Professional bass angler Mark Menendez shares his top crankbait tip for combating the issue of poorly hooked or missed bass. He does so by adding a prominent and strategically located mark to the sides of his crankbaits. The rationale? it gives the bass a prominent focus point on a part of the bait where they get hooked better.
Mark shares a few of his favorite hard-contrasting crankbait colors, then discusses the shad-crankbait connection that prompted this unique tweak in the first place. He stresses that this modification isn't about getting more bites, rather, it's about increasing the hookup ratio on bites that you get.