News

Remensnyder Named Lew’s President

no-image

Lew’s announces that

seasoned outdoor industry executive Gary Remensnyder has joined the

company and will assume the role of president, effective immediately.

Remensnyder brings to

Lew’s more than 16 years of related industry experience, 13 of which

were spent helping to build the Shakespeare, Ugly Stik and Pflueger

brands, among others.

In making the

announcement, Lew’s CEO Lynn Reeves said, “I’ve worked with Gary for

over 10 years in building businesses and brands together in the fishing

industry. His leadership style is a perfect fit for the culture we are

developing for the new Lew’s.”  

 

Reeves further explained

that Remensynder will concentrate on driving the sales, marketing and

the financial planning efforts of the company during the next few

months, allowing him to continue to focus on developing the all-new

generation of Lew’s products and to oversee the day-to-day operations of

their Springfield facilities. “Our respective strengths make us a great

team to lead this company to new heights to the benefit of anglers and

the fishing tackle trade,” Reeves added.

“Lynn has a great vision

for the future of the Lew’s brand,” said Remensnyder. “I am so pleased

to have the opportunity to work with him and the entire Lew’s team to

help rebuild what is a great American fishing tradition. Our goal is to

be true to the heritage of the brand founded by the legendary Lew

Childre, building quality and innovation into our products just like he

did, while also providing outstanding service and value to our

customers.”

Lew’s was originally

founded in the 1950s. Reeves acquired the Lew’s name and many affiliated

trademarks, including Speed Spool ®, Speed Spin ®, Laser ® and Speed

Stick ®, from the Lew Childre family in 2008.