PRADCO Buys Norman Lures

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According to a report at SWTimes in Arkansas, PRADCO Outdoor Brands, which has its fishing division based in Fort Smith, Ark., has acquired another Arkansas fishing lure maker, Norman Lures.

Norman Lures founder Bill Norman got his start at PRADCO in Fort Smith over 50 years ago and founded Norman in Greenwood in the early 60s.

Dick and Holly Nethers, of Fort Smith, have owned Norman for the past 18 years and will remain involved in a consulting capacity. Under the Nethers’ leadership, Norman has continued a legacy of innovation and development with fishing lures and colours.

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