Z-Man SWAG LT Swimbait Now Available Nationwide

A Z-Man SWAG LT Swimbait on a fishing rod and reel.

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The Z-Man SWAG LT swimbait is now available at retailers across the country. The ICAST 2025 Best Freshwater Soft Lure winner is arriving ahead of the prespawn fishing season.


The Design

A bass with a Z-Man SWAG LT Swimbait in its mouth.

The SWAG LT is built around Z-Man’s Over/Under Line-Through Harness and features a hybrid SWAG tail designed to produce a wide, natural swimming motion. The bait maintains consistent tracking and tail action across a range of retrieve speeds, from slow presentations in cold water to faster retrieves higher in the water column.

According to Product Manager Richard Dunham, the goal was developing a harnessed swimbait that is adaptable and easy to use. Z-Man designed the SWAG LT to broaden retrieve-speed flexibility, improve hookup and landing rates, and provide increased durability with 10X Tough ElaZtech construction.

“From day one, the goal was to create the most versatile, user-friendly harnessed swimbait on the market,” he says.


Key features

The Z-Man SWAG LT Swimbait in eight colors.

Bassmaster Classic and Forrest Wood Cup champion and co-designer Luke Clausen adds that the bait’s tuning and hook configurations are well suited for the prespawn period, when bass are feeding more aggressively.

“This is the time of year when a big, realistic profile gets you the right bites,” he explains. “The SWAG LT swims perfectly out of the package, skips great around cover, and gives you the confidence to fish it shallow, deep, or anywhere in between.”

With the SWAG LT, you’ll get:

  • Hybrid wedge/T-tail design for consistent, wide-swinging action at all speeds
  • Dorsal single or belly double hook options for maximum hookup efficiency
  • Line-through harness that slides up the line on the strike to reduce thrown hooks
  • Hand-painted and photo-printed finishes for unmatched realism
  • 10X Tough ElaZtech construction for extreme durability
  • Rear chamber for scent, rattles, or weight customization

The SWAG LT is available in five- and six-inch sizes, and comes in eight baitfish patterns. You can find it at retail locations nationwide.

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