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GSM Outdoors Acquires Bill Lewis Fishing Brand

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bill lewis fishing lures

GSM Outdoors is proud to announce the acquisition of the Bill Lewis Rat-L-Trap brand of lures. A recognizable name to almost any angler, Bill Lewis created the legendary Rat-L-Trap in the 1960’s and the rest is history. From the Bassmaster Classic to any pond across America, countless fish have been caught on Bill Lewis baits.

“I can’t overstate how excited we are to add Bill Lewis to the GSM family of brands,” says Crispin Powley, Vice President of Fishing for GSM Outdoors. “From the legendary Rat-L-Trap, which almost all anglers have had success with, to the more modern offerings such as the MDJ series, this is an iconic brand that has been incredibly influential throughout the fishing industry.”

The Bill Lewis brand has been built on decades of proven results, and the future looks even brighter. “We consider it an honor to steward the Bill Lewis brand and legacy, and intend to focus our resources and synergies towards ensuring that the future is just as successful as the past,” says Powley.

“GSM Outdoors has a rich history in the outdoor space. We are honored to be expanding our presence in the fishing market with this renowned brand and look forward to providing our customers with superior quality products and product innovation, for many years to come.” said Eddie Castro, CEO of GSM Outdoors.

GSM Outdoors acquired Gary Yamamoto Custom Baits back in October 2021.