The new custom built grip is the draw

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Not only did Lew’s launch a new line built around new Winn Grips, but they also borrowed some engineering from the golfing world to apply it to a fishing rod. The Super Grip features a flat top section to keep your hands inline on the grip on casts but more importantly on the hookset, when the taper and load on the rod needs to feed down the spine of the rod

This keeps the rod on its spine allowing you to apply maximum pressure on a fish and keeping the rod from rolling into a less flexible part of the taper. So you should have a stronger rod with more lifting power along the spine with the rod locked in place by the unique Super Grip.