WURM Stickity Split Review

A hooked bass with a coil of the 32-inch WURM Stickity Split lure.

The product recommendations on our site are independently chosen by our editors. When you click through our links, we may earn a commission.

If you like big worms and you cannot lie, you’re going to love today’s product. 

We recently tested out the new WURM Stickity Split, a 32-inch long soft plastic worm. This thing is massive, but you’re definitely not supposed to use it as one continuous worm. At almost three feet long, this bait comes pre-notched to facilitate cutting or tearing into one-inch increments. 

It’s definitely an interesting concept. Let’s see how it did on the water. 


First Impressions

Cutting off a segment of the 32-inch WURM Stickity Split lure.

I was actually more impressed by this one than I thought I’d be. Nearly everything about this product screamed “gimmick” to me at first, from the bass’ gold grill on the packaging to the yardstick worth of worm curled in a Skoal-can-shaped container. But, I was asked if I wanted to review the bait, so I figured it could be a cool product for kids and bank fishermen, easy to carry and versatile. 

And the more I dug into this one, the more my initial lukewarm impression was replaced by an appreciation for the company’s intent: to make fishing fun again. As someone who has taken fishing way too seriously at times, I can appreciate that. 


On the Water

The WURM Stickity Split lure includes hooks (left) and comes coiled in a 32-inch segmented worm (right).

This WURM bait comes with four EWG hooks and two wacky hooks, which is a nice touch. For the test, I cut off a five-inch section of the worm and rigged it up on a shaky head, and then rigged another five-inch section of the bait up on a wacky rig using one of the included hooks. Those sections had a little bit of a bend in them. That meant it wasn’t great on the shaky head, and created some line twists. 

But for the wacky rig, the WURM’s performance impressed me. 

The slight bend in the bait simply accentuated the undulation that naturally occurs on the fall of a wacky rig. And, based on the fall, I’d say this bait has a composition similar to a Senko. It has a nice, slow fall, and it’s easy to cast. I got a couple pretty quick catches with the bait rigged on the wacky rig. I’d say it performed as well as most other wacky-rigged soft plastic stick baits would have. 


Versatility

A five-inch segment of the 32-inch WURM Stickity Split lure on a hook.

Being able to quickly count off the inches by the markings on the bait and then snip off exactly how much you want definitely makes this bait versatile. If you wanted to throw an eight-inch worm on a Texas rig, a three-inch worm on a Ned head, and a five-inch wacky rig, you can do all of these with one little hockey-puck-sized container slipped into your pocket. I do think the convenience and versatility will make the Stickity Split great for the angler who likes to always have something to fish with on hand. 

You could toss one of these in the dash of the truck or leave one in the kayak, and know that you’ll never be without a lure — or some hooks, as a bonus. And you could actually slip a few weights, beads, swivels, and jigheads into the packaging if you want to. Then you’d have everything you need to fish a variety of techniques in the palm of your hand at a moment’s notice. 


Options and Final Thoughts

A bass shown with the WURM Stickity Split lure's container.

The Stickity Split comes in eight color choices, covering all the bases. From bubble gum to chartreuse to green pumpkin and June bug, if you like throwing soft plastic baits, they offer something close to your favorite color in the Stickity Split. 

For $10.99, you’re getting the equivalent of a pack of six-inch Senkos. Factoring in the container, versatility of the bait, and the included hooks, it’s not a bad deal. 

At the end of the day, the Stickity Split won’t make sense for everyone. But the WURM will give a lot of anglers a versatile and compact option to keep on hand at all times. 

More Articles

Bass Fishing Hall of Fame logo
© Wired2fish, Inc.