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Lowrance Announces New ActiveTarget Live Sonar System

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Lowrance ®, a world-leading brand in fishing electronics since 1957, announced today the launch of its new, high-resolution ActiveTargetâ„¢ Live Sonar system, revealing live-action views of fish moving in and around structure as they respond to lure presentations. This new technology delivers top-of-the-line live sonar functionality to the high-resolution HDS ® LIVE Ultimate Fishing System, as well as HDS ® Carbon and Lowrance’s recently introduced Elite FSâ„¢ displays – providing ActiveTarget Live Sonar connectivity with a wider range of displays and pricing options.

The ActiveTarget Live Sonar views show high-resolution images of fish movements in real time and in greater detail. With this immediate feedback, anglers can adjust the presentation to trigger a strike, and also know if more than one predator fish is active in the area.

Offering three viewing options, ActiveTarget can be set to Forward, Down or Scout ® mode. Forward and Down views allow anglers to track fish in front of or below the live sonar transducer, and Scout mode delivers an ultra-wide, overhead view of structure and fish activity in front of the transducer – perfect for finding bait balls and big schools of fish. 

ActiveTarget is a perfect complement for Lowrance Active Imagingâ„¢ 3-in-1 sonar, which includes extreme high-resolution SideScan and DownScan Imagingâ„¢ views for finding structure, and the superb target separation of Lowrance CHIRP Sonar.

ActiveTarget Live Sonar, complete with black box module and transducer is priced at $1,499.99. For more information on ActiveTarget, HDS LIVE, Elite FS or the full range of Lowrance products, visit www.lowrance.com.

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