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Ollberg Appointed New CEO of Rapala VMC Corporation

The Board of Directors of Rapala VMC Corporation has appointed Lars Ollberg as the new President and Chief Executive Officer of Rapala VMC Corporation. He will start in Rapala VMC on May 1st, 2023. Lars Ollberg was until June 2022 Chief Operating Officer and Global Management Team member of Rapala VMC.

“We are very pleased to appoint Lars Ollberg as our new CEO. He truly possesses the strong leadership skills, profound understanding of our business and solid capabilities required to develop Rapala VMC further“, says Chairman of the Board Louis d’Alançon.

“I feel greatly honored and thrilled to come back to Rapala VMC, which businesses and ambitious team I know very well. I am grateful to get this opportunity to lead Rapala VMC”, says Lars Ollberg.

The Board of Directors of Rapala VMC Corporation has appointed Cyrille Viellard as Deputy Chief Executive Officer of Rapala VMC Corporation. He will start as deputy CEO on May 1st, 2023. Cyrille Viellard is Executive Vice President and head of hook business. He has been member of the Global Management team since 2015.

The Board of Directors of Rapala VMC Corporation has also appointed Jean-Philippe Nicolle as Chief Financial Officer of Rapala VMC Corporation to succeed the current CFO, who will leave the Group on June 21, 2023. Jean-Philippe Nicolle is currently Executive Vice President, head of South-European distribution and has been member of the Global Management team since 2020. Nicolle has very strong experience in finance as he was during 1997-2007 the CFO of Normark France and VMC Pêche.

Executive Vice President, head of Russian distribution, Victor Skvortsov has resigned from Global Management Team with immediate effect.

The CV’s of Ollberg, Viellard and Nicolle are available on the corporate website.