Cherry Wins Toyota Bonus Bucks in 2020 Bassmaster Classic

Hank Cherry led the 2020 Academy Sports + Outdoors Bassmaster Classic presented by Huk wire-to-wire en route to hoisting bass fishing’s most coveted trophy Sunday night in Birmingham, Alabama. Along with the $300,000 Bassmaster Classic purse, Cherry will receive an additional $7,500 from Toyota Bonus Bucks.

Cherry primarily employed a Megabass jerkbait to target one of Lake Guntersville’s famous causeways to catch the majority of his fish throughout the event, and has long relied on Toyota Tundras as a tow-vehicle during his 13-year professional career.

“I’ve think owned about a hundred Toyotas at this point,” joked an elated Cherry. “They are the most reliable tow-vehicle I have ever owned. No doubt about it. Whenever I crank up my Tundra I know it’s going to get me where I need to go, and it’ll pull whatever I need it to.”

Cherry first qualified for the Bassmaster Elite Series in 2013, but he’s been reaping the rewards of Toyota’s popular contingency program since his days as a Bassmaster Opens competitor. You don’t have to be a professional fisherman and certainly don’t have to win a Classic to earn money through the program. 

As long as you drive a 2016 or newer Toyota truck, sign up for the free program, and are the highest registered participant in one of the hundreds of tournaments supported by the program you can earn Bonus Bucks.

For a full list of events, more detailed program information, or to get registered head to: . If you’d rather call than click, dial (918) 742-6424 and Kendell or Chip will be happy to help.