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Home

Alan McGuckin

Amid a fishing trip on the bass-starved Ohio River in the summer of 1987, Alan McGuckin’s Dad told a then 16-year-old “Guck” — “I don’t care what you do for a living, just promise me you’ll do something you love.”

Originally from Pittsburgh, McGuckin considers himself a blue-collar kid, who has been richly blessed to live-out the best piece of advice his dad ever gave him for many years now in the Tulsa area.

After earning a degree in ecology at Juniata College in Pennsylvania, where he placed radio transmitters in largemouth bass to track their habitat preferences, he moved his life to Oklahoma in 1992, where he earned a Masters in Zoology and Fisheries under the direction of Gene Gilliland at the University of Oklahoma, before then embarking on what’s now a nearly three decade long career as a marketing and media veteran in the fishing industry.

His career spans 28 years of wisdom-rich marketing experience working to strengthen brands and increase sales for Lowrance, Terminator Lures, Toyota, Yamaha Outboards, Boat U.S., Carhartt, Costa, Quantum, Vexus Boats, and Zebco.

- Member of the Bass Fishing Hall of Fame voting committee, as well as a Board of Directors member for Keep the Tennessee River Beautiful

- Co-piloted the Terminator brand of premium lures from its birth to more than 10 Million pieces sold between 1997-2006.

- Has authored and published more than 800 stories on Bassmaster.com, along with several other popular bass fishing websites.

- He has generated $3 Million dollars’ worth of branded digital media since 2020, as a content creator.

- Serves as emcee for hundreds of guests at the annual Toyota Bonus Bucks Owners event.

- Avid angler, who fishes nearly every weekend when not on the road working.

- 13,000 followers on Instagram @GuckFishing.

“Guck” lives just north of Tulsa, OK at Lake Skiatook with wife Sherrie, an elementary school principal who also loves her job, and has a genuine passion for slinging a Rapala Brat crankbait on shallow points and habitat-laden flats.

Articles by Alan McGuckin

Boats, Ornaments, And Beyond: Lance Newton Leads Vexus With A Servant’s Heart

Boats, Ornaments, And Beyond: Lance Newton Leads Vexus With A Servant’s Heart

Alan McGuckin Dec 16, 2025
Burch Frogs His Way to a Vexus Buckle

Burch Frogs His Way to a Vexus Buckle

Alan McGuckin Nov 18, 2025
Every Vexus is Tank-Tested by Bobby

Every Vexus is Tank-Tested by Bobby

Alan McGuckin Oct 23, 2025
A Hall of Fame Friendship Built from Boat Sketches Over Burgers

A Hall of Fame Friendship Built from Boat Sketches Over Burgers

Alan McGuckin Sep 23, 2025
Bass Pro Keith Carson’s Good Luck Charm Isn’t What You’d Think

Bass Pro Keith Carson’s Good Luck Charm Isn’t What You’d Think

Alan McGuckin Aug 21, 2025
Vexus Winner Levi Kohl Shines on Kentucky Lake

Vexus Winner Levi Kohl Shines on Kentucky Lake

Alan McGuckin Jul 30, 2025
Top Pro Huynh Catches More Than Walleye with FFS

Top Pro Huynh Catches More Than Walleye with FFS

Alan McGuckin May 1, 2025
Adam Rasmussen Favors Skirted Baits

Adam Rasmussen Favors Skirted Baits

Alan McGuckin Apr 8, 2025
5 Classic Questions with Vexus Pro John Cox

5 Classic Questions with Vexus Pro John Cox

Alan McGuckin Mar 20, 2025
5 Questions with Brandon Card

5 Questions with Brandon Card

Alan McGuckin Feb 28, 2025
Bass Fishing History and Christmas Spirit on Display at Vexus

Bass Fishing History and Christmas Spirit on Display at Vexus

Alan McGuckin Dec 18, 2024
Vexus’ Stewart Has a Heart for Service

Vexus’ Stewart Has a Heart for Service

Alan McGuckin Nov 21, 2024
Card’s on Solid Ground at High Rock

Card’s on Solid Ground at High Rock

Alan McGuckin Oct 8, 2024
Vexus Builds Hall of Fame Cooler for Good Cause

Vexus Builds Hall of Fame Cooler for Good Cause

Alan McGuckin Sep 23, 2024
Rasmussen’s Top Plays for Football Season Smallies

Rasmussen’s Top Plays for Football Season Smallies

Alan McGuckin Sep 3, 2024
Tackle Warehouse Champ Carson Loves Aluminum, Laments FFS

Tackle Warehouse Champ Carson Loves Aluminum, Laments FFS

Alan McGuckin Aug 5, 2024
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