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Hardcore Expands Pro Staff for 2020

Hardcore, the parent company to Yo-Zuri America Inc. is proud to announce three new prostaff anglers to represent the brand in 2020. 

Jason Lambert, a native to Tennessee and an offshore fishing specialist, will be representing Hardcore on the 2020 MLF Bass Pro Tour. 

“We are very excited to not only be extending marketing efforts toward the Hardcore brand, but also furthering our footprint in the MLF Bass Pro Tour with Jason moving into 2020,” says Marketing Manager Theron Asbery. “Jason is a specialist when it comes to offshore and ledge fishing. We are excited at the business relationship with Jason and look forward to working with him on future product development and strategy toward our Hardcore crankbait lineup.”

On the 2020 FLW Pro Circuit, Hardcore will be represented by Ryan Salzman and Spencer Shuffield.

Salzman will be going into his second year on the FLW Pro Circuit and is an accomplished guide in Alabama. 

“Ryan is a great all-around angler and it just made sense to extend a business opportunity with him,” Asbery said. “He is well educated, has served his country, continues to build a successful YouTube page (Alabama Bass Guide) and just came off a Top-10 finish at the 2019 Forrest Wood Cup.”

“Guiding here in Alabama I first got to know the Hardcore line-up throwing the Ninja Twitch’N Glider and Vibe,” Salzman said. “I am excited to see what the future holds and represent Hardcore to the best of my abilities.”

Spencer Shuffield is the third angler Hardcore signed for 2020 and will be back on the FLW Pro Circuit in 2020 after a couple years off the national tournament scene. Spencer is a native to Arkansas and the son of legendary angler Ron Shuffield. Although he never walked away from tournament fishing, Spencer went on to accomplish Mr. Bass of Arkansas honors and tremendous success in the regional tournaments around the state of Arkansas during his hiatus.  

“I’ve known Spencer since I was in college in Arkansas,” Asbery said. “He is well spoken, a great family man and very versatile on the water. Fishing tournaments in Arkansas can serve as the ‘make-or-break’ grounds to becoming a professional angler. Spencer was among the anglers that reached the national tournament scene and we are honored to have him representing Hardcore as he makes his way back to the FLW Pro Circuit in 2020.” 

“Stepping away for the national tournament scene was rough, but it allowed me to work some things out and regain my focus,” Shuffield said. “2020 is going to be my year and I am ready to get things started. Having Hardcore on board is truly a blessing and I cannot wait to represent such am awesome brand of baits in my career.”