Vertical Manufacturing


Within the realm of fishing, vertical is a presentation. It means covering any part of the water column directly beneath the angler. In the context of manufacturing, vertical means owning or exercising increased control over the elements within the value chain, which consists of all the businesses and individuals that play a part in the manufacturing process. Vertically integrated manufacturing provides significant benefits when it comes to product manufacturing, assembly and supply, including reduced lead times, increased quality, and cost control, to name a few.

For St. Croix and its anglers, vertical manufacturing means the company doesn’t rely on anyone else’s rod blank designs or manufacturing; it is free to innovate and consistently deliver rods with unique combinations of technologies, materials, performance and value that improve the angling experience.