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GSM Acquires Big Bite Baits

GSM Outdoors has announced the acquisition of D&J Plastics and Big Bite Baits.

For more than 45 years, D&J has been a trusted source throughout the fishing industry for OEM manufacturing, with a strong focus on soft plastics. Big Bite Baits, which initially was a house brand, has grown to become a popular brand throughout the fishing world. With products in the bass, panfish, and saltwater segments, Big Bite Baits is known for innovation, quality, and value.

“The business model and legacy that the Montgomery family built is a wonderful picture of the American Dream,” said Edward Castro, CEO of GSM Outdoors. “We don’t take the opportunity to steward these brands and this dream into the future lightly. What they have built lines up perfectly with the direction of GSM and will be a foundational piece of our fishing portfolio.”

“I’ve always been impressed with the way Big Bite Baits has grown and expanded into a top-tier line of fishing products,” said Crispin Powley, GSM Senior Vice President of Fishing. “With key components remaining in place, such as personnel and pro staff, coupled with an established portfolio of existing products, I’m excited to see what the future holds for Big Bite as we combine resources.”

“I couldn’t be more excited for the potential that Big Bite Baits has as part of GSM Outdoors,” MLF angler and long-time Big Bite pro Michael Neal said. “The fishing team there has countless years of experience developing innovative products across multiple brands, and I expect big things to come from our collaboration.”

For more information on Big Bite Baits, please visit