers worked diligently to create the new Flappin Frog, extending the company’s footprint in the world of topwaters with a frog meant to be buzzed. The skirted legs have been replaced by paddle-tailed appendages that can be buzzed across the surface or retrieved in a stop-and-go pattern. They’re deadly over thick cover and in open water alike. The frog is made of elastomer material, which makes it float and stretch.

MSRP: $9.98

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SPRO Duo Box

The SPRO Duo Box is perfect for storing all terminal tackle. The box features a waterproof seal, spring-loaded lid, and round corners for easy handling of small tackle.

MSRP: $12.99

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SPRO Sakura Worm

SPRO’s latest soft plastic offering has a unique shape that delivers an action that bass haven’t seen, even on highly pressured waters. The new Spro® Sakura features a subtle action that makes it nearly irresistible to educated fish. The unique, diamond-shaped tail flutters with the slightest movement, making it perfect for Ned rigs, drop shot or other finesse presentations. The floating material gives the innovative new bait the perfect attitude to stand out above rubble or rip rap on the bottom, giving fish a clear target.

MSRP: $6.99

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SPRO Fat Papa Walker

The Fat Papa Walker was designed by MLF Pro Angler Russ Lane. With the Fat Papa Walker, you can walk the dog, chug it or dead stick it to catch those finicky bass. If you love throwing topwater and watching lunkers explode top, this is the one for you!

MSRP: $15.50

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Huk Icon X Superior Jacket

The Icon X Superior Jacket features Float Technology for added safety.  Inserts located in the chest and back offer buoyancy if needed and are easily removable, making the jacket versatile for a number of winter activities.  With durable, 100% polyester construction, the jacket is 100% windproof and 100% waterproof.  The DWR finish repels water, and the jacket features abrasion-resistant wear areas, a two-piece hood, internal cuff gussets, body-mapped insulation, and magnetic pocket flaps.

MSRP: $300 (3XL + $10)

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Huk Icon X Bibs

The Icon X Superior Bib features the same windproof and waterproof construction as the jacket and completes this foul weather ensemble. Float Technology inserts are located at the seat and knee regions to provide exceptional safety and peace of mind. Ever-Adjust suspenders allow for total mobility with superior comfort, while fleece-lined hand warmer pockets offer hands a safe refuge from the biting cold. A waterproof relief zipper and chest zip provide an excellent barrier to external moisture, while leg zips make for easy on/off in ever-changing weather conditions. 

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Huk Icon X Superior Hybrid Jacket

The Icon X Superior Hybrid Jacket is 100% wind proof and water resistant. It features Primaloft Insulation for warmth, an articulated hood, adjustable cuffs, and fog free breathable perforation. The two chest pockets zip for security, and there are also two hand warmer pockets. Pit zips provide the ability to further regulate your temperature as needed. Additionally, it has Icon X reflective tape for added safety.

MSRP: $200 (3XL +$10)

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Huk Men’s Waypoint Hoodie

The Waypoint Hoodie is made of 95% recycled polyester with 5% spandex. Recycled yarns, made primarily from recycled bottles, are used to create an environmentally sound garment without sacrificing comfort or functionality. The hoodie features cooling fibers that work to remove heat from the surface of the skin, keeping you more comfortable. It is rated 50+ UPF for ultimate protection against the sun. The hoodie includes an integrated neck gaiter for additional sun protection

MSRP: $55 (3XL + $5)

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Huk Women’s Waypoint Hoodie

The Waypoint Hoodie is made of 95% recycled polyester with 5% spandex. Recycled yarns, made primarily from recycled bottles, are used to create an environmentally sound garment without sacrificing comfort or functionality. The hoodie features cooling fibers that work to remove heat from the surface of the skin, keeping you more comfortable. It is rated 50+ UPF for ultimate protection against the sun. The hoodie includes an integrated neck gaiter for additional sun protection.

MSRP: $55

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Huk A1A Woven

The A1A provides ultimate breathability inspired by the open road along Florida’s coast, and the endless possibilities that come with it. The shirt features all over perforation, cooling fibers, 4-way stretch for mobility, 2 zippered chest pockets, and an interior eyewear wipe. The anti-microbial fabric has UPF 30+ rating to provide UV protection against the sun. The most breathable fabric in the line is sure to keep you cool and out on the water longer.

MSRP: $70

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Railblaza Tackle Caddy

The Tackle Caddy is the perfect place for storing tackle boxes, lures, pliers, and cell phones. Mount it anywhere on your boat giving you a versatile storage option for fishing adventures.

Tackle Caddy can be track mounted tool-free on most gunnel tracks in the USA & Australia including Tracker, Crestliner, Lowe, Lund, War Eagle, Princecraft, Horizon, Stessl, and many more. TracMount model can easily be removed and stowed when not in use or transferred to another position on the gunnel track. All TracMount hardware is supplied.

Tackle Caddy is also supplied as a console mount for use in lockers, sides of consoles, RAILBLAZA Fillet Table, cooler/esky, and any vertical space in the cockpit. If needed Tackle Caddy can easily be made StarPort compatible using RAILBLAZA Adaptor pair

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Railblaza Track Spool

Whether it is for the tracks on your kayak or the tracks on your boat. The Track Spool offers amazing versatility. 

For a kayak: store your paddle, your fishing net, use it as tie downs behind you for your crate or tackle holder, even for your anchor stick. 

For a boat: you can store your favorite fishing rod, your net, hang your boat bumpers, even use your track spool for your bimini top ropes and hold a cooler in place. 

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Railblaza Trolling Motor Support Arm XL

Secure support for electric trolling motor shafts while traveling either on the water or on the trailer. Avoid damage to your electric trolling motor by adding this useful RAILBLAZA accessory to your boat.

  • Can be offset inboard or outboard to suit the alignment of your Trolling motor shaft.
  • Height adjustable to suit different shaft heights.
  • Flexible strap holds shaft captive to avoid vibration on road or on water
  • Can be removed to create a clear deck when Trolling motor is in use
  • Will fit any StarPort mount to suit your application (ordered separately

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Z-Man Bait Blockz

Sized to hold up to 35 packs of ElaZtech soft plastics, Z-Man’s Bait BlockZ gives anglers a convenient, compact bait bag with adjustable dividers to customize your collection. A zippered lid and top handle provide easy transport. Constructed from rugged 600 denier waterproof fabric, the Bait BlockZ offers additional durability and waterproofing with a tough rubberized bottom that prevents deck slippage. An interior clear storage pocket and exterior mesh pocket contain larger items like tools and leader spools. MSRP $49.99. 

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Z-Man Big BladeZ

Designed by ChatterBait pro and tournament champion Bryan Thrift, the Big Blade ChatterBait announces its presence with authority. A subwoofer-thumping, XL ChatterBlade features a patented direct head-to-blade connection for that super-tuned Z-Man sound and action. Up-sized in every aspect, the Big Blade ChatterBait sports a custom, heavy duty 6/0 Mustad UltraPoint hook molded to a ½-, 5/8- or ¾-ounce jig head. Dual, conical keeper barbs grip and hold soft plastic trailers securely in place. Wire-tied silicone skirts deliver high-performance and longevity. Nine tournament-proven skirt patterns are color matched to the jig head. MSRP $11.99. Order here or at www.zmanfishing.com 

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Z-Man DoormatadorZ

A smaller size of the popular scented grub profile, the 5″ DoormatadorZ is a reliable producer of fluke, flounder and other aggressive species. Ideal for use with bucktail jigs, dropper- and other bottom rigs, the DoormatadorZ’ extra-soft, buoyant ElaZtech composition floats the tail off bottom at rest; the high-action curly tail continuously undulates when dragged slowly, presenting an obvious strike target. Durable ElaZtech construction withstands repeated strikes, even from toothy saltwater gamefish. His-vis, bright color schemes are tailored for fluke and other popular species, while 100-percent natural ProCure® Flounder Pounder Super Gel scent boosts the bait’s appeal. MSRP $4.99 per 4-pack.

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Z-Man Football NedZ

Walk rocky bottoms and take your Ned rig game to new depths with Z-Man’s compact Football NedZ Jighead. A custom medium wire 1/0 black nickel hook makes rigging your favorite finesse baits a breeze, while a unique welded wire keeper locks them securely to the shank. An oblong, precision-cut football jighead drags seamlessly across rock and other terrain, pivoting, sliding over and activating the bait as it contacts obstructions. A perfectly match for Hula StickZ, Finesse TRD, Baby GOAT, TRD BugZ and other popular ElaZtech finesse baits. Offered in 1/8-, 3/16- and ¼-ounce in Green Pumpkin and Black finishes. MSRP $5.99 per 3 pack.

Order here

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Z-Man HellaCrawZ

Exhibiting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait’s appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like a crayfish’s natural defensive posture. Put one onto a hook and it’s there to stay, outlasting comparable soft plastic trailers by impressive margins. The compact Hella CrawZ sports a lifelike segmented crayfish torso and carapace, plus lively eyes, antennae and twin flapper claws. Ten tournament proven color patterns have been hand selected by Z-Man pro Mark Daniels. MSRP $4.49 per 3 pack. 

Order here

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Z-Man HerculeZ

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez’ 10X Tough ElaZtech composition means you’ll fish this exceptional pre-rigged swimbait for miles and dozens of big bites, long before you wave the white flag. Heavy duty 5/0 or 7/0 Mustad UltraPoint hooks in 4″ or 5″ bait sizes, respectively, offer an ideal match for big, tough fresh- and saltwater gamefish. 

Jighead also includes a ventral eyelet for adding a second belly hook. Molded around 3/8-ounce (4″) and 5/8-ounce (5″) zinc weights, the HerculeZ Swimbait casts toward the horizon and sinks at an optimal rate for a variety of presentations. Swimbait profile features 3D eyes, ultra-detailed fins, gills and anatomy, each hand-painted in popular Z-Man color patterns. MSRP $9.99 each. 

Order here

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Z-Man Minimax

A tournament quality bladed jig in a bite-sized package, the ChatterBait MiniMax emits a potent yet subtle bladed jig vibration. Z-Man’s patented ChatterBait direct head-to-blade connection and downsized hex-shaped ChatterBlade assures the bait’s sound and action works on the same wavelength as the bass. This high-grade, compact bladed jig features a premium heavy duty 2/0 black nickel hook and wire-tied silicone skirts. Dual molded conical keeper barbs snug soft plastic trailers tightly in place. Eight elite skirt color patterns correspond to a matching jig head for the ultimate in stealth, sound and visual appeal. Available in 1/4-, 3/8-, and 1/2-ounce weights. MSRP $8.99

Order here

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Z-Man Texas Eye Finesse Jighead

A dynamic, exclusive Z-Man / Eye Strike Fishing design, the Texas Eye Finesse Jighead activates downsized ElaZtech softbaits, such as the Slim SwimZ, StreakZ 3.75 and TRD series, via its swinging hook-to-jighead construction. Built with a lightwire 1/0 VMC wide gap hook, the special pivoting jig eases weedless rigging while maximizing bait action. 

Vivid, oversized 3D eyes present a prominent strike target for gamefish. Molded bait keeper locks ElaZtech and other baits snuggly to the hook. Available in 1/15-, 1/10-, 1/8- and 1/6-ounce weights with Red, Pearl or Gold 3D eyes. MSRP $6.99 per 3 pack. 

Order here

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Z-Man TeXL Jighead

A supersized version of Z-Man’s popular pivoting Texas Eye Jighead, the TeXL Jighead is built with the same swinging hook template, yielding accentuated bait action and quick, easy weedless rigging. King-sized 3D eyes dominate the jighead and provide a glaring strike target. The TeXL Jighead’s heavy duty 5/0 VMC wide gap hook incorporates a molded bait keeper that locks baits securely in place. 

An ideal size match for large ElaZtech baits like the 5″ DieZel MinnowZ, 6″ SwimmerZ, 5″ Scented PaddlerZ and 5″ and 7″ Scented Jerk ShadZ for numerous fresh- and saltwater species. Upsized and offered in 3/8- and ½-ounce weights with Red, Pearl or Gold 3D eyes. MSRP $5.99 per 2 pack

Order here

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Z-Man Turbo FattyZ

A beefed-up, bulked-up swimming worm, the Turbo FattyZ puts good vibes in the water with its distinctive curved paddle tail. It’s an advanced tail design— built with intel from Z-Man pro Miles “Sonar” Burghoff—that swims and thumps at all retrieve speeds, including on the fall. Salt impregnation in the main body tickles bass taste buds and adds extra casting density, especially effective for fishing on an unweighted hook. The super adaptable Mag FattyZ fishes any way you want—buzzing the surface, swimming, or wacky- Texas- or Carolina-rigging. Available in 8 distinctive Z-Man color patterns. MSRP $5.99 per 5 pack

Order here

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Megabass IxI SHAD TX

The IxI SHAD TX takes the collaboration between Megabass founder Yuki Ito and Imakatsu founder Katsutaka Imae to new depth ranges of 4m (13ft). With exceptional aerodynamics and hydrodynamics powered by patented Megabass LBO moving balancer technology, the 2-1/4in long IxI SHAD TX outdistances, out-dives and outperforms lures in its class. Available now in limited quantities. 

Product Page: https://megabass.fish/IXIShadTX1

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Megabass Sleeper Craw

The SLEEPER CRAW harnesses the enticing realism and undeniable fish-catching ability of the DARK SLEEPER, bringing the same revolutionary performance to craw-imitating bottom contact applications. Fully rigged with a hidden hook and the kind of uncompromising design and action that anglers have come to expect from Megabass, the SLEEPER CRAW is built to deliver new bites. Available Spring 2022. 

*Prototype Pictured

Product page: https://megabass.fish/SleeperCraw

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Megabass Super Z3

The newest addition to the Super-Z crankbait lineup, the Z3 takes its relentless “bulldog” style of bottom contact to depths of 13 feet. With its patented LBO II balancer system, the Z3 displays the castability of a much larger plug, bringing Megabass’ unrivaled performance and elegant finishes to new trophies and new depths. Available Fall 2021. 

Product Page: https://megabass.fish/SuperZ3

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Megabass Triza Travel Rods

Uncompromising performance in a three-piece travel package. Winner of the prestigious Japan Good Design Award and European iF Design Award, the TRIZA is a convention-defying multipiece travel rod series. Not content with merely eliminating the flat “dead” spots that appear at the joints of conventional multipiece offerings under load, the TRIZA goes further: its three-piece design allows Megabass engineers to purpose-build each section according to the Triangle Concept of Tension, Torque, and Torsional Rigidity. By maximizing the potential of each blank section, the TRIZA is able to reach a new pinnacle of performance. Available now. 10 models.

Product Page: https://megabass.fish/Triza

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Megabass Valkyrie World Expedition Rod

Featuring a Nano Matrix Composite Shaft, the Megabass Valkyrie World Expedition yields the unique resilience of glass with the sensitivity and lifting power of carbon. The unique combination of these two materials deliver a multipiece rod that has the power to deploy large baits and dominate large predators without sacrificing control and sensitivity. Available in nine battle-tested models with select models rated in the 65-pound and 110-pound class, the WORLD EXPEDITION is built to take the fight to trophy targets wherever they are. Available now, in limited quantities. 9 Models.

Product Page: https://megabass.fish/ValkyrieWorldExpedition

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Megabass Okashira Heads and Screwheads colors

The ultimate jigheads to unlock the full potential of finesse swimbaits, the OKASHIRA HEAD and OKASHIRA SCREWHEAD are now available in three new colorways: SHADOW SPAWN, TENNESSEE SHAD, and WEED KAMO II. Carefully selected to match the expanded SPARK SHAD 3in and HAZEDONG SHAD 3in color lineups, the OKASHIRA jighead series now offers the perfect match for every situation. Available now.

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Bass Mafia Vaults

Slick new jig boxes that can be used to store all kinds of jigheads, hooks, hair jigs, and a lot more. They come in two sizes a 3600 size and a 1800 size. Slotted foam inserts will hold your jigs neatly and securely. Available Late Summer.

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Crappie Mafia Vaults

Thes crappie jig boxes will store your favorite hair jigs, maribou jigs, hand ties, jigheads and a lot more neatly and securely in an easy to view solid box. Protect your investment in hair jigs and jigheads for your crappie fishing with these slick new durable, waterproof jig boxes from Crappie Mafia. They come in two sizes — a 3600 size and a 1800 size. Available late summer.

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Bass Mafia Clearview Coffin

The 3700 ClearView Coffin is here.  Built with 48 adjustable compartments, the Bass Mafia ClearView Bait Coffin 3700 is just as rugged as the original coffin with an almost optically clear lid.  Still the same tough construction, with the ability to see what’s inside at a quick glance.  Our customers asked for this box, and we have delivered!

  • Super durable to the point of being virtually indestructible
  • 48 adjustable compartments for a variety of storage
  • Optically clear lid design allows quick visual access to pick out the perfect bait
  • Waterproof seal and stainless steel hinges

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Bass Mafia Bud Bag

The new Bud Bag, designed by Mafia pro Justin Lucas, is perfect for storing your spinnerbaits and buzzbaits. The outer shell is made from a treated fabric that provides the first layer of waterproofing. Once inside the bag, there are five storage pages, each with five individual compartments measuring 3″ x 5″ for a total of 25 compartments. The compartment pages are made from our legendary proprietary “Money Bag” material complete with heavy duty seal lock. All internal hardware is stainless steel, the ultimate in rust proof material.

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Bass Mafia 2-Bud Bag

The new 2-Bud Bag, designed by Mafia pro Justin Lucas, is perfect for storing your spinnerbaits and buzz baits. The outer shell is made from a treated fabric that provides the first layer of water proofing. Once inside the bag, there are five storage pages, each with two individual compartments measuring 3″ x 5″ for a total of 10 compartments. The compartment pages are made from our legendary proprietary “Money Bag” material complete with heavy duty seal lock. All internal hardware is stainless steel, the ultimate in rust proof material.

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Bagley’s Pro Sunny B

Check out these new colors on the Pro Sunny B which include the following:

  • Blue Chartreuse
  • Blue Olive Shad
  • Orange Belly Gill
  • Purple Bluegill
  • Chartreuse Rootbeer
  • Rootbeer
  • Burnt Crawdad
  • Cooked Crawdad
  • Crusty Crawdad
  • Hot Claw Crawdad

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Bagley’s Flat Balsa B New Colors

Check out these new colors on the Flat Balsa B which include the following:

  • Blue Chartreuse
  • Blue Olive Shad
  • Orange Belly Gill
  • Purple Bluegill
  • Chartreuse Rootbeer
  • Rootbeer
  • Burnt Crawdad
  • Cooked Crawdad
  • Crusty Crawdad
  • Hot Claw Crawdad

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Bagley’s Balsa Wake New Colors

Bagley also added new colors to the Balsa Wake cranks. Check out these new colors on the Balsa Wake which include the following:

  • Blue Chartreuse
  • Blue Olive Shad
  • Orange Belly Gill
  • Purple Bluegill
  • Chartreuse Rootbeer
  • Rootbeer
  • Burnt Crawdad
  • Cooked Crawdad
  • Crusty Crawdad
  • Hot Claw Crawdad

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Bagley’s Balsa B New Colors

Bagley came out with some super sexy new colors for their bass fishing hard baits. Check out these new colors on the Balsa B which include the following:

  • Blue Chartreuse
  • Blue Olive Shad
  • Orange Belly Gill
  • Purple Bluegill
  • Chartreuse Rootbeer
  • Rootbeer
  • Burnt Crawdad
  • Cooked Crawdad
  • Crusty Crawdad
  • Hot Claw Crawdad

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Bagley’s Pro Sunny B Twin Spin New Colors

Check out these new colors on the Pro Sunny B Twin Spin which include the following:

  • Blue Chartreuse
  • Purple Bluegill

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SeaDek New Decking Colors

SeaDek has introduced eight new colors that are now available to use on any custom SeaDek kit. Birch, Charcoal, Dune, Moonrock, Navy, Saddle, Teal and Espresso are now available through their Certified Fabricator and Installer network, as well as directly through their Customer Advocate Team. 

Find your nearest SeaDek Certified expert or contact their Customer Advocate Team at 888-964-6860 or customerservice@seadek.com.

Buy here!

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JB Langley T-Shirts

JB Langley launched a new line of next level men’s premium fitted long sleeve and short sleeve crew tees for fishermen. 100% Combed Ring-Spun Cotton and 90/10 Cotton/Polyester 45 grams/4.3oz.

Several different styles including “The Patriot”, Beaver Lake Legends, JB Langley Logo, and the United States of Fishing shirt.

Hemmed sleeves, 1×1 baby rib set-in collar, and side seamed on long sleeves. Set-in collar, 1×1 CVC baby rib and side seamed on short sleeves.

Order them here.

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Flambeau Spoon Trunk

The Zerust MAX Spoon Trunk’s innovative storage insert offers 63 slots sized to securely fit spoons up to 5″ in length. The storage insert offers a rigid plastic exterior with a soft foam interior, providing the perfect amount of structure and protection needed to keep spoons secured in place and free from harm of one another when navigating rougher water.The Spoon Trunk, infused with an enhanced level of Zerust® VCI vapor technology, provides effortless rust prevention in extreme marine environments for a minimum of 5 years. 

The Zerust® Max Tuff Tainer® line builds on a legacy as the pioneering force and industry leader in anti-corrosion tackle storage innovation to offer anglers an enhanced level of Zerust® VCI vapor technology now impregnated directly into the entirety of each box. Flambeau’s exclusive Zerust® VCI products consist of a proprietary chemical formulation that releases an invisible, odorless, tasteless, and FDA-safe vapor that diffuses throughout an enclosed Tuff Tainer® and settles on all exposed metal surfaces to form a protective molecular layer that inhibits the electrochemical reactions that cause rust and corrosion to form.

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Flambeau Ike Series Soft Side Bags and Packs

Catered to suit the needs of a fast paced angler like Mike “IKE” Iaconelli always on the run, the Flambeau Outdoors IKE Speed Sling Backpack is the perfect marriage of consolidation and convenience with storage possibilities ideal for kayak fishing, quick trip co-anglers, and urban explorers fishing waterways from the bank. The compact and durable construction designed for the run-and-gun angler keeps the right tackle handy when adventuring for the bite. Whether you’re an old school, new school or after school angler, or Mike Iaconelli himself, the Speed Sling is a necessity for those looking to go from home to honey hole in a hurry with all of the essentials. 

The mobile arsenal solution for when IKE needs a portable tackle shop, the Flambeau Outdoors 5TK Backpack boasts a high storage capacity in a condensed solution for the nomadic angler. Lightweight unloaded but reinforced to bear a heavy load of tackle in tow, the 5TK Backpack is designed to give the traveling pack rat a carry-all answer for gear and tackle selection options A through Z plus the kitchen sink. Built for simplicity and pure fishing function co-designed with IKE, this backpack hauls anything and everything, anywhere and everywhere when chasing the hot bite.            

Blueprinted by Mike “IKE” Iaconelli for top-notch tackle organization and protection on-the-go by either the novice or the pro, the Flambeau Outdoors IKE 4TK Duffle features ample storage space for up to (5) 4000 series Tuff Tainers and easy-access accessory pockets for fundamental gear. For those who prefer to travel light but fish fast like IKE, the 4TK keeps the essentials on-hand for the excitement at the end of a line.    

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ACC Crappie Stix Jigheads

Made with high quality Mustad hooks and oversized 3D eyes that will create a bigger target and elicit more bites. These jig heads will be a great addition to your ACC Crappie line up.

No. 2 hooks on the 1/16-ounce and heavier and No. 4 for the 1/32-ounce.

Each package comes with 8 jig heads.

MSRP: $5.99

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ACC Crappie Stix GS12SG Crossover

This is a completely new design among Crappie rods using a rubbery/tacky grip with a hybrid “Crossover” reel seat making these unique, comfortable, and practical. This 12-foot rod paired with a heavier spinning reel in 1000-2000 series will create a perfectly balanced rod. The 12-foot reach will make it perfect to fish those extra spooky crappie.

Buy here

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The Bass Tank Active Target Guardian

The Bass Tank Guardian Series continues with the newest addition, the Active Target Guardian. This is injection molded, made in the USA and has a no hassle, lifetime “you break it, we replace it” warranty. 

Building off of the Livescope Guardian, the Active Target Guardian offers the same protection when traveling down the road or even at times, down the lake in inclement weather. It is built to the same quality standards as the original Livescope Guardian, but is custom designed for the Active Target Trasnducer. 

Pre-order sale price is $29.99 (Reg Price $69.99) and is expected to be available early August 2021.

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The Bass Tank Power Harness

The Bass Tank preaches clean, consistent power to feed the hungry electronics of today’s boats. What good is that power if you do not have the proper pipeline? They have now expanded on their Original Install Kit to introduce The Bass Tank Power Harness. The Power Harness provides dedicated duplex home-run cables to deliver that clean, consistent power for trouble free operation without the day killing voltage drop issues. 

A 30amp breaker/disconnect is included as well as the jumper to tie the breaker to the battery. Running The Power Harness in your boat could not be any easier with this industry leading simple design. Once the cables are ran, the connectors are as simple as push, strip, lock. 

Engineer designed and tested to meet the power needs of power consuming electronics. Start to finish, this is a simple and clean way to properly wire your boat.

MSRP $349.99, available early August 2021

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Eagle Claw EC 2.5 Bass Rods

Building on the everyday durability and value established by the EC2.5 Series of rods, Eagle Claw is excited to offer those bedrock standards in technique specific bass rods. Available in tailored actions and lengths to enable technique specific fishing from finesse to swimbait fishing, each Eagle Claw 2.5 Bass Rod is built on high performance, lightweight graphite blanks. 

Split grip EVA handles and tangle-free stainless steel guides round out the performance features allowing anglers the sensitivity to feel everything without sacrificing strength, durability or functionality.

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Eagle Claw EC 3.5 Rods

Eagle Claw’s highest-end rod series, the Eagle Claw 3.5 Pro Series, offers technique-specific rods built on x5 graphite blanks designed for extreme sensitivity, crisp hook setting power, and long-lasting durability. The product team at Eagle Claw engineered the EC 3.5 Pro Series Rod line to exceed expectations and needs from the highest level walleye and bass anglers at a value serious anglers can afford. There are 9 spinning rods in the line.

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Lazer Sharp EWG Finesse Jig

The Lazer Sharp EWG Finesse Jig is the perfect solution to fishing Ned-style soft plastics through cover as the EWG hook enables weedless presentations better than standard gap hooks. Equipped with a premium American-made extra-wide gap needlepoint hook, the Lazer Sharp EWG Finesse Jig offers a completely weedless presentation without sacrificing any of the attributes that make fishing Ned style soft plastics so effective. 

Available in 1/0 and 2/0 in 1/16th oz., 1/8th oz, and 3/16th oz. in black, chartreuse, white, and green pumpkin. The variety in sizes and weights gives anglers a weedless finesse option for shallow and deep-water situations.

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Lazer Sharp Swimbait Head

Lazer Sharp Swimbait Head gives anglers a premium open water option to rigging their soft plastic swimbaits. Built around a premium American-made wide gap needlepoint hook Lazer Sharp Swimbait Jigs are available in 3/0,4/0, 5/0 with a platinum black finish and come in 1/8 oz., 1/4 oz., 3/8 oz., 1/2 oz sizes.

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Lazer Sharp Swing Head

The Lazer Sharp Swing Head gives anglers the proven fish catching presentation of a swing head built around a premium American Made Lazer Sharp Needle Point Hook. It is available in green pumpkin and black in 3/8 , 1/2 and 3/4 ounce on 3/0 and 4/0 L098 Magnum EWG Worm Hooks. 

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Trokar Swing Head

The Trokar Swing Head gives anglers the proven fish catching presentation of a swing head built around a premium American Made Lazer Sharp Needle Point Hook. It is available in green pumpkin and black in 3/8, 1/2 and 5/8 ounce on 3/0 and 4/0 TK120 Magnum EWG Worm Hooks. 

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Team Ark Essence Series Rods

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Team Ark Catalyzer Series Rods

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Team Ark Weight Stops

Designed to be 5x tougher than traditional weight stops and will not cut your fishing line.

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Team Ark CM35 and CT Series Crankbaits: New Colors

Two new color additions include “Double Kill” and “Brown Craw”.

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Team Ark Polygiene Antiviral UV Hoodie

Made with ViralOFF technology and is super-fast drying. Ultra lightweight and superior breathability. Offers UPF25 UV protection. 

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Team Ark Viper Classic Series Rods

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Team Ark Elite Z-Series Lipless Crankbait: New Colors and Sizes

This lipless crankbait series now includes Shiny Blue, White Shad and Royal Shad colors and the following sizes:

  • Z53: 53mm and 3/8-ounce
  • Z63: 63mm and 5/8-ounce
  • Z75: 75mm and 7/8-ounce

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B’n’M Poles 75 Series Combo

In 2022, B’n’M will celebrate 75 Years of providing high quality products to the crappie, bluegill and catfish angler.  Anglers who use live imaging are gravitating toward casting techniques to stay farther back. So B’n’M is taking years of crappie fishing knowledge and putting into the all new high end combo. The 75 Series Combo features a 7 1/2 foot 1-piece rod with a high modulus blank for extreme strength and sensitivity as well as castability. The combo is perfectly balanced with a 7 bearing reel with Portuguese cork knob handles.

MSRP: $99 for combo, $64.99 for rod and $39.99 for reel.

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B’n’M Poles Premium Jig & Crappie Rod

In 2022, B’n’M will celebrate 75 Years of providing high quality products to the crappie, bluegill and catfish angler.  The Premium Jig & Crappie rod features the following:

  • Available in 8,10, 12 and 14-foot lengths (all 2pc construction)
  • High modulus graphite provides stiffer backbone and maintains tip sensitivity
  • Perfectly balanced
  • High quality, aluminum oxide frames with stainless steel inserts
  • Carbon Fiber handle
  • Great aesthetics
  • MSRP Ranging from $59 to $99 depending on length

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B’n’M Poles The Little Mighty

The Little Mighty is influenced by high-end Japanese style telescopic poles.  There are 2 primary groups of anglers that use this style pole.  First it is popular on the west coast and Hawaii as a rod used to catch fish in the surf.  The second group is trout anglers in the western US that use the Tenkara style rods for fly fishing.  Made of hi-modulus graphite and a 17″ collapsed length these are great for backpacking into hard-to-reach fishing destinations. Ranging in lengths from 10 feet to 24 1/2 feet.

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B’n’M Poles Cat Rods

B’n’M Poles is expanding their very popular line of Catfishing Rods.

The original Silver Cat continues to be a great seller.  Now, paired with a 3BB reel, this combo is perfect for the mid price point range that suits today’s consumer market.  The rod is made of 100% fiberglass for durability and strength.  The nylon cord grip is a feature found on rods at a much higher price point and will eliminate slimy grip.  Super-slick ceramic guides for smooth line flow.  Graphite reel seat and glow tip.  The 400-size reel is a strong 3BB reel pre-spooled with 16-pound test and features a durable drag system for fighting the bigger ones.

Building on the success of the Silver Cat Elite series, they are introducing the Light action version. This lighter action rod is targeted towards the Midwestern and Northern anglers who primarily target channel cats and smaller blue cats and flathead catfish.  All the same features that have made the Elite series one of the best-selling and widely used catfish rods (X-grip EVA handle, Aluminum Reel Seat, Stainless Steel guides) with 20% less backbone than the original.

Finally they will be bringing out their first pink catfish rod targeted at the growing female market within the catfish world.

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Dakota Lithium 48v 96Ah Battery

This single 48-volt 96-amp-hour battery is the largest one they make. With a whopping 5000Wh it is optimized for deep cycle and marine applications like 48V electric outboard motors and 48V solar energy storage.

Engineered with Lithium Iron Phosphate (LiFePO4) technology this battery has twice the power, half the weight, and lasts 4 times longer than a lead acid battery – providing exceptional lifetime value. Built to endure, this extended lifespan battery is backed up by an 11-year warranty. 

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Dakota Lithium DL+ 12V 60Ah Battery

A multi-purpose work horse, the DL+ 12V 60Ah is built for high performance in the most rugged and varied of conditions. Run your trolling motor and other deep cycle electronics or start your boat’s engine — this is one battery designed to power many passions. 

Built for dual purpose performance the DL+ provides 1,000 cold cranking amps (CCA) and a high continuous discharge rate, making it a great choice for high amp draw applications. Engineered with Lithium Iron Phosphate (LiFePo4) technology this battery has twice the power, half the weight, and lasts 4 times longer than a lead acid battery – providing exceptional lifetime value.

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Costa Untangled 2.0 Collection – Santiago

The 2.0 Collection, debuting for the first time at ICAST 2021, is built from recycled fishing nets and other sustainable materials like recycled aluminum logos and mineral glass lenses. Discarded fishing nets are the most harmful form of plastic pollution in our oceans. Working hand in hand with its partner Bureo, Costa is taking discarded fishing nets and giving them a new life in its collection of core performance frames. 

In addition to the added features, the updated NetPlus material is available in three new colors – dark grey, plum and light grey. One of the new frames, Santiago [named after Chile’s capital], offers a protective, maximum coverage frame specifically designed for fishermen. Hooding and side shields prevent light from leaking, keeper-ready temples and Hydrolite rubber grips keep your frames locked in place, and the vented nose pad helps reduce fogging.

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Costa Untangled 2.0 Collection – Antille

Named after the 1,500-mile Caribbean island chain, the Antille frame keeps its finger on the life pulse of the ocean. With a frame made from 97% recycled fishing nets, Antille is a great hybrid performance frame style with vented nose pads and additional coverage for your eyes, so they can spot the next island, reef or siesta spot, making it as good on the water as it is for it.

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Costa Untangled 2.0 Collection – Caleta

Taking its name from the small coves of Chile, the fluid lines and feminine shape of Caleta make it the perfect frame for the waterwoman in all of us. Wide, keeper-ready temples help reduce light leak and add a bold bit of style out on the water. More importantly, Caleta is made from 97% recycled fishing nets for frames that perform as good as they make you feel while wearing them.

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Costa Untangled 2.0 Collection – Pargo

Pargo is the little brother to Santiago, but it doesn’t need any help when it comes to fighting fish. Also called the Dog Snapper for their giant canine teeth and nasty attitude, Pargo rules the reefs. This frame is made from 97% recycled fishing nets with 3% performance additive for increased durability and performance on the water. With hooding and side shields, keeper-ready temples and Hydrolite® rubber, Pargo shows it’s not the size of the dog in the fight but the size of the fight in the angler hooked up to the Dog Snapper.