Bassmaster Classic Sets Records Across Platforms; Draws More than 137,000 Fans to Event
A record number of fans consumed exclusive 2009 Bassmaster Classic content featured across BASS and ESPN’s vast multimedia vehicles. The multimedia blitz was supplemented by a record on-site crowd of 137,700 fans at daily tournament weigh-ins and surrounding festivities, obliterating the previous record set in New Orleans by more than 55,000.
â€œBy all metrics, including the compelling content that was delivered to fans worldwide, the Bassmaster Classic was an absolute success,â€ said Tom Ricks, vice president and general manager, BASS. â€œThe continued growth of the Classic is a testament to the personalities and story lines associated with our athletes.â€
The event, held on the Red River, was won by Skeet Reese of Auburn, Calif., who collected the $500,000 top prize from the $1.2 million purse. The Classic was hosted by Shreveport-Bossier City. The events’ successes this year included:
- On Bassmaster.com, BASSInsider.com and ESPN.com, fans generated more than 12.3 million page views of bass fishing content between Feb. 18 and Feb. 23 â€“ 64% higher than the same period last year.
- Live, streaming video of the daily Classic weigh-ins were presented on ESPN360.com for the first time, and fishing fans watched more than 1 million minutes of weigh-in coverage during the event. The Classic was one of the most watched sporting events of the month on ESPN360.com.
- The live broadcast from the Red River South Marina was delivered to the show’s 418,000 daily listeners on 220 radio stations nationwide and simulcast on ESPN2 reaching another 232,000 viewers â€“ an increase of 31% vs 2008.
- The 12 hours of ESPN2 coverage included a 3% increase in the Male 18+ demographic (.36 vs .35) and in Male 18+ Impressions (337,309)
- For the first time, a Bassmaster Classic mini-marathon aired on ESPN Classic on Feb. 22. The final hour of the five hours of coverage received the highest ESPN Classic rating of 2009.
- From an international perspective, ESPN International will air the 2009 Classic on the following networks: ESPN Africa (sub-Saharan Africa), ESPN Middle East (ME & North Africa), ESPN Israel, ESPN Pac Rim (Australia, New Zealand, Pacific Islands), ESPN 2 Caribbean ESPN Dos (Mexico, Central America, Venezuela, Dominican Rep). The Bassmaster Classic will reach 10.1 million household in 106 countries on ESPN networks.
- From a media perspective, a Classic record, since ESPN purchased BASS in 2001, of more than 320 working media members attended the 2009 Bassmaster Classic. On-site media included publications such as The Dallas Morning News, Miami Herald, San Diego Union Tribune, South Florida Sun Sentinel, Arkansas Democrat Gazette and Austin American Statesman.
- From the web Wired2Fish, BassZone, BassFan, the Anglers Channel, Texas Fishing Forum and several other top notch daily web sites also covered the event.