Rapala Acquires StrikeMaster and Mora Auger

Bolstering its already solid ice fishing selection, Rapala VMC Corporation (Rapala) announced the acquisition of the assets of Minnesota-based StrikeMaster Corporation, the leading supplier of ice augers in the United States. In a symmetrical maneuver,

Rapala also acquired the Mora ICE brand Europe’s preeminent name in ice augers and cutting blades from Mora of Sweden AB (Mora, Sweden).

“We have jumped into the winter business with both boots,” said Tom Mackin, president of Rapala USA.”Now we have the ability to reach anglers during all seasons.Our new ice-fishing lineup is quite extensive with tackle and accessories,augers, electronics and more. These acquisitions are directly in line with our core competencies and a perfect fit to the Rapala family of brands.”

“Rapala’s acquisitions of StrikeMaster and Mora ICE unite the brands that have, and continue to, set the worldwide standards for premium ice augers and accessories,” said Randy Havel, executive vice president of StrikeMaster Corporation. “We are thrilled that StrikeMaster will be joining Rapala’s family of best-in-category brands.”