Scout, the American media company specializing in membership clubs and related publications operating over 300 outdoor enthusiast and sports web properties, announced today its partnership with the American Bass Anglers (ABA) and Scout’s North American Fishing Club (NAFC).
â€œWe are thrilled to be joining forces with ABA and their loyal following as we look to grow the sport of competitive bass angling,â€ said Michael Cassidy, VP Group Publisher / Executive Producer Television for Scout. â€œThere are no two brands better equipped to take this sport to the next level.â€
Scout’s strategic partnership with ABA was initiated to provide a top quality, competitive bass angling atmosphere for the most avid anglers. With a membership cost as low as $15 per year, members will have an opportunity to learn more about the sport and participate in larger fishing exhibitions throughout the year. Additionally, members will also receive 6 issues of American Bass Anglers magazine and amongst other fishing necessities including gift cards, tackle, and automatic entry into special monthly drawings including entry fees, sponsor products and a trip to Ray Scott’s private lake.
â€œWe are excited about the partnership with Scout because of North American Fishing Club’s focus on the weekend angler which is ABA’s core,â€ said Morris Sheehan, President and Owner of American Bass Anglers, Inc. â€œScout has the technology and media reach to dramatically grow the sport of bass fishing and the weekend angler will have a center seat. The synergy between our organizations will allow us to promote the weekend angler and their love for the sport to NAFC’s national audience.â€