It works well as an underspin bait

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I witnessed how effective this can be on a trip to New York where the designer of the bait for Optimum Baits was catching bass on an underspin weighted hook from the back of the boat pretty consistently. 

So I brought it back and my first outing with this rig had some nice bass fishing it like I would a spinnerbait over brush piles. I even caught some fish in really murky shallow water by skipping it around stumps, stake beds and docks.