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Jewel Introduces Scope Spin

Jewel Bait Company is launching a new lure called the Scope Spin—a bait that targets fish using forward-facing sonar. With 8 years of research and development behind it, the Scope Spin is designed to fall fast yet allows anglers to keep the bait at the desired depths for long periods of time. This action keeps the bait where the fish are located. It’s newly designed “spiral blade” begins spinning immediately in the water.

“Lyndall Helms was the driving force behind this bait,” explained Gayle Julian, owner of Jewel Bait Company. “He’s a problem solver. The problem was he could see fish but could not get to them, so he found a way to do that. This bait was redesigned eight different times to get it where it is today. You can cast it a mile, it falls to the fish quickly, can be held at the depth where the fish are located, and the “spiral blade” pulls fish to the bait. It clearly shows up on all types of forward-facing sonar. The design of this bait started before we had forward facing sonar, and it caught fish. With forward facing sonar, the Scope Spin allows anglers to get to fish they could only see before.”

The Scope Spin is 2 1/2 inches in length and weighs 1 ounce. The Scope Spin comes in two colors: Pearl or a foil shad that is proprietary to Jewel Bait Company.

“This has been a fun project to be a part of because it is so unique and the bait has a great story. This bait just flat catches fish,” Jordan Cecil, Marketing Manager, added.

The Scope Spin can be found exclusively at