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Toyota Announces Sponsorship of MLF and FLW

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Toyota Motor North America (TMNA) announced today a formal sponsorship of Major League Fishing (MLF), professional bass fishing’s newest premier tournament organization, and home to Team Toyota professional anglers Mike Iaconelli, Terry Scroggins, Kevin VanDam, and Jacob Wheeler. The partnership includes Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, as title sponsor of the Toyota Series.

The partnership further solidifies Toyota’s ongoing commitment to anglers and their families who depend on Toyota to tow boats safely to their favorite boat ramp — whether competing in tournaments, or simply pursuing their weekend passion for fishing like more than 30 million other angling Americans.

“Partnering with Major League Fishing not only allows Toyota to show continued support of our pro angling team but support the entire bass fishing community, from youth programs to the big leagues, in the pursuit of their passions,” said Matt Ozawa, engagement marketing manager, Toyota Motor North America.

Toyota’s support of Major League Fishing soundly showcases the Texas-based automotive manufacturer’s heartfelt commitment to building reliable vehicles that help people enjoy an active outdoor lifestyle. However, the company’s support of bass fishing is not limited to tournament organization sponsorship, but also includes the popular Toyota Bonus Bucks program, as well as their support of youth fishing.

As the official vehicle of MLF and FLW, Toyota will host interactive fan events at upcoming bass fishing tournaments throughout the 2020 season. From behind-the-scenes to live broadcasts, and angler interviews, tips and more, check out all the action at 2020 MLF Bass Pro Tour.

“I’m excited to welcome Toyota into the MLF family,” remarked John Acosta, Vice President, Marketing and Business Development for Major League Fishing. “Through this comprehensive, multi-year deal, Toyota continues its rich history of supporting the outdoors, now leveraging MLF’s highly rated media platforms and angler-centric tournament trails to further position Toyota as a catalyst for growth in the sport of competitive bass fishing.”

“Ten years ago, we had this crazy idea to expand the sport of competitive bass fishing,” reflected Jim Wilburn, President and CEO, Major League Fishing. “As the longest national sponsor in competitive bass fishing, it’s an honor to add Toyota to our sponsor roster. Their investment in MLF and FLW validates our goals as a fan-friendly, angler-centric league on a mission to get more people at all levels to go fishing.”