Pure Fishing Buys Sebile

Pure Fishing, Inc., a leading global provider of fishing tackle and a wholly-owned subsidiary of Jarden Corporation, today announced that it has acquired substantially all of the assets of the Sebile fishing lure business from Sebile International SA and its subsidiaries, a global supplier of fresh and saltwater fishing lures marketed under the Sebile ® brand name.

“We are excited to add Sebile lures to our offering, as they provide a strong complement to our current product lines,” commented John Doerr, President and CEO of Pure Fishing.   “Sebile’s award winning products, paired with our global distribution network, creates a powerful combination.   We look forward to working with Patrick Sebile to ensure that Pure Fishing stays at the forefront of delivering innovation to anglers around the globe.”

Sebile ® lures are well recognized by the fishing tackle industry and anglers world-wide.   The brand has distinguished itself in the industry as the only brand to ever win, in a single year, both the Best Hard Lure and Best Soft Lure awards at ICAST (USA – 2009), three awards at EFTTEX (Europe -2010), and four awards at AFTA (Australia – 2010).

“Our goal was not to start just another lure business but to provide anglers around the globe with a new and unique range of lures borne from innovative concepts and ideas,” stated Patrick Sebile.   “Joining the Pure Fishing team will dramatically expand our opportunities for global growth.   I am very excited to have Sebile become a part of Pure Fishing’s portfolio of industry leading brands.”

Mr. Sebile, the namesake of the Sebile ® brand, started his lure business in 2006.   He has fished in sixty-three countries around the world, has caught over 600 species of fish, and has compiled 327 IGFA, EFSA and FFPM records.

As an Amazon Associate, we may earn income when you click on an Amazon link. We also earn affiliate commissions off of other partner links. For a list of our affiliate partners, visit our retail partners page. Your link clicks help us fund the work we do for the fishing community.