Best New Fishing Tackle for 2023 | ICAST 2022

Now adding to Humminbird’s best-in-class sonar technologies, MEGA Live TargetLock™ provides anglers the ability to control their MEGA Live transducer with either their Minn Kota Ultrex foot pedal or independently using a stand-alone foot pedal, wireless remote or Humminbird fish finder. To give anglers the best possible experience on the water, these two groundbreaking technologies can be used in tandem – allowing users to make the most of their MEGA Live Imaging without sacrificing their Minn Kota’s Spot-Lock.

https://www.humminbird.com/learn/imaging/targetlock

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe’s Garage. The Rapala OG Rocco is a buoyant, round balsa bait with a square circuit board lip. Highly castable with medium rolling action, deflects off cover & backs out of sticky situations. Runs 5 feet, 2 1/2 inches long, weighs 3/8 ounce and sports a pair of No. 4 VMC Hybrid trebles.

The CountDown Elite harnesses over 80 years of lure making craftsmanship into a premium balsa lure, featuring the legendary controlled slow-sinking method of the original CountDown. Lead-free tungsten polymer weighting maximizes casting distance and accuracy. Forged, flattened, one piece through-wire construction improves durability. Premium high-def patterns with metallic gilded face, bringing the look to a totally new level. Available in a size 5 that runs 3 to 4 feet, 2 1/4 inches long, weighs 3/16 ounce and has two No. 12 VMC treble hooks and also a size 7 that runs 4 feet, 3 inches long, weighs 3/8 ounce and has two No. 10 VMC trebles.

Following in the footsteps of the original Rapala Jigging Rap, the much lighter Jigging Shadow Rap features a slower darting action. Having a slower fall than a Jigging Rap lends itself to cooler water as well as shallower water applications for just about every fish that swims. Being constructed of a durable plastic body allows for amazing new colors, never before seen in a jigging lure. Available in a size 9, measuring 3 1/2 inches, weighing 5/8 ounc and armed with a No. 6 VMC treble on the belly.

The hugely popular Tokyo Rig is now available with an XL dropper arm to keep lures further off bottom. Featuring a 5-inch dropper and available with the VMC HD Wide Gap hook in 2/0, 3/0 and 4/0 versions. Add the preferred weight to the dropper arm, bend the end of the wire to secure the weight and rig your favorite plastic to offer the fish something they have never seen before.

Jacob Wheeler’s favorite swimbait, now available in a 3 1/2-inch version. Having amazing action and durability, the Largo Shad has become a staple for fisherman across the country. Available in 16 colors the 3 1/2-inch Largo Shad is the “in-between” size that anglers have been hoping for.

New colors in frogs: The Terminator Popping Frog, Walking Frog and Walking Frog Jr are available in 5 new colors: Pumpkinseed, Retro Gill, Sunny, Carolina Pumpkin and Watermelon.

The new Revo Rocket features an asymmetrical X-Craftic alloy body design, that gives anglers a more compact, lightweight body. The Rocket also features the newAMG2 gear system, that is 17% larger than the previous generation, allowing for extra gear strength and the ability to create the Rocket’s extreme gear ratio of 7.6:1 with 9 ball-bearing HPCR System. $199

Designed to please even the hardcore angler, the Abu Garcia Revo X combos deliver high-performance and style in a lightweight rod-and-reel combination. Available in three casting models, the Revo X Low Profile combos bring the heat with an all-new style and improved performance. It features an asymmetrical reel design for greater comfort and is paired with a 30-ton graphite rod for added sensitivity – this duo has the looks to kill and the features avid anglers will enjoy. The Low Profile Combo features 7 SS bearings + 1 roller bearing, an X2 Craftic Alloy frame, a Mag-Trax braking system, a Carbon 20lb drag and carbon rear grip for lightweight sensitivity and feel. $199

Adding to their already stellar lineup of award-winning soft plastics, Berkley’s newest PowerBait soft plastic, the PowerStinger, is sure to quickly become a favorite straight tailed minnow-style bladed jig trailer thanks to its unique design. Featuring new, patent pending “honeycomb” technology, the PowerBait PowerStinger offers additional swimming action when paired with a bladed jig that triggers fish to bite. The PowerStinger has a thick baitfish profile and a dense head that is durable and prevents tearing. A perfect match with the new Berkley Slobberknocker, the PowerBait PowerStinger is available in both 3.5-inch and 4.25-inch, with 12 standard colors and 4 HD colors to match any hatch. $8.99

The Berkley Slobberknocker features an innovative through-head design that is completely unique from other bladed jigs. Featuring a signature hand-tied Berkley silicone skirt infused with PowerBait flavor to help ensure that every fish that bites will hold on longer, it also features a chip-resistant paint finish and sticky sharp Fusion19 hook. And, to match the hatch, it’s available in 12 premium forage matching colorways. This grand combination makes the new Berkley Slobberknocker the ultimate solution when it comes to fishing bladed jigs. $13.99

Expanding on their impressive line of Berkley Frittside crankbaits, Berkley announces the addition of a clicking version of its highly accomplished Frittside crankbait. With a balsa-like action and enhanced clicking sound, the Clickin’ Frittside fills a gap in the lineup to further deliver results in stained and dirty water situations. The Frittside Crankbait features a FlashDisc and flat-sided body shape that mimics a variety of species and provides a balanced weighting system that makes for easier and more accurate casting. $9.99

The Berkley Juke is the new highly versatile crank bait for saltwater anglers with a coffin-shaped bill for maximum darting action with little effort. This flat-sided shad-shaped body, featuring a tantalizing side flash, can be cranked, twitched, or trolled with an extremely lifelike movement that entices strikes from various fish. This unique bait was designed by world-class design engineers at Berkley Labs to provide a level of responsiveness and fantastic rolling action with minimal rod movement and is equipped with precision-tuned rattles for maximum attraction capabilities. $9.99

The new Fenwick Elite rod family lives up to that legacy featuring seven species-specific rod models and a total of 49 unique rod actions designed to excel regardless of the species targeted. Featuring Powerlux 200 resin and 30-ton graphite, the Elite rods are a combination of lightweight feel and sensitivity. Each model features proven Fenwick actions that pair perfectly with popular techniques for catching a variety of fish. Combined with the advanced resin technology, other key features include premium high-quality cork, an ergonomic reel seat, Titanium guides with zirconia inserts, and a limited lifetime warranty.

After its introduction at ICAST 2021, SpiderWire DuraBraid continues to impress anglers that demand high performance as the most abrasion-resistant conventional braided line on the market. Now, this popular braided line is available in Hi-Vis Yellow. SpiderWire DuraBraid sets the standard in technical performance with an increased abrasion resistance that is 25% tougher than other conventional braids*.

The new Plano EDGE Frog Box further expands the EDGE offering this year with an innovative design that allows for storage of up to 50 frog baits securely by the line tie for perfect protection and organization. With additional features such as a WaterWick divider with a reusable moisture-wicking packet, a Dri-Loc O-ring seal and Rustrictor technology–the new Plano EDGE Frog Box protects frog baits from rust and moisture-related damage. The EZ Label system allows for quick identification of contents and a DuraView crystal-clear polycarbonate lid allows anglers to see what baits are in the box without needing to open the lid.

The Plano 44” Ice Hunter Combo case is the largest and most efficient ice fishing storage box on the market. The massive custom foam interior can protect up to 14 rods and reels with additional room for the rest of your gear. The exterior is made with shock-and drop-resistant, industrial strength material for all-season protection. The 44” Ice Hunter Combo Case includes six Plano 3600 StowAway boxes to give anglers additional storage space for the ice fishing bait and tools that anglers need to fish all winter long.

Continuing the Ugly Stik tradition of rugged and durable rods at an extreme value, the new Ugly Tuff Youth Combo is designed for kids and parents who demand durability from their gear. This sturdy combo is equipped with kid-friendly features and comes pre spooled with 6lb line, making it easy to get eager young anglers fishing faster.The easy-to-use spinning combo reel contains one ball bearing and one-way instant clutch anti-reverse for a smooth feel. With rubber shrink tube handles for an easy grip, the rod features the best Ugly Stik components and brings extreme value and durability to the Ugly Tuff Youth Combo

In 2021, Ugly Stik unveiled a lineup of Ugly Tuff Tools designed to be the failsafe for anglers on and off the water. Now Ugly Stik is introducing four models of scales and grips to its Ugly Tuff Tools arsenal. Every angler knows the delicate balance between using your scale and ruining it when conditions get tough which is why Ugly Stik Ugly Tuff Scales feature durable, non-slip grips for wet and slimy environments.

LiveScope™ XR is the latest addition to Garmin’s award-winning live-scanning sonar lineup, now with an extended range for deeper and open waters. With excellent image sharpness at both close and long ranges simultaneously, LiveScope XR delivers real-time images of fish and structure up to 500 feet in front of or below the boat—over 200% more range than the leading competitor system.

LiveScope™ Plus Ice Fishing Bundle LI is a chartplotter and transducer bundle with the latest live-scanning sonar technology powered by a lightweight lithium battery. The ultimate portable solution for anglers on and off the ice, LiveScope Plus delivers brilliantly clear scanning sonar returns and 35% improved target separation over the existing system. And thanks to the included lithium battery that weighs one-third of comparable lead acid batteries, anglers can cover more ground on the ice with up to 65% more battery life.

The First tournament quality baitcast reel in the American Hero family features Authentically unique MultiCam® dip process military camo pattern, Premium 10 bearing system, One-piece aluminum frame with graphite sideplates, Externally adjustable Magnetic Control System (MCS), Combat Grip® paddle grips and thumb bar and P2 Super Pinion® bearing supported pinion gear. $179

These Premium HM50 Tour Grade high modulus graphite blanks are tournament grade designed to Jamey Caldwell’s specifications. They feature Lew’s patented VTR (Vibration Transfer Ring®) allows direct contact with the blank, High density EVA split grips, Lew’s exclusive skeletal reel seat, and Authentically unique MultiCam® dip process military camo pattern. $129

Lew’s first tournament quality spinning reel in the American Hero family features authentically unique MultiCam® dip process military camo pattern, proven aluminum frame and sideplate design, 11 bearing system, Zero Reverse® one-way clutch bearing and Black Ti anodized aluminum spool. $99

Heavy duty 600 size round-style casting reel features a 4 bearing system, Zero Reverse one-way clutch bearing, Carbon fiber drag system, Brass main gear and crankshaft, Centrifugal cast control system and 100mm anodized power handle with round EVA foam knobs on a 7’2” IM6 graphite / S glass hybrid blank.

This is already being touted as the best spinning reel Lew’s has ever created, with NEW carbon frame and rotor, 11 stainless steel bearings, High speed 6.2:1 gear ratio, a Braid ready double-anodized aluminum spool, Ultra-smooth hybrid carbon drag system and Reversible machined handle with EVA Pro grip. It’s packed full of features, offers ultra smooth performance and casting and all in the lightest frame ever produced by Lew’s. It will compete at $159.

This NEW “top of the line” premium rod series from Lew’s features Lew’s exclusive LFS-X5 blanks with new FOCAS blank technology for increased tip strength, thin diameter & extremely lightweight blanks, Premium Fuji® SiC guides, Winn® Dri-Tac Ultra Grips with Lew’s exclusive ProWeave™, Lew’s exclusive Full Contact reel seat on casting models and CT-1®, ComfortTouch® reel seat on spinning models, and the VTR (Vibration Transfer Ring) allows direct contact with the blank. These the new flagship rods meant to pair with their new flagship Elite Ti bait casters. $349

Featuring screaming fast 9.5:1 gear ratio, 40 inches RPT retrieve speed and premium 10 bearing system with stainless steel double shielded ball bearings, the Hyperspeed LFS will be very popular with anglers. The Zero Reverse® one-way clutch bearing, One-piece aluminum frame and gear sideplate, and 6-pin QuietCast® externally Adjustable Centrifugal Brake (ACB) system, coupled with a 20-pound carbon fiber drag system make this a work horse burner of a reel for serious anglers. $199

This NEW premium grade Ultralight spinning rod series features Super lightweight high modulus HM50 graphite blanks, Lew’s exclusive CT-1® ComfortTouch® spinning reel seat with Winn® Dri-Tac handles for comfort and rod control, and Stainless steel guides with aluminum oxide inserts. The series comes in multiple lengths in light and ultra light combinations.

Upgraded to their best SLP graphite frame baitcast reel platform, the Mach 2 features Premium 10 bearing system, One-piece graphite frame with graphite sideplates, Externally adjustable Magnetic Control System (MCS) and Hard anodized aluminum alloy Speed Gears®, precision cut on Hamai CNC machines. $149

Titanium coated 420 stainless steel scissors with serrated micro-teeth blades for superior cutting (including braid) and Double injected handle grips for comfort. 

The 420 stainless steel jaws offer Corrosion resistant coating, and Anodized aluminum body and replaceable tungsten carbide side cutter.

NEW standalone rod series added to the highly successful Mach Smash family of combos and reels, the rods feature Premium IM6 graphite blank, Lew’s exclusive graphite skeletal reel seat, Stainless steel guides with stainless steel inserts and Split grip Winn® Dri-Tac grip with EVA butt. $59

These flagship, high-end baitcasters feature Super Low-Profile design with superior control ergonomics and ParaMag™ braking system and recessed brake dial design integrate perfectly for seamless palming and incredible cast control. Beautiful and rugged black titanium deposition finish on aluminum hood and sideplates, accentuate the internal Hardened aluminum alloy Speed Gears® with exclusive P2 Super Pinion®. 11 bearing system with Japanese & NMB double-shielded stainless steel bearings, a NEW Speed Knot™ quick line attachment spool and Carbon fiber drag system with carbon drag star round out the features on this reel. $499.99

The updated Super Low-Profile design with superior control ergonomics and new recessed brake dial and ACB QuietCast® system integrate perfectly for seamless palming and cast control. Beautiful and rugged black titanium deposition finish on aluminum frame and sideplates and hardened aluminum alloy Speed Gears® with exclusive P2 Super Pinion® and 11 bearing system with premium NMB double-shielded stainless steel bearings give this reel updated technology and features for a better experience. $379.99

Offering Four NEW rear reel seat additions to the innovative Wally Marshall Pro Target Series designed for live sonar technology fishing tactics. The rods feature rear seat position that provides optimal balance when targeting individual fish with live sonar technology, Balanced IM8 graphite blank, Stainless steel guides with stainless steel inserts and CT-1® ComfortTouch® grip on spinning model.

A scaled down version of their popular balsa flat side crank bait, the Chick Magnet Jr. features circuit board lips, diving depths of 2-4 feet and 13 colors for $9.99

New shape to apply the OPT Technology to with multilayer colors, heavily salted bottoms with wide nose and thin body design to prevent splitting on the hook. Perfect for drop shot, shaky heads and Neko rigs. $6.99

Rigged with No. 4 Mustad KVD Triple Grip hooks the new KVD Elite is tournament ready out of the package with the same erratic action the original KVD Jerkbait is known for. It dives 4-7 feet and is available in 12 NEW KVD approved colors. $14.99

Crappie sized underspin with Marabou, live eyes, quick stick hook keeper, No. 2 black nickel hook, No. 1 Silver Hammered Willow Blade, 1/8 and 1/16 ounce options.

Crappie sized underpin with live eyes, quick stick hook keeper, No. 2 nickel hook and No 1 gold hammered blade. 1/8-1/16 ounce. $4.99

A cross between the popular Menace Grub and the Cut’R Worm, the Rage Menace Worm features a ribbed body that displaces more water with a unique tail action at 6 inches long. $6.99

The slender body profile, Rage kicking tails and thicker base to increase durability on a Texas Rig or as a trailer on a jig or Thunder Cricket, the Scounbug will be the ticket at 3 1/2 inches. $6.99

The Famous Rage Craw now has an added tick with inserted rattles molded into the bait for fish drawing power. 4 inches. $6.99

A shallower version of the popular Hybrid Hunter the Shallow Hybrid Hunter is excellent for fishing in areas with abundant vegetation thanks to its unique L-Shaped bill design, incredibly loud rattle system and extremely buoyant nature that keeps you out of the grass and in the fish. Dives 1-3ft. $9.99

Live Hair jigs feature Marabou tails, three layers of chenille, black nickel hook, body that stands out on Livescope, stands up to dozens of crappie 1/8 and 1/16-ounce options, 2 pack.

Tungsten head instead of lead allows for a small profile without reducing weight with a short-shanked, heavy-wire 3/0 hook and hand tied skirts. $6.49

Round Goby profile head tweaked by the worlds best tube fishermen will reduce twist while tube is sinking in various weights to cover all depth zones. 

New design with a 3/0 hook, stand-up head, Owner twist lock with a unique taper to come through cover better and in larger sizes of 1/4, 3/8 and 1/2 ounce for fishing big worms offshore better.

This extension of the Thunder Cricket line features a smaller tungsten head for better sensitivity and casting and smaller profile without sacrificing weight. Hand tied skirts, 14 colors in 3/8 and 1/2-ounce sizes. $17.99

The extra soft plastic formulation produces maximum action on this thin 9 1/2 inch worm with ribbon tail that engages at the slightest movement. $6.99

As big bait fisherman, 13 understands the minutiae of the big bait game. Immaculate finish with a fast rate of fall, they recommend fishing this on 20 to 30-pound test if you’re using mono or fluoro. The bait is 9 inches long and weighs 6 ounces. $34.99

Carefully honed for hard-cutting slashing action, the Power-Slide darts with unrivaled responsiveness. Featuring a sculpted gill plate to add disturbance to each turn, the slider walks with a lively ruckus in calm and rough conditions. Designed for fast and slow retrieve to adapt to the conditions, this lure is ideally suited for rapid deployment, searching wide areas hastily as well as picking apart tight structure. It comes equipped with 3 precision placed VMC Premium Black Nickel treble hooks to capture and retain more bites. $13.99

Emanating performance and beauty, the Modus SZ has the silent performance of CZB spool bearings. This top-spec Modus sizzles with Japanese Hamai Cut gearing. The ultimate all-around reel that excels for a myriad of techniques, and looks great doing it. Proprietary technologies include the Arrowhead Line Guide and Patented KeepR hook keeper. $144

After spending time with one of the all-time angling legends, 13 set out to build a competition level reel based on everything learned. Successful tournament fishing requires tools that can handle dozens of different techniques and the durability to last through a grueling season of endless travel and fishing. The result is the Inception G2, a comprehensive series that can handle everything 2-time Bassmaster angler of the year Gerald Swindle can throw at it. A unique series that features pro specifications for gearing, handles, gear ratios and capacities.

Reborn with massive upgrades, the Inception SLD2 features the SLIDE Magnetic Cast Control and advanced Low-Friction 6-way braking system giving anglers ultimate control in every situation. With trophy stopping 22-pound Bulldog drag, elite casting, and a bloodline of durability. $160

Outperforming its peers, the C2 features high-spin spool bearings, and many features found in higher-priced models. The HD Aluminum Chassis creates a super solid feel under pressure and houses a Japanese Hamai cut aluminum drive gear and 18-pound Multi-Material Drag System. $119

Designed and built for saltwater fishing, this Modus has earned its “TX” designation with 100% corrosion-proof chassis construction, all saltwater grade bearings, and an inshore fish stopping 18-pound max drag. With more line capacity than its freshwater counterpart, the Modus TX is outfitted with Japanese Hamai cut gearing, a dead stop anti-reverse system, and classic cork handle knobs. $109

Representing years of development the AERIOS series spinning reels impress with CNC Ultimate Cut gearing paired with super-smooth Glide Oscillation system. This model is pro-tuned for top-level tournament use with a Coolstop Drag system, and Dead Stop anti-reverse. Cast Iron Carbon construction houses 9 bearings for effortless performance. $135

The AL13 is a professional-grade saltwater spinning reel. It’s not made with wimpy plastic. From top to bottom it’s built with Tank Tough ALUMINUM Construction. Full of Saltwater features, the AL13 features a sealed aluminum gearbox, and ceramic line roller. $170

Ready for combat, the 13 Fishing AXUM showcases our silky smooth Ultimate Cut Drive gear with Hyper Brass Pinion. The precision CNC gearing gracefully glides when the handle is turned. The many performance upgrades include a Sealed rotor, Ceramic Line roller with 100% corrosion-proof CZB bearing, and Black Seal Performance ball bearings. $155

A spinning reel that’s built to land you more fish without taking a bite out of your pocketbook. The redesigned and refined SOURCE F is lighter, smoother, and has more features than ever before. Sizes have been optimized and added, knobs and handles redesigned and all-around performance improved.

Now available in 5 sizes, the Source R features HTS components and a fat bail wire for extra durability. The high-strength ported aluminum spool and a fish-stopping 6 Disc drag ensure this reel will hold up to the gauntlet you’re about to throw down.

Personally tuned by GMAN, the Meta series gives each rod seamless transition and stands alone as the best rod series at an attainable value. A steadfast principle for Gerald Swindle, you shouldn’t have to survive on beans and rice in order to afford good gear. Japanese PVG36T Blanks, tapers designed with Zonal Action Technology, premium Japanese split grip EVA handles, Evolve custom reel seats, SS American Tackle Guides with Duralite inserts name just a few of the features in this rod lineup from Swindle. $149

The tenacious tapers of the Japanese 36 Ton PVG Blanks designed for every Esox based application from blades to pounders. Thick handles built to absorb and control the surging runs and heart stopping head shakes. ALPS 316 Stainless Steel Guides with Zirconia Inserts are carefully configured to distribute load evenly and smoothly, ensuring that whenever you get bit, every inch of the rod is ready prepared for conflict. Extended grip lengths advance the biomechanics of two-handed casting and while sheathing discreetly underarm for stability on retrieves.

Lengthened tip sections crafted with supple forgiveness, remove tension down the line detected by wary feeders. Transmitting subtle ticks with absolute sensitivity. Defy Gold’s excel in both horizontal and vertical presentations with uncompromising load characteristics. Utilizing the unique tapers, these rods are purpose built for walleye, trout, and other species utilizing alternative targeting practices. $69

Perfectly pairing up the Origin F1 and the 24 Ton Toray Graphite Blank provides pro level performance at a practical level. Built on a Fastback Frame Design which is compact, ergonomic, and rigid, the Origin reel is exceptionally palmable and packs a punch with 18-pound max drag. The light and sturdy body eliminates flex when cranking on fish while wrenching them from heavy cover. A lightweight Skeleton Reel Seat is fitted to provide sensitivity while being ergonomic. The MCS Magnet Control System is extremely user friendly and effective for casting distance and forgiveness in changing conditions. $109

The Origin NX combo was designed for tournament anglers, and weekend warriors. The Fastback Frame coupled with 18 pounds of smooth and powerful drag put down the intensity. A 30-ton graphite blank with performance tailored taper and Skeleton reel seat provides the sensory tool for anglers to detect bites, and plant hooks that stay buttoned up. $139

The Intent is a great setup for anyone looking to target multiple species and experience quality that will well outperform its cost. Fortified by a 30-Ton Graphite Blank and an 8+1 BB Reel, this setup is taking on all challengers. $129

The Code X Spinning combo focuses on lightweight design and value, giving anglers everything, they need to handle big fish, without hurting your pocket book. The 30-ton graphite blank works in tandem with the light and durable 6+1 BB reel to give the angler the ideal fish fighting friend. Evolve Comfort Reel Seat was designed in house to provide the ultimate platform of form and function for both detecting bites and fighting fish.

The new flagship reel for Daiwa features every piece of technology ever invented in spinning reels by Daiwa, making it one of the finest spinning reels ever built. Or it sure seems like it, starting with the AIRDRIVE ROTOR that has reduced weight with more rigidity. The AIRDRIVE BAIL reduces weight by 33% with an adjusted angle to improve line management. The AIRDRIVE SPOOL has a newly shaped spool skirt. The AIRDRIVE SHAFT has a non contact structure between the mainshaft and pinion gear. It’s built on a Monocoque Body, with Touch Digigears, Magsealed for durability and water resistance and a new generation ATD Type-L drag System that improves initial drag response. These flagship reels start at a whopping $859. https://daiwa.us/pages/exist-showcase

The proven Tatula CT with our Daiwa (TWS) T-Wing System gives you longer casting and more control of backlash reduction. Daiwa then paired the TATULA CT reel with a quality eye-catching matte finished graphite composite rod plus modern comfortable EVA handles for the perfect combo to hit the water with. The TATULA CT casting comb comes in two gear ratios – 6.3:1 and 7.3:1, and in both right- and left-hand retrieve. This Tatula combo is available in 7’ and 7’ 3” rod lengths and two actions, medium and medium-heavy. $229.99.

The Tatula XT rods include lightweight and powerful HVF (High Volume Fiber) graphite blank technology, X45 Bias and Braiding-X blank construction to prevent rod twist for longer casts, added sensitivity,and more hook-setting power. Both the Tatula XT casting and spinning rods feature ‘JDM’ EVA-style split grips and Daiwa’s exclusive light and sensitive Tatula carbon nut reel seat. A two-piece spinning rod is offered for travel/storage convenience. $99

Daiwa’s new Wharf Rat hooded sweatshirt serves a purpose that all deckhands, guides and tournament anglers are way to familiar with, and is custom cut and hemmed for a more stylish, finished look. The purposely shortened sleeves of the Wharf Rat keep your arms clear for working in water, wetness inevitable in the boat.

The 5” NEKO CRAWLER hybridizes Daiwa’s NEKO FAT and NEKO STRAIGHT, stealing key elements of each to create the alpha of Neko baits. Its outwardly simple profile is infused with technology and intelligence. For starters, the NEKO CRAWLER is masterminded with legendary Yamamoto knowhow for more wiggle. $8.99 8 pack.

With a front-loading construct and zippered top, the Primal Front Load Box is
designed to hold up to an amazing (3) 360 Daiwa tackle boxes and a 340-size tackle box in top. It comes with three Daiwa 360 boxes to get things started. The front opens effortlessly thanks to a resilient Velcro attachment system. It also features No. 8 and No. 10 nylon zippers. A waterproof bottom negates the wet conditions. The top features divided sections for other necessities like your phone, keys, digital camera, spools of leader material. 

Lipless Twitch Baits are a proven style for the inshore saltwater market and now Yo-Zuri has introduced a version designed specifically for the Bass market. The same action that has caught fish all over the world but with black nickel hooks and split rings and color schemes choose by our top MLF and BASS Elite pros for the US Bass market. It features Yo-Zuri’s patented 3D internal prism and painted finishes that never chip or wear off. Slow sinking with a seductive wobble on a straight retrieve and a quick darting and flashing action on a twitch and pause retrieve. The deep body mirrors shad, bluegill or herring. 2 sizes: 3-1/2″ (9/16oz), 4-3/8″ (1oz) & 13 color patterns that are a combination of painted, translucent and 3D prism finishes.  $9.99 MSRP

The new Yo-Zuri 3DB Pencil Popper 110 is a sleek topwater walking bait. It has three black nickel treble hooks with a mylar tail on rear treble. An extremely easy bait to walk, it can turn 180 degrees without moving forward in the water. The cupped mouth spits water side to side, drawing fish in from long distances. It has a single knock cadence rattle and comes in 11 color patterns, which are a combination of Yo-Zuri’s patented 3D prism and internal painted finishes. Available this summer. $9.99 MSRP

Yo-Zuri’s 3DR-X Pencil features internationally patented 3D internal prism scale finishes that sends off light in all directions. The pencil is a compact (3″, 1/4oz) walking bait that even entry level anglers can fish. It features a single knock cadence rattle and black nickel hooks. Available in 8 colors. $7.99 MSRP

Yo-Zuri’s 3DR-X Popper features internationally patented 3D internal prism scale finishes that sends off light in all directions. This is a compact (2-5/8″, 1/4oz) popper that even entry level anglers can fish use with a pop and stop or walking action. It features multiple rattles and black nickel hooks. Available in 8 colors.  $7.99 MSRP

Yo-Zuri’s 3DR-X Shad features internationally patented 3D internal prism scale finishes that sends off light in all directions. This is a compact (2-3/8″, 1/4oz) suspending shad bait that dives down to and suspends at 5ft. It features black nickel hooks and is available in 8 color patterns.  $7.99 MSRP

A compact shallow running squarebill crank that dives to 3ft. Yo-Zuri’s 3DR-X Pencil features internationally patented 3D internal prism scale finishes that sends off light in all directions and internal painted patterns. It is a compact size (2″, 1/4oz) for high pressure lakes and early season sluggish bass. Comes in 8 color patterns.  $7.99 MSRP

A quick diving crank bait that gets down to 6ft. Yo-Zuri’s 3DR-X Pencil features internationally patented 3D internal prism scale finishes that sends off light in all directions and internal painted patterns. It is a compact size (2″, 1/4oz) for high pressure lakes, small bodies of water and finicky bass. Comes in 8 color patterns.  $7.99 MSRP

A searching style crank bait that hunts along the bottom in 10-12ft. Yo-Zuri’s 3DR-X Deep Diver features internationally patented 3D internal prism scale finishes that sends off light in all directions and internal painted crayfish patterns. It is a compact size (2″, 3/8oz) for high pressure lakes and early season sluggish bass. Comes in 8 color patterns.  $7.99 MSRP

Yo-Zuri’s 3DR-X Jerk Bait features internationally patented 3D internal prism scale finishes that sends off light in all directions. This is an 80mm (3-3/8”, 3/8oz) suspending jerk bait that dives down to and suspends at 2-3ft. This jerk bait has a quick darting action and slight head down posture on the pause. It features black nickel hooks and is available in 8 color patterns.  $7.99 MSRP

The Yo-Zuri 3DR-X Vibe is a sinking lipless crank bait that features internationally patented 3D internal prism scale finishes that sends off light in all directions.  There are also glow and UV patterns incorporated in the eight available color patterns.  The perfect balance, gives this lipless crank its swimming action on the fall and allows it to be burned on the retrieve without kicking out.  $7.99 MSRP

Yo-Zuri SuperBraid is now available in White in 150yd and 300yd spools. Made in our line factories in Japan, this is an extremely high quality line at an aggressive price. Featuring Yo-Zuri’s heat integration process that bonds the individual strands, making it smoother and more abrasion resistant. An exceptional option for finesse fishing with spinning tackle when seeing a slight bite is key. Available in sizes 10lb-80lb and starting at $13.99 MSRP.

Yo-Zuri is proud to introduce three new colors to its 3DB 1.5 Crank series:  Burnt Orange Craw, Spring Craw and Green Back Chartreuse.  Internal painted finishes that don’t chip or wear off.  New colors designed by our top US pro-staff on the MLF and BASS Elite tours.  Available in the 3-5ft diving Squarebill and the 6-8ft diving Mid Runner.  $7.99 MSRP

The Hardcore Bullet Crank 5+ is a quick diving crank bait with a range of 15-20ft. It features the internationally patented magnetic bullet weight transfer system for extremely long and accurate casts. It is a smaller profile then most crank baits of its depth range and is easier for the angler to throw for a full day. It was developed by our Japanese product designers in conjunction with top US pro-staff from the BASS and MLF tours. The bait is 3-1/8″, 1oz and comes in 10 color patterns.  $15.99 MSRP

The most energy dense 24V battery Dakota Lithium makes, with 4X the energy per cubic inch of a lead acid battery. Our 24V 60Ah battery is optimal for a full day of fishing with 24V trolling motors, or to be linked in series or parallel for solar energy storage in the home, RV, boat, or off grid applications. Ideal for deep cycle applications in marine environments where you need lots of power for a long time. Engineered with Lithium Iron Phosphate (LiFePO4) technology this single battery has twice the power, half the weight, and lasts 4 times longer than a lead acid battery – providing exceptional lifetime value. 

The ultimate battery in energy density and versatility. 135 Amp Hours of deep cycle Dakota Lithium performance PLUS 1,000 CCA of engine starting power PLUS internal even-heat technology for use in extreme temperatures = unlimited possibilities. Start your car, crank up the car audio, or run your trolling motor, golf cart, or any electronics — this is one battery built to power many passions. Engineered for high performance in rugged and extreme conditions, the DL+ 12V 135Ah battery includes DL’s internal even heating technology that allows for charging and using the battery in extreme temperatures down to -20F. 

Our newest Powerbox, the Powerbox+ 60 uses our DL+ 60Ah battery to give you 60Ah of deep cycle power and 1000 CCA of cranking power. Combined with our Dakota Lithium Multi-Function the Powerbox+ 60 gives you the ability to power all of your electronics through numerous USB ports and sockets. Once the lid is closed the Powerbox+ 60 is IP67 waterproof rated with accessible posts and more USB inputs. Light and rugged the Powerbox+ 60 will give you the power you need off-grid and on the water.

The BFS or “Bait Finesse System,” was designed specifically for ultra-light finesse fishing with baitcasting tackle. These rods come equipped with micro guides that enhance casting distance and accuracy. The sensitivity of the ICON series is unmatched.  The science behind the sensitivity starts with Cashion’s hand-rolled CR6r blank.  The CR6r blank is rolled unidirectionally, ensuring that all fibers are running in the same direction, transmitting vibrations from the tip of your rod to the tips of your fingers.

The FT Magnum Shakey Head sports an oversized Black Nickel hook with a 45-degree rotated flat-eye which translates power from your hookset directly through to the hook for maximum penetration. The hook is perfectly aligned with a premium center screw lock to keep your bait firmly in place.

The head design is finished with a 2-barb super sticky bait keeper that is fully integrated with our premium black nickel hook – sized matched for the spinnerbait weight which, is size-stamped directly on the head. The head design also relies on a proprietary collar to increase skirt flair, and a patent-pending Kilter blade allows for an erratic action from the bait.

The Freedom Tackle FT Tailspin by American Baitworks is a versatile bait perfect for targeting bass or walleye. FT Tailspin features a hard body that wobbles and generates an erratic swimming action all the way to the boat. This bait was designed to be fished slow, with maximum action relying on our patent-pending Kilter Blade that’s built with a unique shape that creates increased flash and action, even on an ultra-slow retrieve.

The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers’ fish with a deep-diving crankbait. The forward-weighted design and clover leaf bill create a radical deflection action off structure and ensure that this bait stays at maximum depth for longer. Plus, with a seamless one-piece bill design and sonic-welded body, you can be sure this bait will last through even the most intense battles. Finished with premium black nickel hooks – available in two sizes

Developed in a Lab – Proven on the water, BaitFuel is SUPERCHARGED with F.A.S.T. – Fish Active Scent Technology –scientifically engineered to stimulate a fish’s predator instinct. BaitFuel provokes key predator aggression habits in fish, stimulating more bites and longer hold times for your bait. BaitFuel keeps fish biting, cast after cast, even on pressured bass by creating a scent cloud around your bait. BaitFuel expands your strike zone and brings more fish to your bait.

The Crush Worm has quickly become the mainstay drop shot bait for a wide range of anglers. We recommend using an extremely subtle technique with minimal rod tip movement as it’s been proven, consistently that slight twitches and dead sticking of the Crush Worm optimize the bait’s performance. Finesse Fishing just got even better with the NetBait Crush Worm infused with BaitFuel giving it the triple threat of color, action, and powerful scent performance.

The Dagger delivers an innovative flex-wing design to give the bait a unique gliding action. The 4.5″ Dagger relies on a compact body core to easily allow for a large Texas-rig flippin’ hook while the thin, flex-wing design compresses quickly to improve hook penetration. BaitFuel expands the strike zone of the Dagger and brings more fish to your bait. The flex-wing also integrates forward-facing angled ribs into the design to improve water displacement and the natural swimming action that fish love.

With its subtle natural action and perfect fall rate, The NetBait ION with BaitFuel will positively catch more fish! The secret to the ION’s performance is the amount of BaitFuel infused in the body, which creates a perfect fall rate with a subtle side-to-side wiggle releasing a powerful scent cloud around your bait to trigger a predatory response in fish.

The Crush Worm is one of the most life-like baits available on the market today, thanks to a super-soft, high-float plastic integrated with BaitFuel – the ultimate combination to get fish to bite and hang on! The three size profiles give anglers the option to size down between the Crush Worm and Jr. Crush Worm for more subtle presentations or use a slightly wider bait profile with the Stumpy Crush.

The Lollipop has a tapered body with an enlarged tail section giving this bait an authentic look that mimics virtually any baitfish. Available in all the fish-catching colors that mimic prey, the Lollipop DS is neutrally buoyant so, it can be fished in any situation where you want to keep the bait elevated off the bottom.

It’s fitted with a sharp, U-shape tail for mega-vibration plus a beefed-up body that gives it great castability. The Mega Bopper is infused with BaitFuel, which contains our exclusive X55 F.A.S.T. (Fish Active Scent Technology) formula that generates more bites. This worm is perfect for fishing around vegetation with its larger profile and ultra-vibration tail.

The BF Toad is the ultimate search bait that will bring the bass to you with the perfect amount of action and noise. Rigged weedless, the bait will easily come through any cover from slop and cheese to lilies and grass. 

The SmashMouth Popping Frog is built around Snag Proof’s custom 5/0 double frog hook which rests perfectly on the back of the frog to make the frog virtually snag-proof and the point angle has been engineered for max hook-up ratio. The streamlined shape of the SmashMouth ensures impressive casting distance and the ability to SMASH through the thickest cover.

The all-new, ultra-long casting Launch Frog XS is the new pinnacle of technical design and performance in a topwater frog in a sized-down version of the original Launch Frog. The unique tungsten “parasite” weight system adds weight without the bulk to the 5/0 hook shank. This allows the Launch Frog XS to achieve long casting distances with a smaller body size.

An original, ‘self-walking’ topwater lure, Z-Man’s 5-inch HellraiZer slashes, sputters and carves the surface. Designed by ChatterBait inventor Ron Davis, the HellraiZer is power-driven by an exclusive, weighted tail blade. A simple, straight retrieve effortlessly planes the lure to the top, where it delivers its crazed fleeing action at slow or fast speeds. A thin, elongated, minimalist body sports a belly line tie and a single treble hook. The weighted tail blade connects to a rear, feathered treble hook to accentuate swimming motion and focus strike attention. MSRP $14.99 each. 5 inches, 5/8 ounce.

Sculpted in the classic Z-Man mushroom configuration, miniature crappie / panfish / multispecies jigheads are a perfect match for the Z-Man Micro Finesse ElaZtech BaitZ. Custom fine-wire needlepoint hooks yield easy hooksets. A welded wire keeper allows for easy bait rigging, pinning Micro Finesse baits securely in place. Offered in red, chartreuse, glow/white and black finishes in 1/30-(#6), 1/20-(#6), 1/15-(#4) and 1/10-ounce (#4) weights. MSRP $4.99 per 5-pack.

Sized to be inhaled by crappies, panfish and all species, the Micro TRD features the all-time great TRD stickbait profile in a 1 3/4-inch size. 10X Tough ElaZtech composition means the bait will withstand dozens and dozens of strikes and fish-catches per bait. Extra soft, buoyant material ascends off bottom at rest, assuring the Micro TRD is constantly attracting attention. Pairs seamlessly with Z-Man Micro Finesse ShroomZ jigheads. Ten colors include exclusive patterns such as Electric Chicken, Bumblebee and Glow Chartreuse. MSRP $4.99 per 8-pack.

A downsized rendition of the popular, fish-catching 1 3/4-inch TRD TicklerZ, the Tiny TicklerZ offers softness, buoyancy and durability in abundance. Among the most versatile of all panfish and trout profiles, the Tiny TicklerZ is easy to rig on a Micro Finesse ShroomZ jighead, buoyant tentacles quivering and coming alive underwater. Ten colors include popular crappie and panfish patterns like Firetreuse, Pink Glow and Bumblebee. MSRP $4.99 per 8-pack.

An exclusive Z-Man bait shape, the 2-inch StingerZ features a unique segmented, straight tail shad profile. A thick, shad/baby panfish body sculpt features a convenient hook slot for easy rigging. Segmented tail undulates and quivers continuously, activated by a bulbous stinger. The buoyancy and durability of the ElaZtech material also makes the bait ideal for the dock shooting technique. Ten colors include popular crappie and panfish patterns. MSRP $4.99 per 8-pack.

A bite-sized swimbait that gets eaten by crappie, panfish, trout and all species, the 1 3/4-inch Shad FryZ represents small shad and baby panfish. Thin, deep-bodied profile transitions to a segmented tail section and special swimming tail; soft ElaZtech material yielding subtle swimming motion at almost any retrieve speed, including on the fall. Ten colors include popular crappie and panfish patterns. MSRP $4.99 per 8-pack.

Molded with the extra fine anatomy of an aquatic invertebrate, the 1 3/4-inch LarvaZ features oversized, bulbous eyes, wispy thin legs and a segmented stinger tail that moves and undulates continuously. Made to match the Micro Finesse ShroomZ jighead, the LarvaZ is ideally suited to fishing below a bobber/float or jigged/crawled/hopped along the bottom. Eight colors include popular panfish and trout patterns. MSRP $4.99 per 8-pack.

The Midwest Finesse Swim Jig is built on Z-Man’s patented StabilTrack jighead design. The head sports a grooved underbelly that prevents rolling at all retrieve speeds. Lifelike 3D eyes accentuate the effect, while an agile brush-guard and sparsely skirted configuration matches light-line, finesse applications and pint-sized trailers. A custom lightwire needlepoint 3/0 hook allows for effortless hooksets with light tackle. Hook is armed with a welded wire keeper for easy rigging and holding ElaZtech trailers, such as the Baby GOAT or Slim SwimZ, securely. Six color patterns and three sizes (5/32-, 3/16- and 1/4-ounce) available. MSRP $4.99 each.

The 4-inch surface kicker features twin curved paddle feet that thump and churn at all reel speeds—from the slowest crawl to fast buzzing retrieves. A thick, bulky body and streamlined profile enhance castability. V-shaped belly provides surface stability, while a ventral hook slot aids rigging and hookset success. Dorsal ridges protect hook points and provide a template for rigging with single or double hooks. Composed of naturally buoyant ElaZtech, this super versatile surface bait also boasts unheard of toughness for all-terrain performance and numerous bass per bait. MSRP $4.99 per 3-pack.

Sleek, simple and unceasingly active, the 6 1/2-inch SMH WormZ presents bass with a natural, unassuming target, deadly seductive when rigged on its namesake SMH Jighead. A substantial but slender head and torso are ideally shaped for easy hook penetration. When you stop shaking the worm, the tail levitates, hovers and exposes itself to the slightest underwater currents. Ten proven colors available, MSRP $5.99 per 7-pack.

Made to match the SMH WormZ and other shaky head worms and accentuate tail action, the SMH Jighead was built to Brian “B-Lat” Latimer’s exacting specs: specific angles and head shape to precise hook ingredients. To aid its ability to slide cleanly through grass and brush, pivot smoothly on bottom and walk over rocks and other obstructions, the jighead features a pointed nose and angled eyelet. The hook eye is recessed for further snag resistance. Sizes 1/8-, 3/16- and 1/4-ounce in black or green pumpkin. 3-packs sell for $5.99 each.

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. The Herculez’ 10X Tough ElaZtech composition means you’ll fish this exceptional pre-rigged swimbait for miles and dozens of big bites, long before you wave the white flag. A heavy duty 8/0 Mustad UltraPoint hook matches the lure’s robust 6” body and offers an ideal match for big, tough fresh- and saltwater gamefish. Swimbait profile features 3D eyes, ultra-detailed fins, gills and anatomy, each hand-painted in popular Z-Man color patterns. MSRP $12.99 each.

The Bering Pro ¼ Zip Hoodie is a unique Nylon Stretch Women overlay built specifically for commercial fishermen to manage sweat while actively moving on deck. It retails for $129.99

Layering properly is a critical part of staying warm and maximizing performance on the water. For Spring 2022, Grundéns has four new performance layering pieces to fit the needs of any angler. The Bulkhead Stretch Jacket adds 4-way stretch to an already successful style. Featuring a rugged, windproof water-resistant outer layer combined with a grid fleece backer, the Bulkhead Stretch Jacket offers a technical burly defense against cold and wet conditions for $134.99. 

The Daggerboard FZ Hoodie is the ideal sun protection piece for early starts or late evenings on the water where a bit of warmth is needed in addition to sun protection. Built using recycled poly cotton French Terry Fabric, the Daggerboard FZ Hoodie is soft and water resistant. Available in three colors and six sizes for $89.99.

The Kryall is a tough, windproof hoodie designed for commercial fisherman with offshore performance in mind. If grit could be portrayed through a hoodie, the Kryall, available for $99.99, would be it. 

Part of their Net Sourced line of products which are created using Econyl fabrics, the Sidereal pants are designed for warm weather anglers that want a pant tailored for athletic movement and are packed with thoughtful fishing features such as UPF 50 sun protection and wicking, quick drying performance. Available in six sizes and two colors the Sidereal pant retails for $99.99. 

When sun protection is a must, the new Solstrale Pro Hoodie is the pinnacle piece. Constructed from 100% recycled polyester and utilizing engineered knit panels that optimize abrasion resistance and breathability, the Solstrale Pro Hoodie is rated UPF 50+ and uses three HeiQ Performance Finishes to resist stains and odor. The Solstrale Pro Hoodie debuts in four colors at $89.99. 

The trend in crappie rods over the years has been for stiffer and stiffer actions on long poles, and the Big Bully takes it to the next level!  When fishing fast with Livescope in choppy water, often your jig and weight cause the rod to flex as the boat moves up and down.  The Big Bully solves this with an extra heavy tip to keep the jig as still as possible in rough water, and also includes a second standard heavy tip for calmer days. The extra long cork butt of the rod fits perfectly under the forearm to make all-day fishing a breeze. Premium Alps guides, and a 3 year “No Questions” warranty.

Catfishing continues to be one of the fastest growing segments in the freshwater industry, and the Wampus Cat series of rods will bring the quality that Jenko is known for to the forefront!  Two models will be introduced this year as a 7-6 medium, and 7-6 medium heavy.  Both with heavy-duity one-piece stainless eyes, high visibility tips, and sure-grip EVA handles (Fighting butt included on the medium heavy model).  The Wampus Cat series is ready to handle whatever monsters the deep has to offer.

Crappie fishing is evolving rapidly and the next generation of crappie fishing will involve baitcasters and Bait Finesse Systems. The new Jenko Double Down BFS Crappie rod is the first of its kind employing BFS technology in a crappie rod that can also double as an ultra finesse bass rod. We’ve actually been fishing with the prototypes and are already excited about moving to BFS for all of our crappie fishing casting applications. These rods are 6-foot, 6-inches and rated for jigs from 1/80 ounce jigs up to 1/8 ounce with BFS baitcasting reels. I have been getting 70 foot casts with 1/32 ounce jigs with no backlash. These rods will turn crappie fishing upside down, so check out these new BFS Crappie specific rods from Jenko. $129

Old school styling with features you look for in an ultra-premium spinning rod! The Eric Cagle Signature series is a 6-foot, 6-inch, medium-light rod built for versatility. Whether you’re casting jigs to fish on Livescope, or shooting docks, this rod can handle it. Premium Batson ALPS guides, a classic shorter cork handle, and a 3 year “No Questions” warranty make this rod an investment in your success.

The latest entry from Jenko Fishing’s DCVR Rods brand is a tough as nails budget minded rod line that will be a hit with anglers of every caliber. Quality components and sharp styling, These rods are available in 8 different actions in casting and spinning. The rods feature Exclusive Paratek rod technology, premium guides, DCVR All Weather Grips and Foundation reel seats. $99

Designed by legendary pro bass angler Terry Bolton, the TB5 fills a niche in medium running crankbaits as a bait that deflects great through cover while maintaining a good wide wobble. The bait is 60mm, and 1/2-ounce in 11 hand picked colors with sticky sharp VMC hooks. $10.99

When the fish get tough, Give em’ The Bird. This creature style bait is perfect for flipping, as a trailer, or Texas rigged. Made with a segmented body to provide a good thick platform for durability and rigging, while still remaining soft enough for effective hooksets. The tail segments have a dimpled surface with winged tips to provide a subtle swimming action on the fall or retrieve. 3.7 inches, and available in 11 colors in a 6-pack. $6.99

Rigging tubes weedless has been very popular in the midwest and these new Trick Tube Heads make rigging tubes weedless a breeze. With simple instructions on the back of the package and the unique shape of the heads, you can cast tubes into cover from a distance and get to wear the fish live. Comes in 3 sizes from 1/8 to 1/4.

G-Force Reel Oil won’t leave a greasy glaze, but it will easily lubricate and prevent rust with just one step. It’s ideal for reels, and perfect to protect tools, locks, latches, hinges, winches, and other equipment, too. It even maintains and safeguards wood accent surfaces without harming foam, cork, synthetics, or other common rod and reel materials. G-Force Reel Oil is a must have for a variety of extreme marine environments, so once you select whether you need the precision needle applicator, the pump sprayer or the G-Force Reel Oil Kit, you can put it to work and trust that you have top-of-the-line protection.

Nomad Design’s famed Saltwater Champ Chug Norris tested tough on the nastiest saltwater trophy species has arrived in fresh water! Chug churns the water with a surface “walk the dog” style or a straight pull and pop technique like no other top water available.  Nomad designed this lure to make maximum disturbance from a very small movement, while also moving erratically from side-to-side. The secret is the Autotune System patented line tie. This allows a freedom of movement that ensures an erratic yet natural presentation.  The Autotune lets you pop it hard for a huge splash or work it super slow. Outfitted with super sharp BKK Spear hooks, HD ABS System and Triple Shield Protection in some of the best colors.

The Atlas Squarebill crankbait is designed for maximum action and snag resistance. On closer inspection the body shape of the Atlas creates a huge amount of roll and an erratic ‘hunting’ action that drives fish crazy. The square-bill design easily deflects from the stickiest cover or rock-hard structure and is tough enough to tame the hardest of rip-rap. The internal rattles create just the right sonic sounds while also adding to casting distance. Outfitted with super sharp BKK EWG Spear hooks, HD ABS System and Triple Shield Protection in some of the best colors. 

The SHIKARI is a long casting, suspending, shallow diving jerkbait boasting an internal moving tungsten weight transfer system designed to perfectly balance the lure. It’s available in 95mm and 115mm can be twitched hard on the retrieve to produce an erratic action where the lure will turn 180 degrees back on itself in a classic strike trigger action. The weight transfer system that will help you get a few extra yards further than most jerkbaits is just the cherry on the top. Outfitted with super sharp BKK Spear hooks, HD ABS System and Triple Shield Protection in some of the best colors. 

• Light weight Performance shirt
• Crew Neck Long Sleeve
• Loose Cut Super Soft fabric
• Sun Protection up to SPF 50+
• 4 Way Stretch Moisture Wicking
• Dry Weave 90% Polyester, 10% Spandex

BUY HERE

• Performance Shirt
• Light weight Crew Neck
• Long Sleeve Loose Cut
• Super Soft fabric
• Sun Protection up to SPF 50+
• 4 Way Stretch Moisture Wicking
• Dry Weave 90% Polyester, 10% Spandex

BUY HERE

EC3.5 Pro Series Casting Rods are packed with well thought out, versatile and durable features like X5 blank construction and a proprietary nano-resin material to achieve customized tapers. This process and the materials used, make the blanks not only 50% stronger but 20% lighter than other graphite ensuring they are tough enough to target monsters but still sensitive enough to make a bluegill bite fun. For ease of use regardless of species, Sea Guide XO HG tangle-free style guides ensure smooth line control, easy line management and superior casting. Soft-touch reel seats and a hybrid grip featuring Grade A cork with graphite or high-density EVA foam round out the performance features.

EC2.5 Series Travel Rods offer high-performing rods on the go that break down into three easy-to-stow pieces. EC2.5 Series Travel Rods feature a 24-ton graphite blank that delivers feel everything sensitivity without sacrificing durability. Premium Seaguide guides to reduce tangling, a modern non-reflective midnight black finish and the class look and feel of a full-cork handle. EC2.5 Travel Rods redefine the performance and value offered by an affordable travel rod. Available in 7-foot, light extra fast and 7-foot, 6-inch medium-heavy fast.

The TKO Punch Rig combines characteristics of a Texas rig and drop shot giving bass anglers a brand new presentation that anglers can adjust on the fly to fish in any situation. The TKO Punch Rig can be used with a wide variety of soft plastics, including worms, creature baits, beaver-style baits and paddle tail swimbaits, to name a few.

Pro-V Weedless Ball Head Jigs are comprised of Eagle Claw 500 jig hooks with premium painted heads, clean hook eyes, and clear monofilament weed guard. Featuring the Pro-V bend which has a sleeker profile, a shape that aids in holding baits in place, stronger than comparable round bend hooks. Available in 6 colors, 2 hook sizes, in 1/32 ounce, 1/16 ounce and 1/8 ounce.

The Pro-V Crappie Jigs introduce the all-new Flying Eye head design. Featuring uniquely shaped holographic eyes the Flying Eye head design stands out in a crowd and adds a touch of flash that even heavily pressured crappie can’t resist. All poured and tied on the American Made Eagle Claw 500 hook.  Available in 8 colors, 3 different hook sizes and 1/32 ounce, 1/16 ounce and 1/8 ounce.

The Trokar Cylinder Jig allows anglers to fish tube jigs vertically while keeping their presentation horizontal. Presenting a tube jig level gives a more natural look to the presentation, resulting in more bites. Now available in 2-, 3- and 4-ounce sizes with a beefier American-made Trokar hook featuring the Pro-V bend allowing saltwater anglers to benefit from this innovative jig design.

Costa brings next-level performance to its best-selling Jose frame in 2022. Named in honor of the legendary waterman and larger than life personality, Jose Wejebe, this frame builds off the original with SIX PROformance innovations to help anglers manage sweat, reduce fogging and keep their frames locked in place, even when the water gets rough. The Jose PRO celebrates the legacy of the man who broke barriers in the angling community and lived for the thrill of the bite.

Made from 88% recycled polyester, the Tides Boardshorts are a first for Costa’s apparel collection. The four-way stretch, water-resistant and quick-drying fabric is comfortable for long days on the water. Two front pockets and one back Velcro pocket are ideal for gear storage, and the drawstring front closure is extra secure with Velcro tabs. The comfortable and breathable shorts are built to perform on the water.

The most technical sun hoodie in Costa’s collection, the Voyager Performance Hoodie is UPF50, moisture wicking, lightweight and antimicrobial. The four-way stretch allows for extra mobility, and the vented mesh panels under the arm provide breathability. The three-piece hood offers a secure fit, and the crossover neck and thumbholes offer additional sun protection for long days on the water. In addition, the side zip pocket is perfect for essentials like your Costa sunglasses.

The 3-inch offering has the look and feel of the legendary Senko but provides a new twist through the use of a unique formula. It’s available in 17 colors and floats upright on any jighead.

The Slinko maintains the classic Senko profile while adding some bulk with a ribbed-shaped body. Available in 18 popular colors.

This 3-inch variation of the original Shad Shape Worm is sure to be a winner in tougher conditions. The 3-inch Shad Shape Worm is available in 18 popular colors.

There are times when you need a different action than a Senko, a Swim Senko, or a Kut Tail Worm provides. This bait is built using the same shape and formula as the ever-popular 5-inch Senko, but with the added appeal of a speed tail. Available in 17 awesome colors, the Speed Senko shines in vegetation and cover.

Maintaining all the same qualities that make the original 4-inch Zako an industry standard, the 3” offering is the same great bait in a new fish-catching size. Available in 19 colors.

This 5-inch offering puts a twist on the ever popular 4-inch Shad Shape Worm, thanks in large part to Yamamoto’s new Mega Floater Formula.

Available in 3 different sizes, the aptly named ATV is built for any type of structure or cover around. The ATV 1.0, 1.5 and 2.5 are all available in 12 fish-catching colors.

Available in two sizes, 100 mm and 120 mm, the Scope Stik will be available in six models that allow it to cover a wide range of depths. The Scope Stik 100 has a floating model (0’-3′) in addition to a suspending model (4’-6′). The 120 size offers the same applications, as well as a deeper suspending option (7’-10’) and a sinking model (7’-10’ PLUS). All models will be equipped with Mustad Triple Grip UltraPoints.

Gold Label is different because it is 18% thinner and 17% stronger than any other 100% fluorocarbon leader made by Seaguar. This gives anglers the best of both worlds with increased strength and unmatched invisibility and lure performance. It’s made in an exclusive double-structure process which unites two different fluorocarbon resins: a strong, sensitive fluorocarbon core and a soft, supple, fluorocarbon exterior into the best leader material available. Seaguar Gold Label is available on 25 and 50-yard spools in sizes from 2 to 80-pound test. Gold Label 50-yard spools s will be available in January 2023. MSRP for Gold Label 50-yard spools ranges from $32.99 to $107.99 depending on pound test.  

Seaguar Smackdown braid will be available in Flash Green and Stealth Gray in both 150- and 300-yard spools in 10-, 15-, 20-, 30-, 40-, 50- and 65-pound test ratings. Smackdown in 300-yard spools will be available in February, 2023.  MSRP for Smackdown 300-yard spools is $54.99.

Achieve fast-acting relief with Premium CBD Sports Cream, equipped to tackle the everyday stiffness with the cool menthol scent. Ease tension and discomfort by squirting a small amount of the product into your hands, rubbing your hands together to heat the product and applying it on the targeted area to soothe muscle and joint pain. 

Further expanding St. Croix’s angler-favorite made-in-the-USA Avid Series into exciting, new, species- specific applications, all-new Avid Series Panfish rods for 2023 deliver a unique combination of elite performance and exceptional value made possible by hybrid SCIII+ carbon blanks enhanced with IPC, ART, TET and FRS technologies. The new dedicated panfish series offers 9 distinct lengths, powers and actions with innovative ergonomics, designed and handcrafted to make panfish anglers better in any presentation or technique. Backed by a 15-year warranty, all-new Avid Series Panfish rods retail between $200 and $250.

All-new Avid Series Walleye rods for 2023 bring the lightweight sensitivity and extreme durability of hybrid SCIII+ carbon blank technology to 17 distinct lengths, powers and actions that support all of today’s top walleye presentations and techniques. Serious walleye tools, new Avid Series Walleye rods are handcrafted in the USA and combine IPC, ART, TET and FRS technologies with modified split-grip walleye-optimized and angler-tested ergonomics. 17 total models deliver uncompromising performance at an attainable retail price between $200 and $250 backed by a 15-year warranty.

Headlined by a trio of powerful, all-new swimbait models featuring the St. Croix-exclusive GRASP reel seat, St. Croix’s redesigned and comprehensive Legend Tournament Bass Series expands to 19 technique-specific casting models and eight spinning models for 2023. Featuring all-new SCIV+ carbon blanks and iACT Glass blanks on select reaction bait-models, new Legend Tournament Bass rods feature refined angler ergonomics and cosmetics, as well as all of St. Croix’s top technologies. Retail prices range from $290-$395 with a 15-year warranty.

Meet the most advanced walleye-specific fishing tools ever created by St. Croix Rod. Dramatically re-engineered and expanded for 2023, the Legend Tournament Walleye Series includes 17 progressive, technique-specific models, handcrafted in the USA on St. Croix’s all- new SCIV+ hybrid carbon blanks, featuring all top St. Croix technologies, and incorporating redesigned, angler-requested super-grade full-cork handle designs for improved comfort and ergonomics. Lighter, stronger and more comfortable to fish than any previous-generation St. Croix walleye rods, new Legend Tournament Walleye Series models retail from $270 to $320 with a 15-year warranty.

Inclusive of 21 technique-specific models featuring the St. Croix-exclusive GRASP reel seat, the totally reimagined Legend Tournament Musky Series for 2023 is St. Croix’s most advanced and comprehensive musky series ever. Handcrafted in the USA on all-new SCIV+ carbon hybrid blanks and incorporating all top St. Croix technologies, premium components and progressive aesthetics, new Legend Tournament Musky rods establish the new standard of excellence for discriminating musky anglers in every performance category: power, sensitivity, durability, balance, and ergonomics. Retail prices range from $380-$500 with a 15-year warranty.

Engineered from a blank slate, four lightweight, balanced, versatile and powerful X-Trek models feature St. Croix’s newest formulation of sensitive and durable SCII carbon, further strengthened with FRS technology, matched with smooth, lightweight and rock-solid X-Trek spinning reels. Retail prices are $175 to $190 with a 5-year rod warranty and a 1-year reel warranty.

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Shimano’s proprietary ARMA BOOST technology to significantly increase casting distance and accuracy by reducing unnecessary air resistance and the chances of the lure spinning during flight. As the angler casts the lure, ARMA BOOST technology facilitates the lure to disconnect from an internal magnet and forces the body to fold into its compact shape. $42.99

Shimano’s Swagy Strong spinnerbait incorporates an innovative tapered-wire design for added toughness without sacrificing performance, ideal for hooking fish at the end of a long cast or in deeper water. The lower arm’s thicker (1mm) wire improves hookup ratios and adds durability for increased angler confidence when hooking into the fish of a lifetime. Swag Strong’s upper arm tapers to a thinner (0.9mm) wire that enables the lure’s specially-designed blades to transmit more vibration through the water. 

The first lure in its class to incorporate Shimano’s legendary Boost Concept technology, the Shimano World Pop 69F Popper features a multi-purpose design. Built with a cupped mouth and the distinct ability to be fished with a walk-the-dog cadence, this popper is equipped with one-piece molded internal weights, Jet Boost technology increases your efficiency on the water by extending your casting distance with each cast. $19.99

Shimano’s legendary prowess in DC technology continues with the addition of the all-new Curado DC 200, an expansion to the tournament-proven Curado family of low-profile reels. The Curado DC 200 provides anglers up to 40% more line capacity for added versatility and performance using a wide range of baits and techniques, especially those looking to leverage heavier line, larger lures or maximize casting performance. $269

Built upon a one-piece aluminum CoreSolid Body that houses Shimano’s Infinity Drive and MicroModule gearing system, the Shimano Bantam MGL A Casting Reel provides a solid in-hand feel and unbelievable reeling force to supply power without resistance or hesitation. Offering added versatility, the Shimano Bantam MGL A Casting Reel features an all new MGL Spool III with decreased startup inertia that enables anglers to cast further while providing the ability to use a variety of lure weights and presentations. $349

The Shimano Expride B Casting Rods are redesigned and updated using Shimano’s latest technologies to put them in a league of their own. Built upon a strong legacy with a backbone fortified by Hi-Power X technology, the Shimano Expride B Casting Rods have been enhanced with the addition of a Carbon Monocoque handle, which increases vibration transfer through the rod, creating up to 30% more sensitivity for superior bite detection. $279

Miravel is a lightweight yet powerful reel with fierce versatility for the multi-species angler. Built utilizing Shimano’s legendary carbon-infused CI4+ body to provide a lightweight platform and increased sensitivity, the Miravel also features Shimano’s MagnumLite rotor to allow for an effortless startup and quick hooksets. $129

The redesigned SLX lineup features Shimano’s proprietary DIAFLASH technology — carbon tape diagonally wrapped in opposite directions on the outermost layer of the butt section to form an array of “X” shapes — to prevent twisting and enhance an angler’s pulling power. The comprehensive series of casting and spinning rods expands upon the previous generation of SLX rods and now features two models specifically for anglers throwing large swimbaits. $99

Shimano designed the Nexave Combo with quality and performance to benefit anglers of all ages during their next fishing adventure. The Nexave Combo features the newly-redesigned Nexave spinning reel featuring Shimano’s Propulsion Line Management System, a specially-designed angled spool lip, to provide anglers with longer and more accurate casts by allowing the line to leave the spool in smaller coils with less friction. $79

The new Ark lineup of Gravity Baitcasting reels include the G7, G5 and G3 with 11 bearings, 9 bearings and 6 bearings respectively. They all feature a new The Gravity Control System. It consists of the Gravity Control Brake and the floating Spool. There are 20 different settings on the side plate and 3 levels of adjustments on the spool, which gives these reels 60 settings for perfect brake tuning. The most advanced feature for the system is that the two magnetic bars on the side plate are not fixed. They self adjust. When the spool is accelerating in the spin, the two bars will move closer to the disk to apply more brake. When the spool slows down, the two bars will move back to the original position and reduce the brake. They all come with 14-pound drag systems, aluminum frames, carbon sides and an oval line guide.

Flambeau Outdoors’s new Slim Waterproof Tuff Tainer series features the same 5000/3700 length and width dimensions for prevailing bag and boat compartment compatibility but now with a slimmer belt line (1.7” depth) and 50% more compartments for maximized utilization. The Fully Divided “FD” model features 28 compartments with 24 dividers for increased storage customization capabilities versus the standard WP5005 model with 20 compartments and 15 dividers. Additional features include anti-migration ribbing, waterproof construction, 3 Drawtite™ cam-over latches, and Zerust®-infused dividers for anti-corrosion protection. $19.99

The Terminal Slim Waterproof Tuff Tainer packs a boatload of terminal tackle into a “slim” profile (1.7” depth) in comparison to the standard 5000/3700 series bandwidth (2.125” depth) while maintaining the same footprint. This terminal tackle storage solution is built to burden the heavy load of weights and neatly organize all terminal necessities by type, size, weight, or class. Individual, removable storage cups offer a “fish of the same fin school together” system that allows anglers to conveniently “pluck and pick” desired tackle components. An isolated tackle storage locker with a lid keeps micro terminal tackle like split rings, swivels, O-rings, beads, etc. individually contained. This user-friendly design paired with a heavy-duty ribbed construction, 3 Drawtite™ cam-over latches, and Zerust® infused dividers makes the Terminal Slim Waterproof Ultimate Tuff Tainer the ideal storage solution for protecting terminal tackle on and off the water. $24.99

The Ultra Divided “UD” Slim Waterproof Tuff Tainer offers the 5000/3700 series footprint with a 20% depth reduction built specifically to individually store notoriously tangle prone space wasters: hard-sided stick baits (jerkbaits, spooks, prop baits, spybaits, etc.). The “UD’ fits up to 36 individually compartmented baits with an additional option to remove dividers to conveniently accommodate 6”+ baits. Additional features include anti-migration ribbing, waterproof construction, 3 Drawtite™ cam-over latches, and Zerust®-infused dividers for anti-corrosion protection. $19.99

The Virtus/Jewel team worked with Keith Brashers, founder and former owner of War Eagle Spinnerbaits, to use his vast knowledge on spinnerbait fishing in order to build the ideal spinnerbait rod. The Virtus/Jewel Jolt Spinnerbait Rod is a 6’9″ Medium-Heavy Fast Action, and was designed using Virtus/Jewel’s revolutionary GFR40 blanks, which makes the rod ultra lightweight and sensitive without compromising on durability. These rods are proudly made in the USA. $289.99

The Aquaflage Long Sleeve Performance Men’s Shirt with Mesh Side Vents will be your go-to for any outdoor adventure. This breathable fishing shirt looks great and performs even better. Featuring mesh fabric under the arms and down the sides, wearing the Performance Mesh Long Sleeve Shirt with side vents ensures you’ll stay cool and protected from the sun. Made of UPF 30+ 4 Way Stretch Material. $54.99

The Aquaflage Rubicon Shield Performance Hoodie With Mask is lightweight and made from breathable and quick-dry fabrics containing saltwater resistant properties. Wearing this Sun Protection Performance Hoodie ensures your neck and ears will stay protected from the sun. Made of UPF 50+ UV/Sun Protection Material, Aquaflage Performance hoodies are designed with comfort and sun protection in mind. $64.99

Bringing versatility and durability in a floating soft-plastic bait, the Hive Versa Fish has a natural minnow/shad profile to help you catch more fish using a wider range of techniques. The Versa Fish can be fished as a Neko rig, shakey head, soft jerkbait, bottom bounced on a round jig head, NED rigs, or bladed jigs.

The Versa Worm can thrive with the Japanese influenced, Piku Piku style topwater finesse fishing. You can Texas rig the Versa Worm for a slow sinking, weedless presentation. Neko rig the lure and twitch the baot with a tail up presentation on bottom. This versatile bait excels in transforming itself to become your go-to lure on the water.

Presentation is key to drop shot fishing, and the Lunkerhunt Hive Hover Shot is on
“the level”!  The Hive Hover Shot can be used as a dropshot bait and represents a Goby, Leech, or small baitfish while keeping a perfect horizontal presentation, to give a more natural presentation. Featuring a deep-ribbed body and spade-action tail, these lures are designed for fish to hold on to longer, allowing you to set the hook. Featuring Lunkerhunt’s U.D.S.P, these baits were specially formulated to be neutrally buoyant and last longer on your hook so that you can spend your time fishing instead of replacing them.

Fishing Spoons have been around for a long time and are a staple bait with no room for innovation…or so you might think. Think again: The new Lunkerhunt Swing Spoon combines the benefits of a Weedless Spoon with the attraction of a Spinner Bait. Apart from the great flash of the spinner blade, the Swing Spoon also has a unique side-to-side swinging action. It comes in 6 fish-catching colours, and can be customized with a soft plastic trailer (included) on the hook, as well as any other accessories to the eyelet on the bottom of the bait.