General Tire Title Sponsor for Summit Cup

Jack Link’s Major League Fishing announced today that General Tire will be the title sponsor during the league’s next event, which will begin airing in prime time on Thursday, Jan. 3, 2013, at 9 p.m. ET/8 p.m. CT on Outdoor Channel.   The General Tire Summit Cup was filmed August 27 through September 1 on Chautauqua Lake in Western New York.
“We’re especially pleased to welcome General Tire, one of America’s best automotive companies, to our league,†said Major League Fishing General Manager Jim Wilburn.
“We’re thrilled to partner with Major League Fishing,†said Travis Roffler, director of marketing for General Tire.   “This made-for-TV event is a great way to engage not only diehard fans, but reel in new ones with the series’ fan-friendly approach to production. This is a key market for the General Tire brand and we’re honored to be associated with Outdoor Channel and 24 of the world’s best anglers.   We’re looking forward to a great partnership.â€