Pierce hook back into body with worm rigged straight

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When you get it right. The worm will be rigged straight with the head on the elbow of the hook and the point back in the body protected from snagging. 

Pro tip: Make sure your hook has enough gap between the worm and the shank of the hook. If the plastic is very thick, you need a wider gap in your hook to have more penetration space and room for the worm to clear the hook point.