Lake Fork is no stranger to high-stakes bass fishing, but this time, one of the lake’s hometown brands is taking center stage. Lake Fork Lures has announced its first-ever Lake Fork Lures Fishing Tournament, an amateur-only showdown set for March 7–8, 2026, at the Sabine River Authority’s Caney Point Recreation Area. And with more than $100,000 in total prizes on the line, weekend anglers may want to start clearing space in the boat.
To pull off a tournament worthy of one of America’s most storied bass fisheries, Lake Fork Lures teamed up with a familiar name: Sealy Outdoors. Known for decades of successful amateur events — including the iconic Big Bass Splash — Sealy Outdoors will lend its expertise to deliver a smooth, well-run competition anchored by hourly weigh-ins. That means more chances for more anglers to cash checks, fueling the fast-paced energy that Sealy-style events are known for.
Matt Morgan, Head of Operations at Lake Fork Lures, emphasized the importance of the partnership and the legacy behind it.
“For over four decades, Bob Sealy shaped the world of amateur fishing in a way few others ever have. It means a great deal to us to continue partnering with the Sealy family in his honor,” Morgan told Wired2fish.
But this tournament isn’t just about catching big bass — it’s also a showcase for the baits that put Lake Fork Lures on the map. Every competitor must fish a Lake Fork Lures soft-plastic bait, whether as their main bait or as a trailer. It’s a move that levels the playing field while celebrating the innovation behind the brand’s most trusted offerings.
Registration opens December 1, 2025, at sealyoutdoors.com, and with the buzz already building, spots are expected to go fast. Lake Fork Lures hopes this will be the start of a new annual tradition—one that brings anglers together for competition, community, and a lot of bass-catching.
For media inquiries or sponsorship info, reach out to: Lake Fork Lures at info@lakeforklures.com.
