Yes… “Frogfur” is now a thing.


The first thing you’ll probably notice about the Stanford Baits Boom Boom Frog is the “Frogfur” on the topside of the bait. It may look a little odd, but it makes a noticeable difference in your hookup ratio. The Frogfur feels like the soft side of a Velcro strip and it plays a critical role when a big bass blows up on the Boom Boom Frog. 

We’ve all experienced those huge explosions on a frog and been baffled when we totally whiff on the hookset. This Frogfur is designed to snag on the sandpaper-like teeth of a bass, which gives you just a little more time to execute a powerful hookset. When their teeth become tangled in this stuff, it makes it incredibly difficult for the bass to throw this bait or miss it on the initial strike.