Ice Fishing

2020-2021 ICE FISHING GEAR GUIDE

We've had many requests for a 2020-2021 ICE FISHING GUIDE from us after the popularity of our 2021 New Tackle Guide. So we reached out to as many ice fishing gear manufacturers as we could the last two weeks to give you as thorough a guide of new ice fishing gear for this season. Here is a pretty our rundown of the new products for ice fishing this season. We still have gear coming in so we'll be adding to this gallery this week.

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StrikeMaster 24V Lithium Ice Auger

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Buy at Rapala.com and FishUSA.com.

More power, more holes, stable ergonomic handling in the lightest, most compact peak performer in its class.

The powerhead and motor features an Electric DC Brushless Motor with a Planetary Gear System with a 50:1 Gear Ratio. There is Power Button with Deadman Safety Switch as well as a Forward and Reverse switch on Impact-Resistant Long Filament Handles.

The 24-volt, 4-amp Hour Lithium ION Battery features an Internal Battery Management System that ensures battery longevity. The 2-amp charging station will let you know on a 3 LED Battery Status Indicator that your drill is ready to go and fully charged in just 2-hours.

The Lite-Flite Lazer Drill unit features proprietary synthetic resin molded flighting with twin serrated stainless steel Lazer Blades. A reinforced "T" connection with heavy-duty steel hex shaft means you'll have a long lasting drill that can drill 100 holes on the 6-inch auger on a single charge.

(2 of 116)

Rapala Folding Camera Panner

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Buy at  Rapala.com and FishUSA.com.

The Rapala® Folding Camera Panner is a simple and easy to use panner. To rig the innovative 360° center-lock wheel, simply feed your camera cable through the side cut-outs, cleat the cable into the desired locks and rotate the wheel to a precise viewing position. The panner expands to 17 inches to support any size hole on the ice or in a fish house. Folding arms offer compact storage and it works with all size camera cables

(3 of 116)

Rapala Ice Rod Protector

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Buy at Rapala.com.

Protector supports and secures your rod tips and blanks during transportation and prevents line tangles when stored with multiple rod combos. Featuring strong, built-in reinforcement with protective polyester and hook & loop straps. Comes in a 3 pack—15-inches each.

(4 of 116)

VMC Tungsten Mustache Jig

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Buy at Rapala.com and FishUSA.com.

The Mustache Worm combines the juicy allure of a fresh egg sack with thin, perfectly tapered appendages on either side to produce a bite-size snack no panfish can resist. VMC® Power Gap hook delivers a wider round gap greatly increasing your hook rate percentage. The precision balance is amplified by a 90° hook eye, ensuring the optimal horizontal position.

Proven fish-catching colors and the enhanced Ultra Glow pigments give the head up to 15 minutes of charge.

(5 of 116)

Sufix Advance Ice Monofilament

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Buy at Rapala.com and FishUSA.com.

The mono that thinks it's a braid is now on ice! The most abrasion resistant, supple and sensitive monofilament ever made by Sufix. Sufix® Advance™ Ice Monofilament is a combination of HMPE and Hyper CoPolymer with 50% lower stretch and UV absorption than standard mono. That means superior sensitivity and the hydrophobic water-repellent protection that resists freezing. 2-8 pound test.

(6 of 116)

Sufix Ice Rattle Reel Line

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Buy at Rapala.com.

The ultimate line for rattle reel performance. Vinyl coating provides extreme anti-freezing, waterproofing and cold weather handling with exceptional line management reducing the amount of tangling when retrieving your catch. 4 colors in 20 and 30 pound test.

(7 of 116)

Sufix Rattle Reel Metered Line

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Buy at Rapala.com.

The ultimate line for rattle reel performance. METERED EVERY 50 YARDS for consistent multi rattle reel spooling. Vinyl coating for extreme anti-freezing, waterproofing and cold weather handling. Exceptional line management reducing the amount of tangling when retrieving your catch.

(8 of 116)

StrikeMaster Pro Jacket

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Buy at Rapala.com or FishUSA.com.

The new StrikeMaster® Pro Jacket and Pro Bibs deliver on the request from the top ice anglers in the world on making suits with tougher designs for the roughest conditions with safety built into the suits.

  • StrikeMaster® SOS Flotation Technology (Stay On Surface) Floats for 2 Hours When Worn as a Pair
  • 3-1 Interchangeable Jacket with Zip-Out Mens Strikemaster® Puff Jacket
  • Upgraded Ripstop Polyester Outer Shell is Water Repellent and Breathable with Ripstop weave that Strengthens the Fabric and Prevents Tears.
  • Outer Main Jacket - 120g 3M Insulation + (EPF Foam - 40g Equivalent)
  • Inside Puff Coat - 40g 3M Insulation
  • 100% Polyester/PU Coating • 100% Polyester Lining
  • Waterproof (8000mm) Breathable (8000mm) • Non Coast Guard Approved
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StrikeMaster Pro Bibs

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Buy at Rapala.com or FishUSA.com.

The new StrikeMaster® Pro Bibs deliver on the request from the top ice anglers in the world on making suits with tougher designs for the roughest conditions with safety built into the suits.

  • StrikeMaster® SOS Flotation Technology (Stay On Surface) Floats for 2 Hours When Worn as a Pair
  • Upgraded Ripstop Polyester Outer Shell is Water Repellent and Breathable with Ripstop weave that Strengthens the Fabric and Prevents Tears.
  • Waterproof (8000mm) Breathable (8000mm) • Non Coast Guard Approved
  • Multiple Layers of EPF Knee Padding
    Chest Fleece Lined Hand Warming Pockets
    Zip-to-Hip Side Zippers • Magnetic Flap on Side and Main Zippers

(10 of 116)

StrikeMaster Allie Jacket

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Buy at Rapala.com.

The women at StrikeMaster® wanted a suit that embraces all the features of the men's suit but tailored for a women's comfort and performance.

They delivered the StrikeMaster® Allie Jacket and Allie Bibs that were concepted and developed by those avid women anglers who love the sport of ice fishing as much as anyone.

  • StrikeMaster® SOS Flotation Technology
    (Stay On Surface) Floats for 2 Hours When Worn as a Pair
  • 3-1 Interchangeable Jacket with Zip-Out Ladies Strikemaster® Puff Jacket
  • Premium Nylon Oxford Outer Shell for Ultimate Warmth and Protection
  • Outer Main Jacket - 120g 3M Insulation + (EPF Foam – 40g Equivalent)
  • Inside Puff Coat – 40g 3M Insulation • Fleece Lined Hand Warming Pockets
  • 00% Polyester/PU Coating • 100% Polyester Lining
  • Waterproof (8000mm) Breathable (8000mm)
(11 of 116)

StrikeMaster Allie Bibs

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Buy at Rapala.com.

The women at StrikeMaster® wanted a suit that embraces all the features of the men's suit but tailored for a women's comfort and performance.

They delivered the StrikeMaster® Allie Jacket and Allie Bibs that were concepted and developed by those avid women anglers who love the sport of ice fishing as much as anyone.

  • StrikeMaster® SOS Flotation Technology
    (Stay On Surface) Floats for 2 Hours When Worn as a Pair
  • Premium Nylon Oxford Outer Shell for Ultimate Warmth and Protection
  • 100% Polyester/PU Coating • 100% Polyester Lining
  • Waterproof (8000mm) Breathable (8000mm)
(12 of 116)

StrikeMaster Light Puff Coat

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Buy at Rapala.com.

Ultimate comfort and style for everyday wear. The Puff Jacket may be worn by itself or layered for extra warmth.

  • 40g 3M Insulation
  • Premium YKK Full Zip Jacket
  • Reflective StrikeMaster® Logo
(13 of 116)

StrikeMaster Heavyweight Gloves

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Buy at Rapala.com.

  • 300D Polyester Shell
  • Leather Palm
  • 200g 3M™ Thinsulate™ Padding
  • Adjustable Wrist and Gauntlet Closures
  • Full Hand Immersion Protection
(14 of 116)

StrikeMaster Midweight Gloves

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Buy at Rapala.com.

  • 100g 3M™ Thinsulate™ Lining
  • Windproof
  • Sure-Grip Palm Coating
  • Hook and Loop Wrist Closure
  • Full Hand Immersion Protection
(15 of 116)

StrikeMaster Lightweight Gloves

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Buy at Rapala.com.

  • 100% Polyester Spandex
  • Hipora Membrane Waterproof Insulated
  • Full Hand Immersion Protection
(16 of 116)

New StrikeMaster Beanies

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Buy at Rapala.com.

Built with warmth to keep your dome warm and style for the hard water experience.

  • Outer: 100% Acrylic
  • Lining: 100% Polyester Fleece
(17 of 116)

New Rapala Beanies

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Buy at Rapala.com.

Built with warmth to keep your dome warm and style for the hard water experience.

  • Outer: 100% Acrylic
  • Lining: 100% Polyester Fleece
(18 of 116)

New StrikeMaster Hoodies

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Buy at Rapala.com.

StrikeMaster® branded sweatshirts feature premium materials, a kangaroo front pouch and logo proudly displaying your loyalty to the brand. 

These sweatshirts feature 100% Polyester Interlaced Fleece, 260 gsm, 92% Polyester, 8% Spandex blend Cuffs and Hem with Sublimated Graphics.

(19 of 116)

StrikeMaster Neck Gaiter

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Buy at Rapala.com.

Keep your neck and face out of the elements and protected from the chill. Thin polyester spandex for comfort all day, but heavy enough to provide warmth in cold conditions.

(20 of 116)

13 Fishing Oragami Blade Flutter Spoon

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Buy at Walmart.com and FishUSA.com.

Cause a commotion on the ice this winter with the Origami Blade flutter spoon. This unique multi-faced blade design maximizes action without spinning. The Origami Blade is finished with a premium, high-quality paint for an intense UV glow and increased reflectivity. Armed with a super sharp black nickel hook, this spoon won't let go once the fish takes a bite.

From 1/16 to 3/16 ounces in 10 colors.

(21 of 116)

13 Fishing Micro Magic Man

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Buy at FishUSA.com and Walmart.com.

Magic Man's baby brother, this little fella's got the voice and moves you want when the water's clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft flutter fall seals the deal. Extremely sharp, size 18 hooks mean that this half-pint ripper bites back. Thrown or dropped, Micro Magic Man just gets crushed. 1 to 1 1/2 inches in 12 colors.

(22 of 116)

13 Fishing Archangel Ice Rod

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Buy at FishUSA.com.

Through heat and pressure applied directly from the custom CNC mold, the Evolve Carbon Forging process merges blank and handle into one continuous single piece monocoque body. The sensitivity of the blank cannot be compared to any other rod. Vibrations previously gone undetected will no longer be unnoticed. High-Vis flat tip gives visual sight detection for positive and negative strikes. Rounded out with the durability of ALPS Double Diamond coated guides and the easy access Fox Hole hook keeper for a rapid deploy on the go. 

(23 of 116)

13 Fishing Omen Black Ice Rod

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Buy at FishUSA.com.

Built for big fish, this series comes equipped to handle anything from panfish to the burliest lakers, gnarly pike and wily old walleye. 

  • J36T Blank
  • Evolve Ported Reel Seat
  • Portuguese 3A SG (Split Grip) Cork Handle
  • Evolve Thin Wire Guides
(24 of 116)

13 Fishing Black Betty FreeFall XL Reel

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Buy at FishUSA.com.

New for 2020-21 the FreeFall gets supersized. More capacity, more versatility, and more drag. The FreeFall XL features a Core Balanced Magnetic Braking system and faster drop rate. The streamlined FreeFall design adds a "pencil grip" comfort palm pad, and FreeFall Performance window for optimized line management.

(25 of 116)

13 Fishing FreeFall Ghost Reels

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Buy at FishUSA.com.

The 13 Fishing FreeFall Ghost Reel features the revolutionary FreeFall trigger that allows hard water anglers to hit specific depths, and get instant hookups by releasing the trigger in the target zone. Expect easy one-handed operation, smooth drag, and the perfect all-around gear ratio for shallow to mid-depth (5-50 ft.) ice fishing. No line twist, drop-speed control, and a tangle-free spool cap create a user-friendly design that simplifies line management and makes your time on the ice more enjoyable. 4 color options.

(26 of 116)

Humminbird MEGA 360 Ice Adapter

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Buy at Humminbird.com.

Humminbird's MEGA 360 Imaging Ice Adapter allows anglers to utilize the MEGA 360 transducer to see a clear and sharp view under the ice, up to 125 feet around the hole. Ice anglers can eliminate the guesswork and quickly find structure and fish without drilling as many holes, track schools of fish as they move, and know which direction the fish are headed.

(27 of 116)

Fenwick World Class Ice Rods

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Buy at PureFishing.com.

Look no further for World Class® performance on the ice. The premium solid carbon blanks are specially tuned for finesse ice fishing in Custom Fenwick® Actions. Featuring premium grade cork split grip Tennessee handles and a mix of Fuji® AT guides and light wire fly guides, these ultra-lightweight rods transmit even the lightest bite. 

  • Premium lightweight solid carbon blanks in Custom Fenwick Actions 
  • Fuji® AT frame guides with Torzite inserts and ultra-light fly guides for the ultimate in lightweight durability 
  • Split grip premium AAA grade cork Tennessee handles 

MSRP: $79.95

(28 of 116)

Abu Garcia Max STX and Max Ice Reels

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Max STX reels feature 5 ball bearings + 1 roller bearing, lightweight graphite body and rotor, machined aluminum spool, Everlast bail ssytem, Slow Oscillation, Rocket Line Management and Rocket Spool Lip design in 100-yard, 4-pound line capacity 5.2:1 ice fishing reel with 6.4 pounds of drag. BUY HERE

Max ICE reels feature 3 ball bearings + 1 roller bearing, lightweight graphite body and rotor, machined aluminum spool, Everlast bail ssytem, Slow Oscillation, Rocket Line Management and Rocket Spool Lip design with a one-touch collapsible handle. Holds 100 yards of 4-pound line with a 5.2:1 gear ratio and 6.4 pounds of drag. BUY HERE.

(29 of 116)

Berkley Fusion19 Snap Jig

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Buy at FishUSA or PureFishing.com.

The Berkley® Fusion19™ Snap Jig is a versatile action jig head that pairs with your favorite soft plastics. The Snap Jig can be fished vertically over structure or for suspended fish in open water or ice. It can also be fished cast and retrieve for side to side and backward and forward dynamic darting action. Comes in 7 colors and 3 sizes.

(30 of 116)

Fenwick Eagle Ice Rods

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Buy at FishUSA.com or PureFishing.com.

  • Solid carbon blanks for increased sensitivity and durability 
  • Ergonomic reel seat design 
  • Lightweight stainless steel guides with aluminum oxide inserts 
  • Premium burled cork handle 
(31 of 116)

Fenwick Elite Tech Ice Rods

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Buy at FishUSA.com and PureFishing.com.

  • Solid carbon blanks for increased sensitivity and durability 
  • Fuji® reel seat with exposed blank design 
  • Lightweight stainless steel guides 
  • Premium cork handle with TAC trim 
(32 of 116)

Fenwick Elite Tech Perceptip Ice Rods

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  • Lightweight stainless steel guides 
  • Stainless steel and ultra light fly guides 
  • Premium cork handle with TAC trim 
  • Flame green tip for increased bite detection 
(33 of 116)

Fenwick HMG Ice and HMG Perceptip Rods

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Buy at FishUSA.com and PureFishing.com.

  • Solid glass blank for increased sensitivity 
  • Stainless steel and light fly guides 
  • Premium cork handle with TAC trim 
  • Flame green tip for increased bite detection 
(34 of 116)

Pflueger President Inline Ice Reels

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Improve presentation and drop bait to the strike zone quickly with the Pflueger® President® Inline Ice Reel. Lightweight composite construction meets the durability of an aluminum spool. This reel also features an ultra responsive, Auto-Stop free spool button with a magnetic free spool brake for improved presentation. The 6+1 bearing system contributes to smooth performance on the ice, while the spool fender, spool lock, and extended reel stem help to manage the line for less line tangles both on and off the ice.

(35 of 116)

Pflueger Trion Inline Ice Reels

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Improve presentation and drop bait to the strike zone quickly with the Pflueger® Trion® Inline Ice Reel. In lightweight composite construction, this reel also features an ultra responsive, Auto-Stop free spool button for improved presentation. The 6+1 bearing system contributes to smooth performance on the ice, while the spool fender and extended reel stem help to manage the line for less line tangles both on and off the ice.

(36 of 116)

Shakespeare Glacier Drop Ice Reels

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Drop bait to the strike zone with reduced line twist with the Shakespeare® Glacier Drop reels. Featuring lightweight composite construction and an ultra-large arbor spool that increases line pick up. The Glacier Drop reels are made for performance on the ice with an extended reel stem for clearance while wearing gloves and cold gear lube to prevent freeze up.

(37 of 116)

Yo-Zuri Hybrid Ice Fishing Line

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Hybrid Ice is a co-polymer designed specifically for the Ice market and tested during the 2019/2020 Ice fishing season with tremendous results. 

Hybrid Ice offers the invisibility and abrasion resistance of fluorocarbon with the strength and ease of handling of monofilament. 

Produced in Yo-Zuri's line factories in Japan. 

(38 of 116)

New Yo-Zuri Rattlin' Vibe and Vibe Mini Ice Colors

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Added new ice colors:

  • Luminescent (Glow)

  • Luminescent Perch (Glow) 

  • Wonderbread

  • Ghost Shad 

Proven for the Ice Fishing market:

  • Extremely well balanced 
  • Seductive swimming action on the fall 
  • Multiple BBs 
  • UV and glow patterns 
(39 of 116)

Yo-Zuri TopKnot Ice 100% Super Fluorocarbon

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TopKnot is extremely strong and durable, yet has low memory and functions well on spinning reels. Comes in 1 to 6 pound tests.

TopKnot Fluorocarbon Ice Line was designed specifically for the Ice market and tested during the 2019/2020 Ice fishing season with tremendous results. 

(40 of 116)

Garmin 2020 Ice Bundles

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With anglers of every skill and budget in mind, Garmin's ice fishing bundle lineup now includes options that extend from a 4-inch STRIKER™ Plus, up to a premium 9-inch ECHOMAP™ UHD 93sv with award-winning Panoptix LiveScope™. Each of the ECHOMAP chartplotter ice bundles have been upgraded to include support for Garmin's Ultra High-Definition (UHD) scanning sonar, so anglers can pinpoint schools of fish faster with excellent resolution and target separation and spend more time on what's important – catching fish. And when the ice thaws, all of Garmin's versatile ice bundles can be easily transitioned to the boat so anglers can fish with their electronics all year long.  

More info here:

(41 of 116)

Daiwa QG 750FK

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The new QG 750FK is a light tackle reel that fulfills a need for line capacity larger than a 500 series reel and smaller than a 1000 series reel. The QG 750FK is ideal for trout, panfish and ice fishing applications. The Four Ball Bearings and One Roller Bearing design provides smooth, fluid performance. The Light Composite Frame is a strong reliable base for the machined gearing. The smart looking Aluminum Spool houses a smooth Multi-disk Drag that applies up to 5-pounds of pressure and holds 110 yards of 4-pound test.

(42 of 116)

Daiwa QR 750

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The new QR 750FK fills the niche between a 500 and 1000 series reel and is ideal for trout, panfish and as an ice fishing reel. With Three Ball Bearings and One Roller Bearing, this small reel delivers high performance at an economical price. The Composite Frame is a light yet strong housing for the machined gearing. The sturdy Aluminum Spool houses a butter smooth drag and holds 110 yards of 4-pound test.

(43 of 116)

Daiwa QZ 750

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The unique 750 Size has many different applications for serious trout, panfish and ice fisherman. The Light Body is strong yet balances well with delicate, ultra-light rod bends. The operation is smooth with 6 Ball Bearings throughout the small reel. The Aluminum Spool is stiff and well-suited for 4-and 6-pound mono or 6- and 8-pound braided line. A smart, yet functional Premium Cork Handle Knob assures a firm grip and an easy, comfortable crank.

(44 of 116)

Shimano Sienna Ice Combos

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Sienna Ice rods now feature a new streamlined grip and a reel seat that reduces excess material to allow for better balance and a more comfortable grip, ultimately providing a lightweight rod with enhanced sensitivity. The EVA foam handle increases the rod's durability to allow for years of fishing. The ultra-light and medium-light models of Sienna Ice feature an elongated hi-viz tip section for easier bite detection when fishing with light lures or jigs for panfish and walleye. These models also feature Aluminum Oxide guides as well as coil guides for decreased weight when fishing with lighter lines. Medium and medium-heavy models also feature Aluminum Oxide guides for increased durability when fighting larger fish.

(45 of 116)

Shimano Vanford 500 Spinning Reel

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Constructed with premium technologies including a lightweight yet rigid CI4+ body, quick response MangumLite (MGL) rotor, and MicroModule II advanced smoothness gear, Shimano brings over a decade of engineering advancement to its new Vanford spinning reels.  The Vanford line-up offers seven sizes for ultralight and ice-fishing, panfish, trout, bass and walleye, as well as inshore action for redfish, sea trout, stripers, bluefish and smaller tarpon and tuna. MSRP starting at $229.

(46 of 116)

Jackall Lures TN50 Lipless Crank

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The 2-inch TN/50 weighs in at 3/8-ounces, is offered in the same eight colors as the larger TN/60 and TN/70 lipless cranks - Purple Chartreuse, RT Holo Bluegill, RT Scale Minnow, RT Escape Craw, HL Black & Gold, SG Threadfin, Spawn Tiger and Black Chartreuse, along with TN/50-only colors including Pink Tiger, Static Shock, Sprinkle Wagasaki and Money. 

The specific colors are primarily attractive for the ice-fishing market, where Shimano product managers collaborated with Jackall designers to offer within its growing line-up of Shimano and G. Loomis ice rods and Shimano ice combos.

(47 of 116)

G. Loomis IMX Ice Rods

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Action, sensitivity, and purposeful construction are the driving forces behind G. Loomis' new line of IMX-PRO Ice rods, a 12-model lineup that's soon to be available at tackle shops in early October. The IMX-PRO Ice series includes 5 rods with solid graphite blank construction for panfish and lighter applications as well as 7 tubular graphite blank rods for targeting walleye, northern pike, lake trout, and other larger species.

The 5 lighter action rods with solid-blank construction include 29-, 31- and 33-inch sizes in light and medium-light power, while the medium-light, medium and medium-heavy tubular blank models are offered in 33-, 35-, 37-, 39- and 40-inch sizes. All of the new IMX-PRO ICE rods feature G. Loomis' Hybrid Guide System and feature ultra-lightweight REC Recoil guides to resist ice freeze-up, solid stainless-steel tips for increased rigidity and consistent shape, and include hook-keepers. Offered with a 5-year limited warranty, all 12 rods have a suggested retail of $199 (USD).

(48 of 116)

PowerPro Ice-Tec Line

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Buy at Walmart.com.

The product development staff at PowerPro offer anglers ICE-Tec, a PTFE-coated braided ice-fishing line that resists water to prevent line freeze.

ICE-Tec braided line is available in 50-yard spools in 5-, 8-, 10- and 15-pound test. PTFE - Polytetrafluoroethylene - is the ideal lubricant for ice-fishing line, notes PowerPro division president Konrad Krauland. "Being that PTFE is hydrophobic, water simply will not attach to the line so there is little if any freezing," said Krauland. "That's the one key complaint you hear
from ice anglers - the ICE-Tec braided line provides more fishing time being you'll be spending less time cleaning ice out of the rod guides."

(49 of 116)

Plano EDGE 3700 Terminal

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Specifically designed for hooks, weights, and small parts, the Plano EDGE™ Master Terminal comes with 22 unique lift-out trays that are perfect for keeping small terminal items separated and prevent cross contamination like other storage boxes. Finished with a heavy duty steel hinge for improved durability, the Plano EDGE Master Terminal is the best terminal storage box ever created.

MSRP: $49.99

(50 of 116)

Seaguar IceX Fluorocarbon Ice Line

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Seaguar IceX is a new, 100% fluorocarbon line designed exclusively for the rigors of ice fishing and precision engineered using only genuine Seaguar resins.

50-yard spools of Seaguar IceX will be available soon in 2-, 3-, 4-, 6- and 8-pound test. MSRP of $8.99.

(51 of 116)

Lunkerhunt First Ice Rods

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The Lunkerhunt First Ice™ rod has a unique vertical blank technology that is extremely flexible, durable and ultra-sensitive. It features Lunkerhunt's innovative Ice Flex Technology™. It has soft tips for detecting strikes and presenting baits naturally. In addition, it has the backbone to haul lunkers to the hole when needed.

Lunkerhunt First Ice Rods are available in two sizes. A 30-inch medium action, fluorescent yellow model and a 34-inch medium/heavy action model, in hunter orange.

(52 of 116)

Lunkerhunt Big Eye Tail Spin

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You'll look just as shocked when you see everything this little guy has to offer. Glow-in-the-dark patterns, an enticingly bladed tail, sharp heavy-weighted short shank hooks, and a pair of thunderstruck wide eyes that bring everything together. 

The Lunkerhunt Big Eye Tail Spin has it all, making it an effective feature-heavy little lure that's easy to target and excels in the water. Ideal for both vertical jigging or extra long casts to schooling fish, once you see it in action both you and the fish will be hooked. 

  • Available in 1/4, 3/8 and 1/2 ounce weights
  • Jigging tail spin
  • Premium bearing swivel
  • Premium Colorado blade
  • Sharp short shank hooks
(53 of 116)

Lunkerhunt Bait Jars

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Infused with scent, Lunkerhunt Bait Jars™ excel where live bait falls short. Lunkerhunt Bait Jar™ Lures feature a special technology that makes them more durable than other baits or soft plastics. Bait Jar Lures will not dry out in the sun and will maintain their performance both in and out of the water. All Bait Jars come packed full of baits and are infused with Lunkerhunt's very own Lunker Attractant™.

  • Infused with Lunkerhunt's very own Lunker Attractant™
  • Great Value, approximately 9g of micro baits per jar 
  • Re-sealable jar 
  • Will not dry out 
(54 of 116)

Lunkerhunt Nose Down Straight Ups

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Lunkerhunt Nose Down Straight Jigs imitate baitfish feeding. Pound them into the silt to draw the attention of nearby fish. Swim or suspend the bait for fish that are high in the water column. The Nose Down Straight Up features an extended hook shank that is great for tipping with soft plastics or bait. With the addition of four new fish enticing colors.

  • Nose down feeding & diving design 
  • Ultra realistic Lunkerhunt Naturals patterns 
  • Single wide gap tail hook 
  • Available in two sizes 1/2oz and 3/8oz
(55 of 116)

St. Croix Mojo Ice 32

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St. Croix's angler-favorite line of technique-specific ice rods, the Mojo Ice Series has been refreshed and improved for 2021 with updated cosmetics and new EVA handles. Precision-taper solid carbon (SC) blanks now wear a stealthy new Carbon Dust color with Black Cherry Metallic accents. Mojo Ice's angler-acclaimed proprietary custom reel seat has also been upgraded with a new, flat finish. Mojo Ice's ten spinning models feature new split-grip EVA handles, while the series' two casting models feature full  EVA handles. Mojo Ice models retail between $50 and $60. 

(56 of 116)

St. Croix CCI Pan Dancer Rods

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The PAN DANCER features a cork split-grip handle, both without reel seats for optimized reel placement depending on size and weight. 

Optimal for panfish presentations – especially with jigs and spoons – the new extra-fast PAN DANCER model is crafted from St. Croix's advanced solid glass (SG), delivering the ideal taper for bite detection without compromise to control or hook-setting ability. 

(57 of 116)

St. Croix CCI House Rod

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Designed for inside power-jigging, the 30" HOUSE ROD features a full cork handle without reel seat for optimized reel placement depending on size and weight. 

HOUSE ROD models are crafted from a dynamic blend of carbon and glass patterns in a tubular construction (TCG), resulting in extra-fast blanks that are extremely light and exceptionally sensitive, with tip flex for superior bite detection and the power necessary to control large predators.

(58 of 116)

St. Croix CCI Eyeraiser Rods

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Continuing its promise to deliver technique-specific rods to ice anglers, St. Croix's pinnacle CCI series of ice rods grows for the 2020/2021 ice season with three exciting new extra-fast models. 

Designed to present large baits to trophy walleye, the standout CCI CI38MXF EYE RAISER features an angler-requested full cork grip and reel seat, and is the complete power-jigging package. 

Models are crafted from a dynamic blend of carbon and glass patterns in a tubular construction (TCG), resulting in extra-fast blanks that are extremely light and exceptionally sensitive, with tip flex for superior bite detection and the power necessary to control large predators.

(59 of 116)

St. Croix Premier Ice Spinning Combo

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A completely new offering for the 2020/2021 ice season, St. Croix's Premier Ice Series Combos offer five distinct and reliable Premier Ice rods paired with Daiwa QX750 reels to bring anglers success on the ice in multiple presentations and techniques at a great price. 5 Models from 24 to 36 inches.

  • Sensitive solid carbon (SC material) blank
  • Sea Guide reel seat
  • Lightweight stainless steel guides
(60 of 116)

Lindy Glow Spoon NEW Colors

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Lindy® Fishing Tackle's revolutionary Glow Spoon gives hardwater anglers a new secret weapon for attracting fish and triggering strikes with the most appealing combination of color, light, sound and action to ever hit the ice. 

Now they are offering Viral Perch and Red Fire Tiger in all three sizes.

(61 of 116)

Lindy Glow Streak NEW Colors

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The Lindy Glow Streak is a revolutionary rippin' style lure which is equally effective through an ice hole or cast into open water. The Glow Streak has a built-in slot for insertion of a light stick that illuminates the lure in the 12 available color patterns making the lure easy for gamefish of all species to find. The Glow Streak is designed in two sizes, a 2-inch, ½-oz. version and a 2.5-inch, 5/8-oz. bigger brother. 

Now they come in Candy Corn and SunSpot. 

(62 of 116)

Northland Glo-Shot Fire Belly Spoon

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A killer on crappies, perch, walleyes, pike and trout. Cast or vertically jig. S-curve design and light, lead-free construction excels with twitches, lifts and falls. Glo-Shot® Sticks boost fish attraction in low-visibility situations. Change Glo-Shot® Stick colors to match conditions. Tip with live bait or IMPULSE® soft plastics. Glo-Shot® Spoons are available in 1/16-, 1/8- and 1/4-ounce weights, with red treble hooks in #12, #10 and #8 sizes, respectively. Hooks are attached via dual split rings for added action and fewer lost fish.

Glo-Shot® Sticks are non-toxic, easy to activate and glow in vivid color for eight hours. They are light enough not to affect lure action and are also great for lighting up a variety of bobbers, hooks and jigs. 

(63 of 116)

Northland Rattlin' Puppet Minnow

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The Rattlin' Puppet Minnow® brings the noise with a glass rattle and audible carry through water, all without killing its famous action. Anglers have long noted the benefits of vibration and additional sound in their baits, as fish cue on auditory clues to both help them locate and target prey of all kinds.

The Rattlin' Puppet Minnow® still sports its trademark action, darting and swimming like a dying minnow which triggers predatory responses in the form of reaction strikes. It's heavy zinc frame fishes great both vertically or when casted, making it a truly versatile offering for a number of species.

(64 of 116)

Northland Eye-Ball Spoon

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The Eye-Ball Spoon perfectly mimics the real thing, with bling.  The backside of the spoon offers an array of colorful glow patterns for all scenarios, providing both attraction and realistic seduction. The Eye-Ball Spoon's lead material and compact design means you're getting to fish fast, and able to fish various sizes in a range of depths, for a wide assortment of species.  

This makes the Eye-Ball Spoon an incredibly versatile bait that's perfect for panfish and hungry predators alike. The NEW Eye-Ball Spoons are available in 3 sizes (1/16 oz., 1/8 oz., and 1/4 oz.) and 10 different fish-catching colors.  Each pack contains one (1) Eye-Ball Spoon per card.

(65 of 116)

Northland Cherry Picker Rod

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Crappie and Bluegill anglers who love noodle actions but hate wet-noodle hooksets will flock to the Cherry Picker and its ultra-fast action.  Detect bites and still be able to bite back with a discernible backbone yet detailed styling.  Custom color patterns and a Northland grip handle make this fiberglass rod a mainstay in any rod-bag.

(66 of 116)

Vexilar FLX-30 Ultra Pack Lithium

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Vexilar, world leaders in ice fishing sonar technology, has expanded its product line-up with the FLX-30 Broad Band sonar system. The legendary FLX sonar platform incorporates an exclusive brush-less data transfer technology for the best sunlight-readable display in the industry.  Now Vexilar's new Broad Band technology, made possible with a patent-pending composite digital IceDucer, offers seven sonar frequencies to optimize performance.  From a powerful 150 kHz to a high definition 300 kHz, the beam signal size variates from 20 degrees to 7 degrees.

(67 of 116)

K-Drill Ice Auger 8.5 inch

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AWC Inc, the innovative company that changed the ice fishing world when they developed the first ice drill designed to be powered exclusively by a battery- powered hand-held drill is getting bigger…literally.

The new 8.5-inch K-Drill features the same durable chipper blade design with an industry-leading lifetime blade re-sharpening option.  With a total weight of just 5.2 pounds, the 8.5-inch K-Drill auger can power through 36 inches of ice without an extension, but both 12 and 18-inch extensions are available.

Cutting 1.5 inches of ice a second, is not slow by any means, but safer and allows the long-lasting chipper blades to punch a lot of holes without effort.

(68 of 116)

Otter Outdoors Pro-Tech Ice Rod Case

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Just like our legendary Otter Sleds, all Otter Pro-Tech Series Ice Rod Cases feature Roto-Molded construction, proven year after year to perform in extreme temperatures down to -40 degrees, ensuring the most durable and secure protection of your valuable gear. 

Double wall construction in the lid provides case integrity and extreme crush proof protection. Otter's proprietary Ultra-Lock quick release latches and oversize, flush mounted nylon handles offering outstanding break resistance over a wide temperature range and provide easy access and perfect carry/compression security.  

Nickel plated steel hardware provides enhanced corrosion resistance, strength and longevity. Perfect inner depths and high quality upper and lower foam interiors offer the ultimate protection for your gear without the need to break down reel handles.

(69 of 116)

Otter Vortex Thermal Hub Shelters

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Take your ice fishing to the next level with the Otter Outdoors VORTEX Thermal Hub Ice Shelter! This shelter is crafted with the Otter Thermaltec 600 Denier fabric layer system, locking wind and light out! The quilted thermal inner layer is durable, locks in heat, and helps reduce condensation! The dual coil zippers keep the cold out and heat in while also remaining highly durable. The corners of this wide-based ice shelter are reinforced to prevent wear and tear, giving you years of protection in the harshest conditions! Otter Outdoors added removable TPU windows with insulated covers. The windows are perfect for lookout or just letting in some daylight! The VORTEX Thermal ice fishing shelter features heavy-duty cobalt poles and an exclusive Ice-Lock anchoring system!

(70 of 116)

Custom Jigs and Spins Wolfinkee

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The Wolfinkee™ features a precision balanced tungsten ball head with a colorful plastic body molded over a gold plated Mustad hook.

It's available in eight ridiculous colors!

The Wolfinkee™ comes in three sizes for all species of fish. This bait is modeled after Custom Jigs & Spins® famous Ratfinkee which has accounted for millions of fish for ice anglers over the past 30 years!

(71 of 116)

Custom Jigs and Spins Glazba

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Glazba™ (pron. "glahz-bah") has a ton of attitude in its tiny tungsten body.  Its diamond nose picks up light refractions and brightens the day for bluegill, crappie and other panfish.

The Glazba™ diamond-shaped body is front-loaded and designed to keep the hook riding at a 30° angle. It's ultra-sharp Japanese hook will give you optimum hooking power.

This is a heavy-headed tungsten jig. 

(72 of 116)

Custom Jigs and Spins Jaje Bug Tungsten Ice Fly

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JaJe™ (pron. "yah-yee") is a unique tungsten ice fly with an attitude. It has a heavy, brightly colored head which is designed to keep the super-sharp Japanese hook riding at a 30° angle for instant hook sets on monster-sized panfish.

This buzzer style fly imitates small insects and larvae, so it will work best if it is tipped with a wax worm or spike of added flavor. As with all our tungsten jigs, we recommend using a Cold Snap tungsten toothpick for easy hook removal and so as not to damage the jig.

(73 of 116)

Custom Jigs and Spins Tütso

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The Tütso™ features a horizontal precision ball head tungsten design, an ultra-sharp Mustad gold hook, a superior paint scheme and a paint-free eye.

The Tütso™ comes pre-rigged with a super soft, slim Finesse Plastic body for slab sized panfish, trout and game fish. Tungsten, being nearly twice the weight of lead, will get you down to the fish zone quickly, as well as give you quick, sharp jiggling action that fish can't resist.

(74 of 116)

Custom Jigs and Spins Rattlin Rotating Power Minnow

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Custom Jigs & Spins' Rotating Power Minnow™ (RPM) brings anglers several new unique features to a proven bait category! Trust us, fish have never seen a bait do anything like this. Behaves like natural forage. Features a unique eyelet that swivels to minimize line twist while imparting life-like action. Features a wide glide to fish far off the side of the hole, maximizing your fishable space. An epoxy'd belly hook with "eye" attractor brings fish in from afar, and gets the negative ones to strike the attractor treble. Designed so it doesn't snag on itself.

(75 of 116)

Mr Heater Buddy Flex Heater System

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The next generation Portable Buddy is here. The all new 2020 next gen Buddy flex has been totally redesigned and incorporates all new exciting features for any cold weather project or activity. The 11,000 BTU omni-directional burner provides heat in 180° to maximize output. With integrated gas-powered accessory controls and quick-connect rail system, you're safe and ready to go in any weather conditions for any event. 

Updated design featuring optimized wind barrier and pilot shield for maximum protection when using outdoors. Left and right side accessory doors feature battery compartment and gas accessory quick-connect port. Opposite door includes multi-purpose storage compartment for gloves, documents, power cords or fishing tackle box.

(76 of 116)

MarCum M3L and M5L

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The MarCum M3L and M5L focus on taking existing advancement to the next level, finally with a power source worthy of the technology it fuels. 

The M3L offers the same IR, moveable zoom, light pipe, and target separation MarCum fans have come to love from the existing M3, now studded with the 12V10AH LiFeP04 powerhouse and charger in the MarCum Brute. 

Similarly, the M5L features this same tech but with a switchable transducer, and even more distinct clarity through the Super Fine Line Feature. It too sports a MarCum Brute and charger, the new standard in LiFeP04 technology and safety. The addition of the 12V10AH Lithium LiFePO4 MarCum Brute will shave pounds and increase runtime of each system.

(77 of 116)

MarCum MX-7GPS

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The all-new MarCum MX-7GPS pairs GPS and mapping with the most

advanced, proven ice sonar of all time. Gone are the days of using open-water sonar simply to get GPS capability, and welcome and era of ice-specific sonar/GPS innovated for the rigors and mechanics of our sport.

Where real-time was lost in a sonar/GPS combo unit, the MarCum MX-7GPS now fills that void. That said, ice fishing is a communal sport, often done in close quarters with or nearby a host of other anglers. Forget a boat-length or three away, ice anglers are often three to a shelter or more, each with their own interference-inducing ice sonar. That means the next ice-specific component you need is interference rejection. Cross-talk of signals that's much more common in the ice environment, and MarCum's
interference rejection system featured in the MX-7GPS is so advanced that it's patented.

(78 of 116)

MarCum Pursuit HD Underwater Viewing System

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The new MarCum Pursuit HD puts 20 years of technology into the palm of

your hand, tapping into all of the top trends in underwater viewing. The Pursuit HD simply checks every box. Hand-held and HD attributes are a big direction in cameras now, but so often it comes at the expense of other features. With the MarCum Pursuit HD, expect performance with a rich feature set. 

Start first with MarCum's vivid HD display, fed by a FULL HD image sensor (1920X1080p) and pushed to a pocket-sized, lazer-sharp 5-inch LCD display. Consider the mobility a prerequisite, and 1080p HD an appetizer, with the main course coming in all the tech that makes this a MarCum through and through: all the on-screen reconnaissance details, like temp, depth, and absolute direction, along with new DVR features like MP4 capability, multiple image output sizes, and cyclical recording. They've even packaged the MarCum Pursuit HD complete with a built-in cable reel and a convenient 1/4-inch, 20-port at the bottom of the unit for endless mounting options.

(79 of 116)

MarCum Wireless Camera Panner

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ONE TOUCH 360º CAMERA ROTATION

The Automatic Camera Panner is the easy, convenient way to rotate the lens of any Underwater Camera. Place the Camera Panner over an ice hole, grip the camera cable, and scan the entire underwater landscape using the remote control.

  • Fits all holes up to 16 "
  • Powered by 2 C batteries (not included)
  • Operating time: 5 to 8 hours of continuous use
  • Length of panoramic view cord with lever switch: 10 feet
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MarCum Brute 12V10AM Lithium LiFeP04 Battery

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The MarCum Mite Lithium Ion battery is a 12V7.5AH featherweight, and at just over a pound is the lightest battery in the MarCum stable. A true Lithium, the MarCum Mite offers an 80% weight reduction over standard SLA options while sporting a form factor that fits readily into any existing system. There's no way on ice to shave as much weight as the MarCum Mite can with the purchase of a single battery.

Next in the lineup comes the MarCum Brute. At 12V10AH, this Lithium LiFePO4 option is the workhorse of the lineup and so trusted, MarCum puts it in nearly all of their L-series flashers. In the past, increased
run-time meant heavier weights, but with the Brute, you get a battery that's pounds lighter without sacrificing performance. The MarCum Brute sports a form factor that supports direct replacement for any system previously equipped with a 12V7/8/9AH Sealed Lead-Acid battery.

The MarCum King is another Lithium LiFePO4 option, and at 12V18AH, there's power in the tank for reserve and then some. MarCum realizes that there are certain systems designed for open-water which are also run on ice. These units typically have a higher power draw designed for deep cycle batteries.

The MarCum King delivers deep cycle performance in a compact, portable form-factor.

For some outdoor activities, there's simply never enough power to go around. Enter the MarCum Max; at 12V30AH, it's the largest Lithium LiFePO4 in class, delivering run-times measured in days vs. hours. Whether you camp, kayak, or shelter overnight on-ice, the MarCum Max is the ultimate battery for any long-haul pursuit.

(81 of 116)

Frabill Fortress XL Hub Ice Shelter

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Frabill's latest space-saving design allows you to conveniently store gear in generous corner compartments resulting in 55% more fishable space. Kick-Out Technology utilizes hub extensions on the sides of the shelter to keep items like minnow buckets, heaters, vacuum bottles and lunch coolers accessible, yet out of the way. The hubs also simplify setup and takedown. The Fortress XL Hub Shelter doubles as the ultimate base camp when anglers are on the ice.

With a large 100 square feet of fishable luxury, the revolutionary Fortress XL is like a condo on ice. An extremely stable frame provides a comfortable environment that locks in warmth and repels the wind. Enhanced T-style zipper pulls are easy to operate with gloves or chilly fingers.

(82 of 116)

Frabill Ice Hunter SideStep 200 Shelter

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Gear up for your most successful ice fishing season yet with the Ice Hunter SideStep™ 200. This flip-over ice shelter features Frabill's patented SideStep entry system for easy, convenient interior access. Two anglers fit comfortably inside, protected from harsh winter winds thanks to a full welded insulation. Land bites from the two plush boat seats while keeping an eye on outside conditions through the panoramic front window.

MSRP: $649.99

(83 of 116)

Frabill XL Ice Rod Combo Case

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Designed for ice anglers who want to bring their full arsenal to the lake to tackle every opportunity the conditions present. The new XL Ice Combo Case with deep foam padding and water-resistant gasket can provide peace of mind for up to 15 combos.

MSRP: $89.99

(84 of 116)

Frabill Ice Hunter Finesse Spinning Combo

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Exceptional performance at an unbelievable price-point is the hallmark of this spinning rod and reel combo. Loaded with high-end features such as durable fiberglass composite blanks, rubberized cork handles and an infinite anti-reverse reel, the Arctic Fire combo gives all anglers the opportunity to heat up their pursuit.

MSRP: $49.99

(85 of 116)

Clam 40th Anniversary Yukon XL Thermal

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Dave Genz had a vision for an enclosed, portable fish house…and when it became a reality, the Fish Trap changed the sport of ice angling. The anniversary shelter is designed after Dave's original model that he used in 1980. This flip over Fish Trap has a retro look, but with all the technology and features of the modern Clam fish houses.

(86 of 116)

Clam Scout XL Thermal

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Dave Genz had a vision for an enclosed, portable fish house…and when it became a reality, the Fish Trap changed the sport of ice angling. The anniversary shelter is designed after Dave's original model that he used in 1980. This flip over Fish Trap has a retro look, but with all the technology and features of the modern Clam fish houses.

(87 of 116)

Clam C-720 Thermal Hub

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We had multiple requests for a double hub shelter in the C-Series hub shelter lineup so here it is, the C-720 Thermal Hub Shelter! This shelter packs down small but fishes big with 72 total square feet of fishing area. This shelter is perfect for a group of friends or the entire family, and it sets up in about 60 seconds.

(88 of 116)

Clam Voyager X Thermal

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The Ice Team Edition Voyager flip-over shelter has been a huge hit the past couple of seasons with it's awesome looks and features— and we have decided to come out with a Clam edition of the popular model! This Voyager X Thermal has all of the features of a durable flip-over fish house by Clam Outdoors, such as thermal fabric, extreme 1 1/4" poles, RPSX clips, and side symmetry door system. 

(89 of 116)

Clam Ascent Float Parka

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The Ice Armor™ by Clam Ascent™ Float Parka is unmatched as a safe, breathable and flexible float garment. Our Motion Float Technology utilizes a segmented, baffled design of the floatation material that provides maximum flexibility and mobility for the angler while still retaining exceptional warmth and breathability. With new colors and patterns the Ascent provides style as well as safety. 

(90 of 116)

Clam Ascent Float Bibs

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The Ice Armor™ by Clam Ascent™ Float Bib is unmatched as a safe, breathable float garment. Our Motion Float Technology utilizes a segmented, baffled design of the floatation material that provides maximum flexibility and mobility for the angler while still retaining exceptional warmth and breathability you expect from IceArmor by Clam. 

(91 of 116)

Clam Rise Float Parka

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The Rise Float Parka has proven itself as a premium float suit. As a simplified version of our popular Ascent Float Suit. the Rise is sporting a new look this season. With Motion Float Technology, this parka has the security, mobility and breathability features that ice anglers need. The Rise Float suit is perfect for early and late ice anglers, or any safety-minded outdoor enthusiasts. 

(92 of 116)

Clam Rise Float Bibs

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The Rise Float Bib has proven itself on ice. As a simplified version of our popular Ascent Float Bib, the Rise has a new look this season. With Motion Float Technology, these bibs have the security, mobility and breathability features you need to keep you warm and safe on ice. The Rise Float suit is perfect for early and late ice anglers, or any safety-minded outdoor enthusiasts.

(93 of 116)

Clam Gravity Elite Reel

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A lightweight and adjustable drag make the Gravity Elite Reel comfortable, versatile and easy to operate. The adjustable drag system lets anglers change the drop rate to fit different fishing tactics and jig weights. And with a lightweight composite construction, the Gravity Elite is comfortable to hold and reduces hand fatigue. Now available in a right hand retrieve!

(94 of 116)

Clam Gravity Reel

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A lightweight and adjustable drag make the Gravity Reel comfortable, versatile and easy to operate. The adjustable drag system lets anglers change the drop rate to fit different fishing tactics and jig weights. And with a lightweight graphite construction, the Gravity Reel is comfortable to hold and reduces hand. Now available in a right hand retrieve!

(95 of 116)

Clam Voltage Reel

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The Voltage Reel will light up your ice angling this season. The Voltage is comprised of lightweight, but strong components, resulting in a powerful reel that's comfortable to use. And an electric color scheme will put a little flair in your hook sets this winter!

(96 of 116)

Clam Straight Drop Reel

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The Straight Drop Reel does exactly what the name says...drops your jig or spoon with a smooth and straight line presentation. Without line coiling or memory, your lure will twist less and give a more natural look. This will lead to increased bites and a better hook-up ratio.

(97 of 116)

Clam Voltage Combo

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The Voltage Combo is going to light up your ice angling this season. This rod and reel combo offers a strong, but ultra-sensitive fiberglass rod with lightweight wireframe guides along with a composite reel.  The result is a strong, yet super lightweight ice fishing combo. An electric color scheme will put a little flair in your hook sets this season! 

(98 of 116)

Clam Ice Sniper 24

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Looking for a quality ice fishing combo that won't hurt your wallet? This is it. The Ice Sniper Series may be priced as a starter set, but even the best anglers on ice will be impressed. Whatever the species, the Ice Sniper combos get it done with comfort and style!

(99 of 116)

Clam Jason Mitchell Mack Rods

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The Mackinaw rods were designed extensively for the sole purpose of taming Lake Trout. The graphite blank on the bait cast rods features a spiraled guide wrap for better shock absorption and sensitivity. The handle is designed extra long past the reel seat for better balance and leverage to reduce fatigue while jigging all day. This rod is extremely effective for chasing pike and salmon as well.  Extra Heavy models feature heavy duty stainless framed guides with aluminum inserts.

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Clam Tikka Mino

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Designed specifically for a vertical presentation, the Tikka Mino is the ultimate balanced minnow. It swims and darts like a panicked baitfish, and features unique Prism Holographic colors attract predator fish. 

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Clam Frost Ice Monofilament

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Clam Pro Tackle knows ice fishing...the Frost Ice Monofilament Line is designed specifically for the rigors of ice fishing by Sunline. Frost ice line is Japanese-made to the strictest of tolerances, using the highest quality raw materials available. With a straighter "off-the-spool" feed, Frost line has less coil. And a moderate amount of line stretch offers a perfect balance of a strong hook set with great bite detection while offering forgiveness for head shakes below the hole. 

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Clam Frost Ice Monofilament Bulk Spools

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Now the popular Frost Premium Ice Fishing Line is available in bulk spools! These 2000 yards of Monofilament line will be perfect for anglers who have to spool up multiple reels of line, or for guide businesses or bait shops. This line features a straighter off the spool feed for less coil but offers a moderate amount of stretch. So you still have great bite detection so you perform a strong hook set but then it offers some forgiveness for head shakes below the hole. Now available in Gold!

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Clam Large Slim Jig Box

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Thin but durable, the Super Slim Jig Box holds jigs securely in place with heavy, durable foam. A clear case lets anglers easily find their favorite jig.

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Clam Mini Jig Box

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Organize and identify your tackle! Say goodbye to messy and oversized tackle boxes. Clam Jig Boxes are conveniently sized, as well as waterproof. Heavy foam securely holds jigs in place, while the hard plastic exterior case lets anglers see their tackle. Now available in 5 different sizes; from mini to magnum.

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Clam Drill Plate with Power Drive Kit

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Take your auger drilling power to the next level. The Clam Drill Plate has revolutionized the simplicity and ease of drilling holes in the ice. The Power Drive accessory, designed for the Clam Drill Plate, increases the power and torque of the auger. This comes in handy when you have 10-inch holes to drill. 

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StrikerICE Climate Jacket

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Featuring a brand-new Veil™ Stryk camo color and an integrated Line Cutterz® Zipper Pull that allows you to cut any monofilament, braid, or fluorocarbon line with ease, the popular StrikerICE Climate Jacket just got even better for the 2021 season. Featuring a removable G2 softshell liner jacket, the Climate is versatile to just about any condition from freezing cold to moderate temperatures. 150g of Sureflote® Flotation Assist gives additional peace of mind on the ice, while Hydrapore®Waterproof Breathable technology keeps ice anglers protected from inclement conditions. A cross-flow venting system, loads of storage, and a second to none fit round out the features.

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StrikerICE Hardwater Jacket and Bibs

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Why buy an ice shelter when you can wear one instead? This remains true for the all-new redesigned StrikerICE Hardwater Suit. 150g of Thermadex® insulation will keep you in the fight no matter how low the temps go. New tackle-friendly features like a Line Cutterz® Zipper Pull and a designated magnetic assist Forceps Holder on both the jacket and bib make this suit a technical ice anglers dream. 

With a total of 14 pockets throughout and a new low-profile side entry storage compartment in the back of the jacket, the Hardwater is a gear junkie's best friend. Hydrapore Waterproof Breathable technology, a tough 600D Endura shell, and 1680D snakeskin padded knees keep ice anglers dry and protected from mother nature's worst. Rest assured with 150g of Sureflote® Flotation Assist tech, this suit will buoy even the largest of ice-heads.

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StrikerICE Predator Jacket - Veil Stryk Camo

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New for 2020, the StrikerICE Predator Jacket that hole hopping ice anglers know and love now features a brand-new Veil™ Stryk camo color and an integrated Line Cutterz® Zipper Pull that allows you to cut any monofilament, braid, or fluorocarbon line with ease. Built with an optimal 100g of Thermadex® insulation and cross-flow venting, this jacket keeps you warm without over-doing it. Featuring 150g of Sureflote® Flotation Assist, a flexible 320D Nylon Tussor Shell, and Hydrapore® Waterproof Breathable technology - there's no storm the Predator Jacket can't weather.

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Aqua-Vu Micro Revolution Pro

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From the innovators in underwater viewing technology, the micro Revolution 5.0 Pro puts the most powerful live fish-finding tool right in the palm of your hand. Equipped with industry exclusive, patent pending Integrated Camera Reel System, you'll spend more time discovering hotspots and without the hassles of tangled camera cable. Pro model adds a built-in DVR for recording video and still underwater images, plus on-screen digital displays of Camera Direction and Temperature as well as an exclusive Zoom function. MSRP: $469.99

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Aqua-Vu QUAD HD

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Unlocking a panoramic underwater landscape in true color high-definition video, the Aqua-Vu QUAD HD packs four 720p underwater lenses into a single all-seeing camera module. Deploy the optics and immediately view four directions at once—forward, backward, left and right— leaving no fish unseen. A 10-inch daylight-viewable LCD features four touchscreen-selectable quadrants and touch zoom for even greater up-close examination of underwater terrain. View all four quadrants at once or select a single directional view and tap the screen a second time for 2X zoom. LCD features digital on-screen displays of camera depth, water temperature and camera direction. The Aqua-Vu QUAD HD is equally valuable for ice fishing or in-boat applications, equipped with the modular XD Camera Housing compatible with Quick Attachment accessories. Innovative Underwater Viewing System comes complete with 125-feet of camera cable, adjustable infrared (IR) lights, 12-volt 9-amp battery and Smart Battery Charger. MSRP $1,799.99

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Eskimo Outbreak 650XD Shelter

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Don't trip. Stay warm. Fish longer. The Outbreak 650XD is the perfect party sized shelter keep , featuring 94 sq ft of fishable area. Best of all, its all-access, full panel door makes loading and unloading quicker and easier, so you can focus on fishing. The Outbreak 650XD feature Eskimo exclusive StormShield™ Fabric, which keeps you warm and comfortable for a full day on the ice.

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Eskimo Eskape 2600 Shelter

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The Eskape 2600 has all of the benefits that you want with a side-door shelter, without any of the hassle of extra poles and difficult setup. This sturdy side door accessible shelter features an Heavy Duty Tub and Eskimo Exclusive Storm Shield Fabric.  No more tripping over your rod and electronics or stepping in your hole to get out of your shelter. Best of all, the Eskape 2600 was designed to fit under a tonneau cover in the back of most crew cab pickup trucks. 

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Eskimo Roughneck Bibs

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The functionality of workwear, meets the mobility of athletic wear, all with the added peace of mind of Uplyft™ Float Assist. The Roughneck Suit is the toughest suit on the ice, and offers everything you will ever need to get the job done when Mother Nature throws her best at you. Sherpa fleece lining allows you to do all of this in maximum comfort, with minimal bulk. The 600D DuraDry™ fabric sheds water, wind and ice.

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Eskimo Roughneck Jacket

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The functionality of workwear, meets the mobility of athletic wear, all with the added peace of mind of Uplyft™ Float Assist. The Roughneck Suit is the toughest suit on the ice, and offers everything you will ever need to get the job done when Mother Nature throws her best at you. Sherpa fleece lining allows you to do all of this in maximum comfort, with minimal bulk. The 600D DuraDry™ fabric sheds water, wind and ice.

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ION G2 10-Inch Auger

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New for 2020 the Ion G2 10" auger is the lightest 10" auger ever, weighing only 18lbs. The ION G2 signifies the next generation of ION ice auger technology. Faster than the competition and 29% lighter, the ION G2 ups the ante when it comes to speed, weight, and longevity in a Lithium-ion ice auger. Powered by a 6Ah Gen 2 battery, its single cell protection ensures a long battery life, and optimal performance in the cold. The composite polymer bottom allows for the smoothest cut, in the lightest possible package, all with incredible durability. More speed, more power, more holes, and less weight.

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ION R1 Auger

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A whole new type of auger, the Ion R1 features 35% more power than previous Gne1 Ion Augers. The R1 is outfitted with a precision polymer bottom, and a centering point and cutting ring to ensure that you can safely and easily re-drill old holes without the binding and jarring that many curved blade augers can have. Available in 8" and 10" configurations, all R1 augers come with reverse and 2 led lights and are backed by an industry-leading 3-year warranty—which includes the battery.  8" weighs 23 lbs., 10" weighs 24lbs.