Lew’s announces that
seasoned outdoor industry executive Gary Remensnyder has joined the
company and will assume the role of president, effective immediately.
Remensnyder brings to
Lew’s more than 16 years of related industry experience, 13 of which
were spent helping to build the Shakespeare, Ugly Stik and Pflueger
brands, among others.
In making the
announcement, Lew’s CEO Lynn Reeves said, “I’ve worked with Gary for
over 10 years in building businesses and brands together in the fishing
industry. His leadership style is a perfect fit for the culture we are
developing for the new Lew’s.”
Reeves further explained
that Remensynder will concentrate on driving the sales, marketing and
the financial planning efforts of the company during the next few
months, allowing him to continue to focus on developing the all-new
generation of Lew’s products and to oversee the day-to-day operations of
their Springfield facilities. “Our respective strengths make us a great
team to lead this company to new heights to the benefit of anglers and
the fishing tackle trade,” Reeves added.
“Lynn has a great vision
for the future of the Lew’s brand,” said Remensnyder. “I am so pleased
to have the opportunity to work with him and the entire Lew’s team to
help rebuild what is a great American fishing tradition. Our goal is to
be true to the heritage of the brand founded by the legendary Lew
Childre, building quality and innovation into our products just like he
did, while also providing outstanding service and value to our
customers.”
Lew’s was originally
founded in the 1950s. Reeves acquired the Lew’s name and many affiliated
trademarks, including Speed Spool ®, Speed Spin ®, Laser ® and Speed
Stick ®, from the Lew Childre family in 2008.
