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Ocean Waves Hires King Eider Communications

Effective June 1, 2022, King Eider Communications is the marketing agency of record for Ocean Waves, developing broad-spectrum marketing strategies, crafting compelling editorial content for both trade and consumer audiences, managing public and media relations, producing dynamic photo and video assets, and spearheading media buying activities.

The Ocean Waves website even offers a “virtual try-on” experience to allow shoppers to see how the new shades look from the comfort and convenience of home.

King Eider Communications, led by founder and outdoor industry veteran Dena Woerner-Vick, brings decades of experience, innovation, and a deep knowledge of the outdoor marketplace to Ocean Waves’ efforts. “We pride ourselves in partnering with companies that build technologically advanced products. Ocean Waves lenses are made from the highest quality Crown glass, the same glass used in binoculars and cameras. Our entire company is excited to be chosen to bring this iconic brand back to the forefront of the outdoor industry,” said Woerner-Vick.

About Ocean Waves:

Ocean Waves was born out of a local beach, surf, and fishing town in Atlantic Beach, Florida. Ocean Waves Sunglasses was founded over 40 years ago with people who love fishing, surfing, and having fun. Ocean Waves has a passion for great vision and a love for fishing. This resulted in a creation of a broad range of optics that provides exceptional visual experiences as well as product durability for everyday inshore and offshore use.