The baits come in pretty good packaging to maintain their form. I really like clamshell packaging for soft baits with a lot of malleable parts to them such as the fins and tail of the Sick Fish here.

And while these baits don’t come in a full clamshell package, they do have a hard plastic tray that they sit in that then slides down into the bag which is tight enough that the baits can’t fall out or get bent up. Which is the whole benefit of the clamshell packaging, so this packaging is sufficient and keeps the baits in good form and ready to go.