This head and lure combination offers a refreshingly new shad tail body style and line thru jighead designed by Elite Angler Bill Lowen. Bill set out to design a lure that would be bite size in appeal to constantly create fish strikes and also maximize hook ups. He was successful in doing so by creating an unorthodox ribbed style swimbait that allows a subtle body roll and a tight tail kick even when crawled at slow speeds. The Slip Shad head is a one of a kind as it features a hole in the top half so the line passes thru the head so a treble hook can be placed on the back of the lure. When the fish strike the lure they stay hooked as the treble pulls free from the shad tail taking away any leverage from the fish and also saving the bait from being damaged.