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Rapala Announces #FocusOnFishing Challenge

Now that we are all practicing proper physical distancing, we want to challenge you to show us how you’re staying motivated for the season ahead while at home. We have received a bunch of inspiring stories of what you are doing to stay motivated, prepared and focused for the fishing season ahead! So, we wanted to give you a place to share your stories. In return, we will be gifting 50 Rapala prize packs at random. We will also feature some of your posts on our Insta or Facebook page.

Entering is easy! Simply snap a pic or take a video of you staying motivated for the fishing season and post it tagging us @rapalausa and use the hashtag #FocusOnFishing in the caption. You must also challenge 3 or more fishing buddies by tagging them(eg. “I nominate @buddy1 @buddy2 @buddy3”). Use other posts below for ideas or check out our Insta page for a list. Don’t be afraid to think outside of the box because we aren’t afraid to give away extra prize packages to super creative, inspiring or motivational posts!

Be safe, be patient, but be ready for the end of this storm. Make the most of the fishing season ahead by staying motivated and preparing now. After all, success is where preparation and opportunity meet. And you know the opportunity is coming!


  1. Post a photo or video to Instagram or Facebook of you staying motivated for the fishing season ahead.
  2. Mention us on @rapalausa and use #FocusOnFishing in the caption
  3. Nominate & Tag 3+ fishing buddies