Unique body gives it the right roll

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You can notice the unique shape of the body when you look at it from the top. I call this swimbait “hippy.” Because it’s hips are wider than its front. What that means is the swimbait catches water in the back which causes the body to shift back and forth in the water while the tail is kicking in the back. 

So while some finesse swimbaits are made to just have a little tail kick, this bait has roll and kick that is not often found in small swimmers.