GSM Outdoors Acquires Gary Yamamoto Custom Baits

GSM Outdoors, a powerhouse manufacturer and technology innovator of specialized hunting, shooting, and outdoor gear, has just completed the acquisition of Gary Yamamoto Custom Baits. This acquisition represents a new and very exciting category initiative for GSM. The company has steadily expanded its core product offerings for hunters and shooters in recent years, and Gary Yamamoto Custom Baits is the organization’s first step into the fishing segment.

Gary Yamamoto Custom Baits are heralded in the fresh and saltwater fishing communities for their high quality and proven performance on game fish throughout the world. Gary Yamamoto, a dedicated angler, formed the company in 1983. His goal was to produce premium soft baits and has expanded manufacturing over the last several decades to include spinner baits, buzz baits, hooks, jigs, fluorocarbon line, baitcaster, spinning rods, and weights. Currently, the company ships over 2.5 million baits world-wide each year!

“This is a turning point at GSM Outdoors,” said CEO of GSM, Eddie Castro. “Although our company enjoys a long history that has been focused on providing innovative products for hunters and shooters, we fully embrace and appreciate all aspects of the outdoors. Especially our time on the water, just as much as we do in the woods or on the range. Bringing Gary Yamamoto Custom Baits into our family of brands aligns perfectly with our mission to provide consumers with premium products to help them be successful in their outdoor recreation pursuits.”

“One of the most exciting acquisitions in GSM’s history, this plants our flag into a whole new category with one of the most iconic brands in fishing of all time.” said Zach Henderson, GSM Outdoors Vice President of Sales. “This is one I personally am extremely passionate about and have put some of my best bass in the boat flipping a ‘Senko’ in the Spring time. We have many anglers on our team at GSM and I’m excited to see us continue to grow the legacy of Yamamoto Baits.”


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