Phenix Rods, known for their uncompromising quality and attention to detail, is now a part of the GSM Outdoors family. Established in 1977, Phenix has become a brand that both freshwater and saltwater anglers recognize and respect. This acquisition marks GSM’s entrance into the fishing rod world.
“We were only looking for something special to be our flagship brand when entering the rod category,” explains Crispin Powley, GSM Senior Vice President of Fishing. “There was zero doubt or hesitation that Phenix was the one when the opportunity came about. This brand has a legacy and tradition that is second to none. It’s a unique and superior product that we can’t wait to put our resources behind.”
“Our fishing team was adamant that Phenix was the perfect brand for GSM to lead the category with,” says Edward Castro, CEO of GSM. “The previous ownership has done a tremendous job and I feel certain that we can elevate Phenix even more through design, innovation, and our distribution channels.”
Or, if you’d like to check out the entire family of GSM brands, please visit GSMOutdoors.com.
Phenix Rods joins Bill Lewis, Yamamoto Baits, Steel Shad, Buckeye Lures, Big Bite Baits, and Cuda under the GSM umbrella on the fishing side as well as a wide array of hunting brands.