Vexilar, an iconic name in the world of ice-fishing sonar electronics, and Wired2fish, one of the largest and most-authoritative voices on all-things fishing, have announced a groundbreaking partnership ahead of ice fishing season. This collaboration marries Vexilar’s electronics expertise with Wired2fish’s leading community of enthusiasts fueling their outdoor pursuits.
Dating back to 1960, Vexilar boasts a long track record of transformative products — from the original FL-8TM and later breakthroughs such as underwater camera systems and sonar accessories, all the way up to the FLX-38TM. Vexilar remains synonymous with reliability, innovation, and performance.
“We’re excited to be working closely with Vexilar this year,” says Editor-in-Chief Joe Albanese, of Wired2fish. “Testing and using the latest products from Vexilar is always a highlight. And it really shortens the learning curve when fishing hard water. We can’t wait to try the next technology they’ll bring to market.”
Current flagship products like the FLX-38TM feature highly advanced brushless flasher technology with customizable zoom zones, target identification down to 1⁄4 inch, multiple frequencies, and rugged lithium battery packages built specifically for harsh, freezing conditions.
The new FLX-18 offers a modern twist on the legendary FL-18, which has stood the test of time in an ever-changing ice fishing industry. Customers continue to highlight Vexilar’s unmatched durability and functionality.
“Vexilar has a long and storied history of providing ice anglers with the tools they need to catch more fish, and ultimately, have more fun when they’re out on the ice,” says Albanese. “Wired2fish is excited to partner with one of the most-respected brands in the ice fishing industry, and we look forward to what the future will bring.”
Meanwhile, Vexilar continues to pursue product expansion and technological enhancements, including next-generation sonar, and foster deeper engagement with ice-angling communities. The company remains headquartered in Bloomington, Minn., continuing its decades-long roots in Minnesota’s ice fishing heartland.
