James Heddon

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(August 28, 1845 – December 7, 1911) James Heddon, credited with the invention of the first wooden-bodied artificial lures, helped to revolutionize bass. Many of his lures remain popular today, including the Zara Spook, River Runt, Meadow Mouse and Lucky 13. His products’ origin story – that a whittled piece of wood thrown into the water produced a vicious strike – led to the creation of the first commercially-successful artificial lures, and a namesake company that has stood the test of time.