Tackle Reviews

New Fishing Tackle for 2022 | ICAST 2021

new fishing tackle for 2022

It’s ICAST time again. We’ve spent the last two months working with many of the companies in recreational fishing and have compiled a long list of the must see new fishing tackle for 2022. Check out more than 350 new products for the upcoming fishing seasons from more than 100 companies. Let us know on Facebook what your favorite new products were for 2022.

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Rapala DT08

A long-awaited member to the DT family, the DT08 has the body size of a DT06 but with a bill resembling a DT10, only a bit smaller. The DT08 dives down quickly to maximize running depth and is remarkably snag resistant. Fished at any speed, water clarity or temperature, the DT08 is a flat-out fish catcher. Weighing in at 3/8-ounce, 2 inches long and armed with a pair of No. 5 VMC treble hooks, the DT08 is going to become one of your favorite cranks. MSRP $12.99

Available in January at Tacklewarehouse.com.

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Rapala OG Tiny 4

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe’s garage. Tiny is a thin, flat-sided balsa bait with a tight wobble and finesse-like action. The thin design and lightweight circuit board lip moves less water and provides a sensitive feel of bottom structure. Tiny runs to about 4 feet, is 2 1/4 inches long, weighs 5/16 ounce and sports a pair of No. 5 VMC Hybrid Trebles and comes in 19 colors which were hand-picked by Ott. MSRP $9.99

Available in January at Tacklewarehouse.com.

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Rapala BX Mid Brat

BX Brat square-bill crankbaits feature a balsa-wood core within a brawny hard-plastic shell. Rapala balsa baits famously float up and back out of cover well, minimizing snags. Encasing a balsa core in copolymer armor allows a BX Brat to bounce off cover and trigger bites without hanging up often and getting beat up. The new BX Mid Brat dives as deep as 5 feet. It measures 2 ½ inches, weighs 7/16th an ounce and comes armed with two sticky sharp VMC No. 4 black-nickel, round-bend treble hooks. BX Brats are available now in three models – BXBB03, the original; BXBB06, the Big Brat; and now BXBB05, the Mid Brat. The numeral following the zero in the model number signifies the bait’s maximum diving depth. MSRP $10.99 

Available in January at Tacklewarehouse.com.

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Storm Original Deep Wiggle Wart

For decades anglers have been catching fish all across the country with the Original Wiggle Wart, targeting the 7 to 9-foot zone. Now anglers across the country can target the 11 to 13-foot zone with the same, tournament-proven “wart” action. The Deep Wiggle Wart maintains that classic loud “wart” rattle, hard-hunting action and 25 of the best colors. The Deep Wiggle Wart features No. 4 VMC treble hooks, weighs 7/16 ounce and measures 2 inches. MSRP $6.99

Available in January at TackleWarehouse.com.

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VMC Ned Rig Jig

Featuring a finesse yet super strong hook made from chemically sharpened Vanadium Steel, the Ned Rig Jig sets the bar high. Utilizing a hybrid bend that lends strength and incredible hooking percentages as well as a uniquely beveled edge conical keeper that will keep your plastics firmly secured. The conical keeper is positioned precisely to allow for the plastic to collapse tightly between the keeper and jig head which keeps you spending your time fishing and not messing with your plastic. Sporting a 1/0 hook, available in 4 sizes (1/16, 1/8, 3/16 & 1/4) and 3 colors (black, green pumpkin and chartreuse) this jig will up your Ned Rig game.

Order here

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Rapala OG Slim: 6 New Colors

OG Slim has 5 amazing new colors – Bream, Classic Craw, Copper Green Shad, Hot Copper Green Shad and Coosa Special. All of these were created directly with Rapala’s talented pro staff.


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Rapala Skitter V: 5 New Colors

The Skitter V features an exclusive design that radically alters the action of the lure. V-hull body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line. Now featuring 5 new colors – Clear Pale Olive, Ghost Clear, Wish Bone, Ghost Bone and Holographic Bone.


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Rapala 7-inch Elite Scissors

Armed with high performance, lightweight Cerakote coating which protects against abrasion, corrosion & UV rays. The Elite Scissors serrated blades cut all braid, monofilament and fluorocarbon line. Side cutter blades cut light wire up to 15 lbs. Spring loaded for easy one-hand operation & sliding lock for safe storage. Robust, comfortable ergonomic handle design & lanyard ready. $46.99 

Order here

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Rapala Compact Line Remover

Measuring only 5″ long, the Rapala Compact Line Remover is convenient to have close at hand and for easy stowing. The high torque motor removes 6′ of line per second and the dual-direction design allows for left or right handed operation. Uses 2 AA batteries with an easy access battery compartment. $24.99

Order here

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Rapala RAIN

The Rapala® Rain Jacket and Bib Series are built on high expectations, combining advanced technology performance with upgraded waterproof and breathable components for more extreme conditions. 

Suit Features: Very Comfortable, Mid-weight 2-Layer Construction – Shell – 100% Polyester Oxford/100% Polyester Honey Taslan/100% Polyester Mesh Lining – Waterproof/Breathable (5000mm) – Taped Sealed Seams – Premium YKK Zippers – Reflective Rapala Logos – Jacket Features: Adjustable Drawstrings – Two-Way Hood, Waist and Opening – Outer Chest Zip Pocket with Attached Microfiber Cloth – 2 Outer Zip Lined Hand-Warming Pockets – 3 Interior Pockets – 1 Zip, 2 Pouch – 2 D-Rings – Magnetic Flap on Main Zipper – Adjustable Hook & Loop Cuffs – $149.99

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Rapala RAIN Pro

The Rapala® Rain Jacket and Bib Series are built on high expectations, combining advanced technology performance with upgraded waterproof and breathable components for more extreme conditions. 

Suit Features: 3-Layer Construction Offers Comfort, Durability and Ultimate Protection – Shell -100% Nylon Ripstop Taslan/100% Nylon Honey Taslan. Ripstop Shell Weave Strengthens the Fabric and Prevents Tears – Waterproof/Breathable (8000mm) – Taped Sealed Seams – Premium YKK Zippers – Reflective Rapala Logos – Jacket Features: Adjustable Drawstrings – Two-Way Hood, Waist and Opening – Outer Chest Zip Pocket with Attached Microfiber Cloth – 2 Outer Zip Lined Hand-Warming Pockets – 2 Interior Pouch Pockets – 2 D-Rings – Magnetic Flap on Main Zipper – Adjustable Hook & Loop Cuffs


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Sufix Advance Fluorocarbon Leader

A proprietary Gel Phase Technology™ process produces the ultimate handling, performance and clarity essential to the most discriminating anglers. Featuring 100% fluorocarbon, incredible shock absorption, knot strength, abrasion resistance and virtually invisible underwater, Advance Fluorocarbon Leader line has your back. G2 precision winding provides virtually memory free line so you are able to spend more time fishing and less time dealing with line problems. Available in 25 yard spools in 4-pound through 100-pound. $9.99

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Minn Kota Precision Chargers

Longer run times. Shorter charge times. That’s the precision difference that keeps anglers on the water longer and puts more fish in the boat. Now, the next generation of this legendary line of chargers has been optimized for 12 volt lithium (LiFePO4) batteries. Precision chargers feature battery-type selection by bank, which now includes charge curves specially formulated for the high demands of lithium batteries, and can even wake these battery types from standby.

  • Battery Type Selection: Lithium (LiFePO4), AGM, flooded lead acid
  • Automatic Temperature Compensation
  • Low-Line Voltage Compensation
  • Battery Equalization
  • Digital Control
  • LED Indicator Lights
  • Automatic Multi-Stage Charging
  • Waterproof Construction
  • 3-Year Warranty

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Humminbird MEGALive

This new sonar technology delivers the clarity and detail of MEGA Imaging in live action, allowing anglers to see fish and structure in real time, even watching fish on-screen as they move in to bite an angler’s lure. With the release of this technology, anglers have access to the most complete package of industry-leading technologies and products offered by a single brand.

Humminbird’s new MEGA Live Imaging retails for $1,499.99 and will begin shipping September 2021. MEGA Live Imaging transducers are compatible with all APEX and SOLIX models, as well as HELIX 8-15 G3N / G4N models with MEGA Imaging. For optimal performance, the MEGA Live Imaging transducer is designed to be paired with a Minn Kota Ultrex™ trolling motor.

Order here

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Humminbird Helix 7 G4N

The new Humminbird HELIX 7 G4 models are designed to find fish faster with a crystal-clear view of unmatched sonar and chart technologies. Starting with an upgraded 7″ HD display (1024H x 600V), new and experienced anglers alike will appreciate the increased resolution that provides easy to read sonar views of fish and structure.

The soft-key operation of the HELIX 7 G4 Series makes it simple to use and easy to access desired chart and sonar views. The HELIX 7 G4 line offer best-in-class sonar, with options featuring MEGA Side Imaging® and MEGA Down Imaging® models, both of which also include Dual Spectrum CHIRP 2D sonar. A new addition to the lineup is the HELIX 7 CHIRP SI GPS G4 model (non-MEGA) that provides standard definition Side Imaging, Down Imaging and Dual Spectrum CHIRP sonar views. This new model provides a ton of features and provides anglers the chance to trade up and experience the benefit of Side Imaging sonar.

Included on the HELIX 7 G4 units are built-in GPS and Humminbird Basemap which provides basic depth contours and navigational aids for all continental U.S. coastal waters and over 10,000+ U.S. lakes and rivers. Additionally, all models include AutoChart Live®, a real-time mapping technology that gives anglers the ability to make their own 1-foot contour maps in real time.

Order here

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Berkley PowerBait Jigs

New to Berkley and new to the industry, Berkley Jigs are now paired with an irresistible PowerBait flavored skirt and Fusion19 hook. Provided seven different styles of Jig: Football Jig, Swim Jig, Skippin’ Jig, Flippin’ Jig, Heavy Cover Jig, and a Finesse Jig. Pro Designed by MLF Bass Pro Tour angler Gary Klein, Berkley Jigs are set up for success.

  • Powerbait Silicone Skirts
  • Stout, needle point Fusion19 hook
  • Variety of weights and hook sizes for any fishing situation

Order here

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Berkley Powerbait Agent E

An all new Berkley bait designed by Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! A bottom-dwelling, flat bottomed swimbait that has an ultra-low center of gravity and internal weighting to skid along the bottom. Built tough with a PowerBait packed material giving you the chance to set the hook on every bite.

  • Comes in three different sizes (2.25″, 3″ and 3.75″)
  • Custom designed fluorocarbon hook-keeper is invisible to fish and sheds the nastiest grass and debris while easily collapsing to hook the slightest bites.
  • The side-to-side kicking action demands attention even at the slowest speeds as it skids, crawls, hops and slide its way into the hardest to reach places.

Order here

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Berkley Powerbait Boss Grub

Pro designed by Bassmaster Classic® Champion and MLF Bass Pro Tour angler Skeet Reese, The Boss Grub has an enticing finesse grub profile with proven fast action alike the Berkley PowerBait Pit Boss style legs for maximum water disturbance in a chunkier profile. 

  • Comes in two sizes (3 and 4-inch)
  • Thick body adds durability for rough applications and rigging
  • Excellent Bladed Jig Trailer, on a Jig Head, Swing Head or Texas Rigged

Order here

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Berkley Powerbait Crash Craw

Designed by Major League Fishing Pro Scott Suggs, the Crash Craw is a compact craw profile that allows the bait to excel in a variety of situations.

  • Rib design hides the hook for effortless gliding through heavy cover
  • Extended ribs provide a tremendous amount of surface area for a mouth full of PowerBait flavor
  • Comes in two sizes (3 1/2 inch and 4 1/4 inch)

Order here

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Berkley Powerbait Gilly

The PowerBait Gilly is a Pro Design by Bassmaster Classic Champion Mike “IKE” Iaconelli with heavy Japanese design and technique influence. It displays an unbelievable natural presentation with its shape, action and color options. It is infused with PowerBait flavor ensuring you have the chance to set the hook on every bite.

  • Comes in three different sizes (90mm, 110mm and 130mm).
  • Rig sideways weightless or on a weighted Texas rig.
  • Also great on a Jig Head, Weighted Swimbait hook, Line-through Stinger Hook rig or even on a Drop Shot.

Order here

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Berkley Stunna Jerkbait

Pro designed by arguably the best Jerkbait fisherman in the world and 2-time Bassmaster Classic Champion Hank Cherry, the Berkley Stunna has all the refinements for a Jerkbait to excel. It delivers a slow sink to trigger finicky fish while being weighted perfectly for long distance casting.

  • Equipped with sharp medium shank EWG Fusion19 hooks
  • Bill strength 2X as strong as leading competitor 
  • Dual brass weight paired with single tungsten weight transfer for long distance casts

Order here

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Berkley Powerbait MaxScent Chigger Craw

A classic craw imitating bait with high-action pinchers is now available in PowerBait Maxscent technology. The PowerBait MaxScent technology has proven to be successful, now paired with a Bassmaster Classic winning bait, there is no limit on this bait’s success.

  • Fish it slow or buzz it and watch the claws swim wild
  • Deadly on a Jig, Texas rig, Carolina rig or punching
  • The MaxScent material releases a super-charged scent field attracting fish in a way never before seen

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Berkley Powerbait Max Scent Lil General

A 2 3/4-inch stick bait profile with ribbed texture to kick up debris and provide more surface area for maximum scent & flavor. An ideal bait to pair up with any Half Head or Ned Rig style jighead. 

  • Designed to drag, slow reel and hop across the bottom for a finesse style approach.
  • Fantastic multi-species bait for a variety of species including Bass, Walleye and slab size Panfish!

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Berkley Powerbait Max Scent Lil Trooper

A new shape for Berkley MaxScent. A 2 1/2 inch compact crawfish imitation that is deal for Ned Rig applications. The Lil’ Trooper also makes for a great trailer on smaller skirted jigs. 

  • Back tail is designed to perfectly pair with Ned style jigheads
  • Flat bottom allows bait to glide to bottom

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Berkley Powerbait MaxScent Tube

This bait is the ultimate Smallmouth smasher. The Tube already being a proven bait, now paired with MaxScent it has become the ultimate upgrade. This bait will take finesse fishing for Smallmouth bass to the next level.

  • Comes in two different sizes (2 1/2 and 3 1/2 inch)

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Abu Garcia Max Low Profile Reel

Abu Garcia engineering at MAXimum performance in the Abu Garcia Max LP reels. Built tough with a machined-aluminum spook, power disk drag system and a MagTrax system, the MAX LP reels are ready for war.

  • Fastest reel in the MAX line up (7.1:1)
  • Oversized co-molded soft touch knobs for long casting comfort on marathon days
  • 4+1 to 7+1 stainless steel bearing and Mag Trax Braking system for ultimate performance at a low price

Order here

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Abu Garcia Ambassadeur 100-Year Anniversary Reel

The Abu Garcia Ambassadeur Pro Rocket Round reel series calls on the heritage of dependability and durability with a commemorative reel that will give anglers years of service.

  • 4 stainless steel ball bearings + 1 roller bearing
  • Carbon matrix drag system 
  • 5.3:1 gear ratio with 6-pin centrifugal braking system

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Abu Garcia Zenon Spinning Rod

The most sensitive rod that Abu Garcia has ever made, the Abu Garcia Zenon features a premium carbon blank with their exclusive Powerlux 1000 resin system. The Zenon delivers an ultra-light, powerful and sensitive blank with higher break strengths and improved impact and fracture resistance. 

  • Premium carbon blanks and exclusive Powerlux 1000 resin system
  • Ultra-light sensitive blanks with higher break strengths than the competition
  • Custom reel seat for hypersensitivity, titanium alloy guides, super thin Zirconia inserts and a Carbon handle split grip design

Order here

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Abu Garcia Jordan Lee Combo

Pro designed by Bassmaster Classic and MLF Bass Pro Tour Champion Jordan Lee, with an assortment of 14 different technique specific rod models, JLEE Pro rods and reels offer the right product for bass anglers. 

  • 30-Ton graphite for a lightweight balanced design
  • Custom Abu designed reel seat for greater comfort
  • Stainless steel guides with zirconium inserts
  • Winn split grip design
  • Casting Reels
    • 10 stainless steel ball bearings + 1 roller bearing
    • 90mm carbon handle arm
    • Mag-trax brake system
  • Spinning Reels
    • 6 stainless steel HPCR bearings + 1 roller bearing
    • Rocket line management system
    • Carbon matrix hybrid drag system

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Abu Garcia Veritas Combos

Now get a Veritas in a combo that is packed with iconic Abu Garcia features. Reels feature a 10+1 bearing system paired with a lightweight Veritas rod constructed of 30 Ton graphite combined with Powerlux® 100 resin, the Abu Garcia Veritas pushes the limits of high-performance fishing combos.

  • 10 stainless ball bearings + 1 roller bearing
  • 30 Ton graphite rod with Powerlux 100 resin
  • Numerous combinations in spinning and baitcasting options

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Abu Garcia Aqua Max Spinning Combo

The Abu Garcia® Aqua Max combos are engineered with proven Abu Garcia performance. Featuring an eye catching Mossy Oak® Elements Agua design, high performance comfort grips, and a lightweight graphite body and rotor, this combo both looks and feels good for all day fishing. 

  • Winn advanced polymer Dri-Tac grips
  • Spinning: 3 ball bearings + 1 roller bearing • Casting: 4 stainless steel ball bearings + 1 roller bearing
  • 24 Ton graphite rod

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Ugly Stik Ugly Tools Multitool

Ugly Tools are designed for ugly conditions. Rugged non-slip handles give you control in wet and slimy environments, and rugged metals with hardy coatings ensure jaws and blades will not corrode or pit. Fish the way it’s meant to be done. Fish Ugly.

  • 4 1/2-inch closed tool length with 11 essential on-the-water functions
  • Stainless Steel tool construction
  • Ugly Tuff™ Grip folding handle

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PLANO 3600 and 3700 Stowall

From the brand that brought you the iconic StowAway®, comes ultimate stow-anything bag: meet Stowall™. Constructed out of TPU material with excellent abrasion and scratch resistance,  Stowalls can truly stow it all. The transparent design and super-strong waterproof closures make it easy to identify and access contents in a flash. Available in 3600 and 3700 sizes to customize storage inside other Plano® storage bins and tackle systems.

  • Bottom gusset for additional capacity
  • Waterproof closure
  • Available in 3600, 3700 sizes

Order here

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PLANO EDGE Line Management

The award-winning design that EDGE™ brought to tackle organization is now available for premium line management. The EDGE Line Management System protects fishing line in a waterproof box sized to hold just about every spool available. Plus – quick spooling reels has never been easier thanks to the one-handed top latch.

  • Holds up to (12) 300-yard filler spools of line
  • Includes (8) spool tension bands
  • WaterWick divider with reusable moisture-wicking packet

Order here

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PLANO EDGE Flex 3700 Crankbait

They took everything anglers love about EDGE Crankbait™and EDGE Flex™ boxes to build one innovative, do-it-all crankbait tackle box. The EDGE Flex Crankbait offers customizable storage for a perfect compartment configuration just for crankbaits, powered by Plano’s patent pending Crankbait Catcher system with the added ability for complete customization. The newly designed crankbait retainers – all 28 of them –easily hold every shape and size of baits.

  • 28 Crankbait Catcher divider systems hold baits securely and prevent hook tangles
  • Flex technology allows for custom configurations
  • Dri-Loc O-ring seal maintains waterproofing when closed

Order here

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PLANO EDGE 3700 V-Jig Spybait

The most effective way to store and protect your premium vertical jigging and “spy” baits. Plano’s custom bait cradle holds up to 52 individual baits. Put this box to the test, but baits will stay separated and tangle-free no matter what.

  • Holds up to 52 baits
  • WaterWick divider with reusable moisture-wicking packet
  • Dri-Loc O-ring seal maintains waterproofing when closed
  • Rustrictor technology delivers 360 degrees of rust-preventative protection

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PLANO Atlas Series 3700 EVA Backpack and KVD Tackle Bag

Combining the strength of a hard-sided tackle box with the lightweight portability of a soft-sided tackle bag, the premium EVA constructed Atlas Tackle Pack is a completely new take on tackle storage. Built up from the sturdy foundation of a waterproof HDPE base surrounded by ultra-durable EVA panels, the Atlas includes Plano’s patented magnetic Dropzone™, bungee cord rod holder, tool holders, water-resistant cell-phone storage, internal zippered mesh pockets, molded side pockets and comfortable shoulder straps.

  • Innovative EVA molded construction
  • Patented magnetic Dropzone
  • Includes (3) 3750 StowAway utility boxes

The all-new, completely renovated KVD tackle bags are champion level tackle storage – just like the pro whose name they represent. New to the KVD line: Plano’s patented magnetic Dropzone™ secures tools, hooks and more on the lid, while EVA-molded front and side pockets add strength and protection to interior contents. These bags also include an integrated Bait File storage system with high-quality rings and waterproof pouches. Available in two sizes.

  • Patented magnetic Dropzone
  • Integrated bait file storage systems
  • Available in 3600, 3700 sizes

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PLANO KVD Series 3600 Speedbag

Updated and re-imagined by the man himself, KVD Speedbags now feature heavy-duty molded zippers and EZ Label panels for easy identification of your favorite baits. The new 3600-sized Speedbag with portrait orientation is the perfect companion for Plano’s new 3600 Stowalls, traditional StowAway boxes or clam-shelled soft baits.

  • Patented SpeedTop design
  • TPE-coated, water-resistant fabric
  • Available in two sizes

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PLANO Weekend Series 3600 Sling Pack

The newest addition to Plano’s popular Weekend Series tackle bags, the Weekend Series Sling Pack makes carrying tackle easier than ever by going hands free. Fitted with a large-zippered compartment, zippered front pocket, laser cut MOLLE tool holder and two mesh side pockets options abound to make sure no gear gets left behind. The Sling Pack also includes two clear utility boxes to customize and organize your favorite tackle.

  • Adjustable single shoulder strap
  • Includes (2) 3650 StowAways
  • Laser-cut molle front panel for tool storage

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PLANO Weekend Series 3700 Backpack

Carry more tackle without weighing yourself down. The new full-sized Weekend Series Tackle Backpack holds up to three 3700 StowAway utility boxes, with two boxes included. The durable shoulder straps distribute weight for a comfortable carry even when the backpack is filled with tackle, tools and gear. Notable upgrades include a water resistant sunglasses pocket and a zippered front pocket with laser cut MOLLE tool holder.

  • Heavy-duty molded main compartment zipper
  • Water resistant felt lined sunglass pocket
  • Includes (2) 3750 StowAways

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St. Croix Victory Series Rods

Conceived for tournament anglers competing at the highest level, passionate recreational bassers, or anyone in between, St. Croix’s all-new Victory Series of high-performance American-made technique-specific bass rods are poised to deliver more wins on the water – however they’re defined. The NEW Victory 17 expands St. Croix’s landmark Victory series to 25 total models, giving bass anglers of all levels unprecedented choice in selecting the proper tools for a complete range of bass presentations. From finesse techniques; bombing hair jigs and spy baits; to crankbaits; chatterbaits; flippin’, pitching and punching; to heaving and retrieving 8-ounce swimbaits, it’s all there in this complete and balanced assortment of high-performance, technology-laden, American-crafted rods – backed by a 15-year transferable warranty – that cost a fraction of other “elite-level” rods in the marketplace.


  • Integrated Poly Curve (IPC) mandrel technology.
  • Taper Enhancement (TET) blank design provides curved patterns for improved action with increased sensitivity
  • Fuji Concept “O” guides with deep press inserts
  • Fuji SK2 reel seat on casting models with comfort centric complimenting componentry
  • Fuji KDPS reel seat nut on spinning and casting models with thread covering hood
  • Split-grip, super-grade cork handles customized per model
  • Model specific hook keepers selectively placed per technique
  • Single coat sealer on blank with slow cure finish
  • Two coats of Flex-Coat slow cure finish on guides
  • 15 year transferrable warranty backed by St. Croix Superstar Service
  • Designed and handcrafted in Park Falls, U.S.A. for bass anglers worldwide

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St. Croix BASS X rods

BASS X Casting are redesigned for 2022 with the technologies and advancements learned and incorporated in recent new launches to improve their angler-favorite rod line. Anglers will get lighter, stronger and more balanced rods at an astounding $120-$150 price point. The line will expand to 16 rods for 2022 as well.

Buy Here

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St. Croix Legend Xtreme Additions

Handcrafted in the USA for extreme sensitivity using St. Croix’s most exotic materials and technologies, the Legend Xtreme Freshwater Series grows for 2022 with a new 7’3″ MLXF spinning model ideal for Ned rig presentations and a new 7’6″ MHMF casting model optimized for presenting football jigs. Retail prices are $660 and $670 respectively and include a 15-year warranty.

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St. Croix Tundra Ice Rods

The exciting new, semi-custom Tundra Ice Series is a culmination of ice-centric features and technologies wrapped in an extremely durable package at a retail-price range of $100 to $130 with a five-year warranty. Featuring nine distinct spinning models ranging from 26″ to 36″ in light to medium-heavy power, new fast and extra-fast action Tundra Series rods offer anglers different blanks and thoughtfully designed handle configurations for optimized comfort and performance in multiple ice presentations.

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Yo-Zuri Rattl’n Vibe One Knock

The belly and face weights give the One Knock perfect balance allowing the bait to be fished in variety of ways. It tracks straight with a tight wiggling action when burned back to the boat and won’t kick out. When fishing with a yo-yo technique it has a seductive wiggle action on the fall and easy rips out of the grass. Effective any time of the year but particularly deadly in the fall through mid-spring.

The Rattl’n Vibe One Knock is available in 13 of Yo-Zuri’s best color patterns including state-of-the-art holographic scaled finishes and some of the most popular painted and matte finish color schemes. These natural patterns, combined with the lifelike body shapes and externally embossed details on gills, fins and scales, create strikingly realistic looking baitfish imitation.


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Hardcore Shad 60SF

Features a Magnetic Weight Transfer System which improves casting distance and accuracy by transferring a weight to the tail during the casting motion, which results in long, accurate casts up to 30% farther than the top competition. Upon landing, the weights shift to the front of the lure and are locked in place by a magnetic, providing a well-balanced diving action. This bait reaches a depth range of 4-5ft and is an exceptional choice for targeting largemouth, smallmouth, spotted bass, trout and walleye.

Comes in 10 color patterns and feature a “power coating” that protects the finishes from chipping or fading. The terminal tackle is top of line with high quality black nickel split rings and round bend black nickel treble hooks.


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Hardcore Flashi’n Vibe 75

Features perfect balance which allows it to be retrieved in a variety of ways to cover a multitude of fishing conditions. This bait can be burned back to the boat with a perfectly straight track and it won’t kick out at any speed. It can be slow rolled just above the grass with a tight wiggle action and when fished with a yo-yo technique it has a seductive swimming action on the fall and can be ripped out of the grass easily to trigger that reaction bite. The larger profile and added weight are perfect for targeting giant bass on deeper grass lines.

Comes in 10 color patterns and features a “power coating” that protects the finishes from chipping or fading. The terminal tackle is top of line with high quality black nickel split rings and round bend black nickel treble hooks.


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Hardcore Bullet Crank 7+

The Hardcore Crank 7+ features a new “Bullet Magnetic Weight Transfer System” which improves casting distance and accuracy by transferring a weight sled to the tail during the casting motion, which results in long, accurate casts up to 46% farther than the top competition. Upon landing, the weights shift to the front of the lure and are locked in place by a magnetic, providing a well-balanced and quick diving action. This bait reaches depths of up to 27 feet on 14-pound fluorocarbon line.

The Hardcore Crank 7+ comes in 10 color patterns and features a “power coating” that protects the finishes from chipping or fading. The terminal tackle is top of line with high quality black nickel split rings and extra-large round bend black nickel treble hooks.


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Yo-Zuri T7 Premium Fluorocarbon

  • Ideal suppleness for spinning and baitcast reels
  • Best combination of tensile strength, shock strength and shock abrasion strength
  • Natural translucency for better invisibility
  • Perfect molecular balance for exceptional strength


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Yo-Zuri 3DB Pencil: New Color


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Yo-Zuri 3DB Jerk Bait 110: New Colors

Bold Table Rock (pictured), Clown, Gold Black and Natural Perch

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Hot Shot Fingerless Fishing Glove

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13 Fishing Origin F1 Casting Reel

The F1 takes pole position in its category of reels, its sleek and low fastback body shape is a departure from outdated reel designs. The Venti 20LB 6 Disk Carbon Drag System works in conjunction with the Instant Stop Anti Reverse to put down the power and stamp out any hope a fish has at escape before being photographed. The F1 carries features never seen before in its category like the long casting Arrowhead Casting System, and Beetle Wing Side-plate that allows for rapid spool exchanges.  If you want more for less this 7 bearing reel claims the top spot on the podium.

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13 Fishing Origin O1 Casting Reel

A tournament ready product, the O1 combines 18lbs of drag on a murdered-out Fastback Frame Design clapped with Blackout Components.  The Multi-Material Drag System means you have the power of a will crushing hammer in your hands. Backing up the Charcoal and Onyx appeal is the MCS – Magnet Control System and 5 Total Ball Bearings providing smooth performance. Trick Shop Compatible and Arrowhead Casting System equipped, the O1 turns heads. 

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13 Fishing Origin R1 Casting Reel

The Origin R1 is our newest addition to our performance-driven, reasonably priced line up of casting reels.  With 18lbs of Max Drag, and Fastback Frame Design the R1 sacrifices nothing and puts all the features in your hand to put fish in the boat.  The R1 is a highly capable caster with the MCS – Magnet Control System and a fierce fighter with Instant Stop Anti-Reverse and reliable heart of 5 Total Ball Bearings.  

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13 Fishing Radioactive Combo

So bright it needs an exclusion zone. We pulled this paint job straight from Chernobyl. The Radioactive combo is not for those trying to hide. This setup is built to claim the podium and let everyone know you’re doing it! The Radioactive series delivers High Performance under the hood, and we made sure it’s the launcher of swimbaits, the caster of cranks, and fling’r of finesse you need when you need it. Let everyone know that you’re bowed up on a big one… from 6 miles across the lake. After all, why not? 

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13 Fishing Radioactive Pickle Combo

Kind of a big dill. The fan Favorite Radioactive Pickle is back in action, this time in open water. A full array of options available in this series finely tuned to meet the needs of anglers looking to target the most tenacious fish around. This crisp combo comes in both spinning and casting to suit your every need. Think it’s too bright? Dill with it.

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13 Fishing Jabber Jaw Deep

The Jabber Jaw is our big-lipped, yeet anywhere, treble assisted fish harvesting machine. Since launching in 2020 it’s become a sensation that elite level anglers have made a staple in their repertoire. The JJ Deep is the newest addition to the line up with a deeper dive that makes it rad. This bait stamps its role alongside the predecessor with authority.

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13 Fishing Blackout Series

Going dark, the Blackout series has been mission orientated from the start. The rugged yet refined Evolve Skeleton Reel Seat offers the perfect tactical system for landing leviathans. Strategic lightness is inserted with a Japanese EVA Split Grip Handle design. Agility and durability is the goal, and with Stainless Steel Guides, and an Evolve Snagless Hook Keeper, it will be obtained. Consider this, mission accomplished.  

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13 Fishing ENVY Black III Series

Ask any fishing freak about the world’s best rods, and 9 times out of 10, they’ll foam over like a simmering saucepan, raving about exotic carbon fiber. Carbons’ light, responsive, and it’s infinitely variable in terms of size, shape, material properties, and strength. It gets all the credit these days.

But carbon is like tomato sauce – there’s more to it than the tomatoes and where they were grown. It matters more how you make it and what you put it on. 

As lifelong anglers (and pasta) addicts, we’re experts at finding the ingredients to make carbon ideal for every venture we can envision. As such, we add a healthy dose of soul to our in-house 46 Ton Japanese Toray fiber recipe. Along with hand selected premium Portuguese 5A Cork in a split grip handle with an Evolve Soft Touch Seamless Reel Seat. 

To be clear, the Envy Black’s fiber is light enough and stiff enough to satisfy the most selective anglers. Not to mention the Fuji K Frame Guides with Zirconia inserts. We’re not afraid to brag that our anglers have won a fair share of derbies. But these days, “light, strong, and stiff” is easy. What takes more thought and care is getting it to the perfectly tuned taper for technique specific application. 

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13 Fishing Omen Gold Series

Occasionally something comes along to realign your gray matter. This series is an evolution in performance. Instant supplies the distinct advantage you’ve been yearning for. It’s got history to live up to from our legendary Gold series of rods and new history to make so we’ve given it every advantage with Fuji Stainless K Frame Guides fitted with Alconite Inserts. This isn’t your bronze/greenback gear from yesteryear, but an entirely different level.  

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13 Fishing Omen Panfish/Trout Series

Often overlooked, we take our small species equipment serious. Rather than starting from a heavy lumber some conventional rod, we started with a blank gifted with sensitivity surging through its veins and created the Omen P&T. It brings sensitivity and reliability with that irrefutable 13 attitude to the otherwise safe and sensible light tackle market.

Whoever heard of a Japanese 36 Ton Toray Graphite blank, Premium Portuguese 3A Split Grip handle, and an Evolve Skeleton Reel Seat in a lightweight, performance driven rod kitted out with Fuji Stainless Steel K Frame Guides that have Alconite inserts on a panfish/trout rod?

The Omen of sophisticated species? That’s more like it – and just like that, performance came to panfish. 

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13 Fishing Lunch Bug

Bringing the Lunch Bug is like being the kid whose mom packed them a Lunchable and a Snackpack in the morning you were living large in brown bag town. These appendages slap harder than the Caprisun Pack. It has puffy lips protect hide the little hook eye when rigged Texas style in order to make it more weedless. Also included is Donkey Sauce in order to leave the lingering taste in fishes mouth long after you’ve gone off to recess. 

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13 Fishing Architect A Spinning Reel

Designed supremacy from the ground up, delivering top tier features and performance to everyday anglers. The Architect Series possesses our proprietary Coolstop Stage 6 Advanced Polymer Drag with 6X the durability of Carbon Fiber, crafting any fight in your favor. The Coolstop’s unique beveled washers push the boundaries of drag system design and cutting edge materials. The chassis is robust and forceful, created with a rigid, Cast Iron Carbon frame, Double Rail Reinforced drive system, and a precision 2 process CNC Z-Cast drive gear that can handle the rigors of extreme use. Effortless Glide Oscillation provides a distinctly smooth feel. Combined with our sealed rotor, and Instant Stop anti-reverse system, the Architects blueprint is peerless.    

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13 Fishing Kalon A Spinning Reel

At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag so you can take on the gnarliest fish that swim. Sealed Rotor and GLIDE Oscillation System keep this bad boy smooth as silk throughout extended uses. It’s time to get out there and tackle your next target.

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13 Fishing Kalon C

While performance pumps through this reels veins, it’s versatility is where it really shines. Offering the Ultimate Cut Aluminum Drive Gear; to keep even the most rambunctious species pinned up. With a powerhouse performance drag that is like butter, it’s always ready, but that’s only part of the story. With the GLIDE Oscillation System, 7 Total Bearings, and Sealed Rotor the only decision that you need to make is which size.  

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13 Fishing Kalon O Blackout Spinning Reel

The Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir. It’s always prepared for battle with highly reliable six ball bearing system and Sealed Rotor. Combined with our the Blackout Series Components it’s one of the ultimate tools you can use to improve your success on the water.

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Garmin Livescope Ice Bundle LI

Drill fewer holes and catch more fish with Garmin’s new LiveScope™ Ice Fishing Bundle LI with lithium-ion battery. Revolutionary Panoptix LiveScope sonar with LiveScope™ Forward and LiveScope™ Down modes pairs with a large ECHOMAP™ UHD 93sv combo touchscreen display, allowing you to see up to 200′ in any direction. A built-in flasher provides a view of jigs and fish as they swim into the beam. Create custom pages that combine the sonar, flasher and map on your display. Preloaded LakeVü g3 maps with integrated Navionics® data cover more than 18,000 lakes. 

The bundle includes the complete Panoptix LiveScope system with swivel pole mount for the Panoptix LiveScope transducer plus a new lightweight lithium battery for easier mobility and enough battery life to fish all day. The new LiveScope Ice Fishing Bundle LI includes a li-ion battery charger and utilizes a new power cable which stays flexible in the cold — all in a convenient, glove-friendly portable bag. MSRP $2,999.

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Old Town Sportsman PDL 120

The Old Town Sportsman PDL 106 & PDL 120 provide hands-free fishing in performance kayaks that are easy to maneuver and light enough to car top. With instant forward and reverse, the award-winning PDL Drive is the most reliable and easy-to-use pedal drive on the market. 

The PDL 120 is 12 feet long, 3 feet wide, weighs 106 pounds with a 19 1/2 pound drive and can support up to 500 pounds. MSRP $2,199.99. 

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Old Town Sportsman Big Water PDL 132

Get to your spot, then stay there without paddling, on the Old Town Sportsman BigWater PDL 132 pedal kayak. With instant forward and reverse, maneuverability and stability, you’ll enjoy precise boat control while your hands remain free to fish. Award-winning PDL Drive is the most reliable on the market. It’s 13 feet, 2 inches long, weighs 117 pounds, is 3 feet wide and the drive weight is 21 pounds. It can support up to 500 pounds. 

MSRP: $2599.99.

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Jenko Fishing Savant Swimbait Rod

The Jenko SAVANT Swimbait rod was built from scratch with specific designs from a veteran swimbaiter. The rod allows your 1 to 4-ounce hard-bodied, treble-hook swimbaits to be target casted with the right amount of load for roll casting and surprising forgiveness that keeps big fish hooked on the fight. It will launch a big bait a country mile as well.

At 7-feet, 8-inches, the Savant fishes more like a small crankbait rod would, except it can do it with 3 ounce, 8-inch hard swimbaits. Crankdowns, glides, and multi-jointed swims all work amazingly well with this rod. While you can fish it in open water, it really excels target casting to cover. The custom grip was designed from scratch as well and gives you a long day’s comfort even in wet conditions. 


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Jenko Groovy Glide

The Groovy Glide is your “do-it-all” swimbait. A start-stop cadence will give fantastic side-to-side glides and flashes, twitches will turn it, and a straight retrieve swims like escaping prey. With a perfect slow sink rate and measuring 5 inches and 1 1/2 ounces, the sticky sharp VMC hooks will find their way into the mouths of big bass. Terry Bolton tested it on the MLF Big 5 Pro Circuit this season with phenomenal results.

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Jenko Wake N Bait

The Jenko Wake n Bait is the perfect compliment to your top water and shallow water arsenal!  The unique dual line tie system allows it to be surface waked with the bottom line tie, and the top line tie lets the bait dive up to a foot deep!  Floating 4 inches, 3/4 ounces, with replaceable tail, sticky sharp VMC hooks.

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Jenko Hemp Alternative to Plastic Hardbaits

For 100 years, the fishing industry has relied on petroleum based plastics for lure making. It’s cheap, durable, and up until now the only option that was out there. The folks at Jenko may have found an alternative here with their new Hemp Series Groovy Glide and Wake n’ Bait.

They are made of a hemp based bioplastic that is a US agriculture product, is sustainable, durable, functions well, and if lost will decompose to just the hook hangers within 6 to 9 months. This new material functions very similarly to normal ABS plastic in the manufacturing process, and with proper care will have a usable lifespan as long as a normal ABS bait would. This technology has been around in the plastics world for a while now, but as far as we know, Jenko is the first to take it into the hard bait space. 

We’re expecting other companies to follow suit quickly with this, as the market demands more sustainable, greener products as well as the proposed bans on fishing lure materials by radical political groups.

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Jenko X-Series Spinning Rod

Building off their flagship X-13 introduction from a year ago, Jenko has designed the Cadillac of crappie spinning rods. The perfect action for casting a jig on cover or sniping open water crappie with real-time sonars. The rod features custom grips, custom reel seats, custom locking nut and a solid carbon fiber blank that gives you the right amount of sensitivity and power to hook and swing big crappie without a net. 

The 7-foot, 1-piece spinning rod gives crappie anglers a high-end rod that rivals the high-end rods only bass anglers enjoyed until now.

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Jenko X-15 and X-10

Expanding the X Series of two-piece flagship high-end jigging rods, Jenko has released a longer X-15 at 15 feet and a shorter close-combat jigging rod, the X-10 at 10 feet. Both of these rods feature the same sleek designs as the X-13 with custom grips, counterbalancing butt weights, carbon fiber foregrips, custom reel seats, recoil tips, hook hanger and a heavy-duty high-end crappie slinging jig rod. 

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Jenko Fishing Little Mermaid

Downsized for when the crappie get pressured and finicky, the new Little Mermaid delivers incredible action in a smaller profile than the original Mermaid. This is no doubt going to be a popular new bait for a lot of crappie anglers give the popularity of the Mermaid with all of the hot colors on a tail that never stops moving no matter how hard you try to hold still because of its ribbed tail design.

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Jenko New Crappie Plastics Colors

Smokeshow and Gold Digger have been added to the crappie colors for next season. Smokeshow has already proven to be a money maker when it comes to catching big weights in crappie tournaments and the new Gold Digger color gives the crappie some bling they haven’t seen before. 

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Jenko Jig colors, sizes designs added

Adding in some new sizes and colors to the existing lines will help flesh out the full crappie line for fans of Jenko crappie baits. This year they are adding blue and grey to their color offerings as well as smaller 1/32-ounce Kevin Rogers Warbird hair jigs and 1/32-ounce Kevin Rogers Warheads. 

They also redesigned their Whirlybird jighead with a tied wire keeper to replace the peg style keeper on the previous model. Also, an upgraded heavier J-style Mustad hook should appeal to a wide range of techniques for crappie and bass fishing

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Jenko New Tremor Shad Colors

Jenko added several new colors to their Tremor Shad and Booty Shaker lines to match popular Chatterbait and jig colors. Now you can match these proven baits as trailers to your favorite jigs, swim jigs and vibrating swim jigs for an appealing action and profile that have been catching bass consistently for us in our testing. 

From top to bottom: Firecracker, Pumpkamelon, Delightful, Black N Blue, Hotshot

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Lew’s Tournament Lite LFS

Key to the extreme light weight of the Tournament Lite is the wildly popular LFS one-piece aluminum frame with C45 carbon side plates, paired with an aircraft-grade double anodized Duralumin 34mm spool. The reel weighs in for the fight at only 5.3oz. This is a critical benefit for all-day fishing, particularly in heavier applications. 

Engineered specifically for the challenges of serious fishing, the Tournament Lite LFS boasts Lew’s hard aluminum alloy Speed Gears, which were cut on high quality Hamai CNC gear hobbling machines and the battle tested P2 Super Pinion bearing supported pinion gear. This smart engineering ensures precise alignment, an exceptionally smooth operation and, critical for top-level equipment, extended gear life.

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Lew’s Super Duty LFS

The Super Duty’s one-piece aluminum frame and handle side plate with a premium 11 bearing system, featuring stainless steel, double shielded bearings, lays the solid foundation for one of the strongest reels in the Lew’s lineup. 

Additionally, the P2™Super Pinion™ bearing supported pinion gear provides precise alignment and solid stability, resulting in smoother operation and extended gear life. The carbon fiber drag system provides 20 pounds of drag power to put the angler in control of the fight, while the deep capacity 34mm spool is designed to withstand heavy braid to for strength in hooksets. Also features a new flipping switch.

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What sets the BB1 Pro LFS apart is the performance of the 27-position QuietCast Adjustable Centrifugal Braking System, delivering precise control of spool breaking and exceptional casting.

The new BB1 Pro LFS Baitcast reel is available in three gear ratios. The PRO1H model sports a 6.2:1 ratio. Most anglers favor the 6.2:1 ratio for deep cranking, though it also performs well with spinnerbaits, swimbaits and a bladed jig like the Strike King Thunder Cricket.

The7.5:1 gear ratio makes for an exceptional multi purpose reel perfect for jerkbaits, topwaters and a variety of applications.

Anglers looking for a high-speed reel will find the 8.3:1 ratio of the PRO1XH to be ideal. This higher ratio is perfect for fishing applications that require an angler to rapidly take up line, such as when reacting to a frog bite, or pulling in slack before setting the hook on a soft plastic. For pitching, flipping, or even slowly crawling a deep jig or Carolina-rig, the 8.3:1 is a good choice.The 6.2:1 and 7.5:1 gear ratio models are also available in left-hand models.

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Lew’s HyperMag Spinning Reel

What sets the HyperMag Speed Spin apart is the lightweight magnesium body and the high-strength magnesium skeletal rotor. Together with the proprietary forged main gear, premium 11 stainless steel bearing system and the new Winn slim design handle knob, these features distinguish the HyperMag Speed Spin as one of the lightest weight high performance spinning reels of the class.

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What sets the Signature Series apart from other rods in the pro model space is FOCAS Blank technology. This multi-layered graphite blank production process – used exclusively by Lew’s – delivers 75% greater tip strength and overall blank durability. And most critically, this innovative strength design preserves superior sensitivity.

There are 18 different actions that have been meticulously tested and tweaked to be perfectly aligned with the needs of five of the top names in fishing. Each Signature Series model is designed to be the precise action for the techniques these anglers are known for being the best in their fields.

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Lew’s XD Cranking Rods

What makes the XD Series the premier rod for cranking is the rod blank is Premium HM50 Tour Grade high modulus Graphite with Carbon Nano Tube construction. The Lew’s hybrid construction has delivered a rod with the ideal amount of blank power for securing exceptional hooksets and long casts, while providing a soft tip that is necessary for fish fighting, phenomenal bait action and dealing with fatigue that often accompanies long hours of cranking. 

The XD Series offers two Medium Fast cranking rods in 7’4″ and 7’6″ lengths for lighter diving plugs and square bills. Next, the 7’6″ Medium Heavy and 7’8″ Medium Heavy rods are ideal for bigger and deeper diving baits. For anglers looking for those long casts, heavier line and deep divers, the 7’10” Medium Heavy rod is well-suited.

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Lew’s Wally Marshall Classic Rods

First class rod engineering is the standout feature of the Wally Marshall Classic rods.The premium IM8 blanks, designed to provide the perfect balance of backbone with a light, fast tip, deliver an astoundingly sensitive rod with plenty of strength to drag big slabs out of the deepest cover. The rods feature stainless steel guides and inserts for maximum reliability, as well as lightweight graphite reel seats for added sensitivity.

The spinning, jigging and rear reel-seated jigging models all come equipped with the popular high density premium cork handles. The fourth rod of the line-up, the trolling model, features an EVA handle and fore grip.

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The Kickin Their Bass reel is built on a sturdy, yet lightweight, SLP graphite frame with high strength and solid brass Speed Gears. The premium 4+1 stainless steel, double shielded bearing system is built to last, and the durable Rulon drag system provides up to 15 pounds of fish fighting power.

Both the 7′-1 Medium Heavy Baitcasting rod and the 7′-1 MediumFast Spinning rod are built on premium IM6, high modulus graphite blanks, with stainless steel and zirconia line guides and inserts. Both rods feature Lew’s exclusive graphite skeletal real seat for light weight and sensitivity, and with the popular Winn Dri-Tac grip and EVA rod butt for all day fishing comfort.These rods are priced for great value at with the spinning combo 89.99 MSRP and the casting combos 139.99 MSRP.

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Strike King 6XD Hard Knock

Strike King is adding a new sound for one of best-selling crank baits of all time. For 2022, Strike King announces the 6XD Hard Knock. Strike King has taken the time-tested 6XD and applied the popular Hard Knock technology to it. They maintained the exact same shape, weight & proven action, but added a single weight configuration that adds a deep thumping sound that makes it have a different appeal to offshore bass.

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Strike King Chick Magnet

The Chick Magnet is ideal in the three-to-six-foot depth range and anglers will certainly see the design’s benefit for targeting fish in tougher conditions; the Chick Magnet excels in cool water, when fishing pressure is high, or after a weather front has made finding a bite more challenging. Available in 13 colors.

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Strike King Weedless Squadron Head

Like the original, the 60-degree line tie on the Weedguard Squadron Head allows ideal action on the bait. Strike King offers the Weedguard Squadron Jig Head in Blue Glimmer, Green Pumpkin, Pearl, Unpainted and in four sizes: 1/4 oz, 3/8 oz, 1/2 oz, and 3/4 oz.

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Strike King Tour Grade Spinnerbait: New Sizes and Blade Combinations

In 2020, Strike King introduced the reengineered Tour Grade spinnerbait with 3/8 and 1/2-ounce double willow models, for 2022, the Strike King Tour Grade Spinnerbait gets new sizes and blade combinations. A product of 55 years of honing and perfecting, the Tour Grade Spinnerbait is offered in four innovative blade designs, a multitude of sizes, and 13 colors. The additions are a 5/16-ounce size with Colorado / Turtleback blades, a 3/8-ounce Colorado / Willow leaf combination, a compact frame, hidden weight 1/2-ounce model with double willow leaf blades and a 3/4-ounce double willow leaf model.

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Strike King Mid-Size Rage Bug

Following up on the immense popularity of the Strike King Rage Bug, Baby Rage Bug and the Magnum Rage Bug, the company introduces the new 3.38″ mid-size Rage Bug. It’s a remarkable soft plastic for pitching around cover and punching mats. This size is also an awesome trailer on a swim jig.

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With a relentless drive to offer anglers new tools to catch more fish, Strike King Lure Company is pleased to announce the new Andy Montgomery Skip’NBuzz. To augment the skipping design of the buzzbait, Montgomery and Strike King also replaced the traditional buzzbait skirt with a soft plastic Strike King Toad. The bait is also sold with an interchangeable Rage Swimmer.

The Andy Montgomery Skip’N Buzz comes in four colors. Andy favors the white design when fish are targeting shad. In low light conditions, and when fishare feeding on bluegill, Andy will switch to a green pumpkinseed or black to get the job done, and pink when the fish want something different. The Skip’N Buzz will be available in a 3/8-ounce size with an MSRP of $8.99.

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Anglers who stake their livelihood on high-quality, dependable line are turning to Strike King for the all-new Primal series of Fluorocarbon, Monofilament, and Braid. The monofilament comes in 200- and 1000-yard spools ranging from 6- to 20-pound test.The Fluorocarbon spools are available in 330- and 1000-yard spools ranging from 6- to 20-pound-test. Finally, the braid is available in 150-yard spools and 330-yard spools with the line rating from 8- to 65-pound test in both green and Hi-Vis Yellow.

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Strike King CONTRA Line

Introducing Strike King CONTRA, the innovative, performance-class fishing line that is priced for exceptional value. No longer will anglers sacrifice top quality line to find one they can afford. With CONTRA, anglers can expect the best of both worlds: next-generation performance and a reasonable price. To develop the CONTRA Series of Fluorocarbon, Monofilament and Braid, Strike King turned to world class engineers and state-of-the-art manufacturing, as well as some of the top anglers in the sport. 

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Strike King’s new Catawba sunglasses offer exceptional performance at a great value. The Catawba features specifically designed TAC (Tri-Acetate Cellulose) polarized lenses for unequalled performance. The TAC lenses are stable in all weather and humidity conditions and will never compromise in optical quality.

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Strike King’s remarkable engineering behind the multi-layer lens is what sets Rogue apart from the competition. The super hydrophobic top coating of the Rogue lens stops condensation from absorbing into these 100% polarized optics, keeping the angler’s vision free from water obstruction, while several subsequent layers of the lens shed dirt and debris. Most critically, seven separate layers provide anti-reflective defense to fight glare from the sky above, as well as from the surface of the water below.The result is a cleaner, clearer, higher level of subsurface vision, precisely what is most important to the serious angler.

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Seaguar BasiX Fluorocarbon

Seaguar BasiX™ Fluorcarbon is made from 100% custom Seaguar fluorocarbon resins, so it’s virtually invisible underwater and boasts the kind of knot strength and abrasion resistance you expect from Seaguar. It’s a soft, supple, easy-casting line that comes off a reel smoothly for a fret-free fishing experience. BasiX Fluorocarbon helps meet the demand from anglers who are managing a budget but not willing to sacrifice quality and performance in their fluorocarbon line including the millions of anglers who are either fishing for the first time, getting reacquainted with the sport or managing a tight budget.

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Seaguar TactX

TactX™ is a precision casting braided line with features that make it a perfect choice for everyday anglers. It is engineered to maintain its perfectly round shape and stay firm to minimize rod tip wrapping and wind knots. When spooled onto a reel, it packs tightly without cutting into itself, which also helps reduce dreaded backlashes. It’s woven from multi-color earth-tone strands that are heat-set for better color retention and creates a natural camouflage color that reduces line visibility. The round nature of the braid gives it excellent castability, abrasion resistance and overall strength with a “pebble” texture to add durability and help it cut through vegetation. Inside each box of TactX™ is a 5-yard Seaguar fluorocarbon leader material to allow anglers to experience a braid to fluorocarbon connection with a quality leader material.

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Seaguar TATSU: 17- and 22-pound tests added

Now Seaguar TATSU is also available in 17 and 22 LB test to round out offerings. TATSU Fluorocarbon has become a favorite among anglers who want the best fluorocarbon line on the market. Tatsu is the world’s only double-structure fluorocarbon mainline. The double-structure process fuses two custom, 100% fluorocarbon resins, creating the best combination of strength and castability. 

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Lunkerhunt Jolt 10F Deep Diving Crankbait

The Lunkerhunt Jolt 10F Deep Diving Crankbait will catch ’em when they are down deep roaming for a meal. With its long distance castability and tight wobble on the retrieve, along with the lip that allows this to hit off structure and stir up those reaction bites it is a great addition to our Jolt line up of Crankbaits in our Impact Series of hard baits.

  • Length: 2.25 inches
  • Weight: 1/2 ounce
  • Dives 8-10 feet
  • Tight Wobble
  • Floating
  • Hook size 6

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Lunkerhunt Lunker Blade

The Lunker Blade is an innovative blade style bait with adjustable line tie positions that allows it be fished vertically in open water or ice fishing along with casting and retrieving. 

  • Available in 1/4- and 1/2-ounce
  • Length: 1 1/2 and 1 3/4 inches
  • Vibrating action
  • Premium hooks
  • Made of brass and lead
  • 1 piece per pack
  • Hook size: 1/4-ounce (size 12), 1/2-ounce (size 8)

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Lunkerhunt Micro Typhon

The all new Lunkerhunt Micro Typhon is a solid body tube offers the angler a small profile bait with unreal action and durability. This little bait comes in at 1.5 inches with tantalizing tentacles that create the action that fish can not resist.

  • Made from durable soft plastic
  • Available in 6 colors
  • 10 pieces per pack

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Lunkerhunt Pond Pack

The Pond Pack offers a compact spinnerbait with 4 different bait options to rig it with. 

  • Length: 1 3/4 inches
  • Weight: 1/8-ounce
  • 3 extra bodies
  • 4 unique body styles
  • Hook size 6

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Lunkerhunt Skitter Lizard

The Skitter Lizard by Lunkerhunt keeps with our drive to create new, cutting edge, innovative ideas and be first to market with these ideas. The Skitter Lizard is a Soft Body lizard that provides the angler with an opportunity to fish top water in a very different way than seen before. 

  • Length: 5 1/4 inches
  • Weight: 3/4-ounce
  • Tail churning action
  • Built-in stinger hook
  • Body hook size is 4/0, stinger hook size is 5/0

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Lunkerhunt Tandem Trailer

The Lunkerhunt Tandem Trailer is another addition to the HIVE lineup of ultra durable soft-plastic baits. The floating material along with the shape and design of this bait will create action on the back of any bait it is rigged on. 

  • Length: 3 inches
  • Available in 6 colors
  • Made with TPR soft plastic
  • 6 per pack

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Lunkerhunt Typhon

The Lunkerhunt Typhon is a solid body tube that is made with ultra durable soft plastic that will stand up to catch after catch. Not only does it offer durability but it floats too, which allows the tentacles on this bait to flow and flap creating great action.

  • Length: 3 1/2 inches
  • Available in 6 colors
  • 6 per pack

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SPRO Bait Magnet

SPRO’s new Soft Bait Magnet is designed to securely hold any steel treble hook to any soft bait, improving the number of strikes and fish caught. The powerful magnet is designed to keep the hook secure during casting and retrieving while allowing the treble hook to be presented in the most effective manner. A unique screw-in wire attachment system keeps the magnet securely affixed to the bait.

MSRP: $8.99

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SPRO Small Split Ring Pliers

SPRO Small Stainless Steel Split Ring Pliers have a flat tip, which is the best for holding a split ring. The needle-nose-like jaws also offer a wire bending feature. Spring-loaded handles stay open to make any tackle-rigging job fast and easy, and the black rubber handles make it easy to get a grip on this handy tool.

MSRP: $12.99

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SPRO Essential Bronzeye Braid

Designed primarily for casting lures like the SPRO® Bronzeye frog, along with flipping baits into timber, SPRO introduces the new Essential Series Bronzeye Braid 8X. Available in moss green color, it comes in four different pound tests – 40, 50, 60, and 80, each in 150-meter spools. Made in Japan to SPRO’s specifications, the new smooth 8-strand braid offers premium performance at an affordable price.

MSRP: 40, 50, 60 – $17.99; 80 – $19.99

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SPRO Bronzeye Pop 40 Frog

The beauty of the Bronzeye Pop 40 is that it can be fished with a variety of techniques. It can be subtly twitched, stop and go retrieve, or can be popped aggressively. When worked properly, it will make just as much noise as any frog on the market. That means it will call fish from a distance or surprise them into striking reflexively. The only limitation is the angler’s imagination. The aerodynamic profile allows the lure to be fished on heavy tackle needed to winch giants out of thick greenery. This also allows the lure to be skipped easily under overhanging cover.

MSRP: $10.99

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SPRO Carbon Blade

Blade baits have proven to be effective for colder water use, and the carbon fiber blank used for the lure’s body along with tungsten head and Gamakatsu hooks combine for a great lure SPRO takes it all a step more by offering three connections points on the body, allowing anglers to go from a deep, tight action on the front, to shallower use with the middle connection point, and even to an aggressive light retrieve for a fall fishing vertical yo-yo retrieve. The Carbon Blade will cover it all.

MSRP: $10.99

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SPRO Flappin Frog

Part of the Essential series, the SPRO® engineers worked diligently to create the new Flappin Frog, extending the company’s footprint in the world of topwaters with a frog meant to be buzzed. The skirted legs have been replaced by paddle-tailed appendages that can be buzzed across the surface or retrieved in a stop-and-go pattern. They’re deadly over thick cover and in open water alike. The frog is made of elastomer material, which makes it float and stretch.

MSRP: $9.98

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SPRO Duo Box

The SPRO Duo Box is perfect for storing all terminal tackle. The box features a waterproof seal, spring-loaded lid, and round corners for easy handling of small tackle.

MSRP: $12.99

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SPRO Sakura Worm

SPRO’s latest soft plastic offering has a unique shape that delivers an action that bass haven’t seen, even on highly pressured waters. The new Spro® Sakura features a subtle action that makes it nearly irresistible to educated fish. The unique, diamond-shaped tail flutters with the slightest movement, making it perfect for Ned rigs, drop shot or other finesse presentations. The floating material gives the innovative new bait the perfect attitude to stand out above rubble or rip rap on the bottom, giving fish a clear target.

MSRP: $6.99

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SPRO Fat Papa Walker

The Fat Papa Walker was designed by MLF Pro Angler Russ Lane. With the Fat Papa Walker, you can walk the dog, chug it or dead stick it to catch those finicky bass. If you love throwing topwater and watching lunkers explode top, this is the one for you!

MSRP: $15.50

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Huk Icon X Superior Jacket

The Icon X Superior Jacket features Float Technology for added safety.  Inserts located in the chest and back offer buoyancy if needed and are easily removable, making the jacket versatile for a number of winter activities.  With durable, 100% polyester construction, the jacket is 100% windproof and 100% waterproof.  The DWR finish repels water, and the jacket features abrasion-resistant wear areas, a two-piece hood, internal cuff gussets, body-mapped insulation, and magnetic pocket flaps.

MSRP: $300 (3XL + $10)

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Huk Icon X Bibs

The Icon X Superior Bib features the same windproof and waterproof construction as the jacket and completes this foul weather ensemble. Float Technology inserts are located at the seat and knee regions to provide exceptional safety and peace of mind. Ever-Adjust suspenders allow for total mobility with superior comfort, while fleece-lined hand warmer pockets offer hands a safe refuge from the biting cold. A waterproof relief zipper and chest zip provide an excellent barrier to external moisture, while leg zips make for easy on/off in ever-changing weather conditions. 

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Huk Icon X Superior Hybrid Jacket

The Icon X Superior Hybrid Jacket is 100% wind proof and water resistant. It features Primaloft Insulation for warmth, an articulated hood, adjustable cuffs, and fog free breathable perforation. The two chest pockets zip for security, and there are also two hand warmer pockets. Pit zips provide the ability to further regulate your temperature as needed. Additionally, it has Icon X reflective tape for added safety.

MSRP: $200 (3XL +$10)

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Huk Men’s Waypoint Hoodie

The Waypoint Hoodie is made of 95% recycled polyester with 5% spandex. Recycled yarns, made primarily from recycled bottles, are used to create an environmentally sound garment without sacrificing comfort or functionality. The hoodie features cooling fibers that work to remove heat from the surface of the skin, keeping you more comfortable. It is rated 50+ UPF for ultimate protection against the sun. The hoodie includes an integrated neck gaiter for additional sun protection

MSRP: $55 (3XL + $5)

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Huk Women’s Waypoint Hoodie

The Waypoint Hoodie is made of 95% recycled polyester with 5% spandex. Recycled yarns, made primarily from recycled bottles, are used to create an environmentally sound garment without sacrificing comfort or functionality. The hoodie features cooling fibers that work to remove heat from the surface of the skin, keeping you more comfortable. It is rated 50+ UPF for ultimate protection against the sun. The hoodie includes an integrated neck gaiter for additional sun protection.

MSRP: $55

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Huk A1A Woven

The A1A provides ultimate breathability inspired by the open road along Florida’s coast, and the endless possibilities that come with it. The shirt features all over perforation, cooling fibers, 4-way stretch for mobility, 2 zippered chest pockets, and an interior eyewear wipe. The anti-microbial fabric has UPF 30+ rating to provide UV protection against the sun. The most breathable fabric in the line is sure to keep you cool and out on the water longer.

MSRP: $70

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Railblaza Tackle Caddy

The Tackle Caddy is the perfect place for storing tackle boxes, lures, pliers, and cell phones. Mount it anywhere on your boat giving you a versatile storage option for fishing adventures.

Tackle Caddy can be track mounted tool-free on most gunnel tracks in the USA & Australia including Tracker, Crestliner, Lowe, Lund, War Eagle, Princecraft, Horizon, Stessl, and many more. TracMount model can easily be removed and stowed when not in use or transferred to another position on the gunnel track. All TracMount hardware is supplied.

Tackle Caddy is also supplied as a console mount for use in lockers, sides of consoles, RAILBLAZA Fillet Table, cooler/esky, and any vertical space in the cockpit. If needed Tackle Caddy can easily be made StarPort compatible using RAILBLAZA Adaptor pair

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Railblaza Track Spool

Whether it is for the tracks on your kayak or the tracks on your boat. The Track Spool offers amazing versatility. 

For a kayak: store your paddle, your fishing net, use it as tie downs behind you for your crate or tackle holder, even for your anchor stick. 

For a boat: you can store your favorite fishing rod, your net, hang your boat bumpers, even use your track spool for your bimini top ropes and hold a cooler in place. 

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Railblaza Trolling Motor Support Arm XL

Secure support for electric trolling motor shafts while traveling either on the water or on the trailer. Avoid damage to your electric trolling motor by adding this useful RAILBLAZA accessory to your boat.

  • Can be offset inboard or outboard to suit the alignment of your Trolling motor shaft.
  • Height adjustable to suit different shaft heights.
  • Flexible strap holds shaft captive to avoid vibration on road or on water
  • Can be removed to create a clear deck when Trolling motor is in use
  • Will fit any StarPort mount to suit your application (ordered separately

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Z-Man Bait Blockz

Sized to hold up to 35 packs of ElaZtech soft plastics, Z-Man’s Bait BlockZ gives anglers a convenient, compact bait bag with adjustable dividers to customize your collection. A zippered lid and top handle provide easy transport. Constructed from rugged 600 denier waterproof fabric, the Bait BlockZ offers additional durability and waterproofing with a tough rubberized bottom that prevents deck slippage. An interior clear storage pocket and exterior mesh pocket contain larger items like tools and leader spools. MSRP $49.99. 

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Z-Man Big BladeZ

Designed by ChatterBait pro and tournament champion Bryan Thrift, the Big Blade ChatterBait announces its presence with authority. A subwoofer-thumping, XL ChatterBlade features a patented direct head-to-blade connection for that super-tuned Z-Man sound and action. Up-sized in every aspect, the Big Blade ChatterBait sports a custom, heavy duty 6/0 Mustad UltraPoint hook molded to a ½-, 5/8- or ¾-ounce jig head. Dual, conical keeper barbs grip and hold soft plastic trailers securely in place. Wire-tied silicone skirts deliver high-performance and longevity. Nine tournament-proven skirt patterns are color matched to the jig head. MSRP $11.99. Order here or at www.zmanfishing.com 

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Z-Man DoormatadorZ

A smaller size of the popular scented grub profile, the 5″ DoormatadorZ is a reliable producer of fluke, flounder and other aggressive species. Ideal for use with bucktail jigs, dropper- and other bottom rigs, the DoormatadorZ’ extra-soft, buoyant ElaZtech composition floats the tail off bottom at rest; the high-action curly tail continuously undulates when dragged slowly, presenting an obvious strike target. Durable ElaZtech construction withstands repeated strikes, even from toothy saltwater gamefish. His-vis, bright color schemes are tailored for fluke and other popular species, while 100-percent natural ProCure® Flounder Pounder Super Gel scent boosts the bait’s appeal. MSRP $4.99 per 4-pack.

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Z-Man Football NedZ

Walk rocky bottoms and take your Ned rig game to new depths with Z-Man’s compact Football NedZ Jighead. A custom medium wire 1/0 black nickel hook makes rigging your favorite finesse baits a breeze, while a unique welded wire keeper locks them securely to the shank. An oblong, precision-cut football jighead drags seamlessly across rock and other terrain, pivoting, sliding over and activating the bait as it contacts obstructions. A perfectly match for Hula StickZ, Finesse TRD, Baby GOAT, TRD BugZ and other popular ElaZtech finesse baits. Offered in 1/8-, 3/16- and ¼-ounce in Green Pumpkin and Black finishes. MSRP $5.99 per 3 pack.

Order here

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Z-Man HellaCrawZ

Exhibiting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait’s appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like a crayfish’s natural defensive posture. Put one onto a hook and it’s there to stay, outlasting comparable soft plastic trailers by impressive margins. The compact Hella CrawZ sports a lifelike segmented crayfish torso and carapace, plus lively eyes, antennae and twin flapper claws. Ten tournament proven color patterns have been hand selected by Z-Man pro Mark Daniels. MSRP $4.49 per 3 pack. 

Order here

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Z-Man HerculeZ

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez’ 10X Tough ElaZtech composition means you’ll fish this exceptional pre-rigged swimbait for miles and dozens of big bites, long before you wave the white flag. Heavy duty 5/0 or 7/0 Mustad UltraPoint hooks in 4″ or 5″ bait sizes, respectively, offer an ideal match for big, tough fresh- and saltwater gamefish. 

Jighead also includes a ventral eyelet for adding a second belly hook. Molded around 3/8-ounce (4″) and 5/8-ounce (5″) zinc weights, the HerculeZ Swimbait casts toward the horizon and sinks at an optimal rate for a variety of presentations. Swimbait profile features 3D eyes, ultra-detailed fins, gills and anatomy, each hand-painted in popular Z-Man color patterns. MSRP $9.99 each. 

Order here

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Z-Man Minimax

A tournament quality bladed jig in a bite-sized package, the ChatterBait MiniMax emits a potent yet subtle bladed jig vibration. Z-Man’s patented ChatterBait direct head-to-blade connection and downsized hex-shaped ChatterBlade assures the bait’s sound and action works on the same wavelength as the bass. This high-grade, compact bladed jig features a premium heavy duty 2/0 black nickel hook and wire-tied silicone skirts. Dual molded conical keeper barbs snug soft plastic trailers tightly in place. Eight elite skirt color patterns correspond to a matching jig head for the ultimate in stealth, sound and visual appeal. Available in 1/4-, 3/8-, and 1/2-ounce weights. MSRP $8.99

Order here

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Z-Man Texas Eye Finesse Jighead

A dynamic, exclusive Z-Man / Eye Strike Fishing design, the Texas Eye Finesse Jighead activates downsized ElaZtech softbaits, such as the Slim SwimZ, StreakZ 3.75 and TRD series, via its swinging hook-to-jighead construction. Built with a lightwire 1/0 VMC wide gap hook, the special pivoting jig eases weedless rigging while maximizing bait action. 

Vivid, oversized 3D eyes present a prominent strike target for gamefish. Molded bait keeper locks ElaZtech and other baits snuggly to the hook. Available in 1/15-, 1/10-, 1/8- and 1/6-ounce weights with Red, Pearl or Gold 3D eyes. MSRP $6.99 per 3 pack. 

Order here

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Z-Man TeXL Jighead

A supersized version of Z-Man’s popular pivoting Texas Eye Jighead, the TeXL Jighead is built with the same swinging hook template, yielding accentuated bait action and quick, easy weedless rigging. King-sized 3D eyes dominate the jighead and provide a glaring strike target. The TeXL Jighead’s heavy duty 5/0 VMC wide gap hook incorporates a molded bait keeper that locks baits securely in place. 

An ideal size match for large ElaZtech baits like the 5″ DieZel MinnowZ, 6″ SwimmerZ, 5″ Scented PaddlerZ and 5″ and 7″ Scented Jerk ShadZ for numerous fresh- and saltwater species. Upsized and offered in 3/8- and ½-ounce weights with Red, Pearl or Gold 3D eyes. MSRP $5.99 per 2 pack

Order here

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Z-Man Turbo FattyZ

A beefed-up, bulked-up swimming worm, the Turbo FattyZ puts good vibes in the water with its distinctive curved paddle tail. It’s an advanced tail design— built with intel from Z-Man pro Miles “Sonar” Burghoff—that swims and thumps at all retrieve speeds, including on the fall. Salt impregnation in the main body tickles bass taste buds and adds extra casting density, especially effective for fishing on an unweighted hook. The super adaptable Mag FattyZ fishes any way you want—buzzing the surface, swimming, or wacky- Texas- or Carolina-rigging. Available in 8 distinctive Z-Man color patterns. MSRP $5.99 per 5 pack

Order here

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Megabass IxI SHAD TX

The IxI SHAD TX takes the collaboration between Megabass founder Yuki Ito and Imakatsu founder Katsutaka Imae to new depth ranges of 4m (13ft). With exceptional aerodynamics and hydrodynamics powered by patented Megabass LBO moving balancer technology, the 2-1/4in long IxI SHAD TX outdistances, out-dives and outperforms lures in its class. Available now in limited quantities. 

Product Page: https://megabass.fish/IXIShadTX1

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Megabass Sleeper Craw

The SLEEPER CRAW harnesses the enticing realism and undeniable fish-catching ability of the DARK SLEEPER, bringing the same revolutionary performance to craw-imitating bottom contact applications. Fully rigged with a hidden hook and the kind of uncompromising design and action that anglers have come to expect from Megabass, the SLEEPER CRAW is built to deliver new bites. Available Spring 2022. 

*Prototype Pictured

Product page: https://megabass.fish/SleeperCraw

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Megabass Super Z3

The newest addition to the Super-Z crankbait lineup, the Z3 takes its relentless “bulldog” style of bottom contact to depths of 13 feet. With its patented LBO II balancer system, the Z3 displays the castability of a much larger plug, bringing Megabass’ unrivaled performance and elegant finishes to new trophies and new depths. Available Fall 2021. 

Product Page: https://megabass.fish/SuperZ3

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Megabass Triza Travel Rods

Uncompromising performance in a three-piece travel package. Winner of the prestigious Japan Good Design Award and European iF Design Award, the TRIZA is a convention-defying multipiece travel rod series. Not content with merely eliminating the flat “dead” spots that appear at the joints of conventional multipiece offerings under load, the TRIZA goes further: its three-piece design allows Megabass engineers to purpose-build each section according to the Triangle Concept of Tension, Torque, and Torsional Rigidity. By maximizing the potential of each blank section, the TRIZA is able to reach a new pinnacle of performance. Available now. 10 models.

Product Page: https://megabass.fish/Triza

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Megabass Valkyrie World Expedition Rod

Featuring a Nano Matrix Composite Shaft, the Megabass Valkyrie World Expedition yields the unique resilience of glass with the sensitivity and lifting power of carbon. The unique combination of these two materials deliver a multipiece rod that has the power to deploy large baits and dominate large predators without sacrificing control and sensitivity. Available in nine battle-tested models with select models rated in the 65-pound and 110-pound class, the WORLD EXPEDITION is built to take the fight to trophy targets wherever they are. Available now, in limited quantities. 9 Models.

Product Page: https://megabass.fish/ValkyrieWorldExpedition

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Megabass Okashira Heads and Screwheads colors

The ultimate jigheads to unlock the full potential of finesse swimbaits, the OKASHIRA HEAD and OKASHIRA SCREWHEAD are now available in three new colorways: SHADOW SPAWN, TENNESSEE SHAD, and WEED KAMO II. Carefully selected to match the expanded SPARK SHAD 3in and HAZEDONG SHAD 3in color lineups, the OKASHIRA jighead series now offers the perfect match for every situation. Available now.

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Bass Mafia Vaults

Slick new jig boxes that can be used to store all kinds of jigheads, hooks, hair jigs, and a lot more. They come in two sizes a 3600 size and a 1800 size. Slotted foam inserts will hold your jigs neatly and securely. Available Late Summer.

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Crappie Mafia Vaults

Thes crappie jig boxes will store your favorite hair jigs, maribou jigs, hand ties, jigheads and a lot more neatly and securely in an easy to view solid box. Protect your investment in hair jigs and jigheads for your crappie fishing with these slick new durable, waterproof jig boxes from Crappie Mafia. They come in two sizes — a 3600 size and a 1800 size. Available late summer.

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Bass Mafia Clearview Coffin

The 3700 ClearView Coffin is here.  Built with 48 adjustable compartments, the Bass Mafia ClearView Bait Coffin 3700 is just as rugged as the original coffin with an almost optically clear lid.  Still the same tough construction, with the ability to see what’s inside at a quick glance.  Our customers asked for this box, and we have delivered!

  • Super durable to the point of being virtually indestructible
  • 48 adjustable compartments for a variety of storage
  • Optically clear lid design allows quick visual access to pick out the perfect bait
  • Waterproof seal and stainless steel hinges

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Bass Mafia Bud Bag

The new Bud Bag, designed by Mafia pro Justin Lucas, is perfect for storing your spinnerbaits and buzzbaits. The outer shell is made from a treated fabric that provides the first layer of waterproofing. Once inside the bag, there are five storage pages, each with five individual compartments measuring 3″ x 5″ for a total of 25 compartments. The compartment pages are made from our legendary proprietary “Money Bag” material complete with heavy duty seal lock. All internal hardware is stainless steel, the ultimate in rust proof material.

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Bass Mafia 2-Bud Bag

The new 2-Bud Bag, designed by Mafia pro Justin Lucas, is perfect for storing your spinnerbaits and buzz baits. The outer shell is made from a treated fabric that provides the first layer of water proofing. Once inside the bag, there are five storage pages, each with two individual compartments measuring 3″ x 5″ for a total of 10 compartments. The compartment pages are made from our legendary proprietary “Money Bag” material complete with heavy duty seal lock. All internal hardware is stainless steel, the ultimate in rust proof material.

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Bagley’s Pro Sunny B

Check out these new colors on the Pro Sunny B which include the following:

  • Blue Chartreuse
  • Blue Olive Shad
  • Orange Belly Gill
  • Purple Bluegill
  • Chartreuse Rootbeer
  • Rootbeer
  • Burnt Crawdad
  • Cooked Crawdad
  • Crusty Crawdad
  • Hot Claw Crawdad

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Bagley’s Flat Balsa B New Colors

Check out these new colors on the Flat Balsa B which include the following:

  • Blue Chartreuse
  • Blue Olive Shad
  • Orange Belly Gill
  • Purple Bluegill
  • Chartreuse Rootbeer
  • Rootbeer
  • Burnt Crawdad
  • Cooked Crawdad
  • Crusty Crawdad
  • Hot Claw Crawdad

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Bagley’s Balsa Wake New Colors

Bagley also added new colors to the Balsa Wake cranks. Check out these new colors on the Balsa Wake which include the following:

  • Blue Chartreuse
  • Blue Olive Shad
  • Orange Belly Gill
  • Purple Bluegill
  • Chartreuse Rootbeer
  • Rootbeer
  • Burnt Crawdad
  • Cooked Crawdad
  • Crusty Crawdad
  • Hot Claw Crawdad

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Bagley’s Balsa B New Colors

Bagley came out with some super sexy new colors for their bass fishing hard baits. Check out these new colors on the Balsa B which include the following:

  • Blue Chartreuse
  • Blue Olive Shad
  • Orange Belly Gill
  • Purple Bluegill
  • Chartreuse Rootbeer
  • Rootbeer
  • Burnt Crawdad
  • Cooked Crawdad
  • Crusty Crawdad
  • Hot Claw Crawdad

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Bagley’s Pro Sunny B Twin Spin New Colors

Check out these new colors on the Pro Sunny B Twin Spin which include the following:

  • Blue Chartreuse
  • Purple Bluegill

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SeaDek New Decking Colors

SeaDek has introduced eight new colors that are now available to use on any custom SeaDek kit. Birch, Charcoal, Dune, Moonrock, Navy, Saddle, Teal and Espresso are now available through their Certified Fabricator and Installer network, as well as directly through their Customer Advocate Team. 

Find your nearest SeaDek Certified expert or contact their Customer Advocate Team at 888-964-6860 or customerservice@seadek.com.

Buy here!

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JB Langley T-Shirts

JB Langley launched a new line of next level men’s premium fitted long sleeve and short sleeve crew tees for fishermen. 100% Combed Ring-Spun Cotton and 90/10 Cotton/Polyester 45 grams/4.3oz.

Several different styles including “The Patriot”, Beaver Lake Legends, JB Langley Logo, and the United States of Fishing shirt.

Hemmed sleeves, 1×1 baby rib set-in collar, and side seamed on long sleeves. Set-in collar, 1×1 CVC baby rib and side seamed on short sleeves.

Order them here.

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Flambeau Spoon Trunk

The Zerust MAX Spoon Trunk’s innovative storage insert offers 63 slots sized to securely fit spoons up to 5″ in length. The storage insert offers a rigid plastic exterior with a soft foam interior, providing the perfect amount of structure and protection needed to keep spoons secured in place and free from harm of one another when navigating rougher water.The Spoon Trunk, infused with an enhanced level of Zerust® VCI vapor technology, provides effortless rust prevention in extreme marine environments for a minimum of 5 years. 

The Zerust® Max Tuff Tainer® line builds on a legacy as the pioneering force and industry leader in anti-corrosion tackle storage innovation to offer anglers an enhanced level of Zerust® VCI vapor technology now impregnated directly into the entirety of each box. Flambeau’s exclusive Zerust® VCI products consist of a proprietary chemical formulation that releases an invisible, odorless, tasteless, and FDA-safe vapor that diffuses throughout an enclosed Tuff Tainer® and settles on all exposed metal surfaces to form a protective molecular layer that inhibits the electrochemical reactions that cause rust and corrosion to form.

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Flambeau Ike Series Soft Side Bags and Packs

Catered to suit the needs of a fast paced angler like Mike “IKE” Iaconelli always on the run, the Flambeau Outdoors IKE Speed Sling Backpack is the perfect marriage of consolidation and convenience with storage possibilities ideal for kayak fishing, quick trip co-anglers, and urban explorers fishing waterways from the bank. The compact and durable construction designed for the run-and-gun angler keeps the right tackle handy when adventuring for the bite. Whether you’re an old school, new school or after school angler, or Mike Iaconelli himself, the Speed Sling is a necessity for those looking to go from home to honey hole in a hurry with all of the essentials. 

The mobile arsenal solution for when IKE needs a portable tackle shop, the Flambeau Outdoors 5TK Backpack boasts a high storage capacity in a condensed solution for the nomadic angler. Lightweight unloaded but reinforced to bear a heavy load of tackle in tow, the 5TK Backpack is designed to give the traveling pack rat a carry-all answer for gear and tackle selection options A through Z plus the kitchen sink. Built for simplicity and pure fishing function co-designed with IKE, this backpack hauls anything and everything, anywhere and everywhere when chasing the hot bite.            

Blueprinted by Mike “IKE” Iaconelli for top-notch tackle organization and protection on-the-go by either the novice or the pro, the Flambeau Outdoors IKE 4TK Duffle features ample storage space for up to (5) 4000 series Tuff Tainers and easy-access accessory pockets for fundamental gear. For those who prefer to travel light but fish fast like IKE, the 4TK keeps the essentials on-hand for the excitement at the end of a line.    

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ACC Crappie Stix Jigheads

Made with high quality Mustad hooks and oversized 3D eyes that will create a bigger target and elicit more bites. These jig heads will be a great addition to your ACC Crappie line up.

No. 2 hooks on the 1/16-ounce and heavier and No. 4 for the 1/32-ounce.

Each package comes with 8 jig heads.

MSRP: $5.99

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ACC Crappie Stix GS12SG Crossover

This is a completely new design among Crappie rods using a rubbery/tacky grip with a hybrid “Crossover” reel seat making these unique, comfortable, and practical. This 12-foot rod paired with a heavier spinning reel in 1000-2000 series will create a perfectly balanced rod. The 12-foot reach will make it perfect to fish those extra spooky crappie.

Buy here

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The Bass Tank Active Target Guardian

The Bass Tank Guardian Series continues with the newest addition, the Active Target Guardian. This is injection molded, made in the USA and has a no hassle, lifetime “you break it, we replace it” warranty. 

Building off of the Livescope Guardian, the Active Target Guardian offers the same protection when traveling down the road or even at times, down the lake in inclement weather. It is built to the same quality standards as the original Livescope Guardian, but is custom designed for the Active Target Trasnducer. 

Pre-order sale price is $29.99 (Reg Price $69.99) and is expected to be available early August 2021.

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The Bass Tank Power Harness

The Bass Tank preaches clean, consistent power to feed the hungry electronics of today’s boats. What good is that power if you do not have the proper pipeline? They have now expanded on their Original Install Kit to introduce The Bass Tank Power Harness. The Power Harness provides dedicated duplex home-run cables to deliver that clean, consistent power for trouble free operation without the day killing voltage drop issues. 

A 30amp breaker/disconnect is included as well as the jumper to tie the breaker to the battery. Running The Power Harness in your boat could not be any easier with this industry leading simple design. Once the cables are ran, the connectors are as simple as push, strip, lock. 

Engineer designed and tested to meet the power needs of power consuming electronics. Start to finish, this is a simple and clean way to properly wire your boat.

MSRP $349.99, available early August 2021

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Eagle Claw EC 2.5 Bass Rods

Building on the everyday durability and value established by the EC2.5 Series of rods, Eagle Claw is excited to offer those bedrock standards in technique specific bass rods. Available in tailored actions and lengths to enable technique specific fishing from finesse to swimbait fishing, each Eagle Claw 2.5 Bass Rod is built on high performance, lightweight graphite blanks. 

Split grip EVA handles and tangle-free stainless steel guides round out the performance features allowing anglers the sensitivity to feel everything without sacrificing strength, durability or functionality.

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Eagle Claw EC 3.5 Rods

Eagle Claw’s highest-end rod series, the Eagle Claw 3.5 Pro Series, offers technique-specific rods built on x5 graphite blanks designed for extreme sensitivity, crisp hook setting power, and long-lasting durability. The product team at Eagle Claw engineered the EC 3.5 Pro Series Rod line to exceed expectations and needs from the highest level walleye and bass anglers at a value serious anglers can afford. There are 9 spinning rods in the line.

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Lazer Sharp EWG Finesse Jig

The Lazer Sharp EWG Finesse Jig is the perfect solution to fishing Ned-style soft plastics through cover as the EWG hook enables weedless presentations better than standard gap hooks. Equipped with a premium American-made extra-wide gap needlepoint hook, the Lazer Sharp EWG Finesse Jig offers a completely weedless presentation without sacrificing any of the attributes that make fishing Ned style soft plastics so effective. 

Available in 1/0 and 2/0 in 1/16th oz., 1/8th oz, and 3/16th oz. in black, chartreuse, white, and green pumpkin. The variety in sizes and weights gives anglers a weedless finesse option for shallow and deep-water situations.

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Lazer Sharp Swimbait Head

Lazer Sharp Swimbait Head gives anglers a premium open water option to rigging their soft plastic swimbaits. Built around a premium American-made wide gap needlepoint hook Lazer Sharp Swimbait Jigs are available in 3/0,4/0, 5/0 with a platinum black finish and come in 1/8 oz., 1/4 oz., 3/8 oz., 1/2 oz sizes.

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Lazer Sharp Swing Head

The Lazer Sharp Swing Head gives anglers the proven fish catching presentation of a swing head built around a premium American Made Lazer Sharp Needle Point Hook. It is available in green pumpkin and black in 3/8 , 1/2 and 3/4 ounce on 3/0 and 4/0 L098 Magnum EWG Worm Hooks. 

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Trokar Swing Head

The Trokar Swing Head gives anglers the proven fish catching presentation of a swing head built around a premium American Made Lazer Sharp Needle Point Hook. It is available in green pumpkin and black in 3/8, 1/2 and 5/8 ounce on 3/0 and 4/0 TK120 Magnum EWG Worm Hooks. 

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Team Ark Essence Series Rods

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Team Ark Catalyzer Series Rods

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Team Ark Weight Stops

Designed to be 5x tougher than traditional weight stops and will not cut your fishing line.

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Team Ark CM35 and CT Series Crankbaits: New Colors

Two new color additions include “Double Kill” and “Brown Craw”.

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Team Ark Polygiene Antiviral UV Hoodie

Made with ViralOFF technology and is super-fast drying. Ultra lightweight and superior breathability. Offers UPF25 UV protection. 

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Team Ark Viper Classic Series Rods

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Team Ark Elite Z-Series Lipless Crankbait: New Colors and Sizes

This lipless crankbait series now includes Shiny Blue, White Shad and Royal Shad colors and the following sizes:

  • Z53: 53mm and 3/8-ounce
  • Z63: 63mm and 5/8-ounce
  • Z75: 75mm and 7/8-ounce

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B’n’M Poles 75 Series Combo

In 2022, B’n’M will celebrate 75 Years of providing high quality products to the crappie, bluegill and catfish angler.  Anglers who use live imaging are gravitating toward casting techniques to stay farther back. So B’n’M is taking years of crappie fishing knowledge and putting into the all new high end combo. The 75 Series Combo features a 7 1/2 foot 1-piece rod with a high modulus blank for extreme strength and sensitivity as well as castability. The combo is perfectly balanced with a 7 bearing reel with Portuguese cork knob handles.

MSRP: $99 for combo, $64.99 for rod and $39.99 for reel.

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B’n’M Poles Premium Jig & Crappie Rod

In 2022, B’n’M will celebrate 75 Years of providing high quality products to the crappie, bluegill and catfish angler.  The Premium Jig & Crappie rod features the following:

  • Available in 8,10, 12 and 14-foot lengths (all 2pc construction)
  • High modulus graphite provides stiffer backbone and maintains tip sensitivity
  • Perfectly balanced
  • High quality, aluminum oxide frames with stainless steel inserts
  • Carbon Fiber handle
  • Great aesthetics
  • MSRP Ranging from $59 to $99 depending on length

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B’n’M Poles The Little Mighty

The Little Mighty is influenced by high-end Japanese style telescopic poles.  There are 2 primary groups of anglers that use this style pole.  First it is popular on the west coast and Hawaii as a rod used to catch fish in the surf.  The second group is trout anglers in the western US that use the Tenkara style rods for fly fishing.  Made of hi-modulus graphite and a 17″ collapsed length these are great for backpacking into hard-to-reach fishing destinations. Ranging in lengths from 10 feet to 24 1/2 feet.

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B’n’M Poles Cat Rods

B’n’M Poles is expanding their very popular line of Catfishing Rods.

The original Silver Cat continues to be a great seller.  Now, paired with a 3BB reel, this combo is perfect for the mid price point range that suits today’s consumer market.  The rod is made of 100% fiberglass for durability and strength.  The nylon cord grip is a feature found on rods at a much higher price point and will eliminate slimy grip.  Super-slick ceramic guides for smooth line flow.  Graphite reel seat and glow tip.  The 400-size reel is a strong 3BB reel pre-spooled with 16-pound test and features a durable drag system for fighting the bigger ones.

Building on the success of the Silver Cat Elite series, they are introducing the Light action version. This lighter action rod is targeted towards the Midwestern and Northern anglers who primarily target channel cats and smaller blue cats and flathead catfish.  All the same features that have made the Elite series one of the best-selling and widely used catfish rods (X-grip EVA handle, Aluminum Reel Seat, Stainless Steel guides) with 20% less backbone than the original.

Finally they will be bringing out their first pink catfish rod targeted at the growing female market within the catfish world.

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Dakota Lithium 48v 96Ah Battery

This single 48-volt 96-amp-hour battery is the largest one they make. With a whopping 5000Wh it is optimized for deep cycle and marine applications like 48V electric outboard motors and 48V solar energy storage.

Engineered with Lithium Iron Phosphate (LiFePO4) technology this battery has twice the power, half the weight, and lasts 4 times longer than a lead acid battery – providing exceptional lifetime value. Built to endure, this extended lifespan battery is backed up by an 11-year warranty. 

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Dakota Lithium DL+ 12V 60Ah Battery

A multi-purpose work horse, the DL+ 12V 60Ah is built for high performance in the most rugged and varied of conditions. Run your trolling motor and other deep cycle electronics or start your boat’s engine — this is one battery designed to power many passions. 

Built for dual purpose performance the DL+ provides 1,000 cold cranking amps (CCA) and a high continuous discharge rate, making it a great choice for high amp draw applications. Engineered with Lithium Iron Phosphate (LiFePo4) technology this battery has twice the power, half the weight, and lasts 4 times longer than a lead acid battery – providing exceptional lifetime value.

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Costa Untangled 2.0 Collection – Santiago

The 2.0 Collection, debuting for the first time at ICAST 2021, is built from recycled fishing nets and other sustainable materials like recycled aluminum logos and mineral glass lenses. Discarded fishing nets are the most harmful form of plastic pollution in our oceans. Working hand in hand with its partner Bureo, Costa is taking discarded fishing nets and giving them a new life in its collection of core performance frames. 

In addition to the added features, the updated NetPlus material is available in three new colors – dark grey, plum and light grey. One of the new frames, Santiago [named after Chile’s capital], offers a protective, maximum coverage frame specifically designed for fishermen. Hooding and side shields prevent light from leaking, keeper-ready temples and Hydrolite rubber grips keep your frames locked in place, and the vented nose pad helps reduce fogging.

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Costa Untangled 2.0 Collection – Antille

Named after the 1,500-mile Caribbean island chain, the Antille frame keeps its finger on the life pulse of the ocean. With a frame made from 97% recycled fishing nets, Antille is a great hybrid performance frame style with vented nose pads and additional coverage for your eyes, so they can spot the next island, reef or siesta spot, making it as good on the water as it is for it.

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Costa Untangled 2.0 Collection – Caleta

Taking its name from the small coves of Chile, the fluid lines and feminine shape of Caleta make it the perfect frame for the waterwoman in all of us. Wide, keeper-ready temples help reduce light leak and add a bold bit of style out on the water. More importantly, Caleta is made from 97% recycled fishing nets for frames that perform as good as they make you feel while wearing them.

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Costa Untangled 2.0 Collection – Pargo

Pargo is the little brother to Santiago, but it doesn’t need any help when it comes to fighting fish. Also called the Dog Snapper for their giant canine teeth and nasty attitude, Pargo rules the reefs. This frame is made from 97% recycled fishing nets with 3% performance additive for increased durability and performance on the water. With hooding and side shields, keeper-ready temples and Hydrolite® rubber, Pargo shows it’s not the size of the dog in the fight but the size of the fight in the angler hooked up to the Dog Snapper.

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Culprit 12-inch Original Worm New Color

Sapphire Blue

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Culprit 3 1/2-inch Incredi-Slim New Color

Sapphire Blue

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Culprit 3 1/2- and 4-inch Incredi-Craw New Color

Sapphire Blue

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Culprit 6-inch T-Rex New Colors

Red Bug, Black, June Bug, Green Pumpkin and Sapphire Blue

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Culprit 7-inch Fat Max New Color

Sapphire Blue

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Culprit 7 1/2- and 10-inch Original Worm New Color

The Juice

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Jewel Baits Versa Craw

Jewel Bait Company and Jonny Schultz of Fish the Moment partnered together to create the most versatile jig trailer on the market and the VersaCraw is that bait. The VersaCraw comes out of the package ready to be used for any application. It has six small tabs that hold the appendages in place to allow anglers the freedom to adjust the bait for the conditions they are fishing. By removing these tabs, the angler can get multiple different actions out of the bait that are perfect for whatever conditions they may be fishing in. The VersaCraw is currently available in two sizes: Pee Wee (2.5″) and Junior (3.0″) with a larger third size Senior (4.0″) coming out in 2022.

Pee Wee VersaCraw (2.5″) 8 pack – $5.39

Junior VersaCraw (3.0″) 8 pack – $6.99

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WileyX Climb

The WX Climb combines its popular rectangular lens shape with an ANSI safety rating for crystal-clear optical clarity and protection against high-mass and high-velocity impact. Built for rugged durability, a lightweight, high-wrap frame blocks unwanted peripheral light and makes for a comfortable, snug fit that stays put in active situations. Additionally, subtle design elements baked right into the temple arms add a touch of intrigue to the sporty presentation. Overall, the WX Climb is a powerful blend of protection, comfort, and fit, wrapped into one pair of sunglasses that’s always ready for adventure.

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Sunline Maboroshi FC Leader

100% fluorocarbon leader-specific material, Vivid Dying Processing with five metered colors, double resin processing, low water absorption for negligible strength loss, 50-yard spool.


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Sunline Super Natural Nylon Monofilament: New High-Visibility Metered Color

Uniform diameter manufactured to a global standard, good balance of tensile and knot strength, supple and easy handling with low memory, metered color pattern alternating 12″ high-visibility chartreuse and 48″ clear, 330-yard spool. Available in 4-, 6-, 8-, 10-, 12-, 14-, 16- and 20-pound tests.


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American Tackle Company HCC Reel Seats

They utilize state of the art materials, hand-cut, and hand-laid carbon patterns in a labor-intensive blow-molded process completed by hand polishing to perfection. The pinnacle of component innovation, there’s no other seat that compares in concept or stylized design. Features include:

  • Blow-molded carbon seat bodies
  • Carbon 3K pattern with polished finish
  • Ergonomic form fitting designs
  • Light weight, strong, increased vibration transmission
  • Standard Design, offers no fore-grip option
  • Uni-Hood and Uni-lock Hood Options
  • Matching CFG carbon fore grip w/Aluminum trim
  • Matching G2 3K and Bushido Split Grip option

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American Tackle Company Carbon HD Reel Seats

These heavy duty reel seats include the following features:

  • Heavy duty matte 3K boat rod reel seat
  • Precision CNC machined carbon bodies
  • Graphite heavy duty hoods with silver trim
  • Available in 22mm and 24mm sizes

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Shimano World Minnow and World Diver 99SP

The World Diver 99SP suspending jerkbait and World Minnow 115SP and come with Shimano Lure technologies. They utilize Shimano’s patented FLASH BOOST technology to emit an enticing flash during the retrieve, and when sitting still it mimics a wounded baitfish with an internal quiver thanks to its suspended flash plate inside the lure. They are also benefited by the JET BOOST technology that utilizes a spring-loaded sliding weight transfer system to propel the lure with a lot longer cast.

Both will come in 10 colors and will retail for $19.99. 

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Shimano Curado MGL 150

Continuing to add to the tournament-tested and dependable Curado lineup of low-profile reels, the new Curado MGL 150 offers unparalleled versatility in the lightest weight Curado to date. The perfect combination of 150-size spool combined with a MagnumLite (MGL) Spool, Shimano engineered the Curado MGL 150 for anglers to fish different techniques with various lure types and sizes with ease — and with greater casting distance and accuracy. Shimano engineers built the Curado MGL 150 to handle giants with a rigid aluminum HAGANE Body and durable Cross Carbon Drag. Precision gearing lies nestled at the heart of the Curado MGL 150 with Shimano reel technologies such as X-Ship, MicroModule Gearing and SilentTune to create an unmatched reeling experience. Tournament-ready yet smooth and efficient, the Curado MGL 150 is the perfect addition to an angler’s arsenal whether they are on the tournament trail or chasing their next trophy fish. The Shimano Curado MGL 150 will be available soon in three gear ratios with both right- and left-hand retrieve options. 

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Shimano Sustain FJ

Shimano engineered the new Shimano Sustain FJ family of spinning reels to be strong, sensitive, and ready to rise to any coastal saltwater or freshwater challenge. One of the strongest in the MagnumLite series of spinning reels, the Sustain features a redesigned MagnumLite (MGL) Rotor for light start-up rotation and faster hooksets with increased sensitivity. An Aluminum HAGANE Body reduces reel flex when winding against hard-fighting game fish and translates angler effort directly into cranking power. Lighter than its predecessor, Sustain now features Long Stroke Spool to enhance casting distance. MicroModule II gearing combined with Shimano’s HAGANE Gear and SilentDrive technologies provide anglers with smooth reeling performance. Sure to turn heads and incite envy from other anglers, Sustain delivers the sensitivity and quick hook-setting performance needed to fight and land fish in the heaviest of cover. The Shimano Sustain will be available soon in four sizes from 2500 to 5000 – perfect for the demanding freshwater or inshore angler.

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Shimano Nexave FI

Anglers of all ages and ability levels will appreciate the features and fishability of the Nexave series of reels. The newly-redesigned Nexave features Shimano’s Propulsion Line Management System – a specially-designed angled spool lip – helps anglers make longer and more accurate casts by allowing the line to leave the spool in smaller coils with less friction. The Nexave series features Shimano’s G-Free Body technology, which shifts the reel’s center of gravity closer to the hand to provide anglers with enhanced casting comfort and reduced fatigue while on the water. Updated features, including new rotor and body designs, an upgraded handle knob, and eye-catching aesthetics make the Nexave an excellent choice for anglers pursuing their first fish or their next trophy. The Shimano Nexave series will be available soon in five sizes from 1000 to 5000.

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Shimano NASCI FC Spinning Reel

Anglers rely on Shimano NASCI spinning reels to deliver smoothness and durability across a range of saltwater and freshwater applications. The redesigned NASCI family now includes Shimano’s SilentDrive technology for increased reeling performance. SlientDrive – the same gearing found in Shimano’s flagship lineup of reels – reduces vibration and noise by improving gear tolerances to the micron level for smoother and quieter operation. The cold-forged HAGANE gear found in NASCI provides unparalleled durability compared to reels with die-cast or machined construction. Shimano’s CoreProtect system provides NASCI with enhanced water resistance without creating a heavy rotational feeling. The spool’s Propulsion Line Management System provides longer casting distances than a standard spool lip design while preventing backlashes and wind knots. Engineered with Shimano quality and attention to detail, the redesigned NASCI spinning reels perform when needed most. The Shimano NASCI will be available soon in six sizes from 500 to 5000.

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Shimano Curado Rods

Shimano redesigned the Curado series of casting and spinning rods with power and versatility for the tournament angler. Now featuring Shimano’s Hi-Power X technology that utilizes diagonally-wrapped carbon tape forming “X” shapes on the rod blank’s outermost layer, the Curado series provides anglers with rods showcasing increased strength and improved casting performance. The Curado series of rods now feature Shimano CI4+ reel seats for increased sensitivity and reduced weight. The combination of Fuji tangle-free K guides with FazLite inserts is the ideal guide train for reducing line tangles and providing anglers the option to fish with monofilament, fluorocarbon or PowerPro braided fishing line. Shimano built the Curado series of casting and spinning rods for tournament anglers with powers and actions to fulfill the spectrum of techniques one may face when a check is on the line. The complete Shimano Curado library includes 16 casting and six spinning models, covering every bass fishing scenario. 

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Shimano Poison Adrena

To be deemed a flagship rod doesn’t just require the highest-quality components; that honor also demands unparalleled performance on the water. Showcasing Shimano premium rod technologies, the Poison Adrena series exceeds both requirements and is the ultimate high-performance fishing rod. The incorporation of Spiral X Core construction provides Poison Adrena rods with unparalleled strength while still enabling anglers to benefit from incredibly lightweight rod blanks that are responsive and sensitive. Engineers constructed Poison Adrena with a Full Carbon Monocoque handle combined with an ergonomic Perfection Reel Seat XT on casting models and Perfection Reel Seat CI4+ on spinning models to provide the ultimate combination of performance and sensitivity. Poison Adrena rods feature premium Fuji K SiC guides and a Titanium SiC tip-top guide to offer anglers a series of rods with unequaled performance and sensitivity. New additions to the Poison Adrena family include three casting and two spinning models. 

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Shimano Zodias

Synonymous with performance, the redesigned line of Zodias rods incorporate Carbon Monocoque technology passed down from Shimano’s elite series of rods that set the industry standard for sensitivity. Zodias rods couple a hollow Carbon Monocoque Grip into a CI4+ reel seat to achieve up to 30% more sensitivity than conventionally constructed models, ultimately transmitting vibration from underwater structure, lure action or bites into the palm of angler’s hand. Shimano’s Hi-Power X technology lies at the heart of Zodias rods and benefits anglers by increasing the transfer of energy through the rod for enhanced accuracy and casting distance as well as reduced blank twist for better control when fighting fish. New additions to the Zodias lineup include seven casting and three spinning rods, highlighted by a library of five glass casting models for the crankbait angler. 

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G. Loomis NRX+

A legendary reimagining of an iconic series of actions, the new G. Loomis NRX+ draws from more than forty years of technology, innovation, and design to meet the performance demands of today’s avid bass angler. Our American-made blanks are rolled with Spiral X technology to provide ultra-fast recovery for increased casting distance, heightened sensitivity, and drastic weight reduction. We designed our custom CI4+ reel seats to maximize an angler’s connection to the blank for unsurpassed bite transmission and all-day comfort. Equipped with a hybrid guide train, NRX+ empowers anglers to make long, accurate casts for increased effectiveness on the water. We designed the full lineup of 28 rods with technique-specific actions and powers to dominate any variable or condition with a singular goal: Boost an angler’s natural ability. To achieve this, we used only the most advanced technologies, construction processes, and componentry to engineer a rod that offers anglers best-in-class performance. Radically redefined, the G. Loomis NRX+ series is the culmination of our obsessive drive to provide bass anglers the most advanced fishing tools on the planet.

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G.Loomis GCX

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers have come to expect from a brand that refuses to rest on their laurels. Utilizing G. Loomis Multi-Taper Design technology to engineer technique-specific rods, the GCX collection provides anglers with ultra-durable blanks with powers and actions to boost effectiveness on the water. Ultra-lightweight SeaGuide Hero One guides adorn the carbon-built blanks to help minimize line tangles and maximize casting efficiency. The GCX lineup features 23 different casting and spinning rods to offer anglers a competitive advantage. Anglers who prepare smarter and fish harder need to look no further than the new G. Loomis GCX.

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Jackall Bling

Back by popular demand and irresistible to bass, the Jackall Bling 55 is a flat-sided crankbait featuring a custom Circuit Board fiberglass lip that creates quick wobbling action. The Bling 55 features a specially-designed weight transfer system that increases casting distance while also keeping the crankbait stable during retrieves. Each Jackall Bling 55 is 2.2 inches in length, weighs 5/16 ounce, and is available in a library of eight bass-catching color patterns. 

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Jackall Bounty Fish

Jackall designed the Bounty Fish 158 to allow anglers to fish cover with a walk-the-dog action in a way that is impossible with hard baits. The soft jerkbait-style lure features a heavily ribbed section that grabs water and slows it down during the retrieve, keeping it in the strike zone longer to trigger aggressive bites. The Bounty Fish’s unique Net-Joint System doesn’t just walk-the-dog with ease; it also enables the tail portion to flutter even on a dead stick. For increased versatility, anglers can add a nail weight to the Bounty Fish 158 so that it can be fished with a slow sink to trigger additional bites. Each Jackall Bounty Fish 158 is 6.2″ in length and is available in six color patterns. 

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Jackall Pikupiku

The Jackall PikuPiku 78 is a new concept in topwater fishing. Featuring a unique curved body, the PikuPiku 78 draws strikes from bass with a distinct swimming action that creates irresistible ripples on the surface. With a few light twitches of the rod tip, the PikuPiku will move left or right. When twitched on a slackline, the PikuPiku rolls in place to draw unbelievable topwater bites. Perfect for clear water or highly pressured fish, each Jackall PikiPiku 55 is 3 inches in length, weighs 1/10 ounce, and is available in a library of six strike-provoking color patterns. 

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Lono Aero + Apex Pedal Drive

For the person who wants … Speed. Packability. Portability. Versatility. Durability. Pedal-driven. the LONO + APEX PD delivers. Never before have all of these features and benefits been combined together in one easy-to-use, delivered-direct-to-your-door, badass package. Whether you’re hitting your favorite fishing spots on the weekend, gearing up for a water-borne expedition, or just hitting the local launch with your family, it’s time to… say goodbye to compromise.

The Lono Aero + Apex offers portability in any vehicle, while giving an angler a fully functioning pedal-driven kayak for any expedition for a an incredible price point loaded with features and customization options.

See all the features here: BoteBoard.com.

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6th Sense Draw

The Draw is a 9-inch glide bait co-designed with renowned angler Ben Milliken. With Milliken’s help, the 6th Sense Lure Lab spent nearly three years and over a dozen prototypes culminating with a final product that will give you an opportunity at the fish of a lifetime. Out of the box, The Draw is extremely slow sinking and can fish down to 4 feet with a consistent medium retrieve. The Draw is equipped with swivel hook hangers, so your hooks move with the fish to eliminate fish throwing the bait. Designed with realism in mind, this bait is outfitted with the most realistic 3D details on the market.

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6th Sense Trace

The Trace is a multi-jointed swimbait measuring at 6 inches, the Trace swimbait has a 4-piece body that produces a life-like swimming action. What sets it apart is the interchangeable tail that is made from extremely durable soft plastic equipped with a built-in, hardened, ABS insert.  This feature keeps the tail connected to the hard body and was designed to maintain the life of the Trace.  

With two different models, floating (1 1/2 ounces) and slow sinking (1.65 ounces), the Trace will allow you to fish the depth of your choice. The floating model hovers right at the top of the water column.  The slow sinking model has a horizontal fall keeping the Trace level as it sinks. Each one comes with super sharp black nickel hooks, 3D scales, premium paint schemes, and 3D eyes to make this swimbait as good as it gets.

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6th Sense Sweep

The Sweep is a 6-inch weedless soft plastic swimbait with undoubted durability and quality at 1 1 1/5 ounces. The subtle ‘sweeping’ action of the tail demonstrates a realistic bait fish and the pectoral fins are intentionally there to help the Sweep maintain balance throughout the water column. An extremely beneficial feature of the Sweep is the hook slot, it was designed to keep our 7/0 (or smaller) Keel Weighted hook hidden inside the soft plastic, making it virtually invisible under water. 

The premium paint schemes and 3D scales make for an ultra-realistic presentation that will entice reaction bites on any body of water. The Sweep’s subtle action and well thought out features allow you to fish it around any cover such as grass, docks, trees, and any other structure you might find.

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Ardent Smart Clips

The Ardent Smart Clip is an innovative product designed to reduce the stress on fish caused by piercing clip systems.  Smart Clip will attach to any piercing clip making it non-piercing in seconds.  Simply squeeze the clip, depressing the spring and the jaws will open.  Release the spring pressure and the jaws will lock in place over the fish’s lip.  Non-piercing culling systems are becoming mandatory for many tournaments.

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Ardent Smarter Cull

SmarterCullTM combines the Ardent SmartCull Culling System and Smart Clips into one convenient package and features Ardent’s industry-best 6-ball 2-stage culling balls with non-piercing Smart Clips minimizing the risk of injury and infection to fish, increasing their survival rate.

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Ardent Summit Hawk

Three years in the making, the first Summit model: “Hawk” is now available in 7.5:1 and 8.4:1 gear ratios for incredibly fast retrieves. These new high-end reels feature the following:

  • Swept back forged aluminum star drag Weight: 6.9 oz
  • Strike Saver Drag System 10+1 Ball Bearing
  • Swept back anodized aluminum handle EVA grip knobs on handle
  • 270 Degree Magnetic Brake System 6061 T6 machined aluminum spool
  • High Strength Aluminum frame

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Bajio Sunglasses

Bales Beach, a performance fishing frame loaded with all the features; full wrap design, built-in side and top shields, putting you in that zone of optimal coverage. It’s rubber nose pads and temple tips keep them snug all day. All Bajío frames are made from durable lightweight plant-based materials. Bajío’s Lapis™ lens technology filters out harmful blue light. 95% at 440 nanometers to be exact. Less blue light means less haze. Less haze means more clarity. 

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Bill Lewis 12 MR Crankbait

The MR-12 is the newest addition to MLF pro, Mark Daniels, Jr.’s line of Bill Lewis Crankbaits. They designed this lure with Daniels to pack all the same fish attracting features as the MR-6, but with the additional ability to get down to the 12-foot depth range. Featuring a compact body, this lure cast like a bullet while its flattened sides and tapered tail combine to create an extreme vibration and tight wiggling action. The Bill Lewis MR-12 Crankbait is also perfectly weighted to slowly rise when paused and produces a low pitch knocking sound during the retrieve to attract fish. 

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BUBBA Seaker Duffel

Whether you are offshore for several days at a time or traveling across the country, you need a large travel duffel that matches your lifestyle of adventure while ensuring all your belongings are protected and arrive one piece. The Bubba Seaker 62L Duffel is highly water-resistant and extremely durable to ensure all your belongings or fishing gear are protected from the elements. It includes multiple practical storage pockets as well as removable waterproof pockets for your phone or other valuables.

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BUBBA Seaker Hip Pack

The Bubba Seaker 10L Hip Pack is the most technically-advanced, purpose-built fishing, dry hip pack on the market. We have integrated practical features and components specifically built for multiple days on the water or just a day trip of fishing. This hip pack includes multiple storage pockets as well as removable waterproof pockets for your phone or other valuables. Finally, the Seaker Hip Pack will include an adjustable hip/shoulder strap for maximum comfort and security.

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BUBBA Seaker Sling Pack

The Bubba Seaker 10L Sling is a dual-purpose, compact, lightweight dry pack designed to carry essential small items as well as protect your valuables from getting wet. The portable pack includes multiple storage pockets and removable waterproof pockets for your phone or other valuables.

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DD26 Spool Stix

The Spool Stix Line Winding System just got even better. Spool Stix makes it easier than ever to spool fishing line all by yourself. Constructed using a robust billet aluminum design, the system holds spools of line at a 30-degree angle, creating the perfect amount of pressure for compact spooling without over-run. The kit allows you to attach with 3M adhesive strips, screws or temporarily mount to flat surface with suction cups.

Available now at TackleWarehouse.com and MidwayUSA.com.

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Looter Lure Original Series

The Looter Lure is a premium lure made from solid brass and then plated with jewelry-quality silver or 24K gold. What makes the Looter Lure so special is that its pure metal quality retains its light reflectivity at any depth, which is where other metals and colors fade to black. 

Simple cast and slow to medium retrieve or trolling (3 knots or less) both work equally well.

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Looter Lure UltraVibe

The ULTRAVIBE is extremely versatile. They can be rigged with a swim bait or plastic worm for added attraction. The ULTRAVIBE is available in 8 different skirt colors. Pre-rigged with a 4/0 EWG hook. Offered in Silver and 24K Gold

Largemouth Bass, Northern Pike, Smallmouth Bass, Spotted Bass, Striped Bass, White Bass

$9.99 Silver – $11.99 Gold

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Looter Jig

Comes in 7 vibrant colors, rigged with VMC J hooks, the Looter Jig is good for open water jigging and is proven for ice fishing. 

$5.99 to $7.99

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Missile Baits Mini D Chunk

The perfect chunk for Mini Jigs is here! Using Missile Baits shapes and signature patterns, the new Mini D Chunk fits on any compact or finesse type jig and has two flappers that kick hard when pulled through the water. The flat chunk body helps a jig skip better and helps flair out a skirt. Coming in a protective clam, there will be 10 hot and proven colors to choose from. Each bag will retail for a suggested price of $3.99.  

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Missile Baits Mini Swim Jig

The popular Mini Flip Jig now has a swimming sibling called Ike’s Mini Swim Jig. Structured on a VMC 30-degree, vertical line tie, 3/0 hook, the Mini Swim Jig features a compact design and the same fine cut skirt of the Mini Flip Jig, but its big 3D eyes really stand out on the keeled head. 

A new super spike keeper will keep your soft plastic on the hook until the bass completely chew it off! The Mini Swim Jig will come in 3 sizes of 3/16, 5/16, and 7/16 ounce. Each size will come in 10 bass catching colors to cover any swim jig situation. The Ike’s Mini Swim Jig will retail for $5.49. 

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Mustang Taku Womens Rain Jacket and Bibs

The women’s Taku Jacket & Waterproof Bib Pant offer a premium top to bottom waterproof-breathable protection so you won’t have to shy away from those long days on the water. Stay dry, stay comfy and stay out there. 

Built from the bottom up and completely engineered for a woman’s form, the Women’s Taku Jacket has been patterned and cut specifically for women. It has extra features to amp up its functionality. Three-layer Marinespec SP in the body offers breathable waterproof performance, with forearms and wrists decked out with burlier four-layer Marinespec BP (aka Bomb Proof) for increased abrasion resistance and durability.

Reimagined and developed specifically for the women on the water wanting a jacket and bib duo that works for their unique needs, the Women’s Taku Waterproof Bib Pant completes the set. Thoughtfully placed side entry zipper opens completely and allows you to answer when nature calls. Chest pocket zips to keeps water out and hide a myriad of connection loops to help you stay organized. Keep water out without compromising breathability with 3-layer Marinespec SP top to bottom. 

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Nishine Abino 110F

A very unique topwater prop bait, the Nishine Abino 110F is built to be customizable to fit the mood of the fish. It is a 4.3 inch long and 9/10-ounce topwater bait available in 5 colors. Featuring 2 blades (p-blade-big one), (t-blade-small one), an additional outer weight and one original snap, you can customize this bait by flipping props or attaching the outer weight. Here are the different settings on this one lure:

  • Original setting is Wake mode
  • Wake mode for jerk and pose with small blade
  • Dead slow retrieve mode by flipping front prop
  • Sub-surface with outer weight attached
  • High appeal mode by flipping tail prop.

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Bobby Garland Itty Bit Slab Hunt’R

The new Itty Bit Slab Hunt’R like the Itty Bit Swim’R delivers a proven Bobby Garland shape in smaller proportions. The Itty Bit Slab Hunt’R has a natural minnow shape and swims with all the movement in the tail like a real baitfish. The body is ribbed for vibration and scent holding efficiency. It’s 1 1/4 inches in length and comes in 21 colors, 20 to a pack.

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Booyah Night Time Cover Series Spinnerbait

These new night spinnerbaits expand on the Covert Series designed by Jason Christie. It comes in two colors — black and black/red and it comes in two sizes — 1/2 and 3/4 ounce. MSRP $9.29

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Booyah Mobster Swim Jig

The new swim jig comes with a custom-designed head to come through cover. It’s available in 5/16 and 1/2-ounce options. Pro-selected, high quality skirts surround a stout black nickel hook with a dual wire keeper to lock trailers on the jig. The weed guard is optimized for the hook to provide maximum coverage and penetration on hooksets. Available in 9 original colors.

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Lindy Rattl’n Quiver Spoon

The Rattl’n Quiver Spoon’s lightweight brass construction creates a slow tantalizing falling action that walleye, crappie, panfish as well as bass, stripers and other gamefish will love. Available in 1/16, 1/8 and 1/4 ounce options and 8 colors. MSRP: $4.49

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Rebel Pop-R (P71)

Bringing back the P70 in the new and improved version that matches the action of the elusive P70s of yesteryear. The old staple colors as well as several new colors give you a larger popper at 3 1/8 inches, 9/16 ounce with a No.4 and No. 2 hook with feather dressing on the rear treble.  The Subtle low pitch rattle matches the old tail weight of the P70 that would jar loose and give it that unique knock. This new version is sure to be a hit with those in the know. MSRP: $7.99

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Heddon Super Spook Boyo

The Boyo measures 3 inches, making it slightly smaller than the popular Zara Spook Jr. It weighs 3/8 ounce and will mimic small baitfish perfectly when the bass are keying on small bait in the summer and fall months. It casts like a bullet and employs a single rattle to call up the big bass. It comes in 8 freshwater colors and 5 inshore colors. MSRP $7.99

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Spearpoint Hook

Flipping is a toe-to-toe battle. The new Spearpoint Fury Flip Hook is built to be a heavyweight brawler.  Made from extra heavy, black nickel coated, premium grade High Carbon Steel, the Fury Flip Hook will not back down. Designed around our proven VGrip Technology and paired with sticky sharp points to hook fish deeply and not let go.  The unique shape, coupled with welded eyes and keeper barb make for a solidly rigged, perfectly presented soft plastic every time.  Sold as a Pack of 4. 

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Gamakatsu Cover Neko

By combining Gamakatsu’s legendary quality and the design of Major League Fishing pro Shin Fukae, the perfect Neko hook now exists for this popular technique. The Cover Neko Hook consists of a shiner-style straight eye hook with an attached swivel to prevent line twist. There’s also a strong, 90-degree wire keeper to lock plastics in place. Taken together, it’s a tool that will let anglers easily fish through brush, laydowns and grass while maximizing hook-up percentages.

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Gamakatsu G-Power Flip and Punch

Designed by Aaron Martens, Gamakatsu has developed the new G-Power Flip and Punch Hook. A step up from the G-Finesse Heavy Cover Hook, for serious flipping and punching with heavy fluorocarbon and braid. The TGW (Tournament Grade Wire) hook, paired with its welded eye, make this one of the strongest hooks in Gamakatsu’s G-Series lineup. Ideal for larger baits and weights, punching through grass mats and flipping into heavy timber. G-Power Flip and Punch ideally matches to all types of cover and able to withstand extreme conditions.

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Gamakatsu Under Spin Head Mini

The Under Spin Head Mini features Gamakatsu’s premium size 1 Finesse Heavy Cover 60-degree hook, the wide gap design means you can still rig bulkier plastics and have plenty of bite. Ideal for smaller finesse presentations, the head profile is streamlined to glide through cover. Attention-getting recessed lifelike eyes and the small chrome willow leaf blade result in a combination that fish can’t resist. Gamakatsu’s Spring Lock holds swim baits and other plastics gently but firmly, keeping the presentation straight on the hook.

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Gamakatsu MaxEye Jig Pill Head

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint finish that will not chip or flake. It also boasts a dual offset rebarb wire keeper and collar system, which will safely secure the softest and most-fragile plastics or live bait without tearing. The premium Big River Jig Hook sports an increased gap diameter to increase hook-ups and a special bend with an acute angle to provide better holding power. The MaxEye Pill Head jig has a unique shape which resists snags and imparts a unique action when it contacts the bottom.

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Gamakatsu MaxEye Jig Swim Head

When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint finish that will not chip or flake. It also boasts a dual offset rebarb wire keeper and collar system, which will safely secure the softest and most-fragile plastics or live bait without tearing. The premium Big River Jig Hook sports an increased gap diameter to increase hook-ups and a special bend with an acute angle to provide better holding power. The MaxEye Swim Head jig has a special design that’s great for use with any soft plastic swimbait, pairing perfectly with bulky plastics or smaller finesse baits.

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Gamakatsu G-Shield Tungsten Flipping Weight

The G-Shield Tungsten Flipping Weight features a specially designed composite insert that not only protects an angler’s line, but also provides 360-degree protection for the knot. The insert is wider at the base than at the insertion hole so the hook can recess itself into the weight, creating a more compact, lifelike and snag resistant offering. The flipping weight is slightly wider and excels when flipped or pitched into heavy cover and features a stealthy, chip-proof black matte finish. For easy identification the weight size is stamped into the side of each weight.

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G-Shield Tungsten Worm Weight

The G-Shield Tungsten Worm Weight features a specially designed composite insert that not only protects an angler’s line, but also provides 360-degree protection for the knot. The insert is wider at the base than at the insertion hole so the hook can recess itself into the weight, creating a more compact, lifelike and snag resistant offering. The worm weight is the all-purpose champ, best for casting into light cover or dragging plastics across bare lake and river bottoms when subtlety is essential and features a stealthy, chip-proof black matte finish. For easy identification the weight size is stamped into the side of each weight.

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Gamakatsu G-Shield Tungsten Punch Weight

The G-Shield Tungsten Punch Weight features a specially designed composite insert that not only protects an angler’s line, but also provides 360-degree protection for the knot. The insert is wider at the base than at the insertion hole so the hook can recess itself into the weight, creating a more compact, lifelike and snag resistant offering. The punch weight will penetrate thick overhead canopies that resist other shapes. It’s bulbous at the front, creating a weight-forward design that builds inertia when it first contacts likely bass-holding cover and features a stealthy, chip-proof black matte finish. For easy identification the weight size is stamped into the side of each weight.

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Gamakatsu Rolling Gear Duffel 90L

For those that prefer to roll along, Gamakatsu offers the Rolling Gear Duffel. The pair of sturdy wheels allow for easy transport of 90 liters of belongings. When anglers decide to pick it up, use the adjustable, removable padded shoulder strap or padded handles to carry in comfort. An external zippered pocket and a large inner zippered pocket keep things tidy. Water-resistant construction keeps the elements at bay, so anglers won’t have to worry about rain clouds or rough boat rides. A convenient carrying case allows compact storage when anglers are not on the road or at the lake.

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Gamakatsu Hybrid Duffel Backpack 110L

Gamakatsu’s water-resistant Hybrid Duffel Backpack offers 110 liters of space to take gear wherever anglers may roam. The innovative pack can be carried in three different ways, thanks to the removable backpack straps, shoulder strap, or side-carrying handle. The main opening provides easy access to the pack’s contents. The large, zippered internal pocket and zippered mesh pocket inside the main compartment opening keeps everything organized. The exterior zippered storage pocket and MOLLE-type webbing for attaching and securing gear further add to the organizing potential. The pack folds into itself for compact storage when not in use.

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Gamakatsu Gear Duffel 30L

When anglers don’t have a ton of stuff to tote around, Gamakatsu’s water-resistant 30-liter Gear Duffel would be the best to pack up. The large main opening is secured with heavy-duty zippers for easy access, with an external zippered pocket that keeps oft-needed items at the ready. A separate, outer zippered access compartment for dirty clothes or gear keeps anglers clean stuff clean. An adjustable, padded removable shoulder strap lets anglers carry stuff hands-free, though the hook and loop fastener on the main carrying handles works as well.

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Gamakatsu G-Bag EWM 100

The G-Bag EWM 100, is the perfect size for holding a variety of soft plastic packs. The Extra Wide Mouth (EWM) provides easy access to the interior, and the internal wire frame keeps the top open while finding the right bait. The 8 x 4 x 6-inch size stows easily in other bags, and anglers can take as many as needed while remaining organized. Pick up a few and keep all smaller items organized and ready.

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Gamakatsu G-Bag EWM 200

The G-Bag EWM 200 Tackle Bag stows more gear using the same innovative easy-access stay-open top. The 9.5 x 5 x 7-inch size easily accommodates magnum packs of soft plastics and oversized bulk bags, so that anglers can stash their largest swimbaits or enough tubes for the season in one convenient location. In addition, there’s enough space to store a wide variety of tackle and gear, so anglers can keep rigging tools and other essentials handy as well.

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Gamakatsu G-Bag EWM 300

The G-Bag EWM 300 is the largest size in the lineup and is designed to carry a variety of tackle comfortably, thanks to the adjustable, padded removable shoulder strap. The generous 13 x 8.5 x 11-inch bag lets anglers stockpile all of their finesse baits and power fishing lures in the same place so they can be prepared for anything. Stuff up to four Gamakatsu G-Box 3600 or eight 3200 utility cases into the G-Bag EWM 300 using the innovative Extra Wide Mouth opening.

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V&M Baits RC Craw

The RC Craw is simply an all-around bait. It can be used for anything and everything. The perfect compact creature bait for flipping and pitching, but also a great size for a Texas or Carolina Rig. The appendages on the side are designed to tear or cut off easily to transform the Craw into the perfect jig or Chatterbait trailer. 

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Smiths Fish Pic & Hook Sharpener

Smith’s Mr. Crappie retractable Fish Pick features a diamond hook file, diamond knife sharpener, and hook remover. A must-have for any fisherman’s tackle box. It sharpens all types of standard-edge knives as well as fish hooks of all sizes. The hook remover is perfect for removing hooks from fish with teeth or deeply-hooked fish. Ensures maximum post-release survival probability. The handle features an ergonomic soft-grip perfect for holding tight with wet hands.

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Smiths Flex Folding Filet Knife

Smith’s Mr. Crappie 6-inch Flex Folding Fillet knife has a non-slip TPE soft grip ergonomic handle. Features razor-sharp 400 series stainless steel locking blade.

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Smiths Slab-O-Matic Electric Knife

Smith’s Mr. Crappie Slab-O-Matic electric fillet knife has been designed and tested to have the best airflow on the market. The cooling vents and handle placement will ensure endless cleaning capability for that big haul. 

The Slab-O-Matic comes with a 8-inch stainless steel blade with a sheath for your added protection during storage. The only electric fillet knife kit on the market that comes with a 4 1/2-inch stainless steel ribcage blade with a sheath. Also included is an XL fillet glove for your added protection. Storage of the Slab-O-Matic will be easy when stored in the marine grade mesh bag.

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Under Armour Shorebreak 2n1 Boardshort

  • UA Storm technology repels water without sacrificing breathability
  • Stretch-woven fabric is tough but lightweight
  • Built-in 6-inch Boxerjock® shorts
  • 4-way stretch construction moves better in every direction
  • UPF 40 protects your skin from the sun’s harmful rays
  • UA Iso-Chill waistband feels cool to the touch with external hydrophobic drawcord
  • Open hand pockets & hidden secure, zip back pocket
  • Inseam: 7 1/2 inches
  • 88% Polyester/12% Elastane

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Under Armour Micro G Kilchis Slip-on

  • Highly breathable, quick-dry textile upper
  • Welded synthetic overlays for abrasion protection
  • Contoured midsole designed for rapid drainage
  • Full-length Micro G® foam midsole for all day comfort
  • Non-marking rubber outsole for grip on smooth, wet surfaces
  • Weight: 9 oz.

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Under Armour Women’s Iso-Chill Hoodie

  • Built-in UPF 50+ sun protection—recommended by the Skin Cancer Foundation
  • Iso-Chill fabric helps disperse body heat, making it feel cool to the touch
  • Mesh back panel for ultimate breathability
  • Crossover hood construction provides added coverage
  • Dropped hem with side vent
  • 100% Polyester

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Under Armour Fish Hunter Plier Short

  • UA Storm technology repels water without sacrificing breathability
  •  Stretch-woven fabric is light but tough
  • 4-way stretch construction moves better in every direction
  • Material wicks sweat & dries really fast
  • UA Iso-Chill waistband lining helps disperse body heat, making it feel cool to the touch
  • Working fly, belt loops & interior drawcord adjust
  • Open hand pockets & secure cargo pocket
  • Side-vent hem
  • Inseam: 9 inches
  • No liner
  • Body: 87% Polyester/13% Elastane
  • Waistband: 90% Nylon/10% Elastane

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Under Armour Iso Chill Shorebreak Back Hook LS Tee

  • Iso-Chill fabric helps disperse body heat, making it feel cool
  • UPF 50+ protects your skin from the sun’s harmful rays
  • Material wicks sweat & dries really fast
  • Strategic mesh panels for added breathability
  • Body: 100% Polyester
  • Mesh: 92% Polyester/8% Elastane

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Huckabee Rods Trident Rod

Huckabee Rods just launched a new heavy-power rod for swinging big crappie that offers a three-piece option for easier storage and transport. Specs on the new rod series include the following:

  • Action: Heavy
  • Length: 13′
  • Sections: Three 4-foot, 4-inch pieces
  • Line Wt: 10 to 20-pound line
  • Lure Size: 1/8 to 3/4-ounce

Find them at ToddHuckabeeRods.com.

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Denali Android Rods

Employing a 36-ton multi-directional blended blank construction, the Android offers increased sensitivity thanks in part to its titanium guides and an exposed blank on the EVA grip reel seat. It comes in 4 casting models and 2 spinning models. Offering a flagship performance in a super light, super sensitive rod with stunning aesthetics for the enthusiast and serious bass angler. 

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Fitzgerald All-Purpose Rods

These rods feature Hybrid blank construction with an S Glass tip and a Carbon Fiber backbone. So the rod will load well and keep fish hooked tightly on moving baits with the foregiveness you can only achieve with S-glass construction. The Carbon Fiber will give you the back bone to lean into fish and control them on the fight. These are handmade with American Tackle Ti Forged guides, 4A cork grips and carbon fiber reinforced reel seats for $189. 

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Fitzgerald FX8 Casting Reels

The FX8 offers affordability at $129 in a quality baitcasting reel. It features 8 ball bearings, 16-pound drag and a 7.2:1 gear ratio. It has right and left hand models, magnetic braking, a Salt Armor coating, EVA paddles, with a Power Disc drag.

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Fitzgerald Vursa 4X Braid

Offering proven high-performance at an unbeatable price, Vursa 4X Braid is designed for all fishing applications. Vursa 4X casts flawlessly out of every type of reel both casting and spinning. 

Vursa 4X has a nice firm body and loads on and off the spool smooth so it provides a longer smoother cast. Available in 150, 300 and 1,500 yard spools for $12.99, $22.99 and $99.99 respectively.

Buy here.

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Frabill Pow’R Source

The Pow’R Source is a self enclosed, all-in-one power source to charge your electronics and mobile devices on the water, off the grid and wherever power is not readily available. It features a 12-volt, 10-amp hour lithium battery that includes USB ports, spade and lug connectors and a 12v cigarette lighter adapter as well as an integrated flashlight.

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A classic buzzbait at first glance, LOUDBUZZ is constructed of premium components that not only endure hearty strikes, but also deliver a best-of-class performance. 

Designed with unmatched Japanese lure technology, LOUDBUZZ’s custom offset aluminum prop hurls a wave of water while keeping the bait tracking on a straight plane. The prop is affixed with an aluminum rivet and mounted on a stainless-steel shaft, yielding unmatched toughness.

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Ever Green Showerblow SB

Measuring just 3.5 inches (77.7 mm) and available in eight sharp colors to match any type of forage or water conditions, the new Showerblow SB-77.7 features the same built-in tungsten weight transfer system as the larger sizes to both increase casting distance and provide a loud, fish calling knock on the retrieve. Showerblow’s unique aerodynamic shape and weight transfer system allow you to reach out to surface breaking fish or the back of coves with pinpoint accuracy. Its pencil-popper shape makes it perfect for walk-the-dog retrieves while a scooped face adds extra splash with every twitch of the rod. 

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Ever Green Grass Ripper

Available in one-quarter-, three-eighth- and half-ounce sizes, the Grass Ripper comes in ten proven colors based on Z-Man and Ever Green’s already popular ChatterBait JackHammer series. Weed guards in black, brown or clear blend with the jig’s primary color pattern, while its high-quality heavy-gauge, 4/0 custom bait-holder hook is a nod to the serious big-bass potential here in North America.

Engineered to swim strait and not roll over, the Grass Ripper’s ability to come through grass nice and clean opens new avenues for anglers to explore. Whether looking to fill a limit, set a new personal best, or simply enjoy a day of solid bassin’ at your favorite honey hole, these jigs offer a serious edge. With a manufacturer’s suggested retail price of $7.49 to $8.49, they are nearly indestructible, affordable, and sure to help you pull more big bass from the subsurface lawns others avoid

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Lure Lock Pack

  • Dimensions: 15″ x 11″ x 10 ¼”
  • Molded waterproof bottom repels standing water and the tacky material grips any surface to ensure the bag doesn’t slide
  • Double loop zipper pulls offer quick and easy one finger operation, and self-healing zippers ensure your bag won’t become useless by an accidental split zipper
  • 12 internal and external storage pockets for fishing tackle 
  • Neo-grip anti-slip shoulder bag strap for comfort
  • Tough water-resistant long-lasting nylon material
  • Molded tool holder ensures easy access to fishing pliers or other fishing tools without fumbling through your bag with a fish on the line
  • Holds (5) LL2 Lure Lock Boxes

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Lure Lock Roll-Up Bag

  • Constructed of a sturdy and clear polyurethane to maximize visibility of your lures
  • Dimensions: Overall: 28″ long x 10″ wide / Tak Logic GEL area: 22″ long x 10″ wide
  • Light weight, easy to carry, and can fit into small places
  • Clear hook shield to prevent hooks from poking you as you open the bag
  • Cleanable & Reusable
  • Will not leave residue behind
  • The Lure Lock Roll-Up Bag can be rolled up and stored vertically (or in any direction), holding all your baits in place

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ALX Rods ZOLO Rumble

Specifically designed for bladed jigs, the ZOLO Rumble is a phenomenal single-hook, moving-bait rod for bass fishing. The made is USA rod blank features a 125gsm carbon fiber backbone material and state-of-the-art fiberglass top section. The blended material design casts a variety of bait sizes, allows the bait to work correctly on the retrieve, and provides a steady load after the fish strikes. The carbon fiber backbone gives ample power for setting heavy wire, single jig style hooks found on bladed jigs and spinnerbaits. Sensitivity is outstanding and the rod balances in hand extremely well.

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ALX Rods OXIM Series Rods

ALX Rods OXIM Series bass fishing rods feature a mix of multi-purpose and technique-specific models. The advanced OXIM rod blank is US-built using 140gsm carbon fiber / 33% resin content material that gives you outstanding responsiveness. The built-in Toughskin gloss finish increases durability, and the Urban Camo EVA grips mimic the density of cork while adding long life with an aggressive style. 

Additional features include 100% braid-safe Z Series Kigan guides and trimmed reel seats to increase blank contact. All rods handcrafted at the ALX Rods factory in Aiken, S.C.

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FIVE Bass Tackle Big Cuz Worm

With the most popular big worms being hard to find, the FIVE Bass Tackle Big Cuz Worm delivers a big profile, big action bait that pulls fish out of brushpiles and other hiding spots for a big easy meal. A tried and true ribbon tail design gives outstanding action to this durable 10″ worm that is most commonly fished on Texas or Carolina Rigs. 

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FIVE Bass Tackle DWT Spinnerbaits

When you need flash and realistic profiles to coax wary bass, the FIVE Bass Tackle DWT (Double Willow Type) Spinnerbaits are the perfect answer. Using highly polished, top-quality blades, paired with smooth-rolling swivels – you are guaranteed to have the right amount of flash and quick blade engagement once in the water. 

One important feature is the centering of the back blade being centered over the 5/0 Mustad Ultra Point hook. Fish key in on the blade and the hook alignment ensures improved hookups without the need for trailer hooks.

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DEPS Sweet killer

The Deps Sweet Killer is a completely different concept that pursues ultra-high pitch and a high-response joint action based on the core body of the Silent Killer 145. Although the total length is 175 mm, it has a compact silhouette similar to most baitfish.

The bait allows you to control it from slow to fast retrieves. It also has an excellent obstacle avoidance ability thanks to the wide lip when cranked or performing an underwater “walk the dog” type action. 

Type: FLOATING model
Length: 175mm
Weight: 1.2oz
MSRP: $60
Available July: Optimumbaits Webmember Only

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Staying true to the Evoke Series, the Evoke Zero features a body profile designed after the shallow crankbait.  But as its name indicates, the Zero is a topwater single prop plug that flat out causes a raucous and disturbance on the surface. Designed by Elite Angler, Kenta Kimura, he set out to produce the loudest prop bait that was made out of stronger material that would endure intense usage.  They spent extra detail on the sound the prop emits and the construction of how the prop is assembled in the tail portion of the plug. The Zero will be offered in two sizes, a 120mm and 150mm in 9 fish catching color patterns.  

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DEPS Evoke 1.8

The Evoke crankbait series was designed for fishing cover. Japanese professional angler, Kenta Kimura, believes that even crankbaits “must be a tool” to fish around heavy cover as well. Kenta knew that targets like bushes, laydowns, and rocks aren’t just for throwing jigs and texas rigs. Each part of the bait was carefully thought of during design. The lip design and thickness of the crankbait walls were made to create the right balance, action and buoyancy.  The Evoke lineup includes a 1.2, 2.0, 3.0 and the magnum 4.0 sizes.  The new 1.8 model has the same compact body profile as the smallest 1.2 model but attacks the middle depth range of the 2.0 and 3.0 models. It is offered in 6 colors.

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Zappu Chain Cushion

Rubber Cushion that goes in between the weight and hook for free rig. Also can be used between slip sinker and hook on texas rig as well as holding up trailer hooks on spinnerbait or buzzbait.  Available in Med & Large size in both clear and black.  

  • MSRP: $4.50
  • Release Date:  June 2021


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Zappu RPZ System Hook

Rigging system with hook for Punch Shot Technique.

  • Available in 1/0, 2/0, 3/0 & 4/0
  • Released June 2021   
  • MSRP: $7.50


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Madness Japana Balam 245 Summer 2021 Colors

Balam 245 – 3 New Summer Color Patters

  • #15 – Baby Cherry Blossom
  • #16 GM White
  • #17 – Keshin

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ima Summer 2021 Colors

New Color introductions for Summer of 2021

ima Glide Fluke 125 and 178 – Both Floating and Sinking Versions
#130 Electric Shad
#163 Silver Lining

Ima Deep Fry
#163 Silver Lining
#196 Ghost Sunfish

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SIMMS Challenger Air Vent Shoe

  • Highly breathable uppers provide outstanding comfort
  • EVA Outsole with micro-siped rubber pods for slip resistance and comfort for on-deck performance
  • Simms Right-Angle Footbed for all-day support
  • Welded TPU overlays in key areas for durability and protection
  • Available Jan 2022
  • MSRP $99.95

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SIMMS Challenger Boot

  • Vulcanized rubber outer with neoprene lining
  • Simms proprietary rugged deck outsole provides grip and traction on all surfaces
  • Simms Right-Angle Footbed for all day support
  • Pull on loop for easy on off
  • Available Jan 2022
  • MSRP $129.95

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Simms Challenger Flip Flop

  • Dynamic engineered knit straps provide unmatched comfort when wet or dry.
  • Simms Right Angle Footbed provides all-day comfort
  • Micro-siped, Simms proprietary outsole provides great slip resistance.
  • Available Jan 2022
  • MSRP $59.95

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Simms Challenger Mesh Duffle

  • Rugged and durable 600D recycled polyester base with highly breathable polyester mesh upper
  • Two-way large gauge zipper accesses main compartment
  • Single side accessory pocket for key essentials
  • Padded and removable shoulder strap
  • Available August 2021
  • MSRP $79.95

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Simms CX Hoody

  • Recycled polyester jacquard knit fleece with brushed fleece backside
  • Hood with stretch bound opening
  • Zippered stretch woven chest pocket and handwarmer pockdts
  • Available August 2021
  • $119.95

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Simms Fall Run Hoody

  • Primaloft® Black Eco insulation
  • Fully insulated hood
  • Upper front and back body features internal quilting, providing a smooth exterior for abrasion resistance when worn with bibs
  • Zippered handwarmer pockets and internal chest zippered pocket
  • Available August 2021
  • MSRP $149.95

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Vicious Catfish Monofilament

A simple, yet highly effective line for catching monster cats. Abrasion resistant to handle the rigors of the environment these fish live in, yet castable and sensitive. Available in clear and hi-vis fluorescent yellow.

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Vicious Standard Hi-Vis Yellow Braid: 5- and 7-pound test

Our smallest braid yet. With diameters half the size of 2lb test mono, this braid is built for finicky fish and finesse situations. Allows anglers to get that added strength they want without the heavier diameters to do it.

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Northland New Bobbers and Sizes

Northland introduced new Casting Bobbers, Round Bobbers, Lite Bite Spring Floats and Lite Bite Weighted Slip Bobbers as well as new sizes of the original Lite Bite Slip Bobber. 

All of the bobbers are made from genuine balsa wood that is super buoyant. The Light Bite Weighted Slip Bobber has a weighted stem that casts better and can be used with smaller jigs. They will come in 6 sizes.

The Lite Bite Spring Float features an Easy Switch Spring Clip design. It comes in 6 sizes as well.

The Casting Bobber casts like a bullet with an Easy Switch dual spring clip design. It comes in 3 sizes.

The Round Bobber features a belly weight and double spring clip design in 3 sizes. All bobbers will be available January 2022.

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Northland Tandem Willow Reed Runner Spinnerbait

  • Double willow blade design
  • Loop bend tie eye
  • Cap wrap Crazy-Legs Skirt
  • Available in 3 sizes (1/4, 3/8, 1/2 ounce)
  • 15 distinct fish-catching colors
  • Available to ship January 2022

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Northland Rumble B

  • Loud single knocker rattle and durable plastic body
  • Reflective chrome finishes
  • The unique swimming lip on this bait causes water to flow over the shoulders of the bait eliciting a rocking motion
  • Comes in 3 sizes and 15 fish catching colors
  • Available to ship July 2021

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Northland Rumble Bug

  • Balsa body formed with Heat Compression Molding (HCM)
  • Welded Through-Wire Construction from tie eye to the tail
  • Snack size profile at 1 3/4-inch and 3/16-ounce
  • Comes in 1 size and 15 fish catching colors
  • Available to ship January 2022

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Frogg Toggs Armor Jacket

The FTX Armor suit features a lightweight, athletic silhouette. The exterior consists of a Teflon® DWR-coated polyester that’s durable, breathable, lightweight, abrasion-resistant, and supple on the outer layer. The middle layer is a DriPore Gen2 PLUS® that takes water holdout and breathability to new extremes. Finally, the inner layer is a soft, smooth, nylon taffeta liner that provides a light, cool-wearing experience.

The FTX Armor jacket also features:

  • D-ring attachment loop for accessories
  • E-Z push waist cord lock
  • Zippered handwarmer pockets
  • Neoprene cuffs
  • 360-degree super-cinch External hook-and-loop wrist closures/adjustments
  • Full front zip with storm flap
  • Fully taped and sealed seams
  • An adjustable, attached vented hood with E-Z push cord lock

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Frogg Toggs FTX Armor Bib

Designed through collaboration with one of Bass Fishing’s top-ranked anglers Jacob Wheeler, the all-weather technical suit provides the performance of the frogg toggs Pilot Pro in a streamlined, athletic fit for better performance and efficiency.

The FTX Armor bib also features:

  • 15,000 water holdout / 10,000 MVTR
  • Athletic fit
  • Elastic H-back suspenders with low-profile buckles
  • Taffeta lining
  • Horizontal chest pocket
  • Full front zip
  • D-rings for accessories
  • Chest take-up straps
  • Reinforced knee and seat area
  • Angled zippered drop pockets
  • Fully taped and sealed seam
  • Thigh-length zippered legs
  • Adjustable hook-and-loop take-up straps at the ankles

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Frogg Toggs Charter Sandal

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T-H Marine Wood Canoe Paddle

T-H MARINE™ is making it easier than ever to get basic boating products at great prices, all through its BOATING ESSENTIALS® product line. Whether you are one-stop-shopping online or scanning the shelves at your local dealer, T-H MARINE™ is aiming to supply everything you need for nearly any boat, from wood canoe paddles to ropes, marine plumbing, electrical products, and much more.

As one of many best-selling products from the BOATING ESSENTIALS® line, this 60″ Wood Canoe Paddle is designed for durability and a classic look. Complete with a clear coated finish, this paddle is great as either a canoe paddle or an emergency paddle (something every boat should have).

MSRP $19.99

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T-H Marine 1000-Pound Winch

T-H MARINE™’s 1000-pound Trailer Winch is built tough with corrosion-resistant, hardened stacked steel gears and a 4:1 gear ratio. Each winch has two-way ratcheting and neutral built in, along with a 2″ x 20′ strap and strap bolt — everything you need to safely load your boat so it can be tied down and ready for the road! 

If you’re not sure about what’s already on your trailer, it can be surprisingly easy to install or replace a winch, especially when one-stop-shopping at THMARINE.com

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T-H Marine Boat Fender

T-H MARINE™’s Black Boat Fender is another best-selling staple from the BOATING ESSENTIALS® line and it is a must-have for boats and docks. Measuring in at 5.5″ x 20″, this fender is made from premium marine grade PVC and has two rope holes for either horizontal or vertical deployment. The fender arrives inflated and ready to go, but this design allows for it to be easily deflated so it can be stored compactly, and easily inflated whenever you are ready to use it next.

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Daiwa Steez Custom HMKL Minnow

Known for their extraordinary multi-species fish-catching abilities, there’s just something special about jerkbaits. Whether cast or trolled, they simply catch fish—no bones about it. Along those lines, Daiwa is proud to introduce a radical new take in jerkbait design born from the research and testing of renowned Daiwa tackle designer Kazuma Izumi. Enter the Steez Custom HMKL Minnow.

The HMKL’s first design was based on the universal profile of minnows, but Daiwa tackle designer Kazuma Izumi has taken it much further choosing just the right material, coating, lip design, figure, and size.

  • Silent magnet transfer system for longer casts
  • SaqSas weight transfer system
  • SaqSas swivels
  • SaqSas hooks
  • Industry first use of a circuit board bill with ABS body in jerkbaits
  • 5.4 inches in length & 4/7 ounces in weight
  • MSRP: $25.99

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Daiwa Tatula SV Limited

One of a kind … exclusive … The Tatula SV 103 Limited is that reel.

Engineered with the SV braking system you have come to know and love, we built it into a full aluminum frame and added all the bells and whistles a Limited Edition reel should have. Complete with an aluminum star drag for added durability, Zero Adjuster and SV spool for precision casting control, T-Wing System for added casting distance and a custom 90mm carbon fiber handle with Zaion handle knobs for the ultimate in lightweight control. 

This reel is truly unique and when they are gone, they are gone for good.

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The Steez CT 70 is packed to the gills with the kind of high-tech advancements you’ve come to expect from the Daiwa team, but the finer touches significantly enhance this entry as well. Consider the 90-mm handle length and oversize handle knobs that make this reel a pleasure to crank while providing the extra power needed to separate hawg bass from the tangles, blowdowns, weed mats and pilings where they instantly retreat upon feeling the hard set of a sharp hook. A magnesium frame, handle side, and side plate keep the reel extremely rigid and lightweight while special paints and coatings ensure it is also saltwater capable.  

Digging deeper, the Steez CT70 features Daiwa’s celebrated Hyper Drive design that uses special cut gearing with a smaller tooth pattern so more gear teeth engage at the same time while a dual-bearing, supported pinion gear keeps everything in precise alignment. The combination of these two features assures extremely smooth operation whether casting, retrieving or battling the big ones.

Two more enhancements stacking the deck for the CT70 are its T-Wing System and an ultralight G1 Duralumin SV (Stress-Free Versatile) long-cast spool. Daiwa’s pioneering T-wing System utilizes separate aperture settings for casting and retrieving. Barely noticeable to the eye, this advancement improves casting distance and accuracy by more evenly packing line on the spool. SV spool baitcasting technology also enhances casting distance by automatically adjusting spool tension at the beginning and end of each cast to overcome spool inertia and eliminate overruns when throwing lightweight and standard-weight lures.

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Daiwa Ballistic MQ LT

The Ballistic you have come to know and love has been redesigned and upgraded. Still featuring the LT Concept for the ultimate in Light and Tough performance- now complete with our Monocoque Body (MQ) for even more power and a more compact frame. A 360 degree screw-in sideplate removes to need for traditional sideplate screws.

Utilizing our all new ZAION-V frame material, which is a more machinable compound than our standard Zaion, allows us to feature Zaion-V in a wider range of reels. Very similar in function to Zaion, Zaion-V is extremely durable, corrosion resistant and rigid. 

Complete with a Magsealed main shaft to prevent water and debris intrusion, the Ballistic MQ LT is ready to take on the toughest battles. 

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Daiwa QC 750 Ultralight

The QC750 is the perfect reel for anglers fishing light to ultra-light fishing scenarios. Panfish, trout, and ice fishing are all perfect uses for the QC750. It has a light graphite frame and Aluminum ABS Spool. It also has a folding arm for easy travel and easy storage.  

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Daiwa Kage Ice Fishing Rod

The Innovative Light Weight Design is achieved through several proprietary Daiwa rod building technologies. This allows for a Slim Design blank that maintains the strength and durability of a much larger diameter rod. The SVF or Super Volume Fiber blank manufacturing process utilizes concentrated fiber for more strength allowing a smaller volume of, typically heavy, resin. This results in a lighter, slimmer blank that is Sensitive and Strong.

The unique Megatop rod tip is an ultra-sensitive yet strong and durable top section, ideal for a light bite through the ice. The Fuji Tangle Free Guides with Alconite Inserts are built tough and assure a trouble-free drop. The comfortable Crafted Cork Handle transitions seamlessly with the Hand Shaped Reel Seat. The look of the rod is finished with Attractive KAGE Graphics. The quality of materials and craftsmanship is evidenced by a Limited 5-Year Warranty.

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Daiwa Team Daiwa Ice Q Combo

The TD-ICE Q is built with Daiwa’s commitment to quality, this combo is designed for the dedicated ice fisherman and Ideal for Yellow Perch, Walleye, Lake Trout and Muskellunge. The Sensitive, Durable, Graphite Blank is light to the bite, yet strong enough to absorb the punishment of ice fishing. A Heavy Rod Action can hang with larger game like Pike, Lake Trout and Muskie. 

The excellent Daiwa Laguna LT spinning reel has an ultra-smooth ATD Drag, a Carbon Light Body and precise Digigear operation. The Light and Strong Guides will provide years of service despite getting banged around in the ice hut. The Cork Handle is comfortable and designed to provide a sure grip with hand or glove in the coldest conditions. 

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Daiwa D-Vec Tactical Back Pack

The Tactical Backpack is supported by a ridged non-collapsible frame with a riveted PVC superstructure. The durable framework is cloaked with a robust, double stitched PRIM1 tactical fabric, which also serves up a cool visual factor. Internally, the Tactical Backpack features a 3-utility box stack system, complete with an included trio of Daiwa branded 360 boxes. Throughout, closures are fortified with #10 Delran corrosion resistant zippers.

No lack of intuitive features on the exterior, either. On the frontside, you’ll find a shaped and protective sunglasses case, in addition to a topside booger box that serves as a convenient tray for holding immediate items, like your next couple of lure selections. You’ll appreciate the handy plier holder, too, as well as a secure elastic strip for managing other tools like forceps and hook removers. Two amply sized zippered pouches adorn the sides, while the front features an even larger zippered pocket. The front upper side tenders a zippered cell phone holder as well. But perhaps the most ingenious additive is the leader wheel, which handles two spools of line for instantaneous access. 

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Daiwa D-Vec Tackle Binders

Premium vinyl construction will keep your tackle and plastics dry. Sturdy corrosion-resistant zippers. Daiwa Tackle Binders also includes (5) resealable zippered isinglass separated compartments that won’t rip or tear out that can be removed to allow anglers to organize tackle to fit their specific needs. 

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Black D-VEC integrated face mask and hooded sweatshirt is constructed from 100% polyester. Great to keep you warm, protected and comfortable in all types of conditions. 

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Savage Gear Structure Gill

Savage Gear has combined a swimbait and a structure jig to create a lure that can be bottom-bounced where swimbaits couldn’t previously be fished. New Structure Gill baits offer a look sure to lure bass, their photoprint finish based on the scan of a real bluegill.

The Structure Gill sits upright on bottom thanks to its buoyant Plastisol construction with triangular lead embedded in the head. Its T-Tail design maintains a lively kicking action with even the slightest motion. The soft dorsal fin helps deflect structure, protecting the hook from snags. 

The Structure Gill is available in three sizes: 2.4 inch (3/8 ounce) priced at $5.99; 3-inch (1/2 and ¾ ounce, also priced at $5.99); and 4-inch (3/4 and 1 ounce) priced at $6.99. 

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Savage Gear Prop Minnow

Imagine fishing a propellor in heavy cover. A blade made of high-durometer flexible silicone rubber delivers all the sound and flash of a metal blade while its inherent flex helps shed vegetatio n that would otherwise adhere to the prop. The heat-shrink seal at the point where the heavy-duty, wide-gap frog hook exits the body keeps out water intrusion, so the Prop Minnow floats high at all times and is soft enough to collapse easily under the pressure of a strike, for sure hooksets.

The Prop Minnow, with hand-painted details, comes in eight colors/patterns and retails for $11.99. It measures 3 1/2 inches and weighs 3/4-ounce.

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Savage Gear Duratech Minnow

Designed to be the swiss army knife of the swimbait world, the Duratech Minnow can be fished on a jig head, as a trailer, on an Alabama rig, or weedless on a wide gap hook providing diverse rigging options tournament anglers will appreciate.  Our custom Duratech formulation delivers an extremely soft plastic with durability that ensures it will last through many fish.  The Duratech minnow’s t-tail design delivers subtle, life-like action worked fast or crawled across the bottom. 

The Duratech Minnow comes in 3.5″ and 4″ and is available in 12 colors.

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Savage Gear Duratech Toad

Based on a scan made from a real frog, the Duratech Toad offers unsurpassed realism, not only in appearance but in action: The twin curved paddletail mimics the kick of a frantic frog to perfection. Savage Gear’s Duratech soft plastic makes the bait completely buoyant, floating high whether in motion or not, while being both soft and durable. A tapered design and deep hook slot allows anglers to fish the Toad weedless through even heavy cover, hooking fish and not vegetation.

The Toad comes with a 4/0 heavy-duty EWG hook and is scent infused. The 3 ½ bait comes in eight colors, four to a pack (including one rigged) for $8.99.

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Savage Gear Sucker

The Sucker will get strikes — from game fish such as musky and northern pike — and when they do, Savage Gear’s new magnetic break-away stinger hook will ensure a solid hookup. The swiveling front hook is connected to the rear hook via steel wire; the rear hook is secured by two high-strength magnets that keep the hook in place when casting and retrieving. At the strike, the magnet releases the rear hook so it pulls free of the lure and reduces the odds of the fish using the lure’s weight to throw the hook. The enticing vibrations of the Sucker’s paddle tail will entice strikes.

The Sucker comes in two lengths (9 and 12 inches) and four weights (5 ½, 6, 11 and 12 ounces) and six colors/patterns. MSRP ranges from $24.99 to $29.99.

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Savage Gear DS Crawler

No matter how an angler chooses to rig it, the DS (drop-shot) crawler will bring on the bites. The straight-tail, salt-infused sinking 6-inch worm is great as either a shaky-head or drop-shot bait, but also Texas-, neko- or wacky-rigged when fishing cover. The thickened head section holds nose-hooks securely. 

Even subtle rod movements will impart action along the length of the worm thanks to the narrow spine that runs along it to the tail. The DS Crawler is offered in nine colors/patterns. MSRP for the eight-pack is $6.9

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Savage Gear DS Minnow

Now finesse fishermen can up their game with Savage Gear’s new DS (drop-shot) Minnow. The 3-inch bait’s hand-painted, oversized eyes and raised scales will attract the attention of even the most pressured predators. A narrow spine that runs down the tail helps transmit even the most subtle rod twitches to the tail.

The DS Minnow is infused with scent to trigger strikes and with salt to optimize buoyancy. The minnow comes in nine colors, eight per pack. MSRP: $6.99.

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Savage Gear Duratech Dragon Tail Slug

Designed for extreme versatile in application across diverse species and bodies of water, the Duratech Dragon Tail Slug is deadly. Featuring an extreme ribbed body, the Dragontail displaces a large amount of water despite its subtle action, making it a conspicuous bite-sized offering that predatory game fish will hone in on from a distance. Fish it as a jerkbait, on a jig head, Neko rigged, or as a trailer. The asymmetrical design of its tail will produce a subtle kicking action when steady retrieved or an erratic darting action with a pop of the rod tip. Their custom Duratech formulation delivers an extremely soft plastic with durability that ensures it will last through many fish.  

 The Duratech Dragontail Slug comes in 4 and 5-inch options and is available in 12 colors.

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Savage Gear Ned Dragon Tail

As bass enthusiasts know, in waters where the fish get hammered, they also get harder to fool. That’s why Savage Gear designed its new Ned Dragontail Slug for Ned Rig fishermen. The slug’s compact profile, fished on Savage Ned Heads, provides a finesse bait that bass can’t resist. The 3-inch bait boasts a hyper-realistic profile. The lifelike Duratech soft plastic is salt infused for optimal buoyancy and sink rate with maximum durability and infused with scent to trigger a feeding response.

The slugs are made with a hook channel to make rigging easy. A five-pack of the Ned Dragontail Slugs retails for $4.99. It’s available in 13 color patterns

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Savage Gear Switch Blade

Savage Gear’s new Switch Blade is well named, as this bladed lure can be worked from various attachment points with various actions, effective in waters both deep and shallow. The 1 1/3- to 2 1/3-inch, dual-action blade lure can be fastened to the snap behind the gill plate, so the lure will vibrate vigorously and glide toward bottom when paused, or, fastened to the snap in the head, so it will run near the surface and flutter like a spoon when retrieved. The Switch Blade can be effective in nearly any situation and in any waters, fresh or salt. 

It’s made in eight hand-painted colors/patterns and comes in three sizes — 1 2/3 inch, 3/16 ounce; 2-inch, 1/3-ounce; and 2 1/3-inch, 5/8-ounce. MSRP ranges from $6.99 to $7.99, depending on size.

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Savage Gear Fat Tail Spin

Combining the best attributes of a jig, a crankbait and a spinnerbait, Savage Gear’s new Fat Tail Spin is an innovative groundbreaking lure that vibrates and flashes on a tight-line drop and during the retrieve. Whether making ultra-long casts and retrieving or vertical jigging, the Fat Tail Spin will get the attention of bass, perch, walleye and other game fish. Its vibrant hand-painted colors and flashing blade, attached with a ball-bearing swivel won’t go unnoticed in even murky waters.

The Spin comes in three sizes — 2 ¼ inch (1/3 ounce), 2 ½ inch (9/16 ounce) and 3 1/8 inch (¾ ounce) and eight colors/patterns. MSRP ranges from $7.99 to $9.99.

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Savage Gear SG2 Spinning Reel

Made from a super-strong graphite composite material that offers strength, light weight, and corrosion resistance, the SG2 is an affordable spinning reel that’s built to last. Consider its numerous, unique technological advances that you would not expect to find on a reel at this price point including our proprietary Dura Grease that protects against corrosion and wear, an aluminum handle with soft-touch knob, custom-made easily deployed T-clip, and a spare graphite spool. The reel is available with two different gear ratios, depending on size (1000 to 4000 available). But the best ratio this reel offers is that of quality-to-price – you’ll struggle to find a better entry-level spinning reel with as many unique features as the SG2.

  • Graphite-Reinforced Composite body and rotor
  • T-shaped line clip
  • Dura Grease
  • 5+1 steel ball bearings
  • Diecast aluminum handle
  • Soft-touch handle
  • Aluminum spool
  • Felt drag system

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Savage Gear SG4 Spinning Reel

Constructed with a body and rotor made from a super strong graphite composite material, our SG4 spinning reels are tough, durable, lightweight and corrosion resistant. But besides offering you the power that you need when you need it, these reels include a host of other exclusive innovations such as our proprietary Dura Grease, an aluminum spool, and a spare aluminum spool and soft-touch handle. But the reel’s best party trick is its ultra-smooth Friction Control drag system that uses washers made from carbon fiber offering unrivalled power and silky smoothness. It will make playing fish as much of a joy as it is to finally get them into the net.

  • Graphite Reinforced Composite body and rotor
  • Dura Grease
  • 8+1 steel ball bearings
  • Diecast aluminum handle
  • Soft-touch handle
  • Aluminum spool
  • Spare aluminum spool
  • Carbon drag system

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Savage Gear SG6 Spinning Reel

Strong, lightweight and smooth, the SG6 is a reel that performs as flawlessly as it looks. Constructed with a Carbon Reinforced Composite (CRC) body and rotor and benefitting from strong and lightweight aluminum components such as the spool and handle, the SG6 is made to be tough and last through the test of time. It features no fewer than 6+1 stainless-steel ball bearings, including two high-quality Japanese ball bearings, and benefits from our proprietary Dura Grease that protects against corrosion and wear like nothing else on the market. 

Like all Savage Gear reels, the SG6 was designed with our own specific tooling and innovative ideas including a custom-made T-shaped line clip that is much easier to use than traditional clips, a non-slip spool design that eliminates the need to use mono as backing for braid, and a sealed carbon drag system that offers the ultimate in fish-stopping power and smoothness.

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Savage Gear SG8 Spinning Reel

Savage designed the SG8 spinning reel from the ground up, and the result is a feature-packed wonder, constructed with a strong, stiff and lightweight Carbon Reinforced Composite (CRC) body and rotor. Flawless, long-lasting performance is guaranteed thanks to a sealed Friction Control drag system that uses carbon fiber washers, which deliver unrivalled stiffness, smoothness and fish-stopping power. 

An impressive 10+1 stainless steel ball bearings (including two Japanese ball bearings) ensure reliable performance even with the most demanding use. The SG8’s many design elements make it a pleasure to fish, features such a T-shaped line grip, non-slip spool eliminating the need to use mono backing with braid, and an ergonomic EVA handle.

All the innovative thinking you’ve come to expect from Savage Gear has been poured into this reel; it will quickly become an extension of you when you fish it.

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Rabid Baits Hair Jigs

Rabid Baits has brought to you a hair jig with all the top quality components that professionals and hair jig enthusiast alike strive for when creating the best hair jig.  Complete with ultra sharp Owner needle point hooks, Hand Poured heads, Real Fox fur in 5 pro choice colors, and a touch of crystal flash to really bring them to life!

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DUO Realis Finder Shad

Noted as one of Realis R&D Specialist David Swendseid’s favorite drop shot and shakin’ worms, the Finder Shad has many uses. The petite 3-inch shad worm has a breaking system and stabilizing fins built into the lure to help it create perpendicular position in presentation. Its oval dropped mid section is noted to help create a roll-action when ‘mid-strolling’ the lure.  Swendseid explains these are the reasons it is also an excellent dropshot worm in dead (calm) or current influenced waters.

  • Quantity: 8 pieces
  • Length: 3 inches
  • Scented
  • MSRP: 8.99

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DUO Realis APEX F85

The DUO Apex F85 is an Aaron Martens creation. Highly specialized, the F85 is a rounded lipless crank that would appear heavy but the weight in the lure is evenly distributed and the shape is designed to help the lure become agile in heavy cover.  Large and bulbous profile also creates significant displacement and vibration. The low frequency output provides a range in lipless cranking that makes the lure effective outside of traditional seasonal patterns. 

  • MSRP: 15.99
  • Length: 3 1/3 inches
  • Weight: 1 ounce

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DUO Rozante 63 MR

This shad / jerkbait lure offers anglers suspending applications with a magnum weight assist ballast system to maximize casting accuracy. The petite lure can be twitched or ripped or simply cranked. It provides a small bait with an ultra-realistic fish profile. The lure possesses DUO’s custom Nano Hook (specifically designed for DUO lures). 

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DUO Realis Bottom Rush 48 MR

The Bottom Rush is a finesse crankbait with excellent deflection characteristic and high bouyancy effect.  It was designed for target oriented fishing in cover laden topography.  The lure was made to speed retrieve into rock and due to its high float ability will back out of cover rapidly.  Its rounded bulbous profile helps it shed cover quickly and clean itself with little effort. 

  • Length:  1.89 inches
  • Weight. : 1/3 ounce
  • Running Depth: 8 feet
  • MSRP: $14.99

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DUO Realis Nano Hook

DUO Realis custom hooks are built to spec for Realis lures. This hook possesses Realis’ formulated nano coating, sharpened to DUO’s specifications and possesses a rapid penetrability and high retention / high strain rate. This means low pressure and less force is needed to hook fish. Tested over several years, the Nano hook is now available in the USA. Its first release will carry sizes:  8, 6, and 5 which covers an array of Realis lures from the new i-class spinbait line to jerkbait models.  

  • Sizes: No. 8, No. 6, No. 5
  • Quantity: 6 hooks per pack
  • MSRP: $7.49

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Duo Pokemon Collection – Kyogre

A collector set of pokemon topwater lures that truly work! 

Kyogre is a full featured crawler topwater with fur, walking arms and duralumin fender legs that has a fun, fish-catching appeal.  

  • Length: 6 inches 
  • Weight: 1.7 ounces 
  • Price: $29.99

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Duo Pokemon Collection – Pikachu

Both lures are easy to cast and retrieve the displace a significant amount of surface water and are dressed with feathers and   duralumin fenders which help leave a bubble trail.  

  • Length: 4 1/6 inches  
  • Weight: 3/4 ounce
  • Price: $29.99

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RomanMade AWBI Negotiators

The AWBI Negotiator uses what is called abalone leather pressed into the surface of the lure,  It is treated, then coated, then polished many times to help it capture and reflect light. Each model of awabi is actually different allowing no negotiator to exactly alike.  Mr. Takeyama’s desire was to provide a unique angler experience so each negotiator of those colorways  ensures the angler has the only one in the world.  The Pride invested in each lure of RomanMade has been a hallmark of RomanMade Japan.

  • Length:  7.28 Inches
  • Weight:  2.82 ounces

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RomanMade / Ayumu Squad 120

A collaboration between the two companies occurred about 2 years ago. Ayumu is a smaller high tech lure company in Japan that has partnered RomanMade Japan. Their collaboration was the Squad 120 Swimbait.

First released will be the Floating version which will descend to approximately 2 feet on a long cast. This model was designed to fish around grass lines and submerged cover as well as very shallow topography. Later this year, the slow sink version will be the released designed and balanced to be retrieved at variable speeds but also be crawled at very slow rates in deeper water.

  • Length: 120 mm ( 4.72 inches)
  • Weight:  1 ounce


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TackleHD Croaker

The Tackle HD Croaker offers some great features not found on any other soft plastic bait. The shape resembles a frog, which most anglers will use for a topwater frog presentation. The Croaker features two webbed feet for a more realistic and life like appearance, and it can be rigged weedless and fished over grass and pads. The Croaker also makes for a perfect buzzbait trailer.

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TackleHD Ned Mite

Following in the footsteps of the Hi-Def Craw, the HD Ned-Mite is a super-realistic bait created from a 3D scan of a natural sized hellgrammite. The hyper-realistic design combined with an unmatched tail action gives the HD Ned-Mite an unbeatable combination when the bite gets tough! Instead of your traditional Ned, try the real thing!

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TackleHD Hawg Monster

The Hawg Monster is a sure bet to catch a big one to fill out your limit or to boat that tournament winning fish. Its large length, slender profile and its curled tail are great for targeting large bass. The Hawg Monster can be rigged on a Texas Rig for flipping and pitching docks and banks, or on a Carolina Rig when fishing big flats. When the 10″-12″ worm bite is on, the Tackle HD Hawg Monster is hard to beat!

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TackleHD Fiddle Styx and Fiddle Styx Magnum

Introducing the Tackle HD Fiddle-Styx jerkbaits! The Fiddle-Styx produce a wide side to side action that mimics a wounded or dying bait fish. Our jerkbaits were tested in 50-degree water to obtain neutral buoyancy, which is the prime water temperature for jerkbait season. Colder water will result in a slow fall whereas warmer water will result in a slow rise in the water column. The Fiddle-Styx have a unique weight transfer system that keeps the nose pointed down when in the water and tail weighted for increased casting distances. Our jerkbaits are equipped with super sharp and sticky hooks for better hook up ratios. Also, our jerkbaits are offered in a two-pack pro pack, which is something that is not offered on the market today.

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TackleHD Squarebill

The Tackle HD Square Bill crankbait is perfect for shallow water, power fishing. The square bill design and unique action will constantly search with an erratic action while still running true. It also helps deflect off cover to entice strikes. The Tackle HD Square Bill is also equipped with internal rattles which help attract fish. Our square bill crankbait is offered an a two pack pro pack, which is a value in the market today.

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TackleHD Digital Tourney Scale

This tournament scale boasts tons of features that are not offered on most scales for the price. The scale is water resistant. It comes with an attached pair of gripper-lock pliers, so the fish remain unharmed. It is equipped with a ten fish logging option which allows you to see how much weight you have in the live well easily. It is also equipped with rubber side grips to keep the scale in your hands while weighing your fish. Made in a bright green Tackle HD Green so you can easily locate it in your boat when needed. 

  • Weighs fish up to 55 pounds
  • Lighted LCD screen with blue backlight
  • LBS or KG
  • Equipped with a “Hold” function
  • 1 CR2032 battery included!

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TackleHD Telescopic Landing Net

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Trophy Bass Ozark Flash

MLF Big 5 champion Casey Scanlon has partnered with Ozark area fishing legend Jerry McCutchen to bring you the best spinnerbait on the market! Jerry has 40 years of fishing experience and over $600,000 and a log cabin in career winnings. The Ozark Flash is a proven winner when tournament money is on the line. They work in clear water or dirty water. 

  • Hammered brass with underside painted to create a realistic baitfish flash
  • Piano wire for amazing vibration and durability
  • Top of the line components so it handles fish catch after fish catch!

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Trophy Bass CS II DW Spinnerbait

The Trophy Bass CS-II Spinnerbait was designed by our team with features that are proven to produce winning bags. The CS-II features polished brass and nickel-plated blades, and a premium quality Victory hook, which has 20% more tinsile strength of most competitor hooks. The CS-II is fitted with a premium skirt featuring trailing strands. It is also equipped with a resistant, heavy duty wire to help keep its intended shape and reduce the need for re-tuning. The CS-II was made to stand up to the abuse of multiple catches in colors that produce fish. 

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Trophy Bass Pro Finesse Jig

Professional fisherman and guide Casey Scanlon has designed the ultimate Finesse jig. The Pro Finesse jig will get you bites in the toughest conditions. Made with a silicone skirt and a small profile this jig will get you more bites in all conditions. 

  • 60° line tie
  • Round ball head excels around rock and wood
  • Hand assembled

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Trophy Bass Pro Jig

Designed by FLW Professional and Lake of the Ozark guide Casey Scanlon, our heavy-duty flipping jig, Trophy Pro Jig, is a great all-around jig for bass fishing. Flip it, skip it, or Drag it can do it all! 

  • Wire bait keeper
  • Victory 5/0 heavy wire hook
  • Stand up on the bottom head design
  • Flat bottom for easy skipping
  • Round nose and narrow shoulders for penetrating cover without snagging

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Trophy Bass Swim Jig

The Trophy Bass Swim Jig head shape makes this swim jig run straight without the worry of it rolling over. The head also allows this swim jig to run through grass better. A wire bait keeper keeps your trailer secured to the jig. 

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Do-It Molds 3D Eyes

Do-it Molds continues to innovate and bring quality custom tackle making supplies to market.  Do-it now has 16 new color patterns in their ultra realistic new 3D stick on lure eyes available in 100 packs in 4 popular sizes. These high quality eyes are great for bringing life to your jigs, plastics or crankbaits.  For all of your Custom Tackle supplies check out www.do-itmolds.com

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Do-It Molds Bait Blast Airbrush Paints

Rigorously tested by a hand selected panel of the best painters across the country, Bait Blast airbrush paints blend fishing specific colors and ease of use into one bottle. CS, the leading supplier of coatings to the fishing industry, aimed to develop the purest and boldest fish catching colors with unmatched coverage, ready for any bait right out of the bottle-with minimal thinning required. Whether you’re an avid painter or just getting started, Bait Blast airbrush paints will blow you away. 

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Do-It Molds ES XL iCraw

It’s realism unmatched, the most life-like craw now offered in the biggest capacity mold on the market. The ES XL iCraw brings you the ability to make four jaw dropping 3 1/2-inch craws at a time. Single top injection for the widest range in customizability. Do-it’s full line up of extra large frame essential series molds have the biggest bang for your buck for anyone wanting to make your own custom soft plastics.  Available September 2021.

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Do-It Molds ES XL Ripper

Do-it Molds top selling swimbait mold, the Ripper, just got more versatile with the upcoming launch of the ES XL Ripper mold that will be available August 2021.  The hot selling wide wobbling 3 1/2-inch Ripper swimbait is now available in the ES XL frame of molds where you can pour up to 8 baits at one time out of the same mold, each with their very own gate and runner for easy dual injecting capabilities unavailable in other molds on the market.  Save time and money while knocking out dozens of these fish slaying swimbaits.  

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Do-It Molds ES XL Wave Worm

Do-it is expanding its line of Essential Series Extra Large frame molds with the addition of the all NEW Wave Worm mold.  The new Wave Worm mold produces a 3.8-inch segmented bodied worm with a flat bottom makes this a killer drop shot bait. Do-it’s ESXL frame of molds are built specifically with those in mind that want to dual inject soft plastics for that perfect top/bottom two-tone separation.  Each individual cavity has it’s very own injection port and runner making dual injection a breeze.  Do-it’s innovative new platform of molds gives you more bang for your buck with 9 full body worm cavities and 2 additional tail cavities all in one mold.

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Do-It Molds Crank Blanks

Do-it’s brand new product line of Crank Blanks come ready for paint with pre-masked bills and conveniently packaged in 5 packs. Simply wipe free of any oils with rubbing alcohol and you’re ready to get started. Do-it’s new Crank Blank come in 26 proven fish catching styles/shapes and will be available in September of 2021.  Pair with CS’s new Bait Blast Airbrush Paint.

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Do-It Molds Powder Paints

Introducing 6 hot new fish catching colors of the popular Pro-Tec powder paint family will now be available!  Mango Magic, Plum, Purple Smoke, Magic Craw Purple, Magic Craw Blue and Bold Gill give the custom tackle junkie more custom paint options for 2021!  Available August 2021 at do-itmolds.com

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Do-It Molds Weedless Midwest Finesse

Do-it’s popular Midwest Finesse mold is now weedless!  The same great head design for “Ned Rigging” soft plastics now built around a Victory Hooks #1 finesse extra wide gap hook.  Perfect for fishing in and around cover without the fear of hang-ups but with the perfect gap and hook point angle for optimal hookup percentage.  

The Weedless Midwest Finesse head is available in 6 sizes 1/16, 3/32, 1/8, 5/32, 3/16 and 1/4 ounce giving you the ability to make jigs for any Midwest Finesse scenario.  This is one of the very first EWG hooks built specifically for the Midwest Finesse Angler. Lightwire, yet strong and designed for quick penetration and retention.

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Evolution Fishing Largemouth XL 3700 Tackle Bag Camo

Make your fishing expedition a great experience with the Evolution Fishing lineup! Our Evolution Fishing Tackle Bags not only look awesome but provide the ultimate in functionality wherever you’re fishing. With plenty of storage, you’ll love the large mouth opening as it provides easy access. Organize all your gear and tackle while finding the perfect spot for your hooks and lures. 

With its XL size, this bag can fit 8 tackle trays vertically (includes 3 trays). Transporting your gear will also be a breeze with the adjustable shoulder strap and padded carry handle. House your fishing pliers in the built-in
plier holster. With its extremely rugged wear-resistant 1680D construction, the Large Mouth XL 3700 Tackle Bags deliver
the quality and functionality that Evolution Fishing is known for.

  • Extremely rugged wear-resistant 1680D construction
  • Wide mouth opening for easy access
  • Padded carry handle
  • Gusseted exterior zipper pockets
  • Zippered mesh pocket inside of the front pocket
  • Rubberized mesh slip pocket on back
  • Adjustable, padded removable shoulder strap
  • Fits 8 trays vertically (includes 3 trays)

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Evolution fishing Drift Series 3600 and 3700 Backpacks

With its easy access compartment and extremely rugged wear-resistant 1680D construction, the Drift Series Tackle Backpacks deliver the quality and functionality that Evolution Fishing is known for. These Drift Series Tackle Backpacks have an innovative large mouth, open access feature that provides quick and easy access to all your trays. The integrated tie down Y-Strap with mesh support will secure your trays in the bag, and in case of stormy weather, these bags are equipped with an integrated rain fly that you can store away when not in use. 

With 5 large exterior storage pockets and 4 rubber mesh slip pockets, you’ll have plenty of room to store all your accessories. It’s also equipped with a plier holster, side pocket line spool feed, and a non-slip, waterproof bottom. Transporting your gear will be a breeze with the adjustable, heavy duty backpack straps with sternum strap. With the capacity to hold up to 6 tackle trays in the open access compartment, you can also store three more trays in the top zippered compartment. 

This backpack is definitely capable of holding all your fishing essentials. Each tackle bag will include 6 matching color Drift Series Tackle Trays.

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Big Bite Baits Pendulate Jighead

  • Molded-in swivel eliminates line twist when the jig is falling
  • Custom Gamakatsu hook with large gap and acute bend to provide greater holding power
  • Wire plastics keeper
  • Sizes: 1/8, 3/16, 1/4 and 3/8 ounce
  • Colors: Bare Shad, Alewife, Shad, Shore Minnow
  • Pack count: 3 pack
  • Availability: August 1
  • MSRP: $5.99

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Big Bite Baits Kamikaze Swimon: New Sizes

Big Bite has added two more sizes of the popular Swimon for 2021. The first new size is 2 3/4 inches and is a perfect choice for anglers targeting magnum crappie and will fit any jighead. The second new size is 3 3/4 inches and was designed for a spinnerbait trailer or finesse vibrating jig trailer. This size is slimmer than the pervious 4 1/4-inch size size. Both of these new sizes feature the vertical baitfish profile tail that provides a kicking action when retrieved at any speed. The unique holes and ridges create the kicking action as the bait is pulled thru the water. These two new sizes give anglers a total of four sizes to match the hatch, target numerous species and pair with any rig.

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Big Bite Baits Hybrid Swimmer

The Hybrid Swimmer combines the benefits of a swimbait and minnow-style bait into one shape. The unique tail design provides a fork-tail minnow profile on the top half and a swimbait tail on the lower part. This gives anglers a realistic baitfish profile for their jigheads and allows them to still have the benefits of a paddle tail style swimmer. The reduced paddle tail design provides a more subtle swimming action than a traditional boot tail which is great for when a more finesse approach is required. This versatile design allows it to easily be vertically jigged or casted. The body design has been slimmed down from a traditional paddle style swimbait as well, so that it moves through the water more quickly and drops to your targeted species faster. It comes in lengths of 3.3″and 3.8″ packaged in a clam shell to insure it is always straight and the tails are protected. It is available in eight baitfish patterns to match any bait throughout the country. 

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Big Bite Baits Skipping Toad Buzz

Features a slightly heavier wire than the original Tour Toad Buzz and the lead is hidden inside of the toad. The result is a super compact frame that’s easy to skip under docks and into tight places that other buzzbaits simply can’t go.

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Snagproof Bobby’s Perfect Frog 2.0

Just like Bobby’s Original Perfect Frog, the Bobby’s Perfect 2.0 has been made even more effective. Working with the original designer Bobby Barrack, the all-new Bobby’s Perfect has undergone a complete reengineering. 

All new features in the Bobby’s Perfect Frog make it unbeatable: 

1. Water Evac System – designed to naturally expel any water infiltration while the frog is being fished for unbeatable buoyancy and consistent performance 

2. Rear-weighted balance – Snag Proof’s design is engineered to keep the frog heads-up when stationary and deliver maximum action when worked through sparse or the thickest of cover 

3. Braid-secure Line Tie – Snag Proof’s machine-welded line tie eliminates even the slickest braided lines from slipping through the eye of the two-piece through-wire hook system 

4. Super Hollow Body – The hollow cavity design of Snag Proof frogs works together with our super-soft injection molded body and Water Evac System maximizing body compression and delivering higher percentage hook ups 

5. 15 New 360-degree Hand Designed Graphics – Each Snag Proof design is created right here in the USA by our internationally renowned and award-winning lure designer Andrew Gardner. Snag Proof designs cover 360 degrees of the frog body so EVERY angle a fish sees is covered in 15 new designs 

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Snagproof Phat Frog 2.0

Like Bobby’s Perfect frog the original Phat Frog has been upgraded with many of the same new technologies in the Bobby’s Perfect Frog 2.0.

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Scum Frog Trophy Series Poppin Frog

The new Trophy Series Poppin Frog delivers performance and so much more! Scum Frog has been in the frog game for decades and the company continues to innovate and design new topwater’s built around the highest quality components at a reasonable price. Like the ALL NEW Trophy Series launched in 2019, the Painted Trophy Series Poppin Frog features 10 new hand-designed colors. 

The Scum Frog Trophy Series Poppin Frog (TSP) gives you that killer “ka-bloop” sound. The TSP also does double duty delivering amazing “walk-the-dog” action. The Painted Trophy Series’ realistic color schemes mimic several different types of bass forage. Each color has been meticulously designed by award-winning artist Andrew Gardner. 

All Scum Frog models are manufactured at American Baitworks in Ocean Springs Miss. Unlike most frogs that are produced with automated manufacturing overseas, Scum Frog production is done by hand.

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Freedom Flash

The Freedom Flash brings vibration, flash and 10 fish-catching colors in a vertical ice or open water jig presentation. The premium, eco-friendly zinc body carries an Indiana blade mounted on the belly which swings loosely on the drop and the pick-up to maximize both flash and vibration while creating the erratic action of a baitfish in trouble. 

The through-wire construction transmits every blade vibration throughout the bait and guarantees maximum strength from the line tie to the hook when fighting fish. The bait also features an elongated wire tail with a removable hook system that enables anglers to pull the treble hook off, slide a minnow head on the wire, and lock in that head by adding the hook back on. Available Fall 2021.

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Freedom Mischief Minnow HD

The Mischief Minnow HD has three brand new features for bass, predator and saltwater anglers.

  • Through-wire construction now means that even the toughest fish won’t get away with a single wire connecting line-tie and hooks through the body of the Mischief Minnow
  • Weight Transfer System – cast further every time with the new weight transfer system on board every Mischief Minnow HD that not only adds distance with stainless steel ball bearings, but also adds sound to this loud clacking thrash bait in a larger 5.5″ body
  • Predator/Saltwater Patterns – we’ve added some impressive designs and paint finishes to the Mischief Minnow HD for 2022 that are simply unbeatable 

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Freedom Terminal Tackle

Freedom Tackle Corp. has introduced a whole new line of terminal tackle that includes the following: FT Wire Drop Shot Weights, FT Tungsten Flipping/Worm Weights, FT Drop Shot Weights, FT Tungsten Nail Weights, FT Ned Rig, FT Tube Jigheads, FT Shaky Heads, FT Swimbait Heads, and FT Punch and Peg Stoppers. 

The FT Wire drop shot weights gives you rigging options with an innovative weight with a thru wire  that prevents your weights from snagging. The FT Tube Heads (nicknamed the Whale) feature a unique weight shape that keeps the weight below the hook so it stays positioned mid body, giving you better hook penetration. Their weights are embossed with the sizes so you won’t have to guess with your terminal tackle.

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Halo HFX Rods

The HFX Series has an impressive 13 rod models – 4 Spinning and 9 Casting, to cover virtually every length and action any angler could ask for. 

Halo Fishing starts each rod with unbeatable blanks, constructed of the highest-quality Japanese graphite. When Halo designed the all-new HFX Series, we did exactly that – with Toray graphite blanks that deliver ultimate sensitivity, in casting and spinning models from 6’10” to 7’11” in medium light to extra heavy actions.

Halo’s exclusive 4Finger reel seat offers an exposed blank design to allow fingers to feel the slightest bait touch. Sensitivity is further enhanced with integrated Sensi-touch cork composite rings that deliver more feel through the grip than conventional foam grips.

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Okuma Hakai Baitcasting Reel

Okuma’s new Hakai DT reels have been built from the bottom up. These lightweight reels feature Okuma’s LiteCast magnesium frame with a corrosion-resistant coating on both the frame and side plates for maximum durability. Starting at a whopping 5.9 ounces, these reels are lightweight and feature-packed. 

Flite Spool is a Dream Tackle Design allowing Okuma to offer a super tuned spool on our premium baitcast reels. The spool is 33mm in diameter and was developed for long distance casting as well as finesse style fishing. Flite Shaft is a patented hollow stainless steel spool shaft with precision stainless steel balls pressed on each end. These balls rotate under pressure to reduce friction and help increase casting distance.

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Okuma Ceymar TG Spinning Reels

Ceymar TG are the latest limited edition reels from Okuma. The Ceymar TG will be offered in a matte Tactical Green color and come in various sizes for both spinning and bait feeder models.

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Okuma SST Series Rods

The SST Series has received a whole new look! Sleek design fused with power and strength, the SST Series will be offered in a variety of cork, carbon, technique-specific, and travel models that will meet the needs of anglers in any application. 

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Fishlab Bio-Minnow Vertical Jig

The Bio-Minnow Vertical Jig is the first vertical jigging bait with a metal tail for increased durability and fine-tuning. The metal tail comes standard to provide extra flash and resistance to break-offs when jigging off of rock piles and can be tuned for a variety of presentations. 

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Fishlab Bio-Shad Tailspin

The Bio-Shad Tailspin features a life-like body shape, the hottest colors on the market and the new Owner bladed treble hook conversion to make it the first tailspin bait with two treble hooks. The two treble hooks greatly increase the hook to land ratio especially on gamefish that like to jump or do violent head shakes.

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Fishlab Slam-a-mander

The new FishLab Slam-A-Mander is a heavy cover swimbait that was designed for targeting big bass. With a heavy tail kicking action, the Slam-A-Mander can be fished in several ways including a classic swimbait presentation on a swim jig, vibrating jig, or weighted swimbait hook.

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Owner Cover Shot HD Hook

A heavier version of Owner’s light wire Cover Shot.  A little stouter to handle bigger fish, bigger baits, and heavy cover.  Ideal for versatile uses including drop shot and Texas Rigging. The bait keeper is meticulously wrapped onto the shank to prevent the keeper from sliding or spinning.  The monofilament keeper allows soft, supple baits to be threaded over it without damage, yet still holds extremely well once on the other side.  Comes with Super Needle Point and Silky Gray frictionless finish.

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Owner Jungle Flipping Hook HD

Designed to be the baddest Flipping Hook on the market!  You can have 100% confidence when flipping into the thickest of cover and catching the biggest of fish.  5X strong and comes with a welded eye to hold up with to strongest of braids.  The bait keeper is doubled up for extra strength, welded to the shank of the hook, and protected by shrink tube.  Zo-Wire, which is 15-20% stronger than other high carbon steel hooks, is used to construct this monster hook.  The “V” bend gap was designed to hold fish during prolonged battles with fish.  Also features Owner’s Silky Gray frictionless finish that encourages superior hook penetration.

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Scottsboro Tackle Company Fatty Swimbait

The new 6-inch Fatty swimbait from STC features a bit taller body profile with the same great Scottsboro tail and kick. More geared for Weighted Beast Hook Swimbait hooks, the Fatty offers a bigger profile that a lot of swimbait anglers have demanded on the TVA and around the country in places like Texas and Florida.

Available at TackleWarehouse.com and Scottsborotacklecompany.com.

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Imakatsu iRoller70

Imakatsu iRoller70

Built for the technique of mid-strolling where anglers will wind a small bait and shake slack twitches in the line the whole retrieve to impart a more natural baitfish swimming action, the iRoller70 was designed to give anglers the same natural action without wearing themselves out on the retrieve. You simply retrieve the iRoller70 slow and steady and its design imparts action, flash and roll for you. The bait weighs approximately 1/5 ounce and measures just 2.8 inches.

See more about the iRoller70 here: iRoller70 Swim Video.


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Kasumi Dancing Bone Doctor

Kasumi Dancing Bone Doctor

Made in Japan specifically for targeting the finickiest of bass, the Kasumi Dancing Bone Doctor Creature Bait was created for fishing the high-pressured waters of Kasumigaura in the Tokyo metropolitan area. Designed to move incredible amounts of water when only imparting minimal action with your rod tip, the Dancing Bone Doctor’s many skeleton-like appendages and twin tail arms generate a unique pulsating action to draw in weary fish from great distances. Comes in 2 1/2 inch and 4 1/4 inch.

Check it out underwater here: Underwater action of Dancing Bone Doctor