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Strike King Tops Two Categories in Survey

Strike King has been named 2014’s most highly purchased brand of spinnerbaits and jigs following a recent survery by Smithwick Associates, a leader in outdoor market research.

“Our brand has always taken great pride in our ‘wire bait’ offerings,” said Doug Minor, Vice President of Sales and Marketing. “The spinnerbait was the lure that we started with and we will always strive to be the category leader there. Through design, performance, quality and affordability, we have great confidence that Strike King spinnerbaits will remain the angler’s choice for years to come. Our jig lineup has grown into another leader for us. The same principles that we have applied to offering the world’s best spinnerbait have been applied to our jig line as well. We have really leaned on our pro staff to help us offer anglers the best baits at the best price. This strategy has proven to work based on the findings of this survey.

The thing that’s exciting about a survey like this to us is that the end-users were polled. The anglers. This confirms that our baits are working and are priced right. That should lend increased confidence to anglers and retailer alike in Strike King products.”