The U.S. Postal Service is angling to honor fishing history with a new series of stamps featuring some of the most iconic lure designs of all time. The Freshwater Fishing Lures stamps were dedicated at Johnny Morris’ Wonders of Wildlife National Museum and Aquarium in Springfield, Missouri, on March 13.
“With these stamps, the Postal Service celebrates the beauty and ingenuity behind some of America’s most successful lures,” says John DiPeri, USPS Western Region vice president. DiPeri was joined by representatives from the Johnny Morris Foundation, Bass Pro Shops and the fishing and conservation communities at the ceremony.
The stamps showcase five popular lure designs through striking close-up photographs, including crankbaits, poppers, spoons, spinners, and topwaters. Each has a unique history and has played a significant role in the evolution of fishing as a sport. From the earliest handmade wooden lures to swimbaits made of modern materials, there are countless freshwater lures available, each designed to meet the specific needs of the angler.
There are old school favorites that will be readily recognized by the angling public. Perhaps the most iconic is the Jitterbug, designed by Bass Fishing Hall of Famer Fred Arbogast. The other lures appear to include a Strike King crankbait, Rebel Pop-R popper, Eppinger Dardevle spoon, and Mepps Aglia spinner.
Greg Breeding, an art director for USPS, designed the stamps using original photographs by Sarah Cramer Shields.
“As our design team would tell you, fitting subjects in such a tiny frame is no small feat. However, with their miniature size and design flourishes, fishing lures make ideal stamp subjects,” says DiPeri. “Fish find each of these designs irresistible … and we think you will too.”
Excitement at the Wonders of Wildlife
“We are truly honored to host this special stamp dedication at Wonders of Wildlife, celebrating the timeless tradition of fishing and the artistry behind these iconic lures,” said Misty Mitchell, director of conservation education at the Johnny Morris Foundation. “This event with the USPS is a wonderful way to showcase the legacy of angling to enthusiasts of all ages.”
“Fishing lures are more than just tools — they represent tradition, innovation, and a deep connection to the great outdoors,” said Lee Beasley, campus director at Bass Pro Shops. “We’re thrilled to share this moment with anglers and outdoor enthusiasts across the country.”
The lures “symbolize craftsmanship and sportsmanship — values we strive to instill in the next generation of anglers,” said JP Sell, director of the National Youth Fishing Association.
“I am so excited that the most participated in sport in America is getting a stamp,” said fishing guide Mike Webb, owner of Webb’s Guide Service.
Where to Get Your Own Fishing Lure Stamps
The Freshwater Fishing Lures stamps come in panes of 20. As Forever stamps, they will always be equal in value to the current First-Class Mail 1‑ounce price. Customers may purchase stamps and other philatelic products through the Postal Store at usps.com/shopstamps, by calling 844-737-7826, by mail through USA Philatelic or at Post Office locations nationwide. For officially licensed stamp products, shop the USPS Officially Licensed Collection on Amazon. Additional information on stamps, First Day of Issue Ceremonies and stamp inspired products can be found at StampsForever.com.
