The Rapala group has entered the soft bait market in a big way with the introduction of Trigger X, a new Advanced Biogradable Polymer, that introduces species specific “Ultrabite” pheromone. The new scent is also an effective human scent masking agent. They have introduced natural shapes and colors with a profile and action second to none. They also have introduced a new spray with it specific to each specie of fish. Bass, walleye and saltwater are all covered. To learn more go to www.triggerx.com.