News

Swindle Makes Major Sponsorship Change for 2020

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B.A.S.S.

Lew's has announced the addition of Gerald Swindle to its pro team. Swindle, from Guntersville, Ala. is a Bassmaster Elite Series pro and two-time Bassmaster Angler of the Year will represent Lew's reels. Mark Copley, Director of Pro Staff and Media Relations said that the brand looks forward to the new addition.

"Gerald is a highly accomplished veteran angler and one of the most popular amongst the fans," Copley said. "He has one of the most loyal and active followings on social media. Having our brand associated with this caliber of angler and the presence he generates on their social media channels will be invaluable in promoting Lew's."

Ever the showman, Swindle said that using Lew's reels in 2020 will help him on the water as he competes on the Bassmaster Elite Series and help him feel relaxed, knowing his reels will function as intended.

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"Some folks think that Southern Comfort comes in a bottle," Swindle said. "But, I think that it comes in a box of Lew's reels; they are good to the last drop."