GSM Outdoors announced the second newest acquisition of Buckeye Lures.
Originally founded in 2000, Buckeye has carved out a solid reputation for quality over the years. The Spot Remover jig is synonymous with success to anglers across the world.
“Buckeye Lures is an awesome brand that has been established throughout the industry for years as one that is built by anglers for anglers,” says Crispin Powley, Vice President of Fishing for GSM Outdoors. “We are excited to carry on that tradition with the resources that we have at GSM behind it. We already have some innovative products in development that we are certain will be valuable in every anglers arsenal.”
Eddie Castro, President and CEO of GSM Outdoors, echoed the same optimism. “Buckeye Lures was identified early on as a brand that fit our culture,” says Castro. “We have targeted legitimate fishing brands that have a history of proven products and Buckeye is just that. Our team has a strong plan in place to innovate Buckeye and bring even more value to the angler and the marketplace.”