I’m convinced that the scent works

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This bait is infused with Strike King’s exclusive coffee scent. I didn’t know what to think at first, but I’m sold on it. I’m sure it sounds crazy to those who haven’t tried it yet, but the fish hold onto this Rage Bug for a lot longer than most other baits.

Even in post-frontal conditions when the fishing is tough, you’ll find yourself getting very few “pecks” while fishing this bait. They grab onto it and will swim several feet before spitting it out, which allows you to get a rock-solid hookset on nearly every bite.