Simple aesthetics

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In today’s world of neon-colored rods, I actually really like the fact that Ark Rods decided to keep the Viper’s aesthetics simple. In my opinion, being simple is a pretty bold thing to do these days. They’re not relying on looks to sell their rods, which is pretty darn cool. 

It has some tasteful green inlays throughout the rod, but other than that, it’s black. Any reel would look sharp on this rod and personally speaking, I tend to lean more towards the traditional look when choosing rods and reels.