John Peterson had fished the pro-side of the Professional Walleye Tour (PWT) for 15 years, but was forced to tend to business that was â€œgrowing by leaps and bounds.â€ Always intent on making a living doing what he enjoyed, Peterson described his 140-employee company and how he expects double and triple digit growth in the next three to five years.
He said, â€œOur terminal tackle is the nuts and bolts of what customers need. Our business has been recession-proof because more people are fishing.â€ He may get back into tournaments, but the immediate future will include new product direction, including â€œfieldâ€ work.
New senior marketing and promotion manager Eric Naig spoke at the same conference, saying â€œPromotional anglers are the backbone in our sphere of influence and they drive our business. The route is from your boats to the grassroots.â€ He cited sales tie-ins at the retail level as a key to success. He said the marketing team needs two-way communication and requires accountability. â€œWe want to know what pro team members are doing, because their input is very valuable.â€
In closing, he advocated, â€œTake a new person fishing this year.â€