At Daiwa’s National Sales Meeting held in May of 2015, it was announced that Daiwa Corporation would be the exclusive distributor for Evergreen International Lures in USA and Canada. Evergreen International is one of the top lure brands in Japan. Evergreen has compiled a number of impressive wins with their professional bass fishing team. In the US they sponsor top anglers such as Brett Hite and Morizo Shimizu, both of whom have participated in the Bassmaster Elite tournaments for many years.
With Daiwa Corporation’s nationwide distribution channel Evergreen aims to have more stable delivery to retailers throughout the USA and Canada. At the ICAST show in July, the Evergreen booth will be located next to Daiwa’s booth. Visitors who visit the Evergreen booth will be able to see their product lineup for the US and talk business with their representatives. Daiwa will have availability of Evergreen lures beginning in September. Evergreen plans to launch a new website for the US market in July.