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Lowrance Launches New Elite-7, Elite-5 CHIRP Serie

Lowrance announced yesterday the launch of their new affordable Elite-7 and Elite-5 units with the new CHIRP sonar technology. CHIRP uses a band of signals to get the best picture for your sonar device.

According to Lowrance’s release:

CHIRP sonar produces greater sensitivity, improved target resolution and superior noise rejection for clearer, easy-to-see baitfish and game fish targets.

The Elite CHIRP lineup includes 5-inch and widescreen 7-inch fishfinder/chartplotter models as well as standalone fishfinders with CHIRP sonar performance using affordable Lowrance HDI Skimmer ® transducer options — including the capabilities to produce low, medium and high CHIRP sonar ranges and display two user-selected ranges simultaneously. With these CHIRP sonar advantages, the new Elite series can more easily distinguish between baitfish and game fish targets, provide better target separation at greater depths and mark fish clearly at faster boat speeds. Elite CHIRP models also feature DownScan Imaging that provides easy-to-understand, picture-like views of structure and bottom detail, as well as selectable, single-frequency Broadband Sounder capability.

“The Elite CHIRP series includes all the proven, high-performance features found in the highly successful Lowrance Elite Hybrid Dual Imaging (HDI) line and adds powerful CHIRP sonar technology for an even better view beneath your boat,” said Leif Ottosson, CEO, Navico. “Packed with three proven sonar technologies at an affordable price, the new Elite CHIRP series continues our commitment to provide real benefits for anglers — helping them catch more fish and make the most of their time on the water.”

The new Elite CHIRP series includes Elite-7x and Elite-5x CHIRP fishfinder-only, Elite-7 and Elite-5 CHIRP fishfinder/chartplotter models, as well as Elite-7 and Elite-5 CHIRP models bundled with Navionics Gold cartography featuring U.S., Canada, Alaska, coastal Bahamas, Great Lakes and major Canadian lakes detail. All Elite-7 and Elite-5 CHIRP units feature the Lowrance-exclusive, high-resolution color multi-window display that allows anglers to choose from pre-set page layouts including a three-panel view with chart, multiple CHIRP sonar ranges and DownScan Imaging. An easy-to-use page selector menu system provides quick access to all features using one-thumb operation.

Model options include Elite CHIRP displays packed with an 83/200/455/800 kHz or 50/200/455/800 kHz Hybrid Dual Imaging (HDI) transducer with depth capabilities to 1,000 and 3,000 feet, respectively. Optional accessories include a series of bronze thru-hull HDI transducers, a trolling-motor transducer adapter kit and flush-mount kit. The Elite-7 CHIRP, featuring NMEA 2000 ® capability, can also be paired with the Lowrance Point-1 external GPS antenna with built-in electronics compass, while the Elite-5 CHIRP, with NMEA 0183 connectivity, is compatible with the LGC-16W external GPS antenna.

Protected by a one-year limited warranty and the Lowrance Advantage Service program, Elite-7 and Elite-5 CHIRP models can be purchased from authorized Lowrance dealers and distributors throughout the United States and Canada. Retail prices range from $649 and $499 for the Elite-7x and Elite-5x CHIRP fishfinder, to $869 and $669 for the Elite-7 and Elite-5 CHIRP fishfinder/chartplotter models bundled with Navionics Gold cartography, respectively. For more information on the Lowrance Elite CHIRP series, the entire Lowrance line of marine electronics, or to locate an authorized Lowrance dealer, please visit